ASIS
ASIS GmbH is a German industrial automation systems integrator that designs, builds, and services turnkey surface coating plants for enterprise manufacturers in automotive, appliance, furniture, shipbuilding, rail, and related industries across 30+ countries.
- Company typePrivate
- Founded1998
- HeadquartersLandshut, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASIS does
ASIS GmbH (Automation Systems & Intelligent Solutions), headquartered in Landshut, Germany, is a privately held industrial automation systems integrator founded in 1998 that designs, builds, and services turnkey surface coating and enameling plants for enterprise manufacturers. With 140+ mechanical, electrical, and computer-science engineers across four German locations and a wholly-owned US subsidiary in Greenville, ASIS exports to more than 30 countries and serves customers in the automotive, commercial vehicles, home appliances, furniture, chemical and pharmaceutical, shipbuilding, railroad, aviation, sanitary, and energy sectors.
The company's portfolio spans core turnkey coating plants (wet paint, enameling, and powder coating systems), application technology components (pressure regulators, modular color changers, atomizer cleaning, RobFlame), robot-integrated surface treatment (random orbital sanders, servo spindles, force compliance, disc-changing stations, automatic finish defect repair), quality-control systems (end-of-line inspection, Measuring Table FPX), electron treatment systems, and proprietary software including Surface-Analytics 4.0 (process data analysis and predictive maintenance) and CC-Edit (color-change sequence optimization over OPC UA). Control technology (Steuerungstechnik) is its stated core competency, complemented by virtual factory / robot simulation, offline programming, and 3D scanning services for plant planning.
ASIS makes money through a mix of one-time turnkey plant deliveries (general contractor for complete installations), hardware sales of proprietary application components and ASIS Genuine Parts, and recurring service revenue from preventive maintenance contracts, retrofit and modernization projects, process optimization consulting, training, and predictive maintenance subscriptions delivered through the 24/7 service portal. Go-to-market is enterprise field sales targeting major OEMs and industrial customers, supported by trade-show presence (e.g., PaintExpo), content marketing (whitepapers, catalogs), and direct customer engagement through regional service centers.
ASIS firmographics
Firmographics- Name
- ASIS
- Legal name
- ASIS GmbH
- Website
- https://asis-gmbh.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ASIS GmbH is a German industrial automation systems integrator that designs, builds, and services turnkey surface coating plants for enterprise manufacturers in automotive, appliance, furniture, shipbuilding, rail, and related industries across 30+ countries.
- Ownership category
- akta.pro rank
ASIS industry classification
Industry- Product category
- Industrial Surface Coating Equipment and Automation
- NAICS
- Industrial Machinery Manufacturing (33324)
- SIC
- Coating, Engraving & Allied Services (3470), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)
- akta.pro secondary industries
- Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK), Industrial Vision & Quality Inspection (HDAAAEAG)
Keywords
Where ASIS is headquartered
LocationHeadquarters
- HQ city
- Landshut
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
ASIS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Turnkey Coating Plants: Design, engineering, and delivery of complete turnkey coating and enameling plants as general contractor
- Maintenance and Repair Services: Preventive maintenance, inspections, fault diagnosis, and individual maintenance contracts for coating plants and automation systems
- Spare Parts Sales: ASIS Genuine Parts for replacement of defective or worn components in coating equipment
- Optimization and Training: Process optimization consulting, personnel training, and retrofit/modernization services
- Application Technology Products: Sale of paint application components including pressure regulators, valves, paint fittings, atomizer cleaning systems, and color changers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Maintenance and repair services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ASIS product offering
Product offeringCore offering
ASIS GmbH designs, engineers, and delivers turnkey coating plants, enameling plants, and powder coating systems for industrial manufacturers, primarily in the automotive sector. The company also produces application technology components (modular color changers, atomizer cleaning, paint supply systems), automated surface treatment solutions (robotic sanding, automatic finish), electron beam treatment systems, quality control equipment, and proprietary software for process data analytics and color change optimization. ASIS acts as a general contractor for complete plant installations and provides ongoing maintenance, spare parts, and modernization services.
