Oak Tree Winery
Oak Tree Winery is a family-owned, small-batch winery in Windsor, California, producing single-vineyard handcrafted wines from Sonoma County vineyards and selling direct-to-consumer through a shared tasting room, e-commerce shipping to 40 states, and a multi-tier wine club subscription.
- Company typePrivate
- Founded2016
- HeadquartersWindsor, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oak Tree Winery does
Oak Tree Winery is a family-owned, small-batch winery founded in 2016 by Michael and Abbie LeComte, based in Windsor, California, in the heart of Sonoma County. The winery produces handcrafted, single-vineyard premium wines from grapes sourced primarily from Monson Family Vineyards in Alexander Valley and from vineyards in Russian River Valley, Sonoma Coast, Carneros, Lake County, and Mendocino County. Its portfolio spans ten wines across reds (Cabernet Sauvignon, Merlot, Red Blend, Pinot Noir), whites (Sauvignon Blanc, Chardonnay, Viognier, Vermentino), rosé, and sparkling (Brut Cuvée). Winemaking is led by Niklas Zorn (Diplom Ingenieur, University of Geisenheim), using minimal-intervention techniques such as neutral oak aging, stainless steel fermentation, and selective new French oak programs.
The company operates a direct-to-consumer business model combining three distribution layers: (1) a shared Tasting Lounge inside Tasting Notes - Wine Lounge Collective in Downtown Windsor (open Thursday-Sunday with a Thu/Fri Happy Hour), (2) DTC e-commerce via Vinoshipper shipping to 40 states, and (3) a multi-tier subscription wine club (Pour Decisions 2-bottle monthly; Twice-a-Year T3/T6/T12; Quarterly Q3/Q6) offering 15-30% member discounts. Ancillary revenue includes guided wine tastings, branded merchandise, customizable gift baskets ($110-$213), Wine Barrel Home Décor made from recycled Sonoma barrels, and a seasonal Halloween gift product (Boozed Grams).
The brand has earned third-party validation including a Double Gold Medal at the 2024 San Francisco Chronicle Wine Competition for the 2019 Cabernet Sauvignon. Recent strategic moves include product line expansions across 2024-2025, a Wine Barrel Home Décor launch, Boozed Grams, and an announced European Wine River Cruise 2027 partnership with J.Cage Cellars and AmaWaterways. The company is bootstrapped, with no institutional funding, M&A, or restructuring activity disclosed.
Oak Tree Winery firmographics
Firmographics- Name
- Oak Tree Winery
- Legal name
- Oak Tree Winery LLC
- Website
- https://oaktreewinery.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Oak Tree Winery is a family-owned, small-batch winery in Windsor, California, producing single-vineyard handcrafted wines from Sonoma County vineyards and selling direct-to-consumer through a shared tasting room, e-commerce shipping to 40 states, and a multi-tier wine club subscription.
- Ownership category
- akta.pro rank
Oak Tree Winery industry classification
Industry- Product category
- Winery / Premium Wine Production
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (THAFAEAF)
Keywords
Where Oak Tree Winery is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oak Tree Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through online ordering (ships to 40 states) and in-person at the Tasting Lounge. Includes varietals: Cabernet Sauvignon, Merlot, Red Blend, Pinot Noir, Sauvignon Blanc, Viognier, Rosé of Pinot Noir, Sparkling Brut, Chardonnay, Vermentino.
- Wine Club Subscriptions: Recurring wine club memberships with multiple tiers offering 2-12 bottles delivered monthly or quarterly. Members receive 15-30% discounts on all purchases including online orders and tasting room purchases.
- Gift Baskets & Boxes: Pre-packaged and customizable gift baskets featuring Oak Tree wines plus local artisan products (chocolates, coffee, candles, soaps). Pricing ranges $110-$213. Local pickup, delivery within Windsor, or shipping available.
- Merchandise: Branded merchandise including T-shirts ($25), hats ($25), wine tumblers ($20-$30), wine glasses ($15), candles ($25), corkscrews ($10), mugs ($10), wooden wine boxes ($30-$60).