Product overview
ASIS (Automation Systems & Intelligent Solutions) is a turnkey systems integrator specializing in surface coating technology and industrial automation. The company offers a comprehensive portfolio of integrated products and services organized into several core categories: Turnkey Coating Plants (paint shops, enameling plants, and powder coating systems) as part of complete plant solutions; Application Technology components including paint application systems, Highrunner paint supply, modular color changers, atomizer cleaning, and flaming systems; Quality Control Systems with end-of-line inspection and measuring tables; Surface Treatment solutions featuring automatic sanding systems (robot random orbital sanders, servo spindles, force compliance, disc changing stations) and automatic finish systems (polishing pad stations, medium dosing); Automation services including robot programming, process engineering, and conveyor technology; Electron Treatment Systems; and Analysis & Planning tools including the Virtual Factory simulation service and 3D scanning. ASIS also provides proprietary Software Products: Surface-Analytics for process data analysis and predictive maintenance, and CC-Edit for graphical optimization of color change sequences. Services encompass predictive maintenance, conversion/modernization, and genuine spare parts. The company operates from four locations in Germany and one subsidiary in Greenville, USA, exporting to over 30 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Turnkey Coating Plants (Paint Shops) Complete turnkey wet paint coating plants providing automated painting solutions, delivered as a general contractor for automotive and industrial manufacturers.
- Turnkey Enameling Plants Complete turnkey enameling plant solutions for home appliance manufacturers and general industrial applications requiring enamel surface coating.
- Automatic Powder Coating Systems Automated powder coating systems designed for high-quality surface finishing in industrial production environments.
- Electron Treatment Systems Electron beam treatment systems used for edge layer (Randschicht), surface (Oberflächen), and volume (Volumen) treatment of materials in industrial processes.
- Paint Application Technology Standalone product family of wet paint application components including pressure regulators, modular color changers, valves, paint fittings, and atomizer cleaning systems for industrial coating lines.
- Automatic Sanding Systems Robot-integrated automated sanding product line combining robot random orbital sanders, servo spindles, force compliance units, and sanding disc changing stations for industrial surface preparation.
- Automatic Finish System Automated finishing system that repairs defects in topcoat, e-coat, or primer layers to ensure consistent premium surface quality, including integrated polishing pad changing and polishing medium dosing.
- End of Line Quality Control Systems End-of-line quality assurance systems for final inspection of coated surfaces, including the Measuring Table FPX for precision inspection of coated components.
- Robot Programming Services Expert robot programming services for industrial coating and surface treatment automation, including integration of robots into customer production lines.
- Conveyor Technology Conveyor systems designed for material handling within industrial coating plants and surface treatment lines.
- Surface-Analytics 4.0 (Process Data Analysis Software) Proprietary process data analysis software for digitalization strategy, monitoring coating processes, quality control, and predictive maintenance of plant equipment.
- CC-Edit (ColorChangeEditor) Software Graphical optimization software for editing and optimizing color change sequences in coating applications, with OPC UA communication for integration with control systems.
- 3D Scanning Service High-precision 3D digitization service using laser scanning technology that captures 500,000 points per second, used for plant planning, layout, and documentation, completed in a single on-site measurement appointment.
- Virtual Factory Robot Simulation Digital factory simulation service providing reachability studies, cycle time analysis, material flow simulation, offline robot programming, and virtual commissioning for coating plant projects.
- Conversion and Modernization Services Plant modernization and retrofit services for existing coating and automation systems, including optimization analysis, concept development, offline programming, simulation, and commissioning.
- Predictive Maintenance Service Digital predictive maintenance service that uses the Surface-Analytics platform to monitor coating plant components and proactively alert customers before equipment failures occur.
- ASIS Genuine Parts Original spare parts for ASIS coating and automation equipment, designed for 24/7 industrial use and matched to specific customer applications.