- Wine Tastings: Paid wine tasting experiences at the Tasting Lounge with guided tastings of handcrafted wines. Happy Hour offers $10 glasses, 15% off bottles, $5 off Charcuterie on Thu/Fri afternoons.
- Boozed Grams: Seasonal Halloween-themed gift product combining Oak Tree wines with Halloween gift packaging. Available for in-person pickup at Tasting Notes or shipping to recipients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine by Glass / Bottle |
| Unit Pricing | Pay-as-you-go | Happy Hour Pricing |
| Unit Pricing | Pay-as-you-go | Pre-packaged Gift Baskets |
| Subscription | Monthly | Pour Decisions Wine Club - 2 Bottles Monthly |
| Subscription | Multi-year contract | Twice a Year Wine Club Tiers |
| Subscription | Multi-year contract | Quarterly Wine Club Tiers |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Oak Tree Winery product offering
Product offeringCore offering
Oak Tree Winery produces and sells small-batch, handcrafted, single-vineyard wines sourced from premier family-owned vineyards in Alexander Valley and Russian River Valley, Sonoma County, California. The winery operates a Tasting Lounge inside Tasting Notes - Wine Lounge Collective in Downtown Windsor, offers a tiered wine club subscription program, sells wine online with shipping to 40 states, and distributes gift baskets, branded merchandise, and themed seasonal gifts.
Product overview
Oak Tree Winery is a small, family-owned winery in Windsor, California producing single vineyard, small-batch, handcrafted premium wines sourced from Alexander Valley and Russian River Valley. Their core product portfolio includes ten distinct wines (Sparkling Wine, Sauvignon Blanc, Chardonnay, Viognier, Rosé of Pinot Noir, Pinot Noir, Merlot, Red Blend, Cabernet Sauvignon, and Vermentino). The winery complements its wine offerings with merchandise (apparel, drinkware, barrel décor), subscription wine club memberships, wine tasting experiences, and gift services (custom baskets, Boozed Grams). They also offer experiential products including wine events and the 2027 European Wine River Cruise partnership. All wines are available for online ordering with shipping to 40 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Sparkling Wine - Brut Cuvée 2020 Sparkling wine from Carneros, Sonoma County composed of 85% Pinot Noir and 15% Chardonnay, stainless steel fermented and aged 8 months in neutral barrels. Sold to individual wine consumers.
- Sauvignon Blanc 2024 White wine from Oak Ranch, Lake County, aged 8 months in stainless steel and finished in oak barrels. Sold to individual wine consumers.
- Chardonnay 2024 White wine from Johnson Family Vineyard, Mendocino County, aged 9 months in half oak barrels and half stainless steel with 10% whole berries during aging. Sold to individual wine consumers.
Quantifiable outcome
- Double Gold winner at 2024 San Francisco Chronicle Wine Competition
Companies that use Oak Tree Winery
Customer profileNamed customers1 record
Segments2 records
Oak Tree Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Oak Tree Winery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- J.Cage CellarscoreCo-hosting a European Wine River Cruise August 2, 2027 along the Danube with AmaWaterways. Collaboration between two small, family-owned Sonoma County wineries to offer curated tastings, winemaker events, and exclusive experiences across Hungary, Croatia, Serbia, Bulgaria, and Romania.
- Windsor Chamber of CommerceminorProud member of Windsor Chamber of Commerce, supporting local business community in Windsor, California.
- WineRoadminorMember of WineRoad, a Sonoma County wine tourism organization promoting wineries in the region.
- Tasting Notes - Wine Lounge CollectivecoreShared tasting room venue where Oak Tree Winery operates its Tasting Lounge in Downtown Windsor, CA. Oak Tree Winery's wines are available for tasting and purchase at this location.
- AmaWaterwayscoreRiver cruise operator hosting the Gems of Southeast Europe wine cruise August 2-9, 2027. Oak Tree Winery co-hosts this 8-day/7-night voyage along the Danube with J.Cage Cellars, featuring curated wine tastings and winemaker events.
- Lisa Phillippi (Travel Agent)minorTravel agent managing all cruise bookings for the European Wine River Cruise 2027, coordinating group reservations and exclusive offers for AmaWaterways.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Oak Tree Winery competitors and assessment
Company assessmentDirect peers
- Canvasback Winery: Small-batch Cabernet-focused winery with Sonoma/Mount Veeder sourcing and a DTC-driven model. Comparable premium Cabernet positioning, limited production scale, and direct-to-consumer emphasis aligned with Oak Tree's flagship Cabernet program.
- St. Francis Winery & Vineyards: Sonoma County winery producing premium Cabernet, Merlot, Chardonnay, and other varietals from estate and single-vineyard sources. Similar varietal mix and DTC/tasting room focus at a slightly larger scale than Oak Tree.
- Carol Shelton Wines: Small Sonoma County winery producing handcrafted, single-vineyard wines with a DTC focus. Comparable small-batch winemaking philosophy, varietal portfolio (including Pinot Noir, Zinfandel, Rhône-style wines), and tasting room model.
- J.Cage Cellars: Small family-owned Sonoma County winery with a DTC and tasting room model similar to Oak Tree. J.Cage Cellars is Oak Tree's direct co-host partner on the 2027 European Wine River Cruise, making it the closest operational and scale comparable.
- Pedroncelli Winery: Multi-generational family-owned Sonoma County winery with a similar small-batch, single-vineyard approach and DTC focus. Comparable in philosophy, premium Dry Creek Valley/Russian River sourcing, and direct sales orientation.
- Truett-Hurst Winery: Small Sonoma County winery with a DTC and wine club focus, producing premium varietals from Sonoma appellations. Comparable in scale, business model, and reliance on DTC plus tasting room traffic.
- Benziger Family Winery: Sonoma County winery known for estate-grown, biodynamic, single-vineyard wines with a strong DTC and tasting experience focus. Comparable in Sonoma terroir narrative, sustainability positioning, and DTC-led go-to-market.
- Gundlach Bundschu Winery: California's oldest family-owned winery, based in Sonoma County, producing estate wines with a tasting room and DTC model. Comparable Sonoma heritage positioning and direct-to-consumer emphasis, at a larger and more established scale.
Broad incumbents
- Gloria Ferrer Caves & Vineyards: Sonoma/Carneros-based sparkling wine specialist with a tasting room and DTC operation. Directly comparable Carneros sparkling wine product (Oak Tree's Brut Cuvée), but at significantly larger scale and broader distribution.
- Korbel Champagne Cellars: Long-established Sonoma County sparkling and still wine producer with broad distribution and a tasting room. Comparable Sonoma presence and varietal overlap (notably sparkling), but at materially larger scale and broader market reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Oak Tree Winery social profiles
Digital presenceOak Tree Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oak Tree Winery leadership team
Management profileNumber of profiles
Oak Tree Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oak Tree Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oak Tree Winery
What does Oak Tree Winery do?
Oak Tree Winery produces and sells small-batch, handcrafted, single-vineyard wines sourced from premier family-owned vineyards in Alexander Valley and Russian River Valley, Sonoma County, California. The winery operates a Tasting Lounge inside Tasting Notes - Wine Lounge Collective in Downtown Windsor, offers a tiered wine club subscription program, sells wine online with shipping to 40 states, and distributes gift baskets, branded merchandise, and themed seasonal gifts.
Is Oak Tree Winery a public or private company?
Oak Tree Winery is a private company. It is currently operating.
When was Oak Tree Winery founded?
Oak Tree Winery was founded in 2016. It employs 1 to 10 people.
Where is Oak Tree Winery based?
Oak Tree Winery is headquartered in Windsor, United States, in the North America region.
How does Oak Tree Winery make money?
Six revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions, gift Baskets & Boxes, merchandise, wine Tastings and boozed Grams.
Who are Oak Tree Winery's main competitors?
Direct peers on record are Canvasback Winery, St. Francis Winery & Vineyards, Carol Shelton Wines, J.Cage Cellars, Pedroncelli Winery, Truett-Hurst Winery, Benziger Family Winery and Gundlach Bundschu Winery. Broad incumbents are Gloria Ferrer Caves & Vineyards and Korbel Champagne Cellars.
Does Oak Tree Winery have an API?
No public API is recorded for Oak Tree Winery.
What industry is Oak Tree Winery in?
Oak Tree Winery's product category is Winery / Premium Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.