Quantifiable outcome
- High-precision 3D scanning at 500,000 points per second
- +1 more outcomes
Companies that use ASIS
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles2 records
ASIS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
ASIS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thai PollutechminorListed as a partner logo on industries page
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
ASIS competitors and assessment
Company assessmentBroad incumbents
- Eisenmann (Dürr Systems): Former independent German plant builder now part of Dürr; historically a direct competitor in painting/enameling plants and material flow for automotive and appliance customers.
- ITW (Illinois Tool Works) - Automotive OEM segment: Large industrial conglomerate with automotive finishing and coatings exposure; overlaps with ASIS in surface treatment, application equipment and automation for OEMs.
- Dürr AG: Global leader in automotive paint shops and environmental technology; competes with ASIS on turnkey coating plants but at much larger scale and broader scope.
- ABB Robotics & Discrete Automation: Global robotics and automation incumbent whose painting robots compete with ASIS-integrated robotic coating cells; provides competing turnkey painting solutions for automotive OEMs.
- Nordson Corporation: Global precision dispensing and coating equipment maker (including Gema powder coating); competes in the application technology and powder coating sub-segments ASIS addresses.
Regional players
- Hänggi AG: Swiss specialist in turnkey wet paint and powder coating plants for industrial customers; comparable offering to ASIS though focused on DACH-region mid-market accounts.
Direct peers
- J. Wagner GmbH: German manufacturer of coating application equipment (powder, wet paint, industrial finishing); comparable product breadth in atomizers, color changers and application systems.
- Venjakob Maschinenbau: German manufacturer of turnkey coating systems, surface pretreatment and conveyor technology; directly comparable mid-sized competitor to ASIS in industrial coating plants.
- Sprimag Spritzmaschinen GmbH: German specialist in coating systems for plastics, metal and glass with turnkey paint shops; overlaps ASIS's enameling, wet paint and surface finishing portfolio.
Emerging players
- KUKA AG: Major robotics and automation supplier whose robots are integrated by ASIS into sanding/finishing cells; adjacent technology peer in industrial robotic surface treatment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ASIS social profiles
Digital presenceASIS compliance and trust
Trust signalCompliance3 records
ASIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASIS leadership team
Management profileNumber of profiles
Profiles2 records
ASIS subsidiaries and ownership
Company hierarchySubsidiaries1 record
ASIS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASIS
What does ASIS do?
ASIS GmbH designs, engineers, and delivers turnkey coating plants, enameling plants, and powder coating systems for industrial manufacturers, primarily in the automotive sector. The company also produces application technology components (modular color changers, atomizer cleaning, paint supply systems), automated surface treatment solutions (robotic sanding, automatic finish), electron beam treatment systems, quality control equipment, and proprietary software for process data analytics and color change optimization. ASIS acts as a general contractor for complete plant installations and provides ongoing maintenance, spare parts, and modernization services.
Is ASIS a public or private company?
ASIS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASIS founded?
ASIS was founded in 1998. It employs 101 to 250 people.
Where is ASIS based?
ASIS is headquartered in Landshut, Germany, in the Europe region.
How does ASIS make money?
Five revenue lines are on record. Turnkey Coating Plants are the primary driver. The others are maintenance and Repair Services, spare Parts Sales, optimization and Training and application Technology Products.
Who are ASIS's main competitors?
Broad incumbents on record are Eisenmann (Dürr Systems), ITW (Illinois Tool Works) - Automotive OEM segment, Dürr AG, ABB Robotics & Discrete Automation and Nordson Corporation. Hänggi AG is listed as a regional player. Direct peers are J. Wagner GmbH, Venjakob Maschinenbau and Sprimag Spritzmaschinen GmbH. KUKA AG is listed as an emerging player.
Does ASIS have an API?
No public API is recorded for ASIS.
What industry is ASIS in?
ASIS's product category is Industrial Surface Coating Equipment and Automation. Its primary akta.pro industry code is IMAEAGAL, Application Equipment & Coating Services (Contract Coating, Surface Prep), with a secondary code of IMAIAAAK, Industrial & Commercial Painting/Coatings/Surface Treatment. Its NAICS code is 33324 and its SIC code is 3470.