Assureurs associés

What Assureurs associés does

Assureurs Associés is a French insurance brokerage firm headquartered in Angers (Maine-et-Loire), founded in 1952 and structured as a SARL with €500,000 of capital (RCS Angers 750 811 788). The firm is regulated as an insurance intermediary under ORIAS registration 12066743 and is supervised by the ACPR. It operates from a single office at 11 rue Hoche, CS 40623, 49106 Angers cedex 02, with a stated team of 24 people. Assureurs Associés distributes approximately 50+ specialised insurance products organised across five verticalised client segments: businesses, professionals (liberal professions, artisans, merchants), agricultural operators, associations and schools, and individuals. Product lines span multi-risk property, fleet, cyber-risk, construction/decennial liability, directors and officers, collective health and provident, Madelin and PER retirement plans, agricultural fleet and crop, and personal lines (auto, home, travel, dependency, life).

The firm runs a sales-led go-to-market: prospective clients select their profile on the website, submit an online quote request, and are routed to a dedicated account manager who delivers a tailored proposal with a stated 24-hour response commitment. Revenue is generated as commissions from insurance carriers on placed business plus affiliate commissions from the AFER life-insurance correspondent relationship; pricing is quote-based and contracts are multi-year. Supporting technology is limited to a GED (Electronic Document Management) system implemented in 2001 for digitisation, storage, and archiving; no public API, mobile app, or AI features are disclosed. Marketing reaches clients through the website, blog articles, LinkedIn, a YouTube channel (including the 'Pauline Assure' educational series), and a partner-recruitment program ('Devenir partenaire') to onboard external agents. The firm discloses 4,557 individual clients, 1,161 insured companies, 2,300 claims handled per year, 18,000 annual website connections, and approximately €140M of entrusted assets, alongside ESG credentials including the EnVol certification (2015) and LUCIE responsible-business label (2024).

Name

Assureurs associés

Legal name

SARL ASSUREURS ASSOCIES

Website

https://assureurs-associes.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Assureurs Associés is a French insurance brokerage firm founded in 1952 in Angers, distributing ~50+ tailored insurance products across business, professional, agricultural, association, and individual segments to roughly 5,700 clients via dedicated account managers and online quoting.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance brokerage
• Commercial insurance
• Personal insurance
• Agricultural insurance
• Health and provident insurance

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance intermediation commissions: Insurance broker earning commissions from multiple insurance providers. Acts as intermediary between clients and insurers, offering tailor-made coverage from a wide range of insurance products.
2. AFER life insurance partnership: Partnership as AFER correspondent for life insurance products, earning commissions onAFER life insurance products distributed to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Assureurs Associés is a French insurance brokerage firm that intermediates between clients and multiple insurance providers, distributing a broad portfolio of approximately 50+ tailored insurance products across business, professional, agricultural, association/school, and individual segments. The firm earns commissions by matching clients to suitable coverage from a network of insurers, including AFER life insurance distributed as an authorized correspondent.

Product overview

Assureurs Associés is a French insurance brokerage firm established in 1952, offering comprehensive insurance and financial products across multiple segments including businesses, professionals, agricultural operators, associations/schools, and individuals. The company provides a broad portfolio of approximately 50+ specialized insurance products organized into categories such as: business insurance (cyber risks, construction, fleet, key person), health and provident insurance (collective health, Madelin provident, retirement plans), agricultural insurance (crop, fleet, multi-risk), property insurance (home, automobile, schools), and personal insurance (life, travel, dependency). The product portfolio is delivered through a network of dedicated advisors via online quote requests and personalized consultations, with stated commitments including 24-hour response times and tailored insurance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Package (multi-line enterprise coverage) Multi-line insurance portfolio for businesses including professional travel, business loan insurance, key person insurance, Auto-Mission, construction insurance, environmental liability, cyber risks, collective savings/retirement, fleet automobile, cross-guarantees between associates, fraud coverage, end-of-career indemnities, industrial multi-risk, collective provident, legal protection, RC/Décennale for construction firms, D&O, enterprise civil liability, professional civil liability, social liability, and collective health.
• Professional Insurance Package
• Agricultural Operator Insurance Package
• Association & School Insurance Package
• Individual Insurance Package (Particuliers)

Quantifiable outcome

• 24-hour response commitment guaranteed
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• LUCIE CommunityminorStrategic or Co-development PartnerMember of the LUCIE community, an organization promoting responsible business values. Through this partnership, Assureurs Associés commits to values that make sense in business life, embodying respect for humans and the environment through RSE (corporate social responsibility) values.
• Espérance Banlieue (Apprentis d'Auteuil)minorOthersCorporate sponsorship partnership supporting Espérance Banlieue schools that operate outside state subsidies through donations from businesses and professionals. These schools promote equal opportunities for all students.
• AFERcoreChannel Partner/ Reseller/ DistributorAFER correspondent for life insurance products. AFER is one of France's largest life insurance providers, and Assureurs Associés distributes AFER insurance products to clients as an authorized correspondent.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marsh France: Marsh France is a leading global insurance broker serving large corporates in P&C, risk management, and employee benefits — comparable in distribution function and product categories, but at far larger scale and with multinational clients.
• AXA France: AXA France is the country's largest direct insurer covering P&C, life, health, and retirement — overlaps with Assureurs Associés' product portfolio but acts as a carrier rather than intermediary, competing for the same end customers via bancassurance and direct channels.
• Crédit Agricole Assurances: Crédit Agricole Assurances is the bancassurance arm of one of France's leading retail banks, distributing P&C, life, and health products through a dense regional banking network — a structural competitor for the same individuals, farmers, and SMB clients in rural France.
• Aon France: Aon France is the French arm of the global insurance and reinsurance broker — directly overlaps with Assureurs Associés on enterprise P&C, D&O, and benefits brokerage but operates at much larger scale and with broader geographic reach.
• Willis Towers Watson France: WTW France is the French operation of global advisory and brokerage firm WTW — comparable as an intermediary on risk, insurance, and benefits products, but operating as a broader advisory firm rather than a regional multi-segment broker.

Emerging players

• Assurland: Assurland is a French insurance aggregator and lead-generation platform across auto, home, health, and life — competes with Assureurs Associés for the same individual and small-business customers seeking multi-carrier comparison online.
• LeLynx: LeLynx is one of France's largest insurance aggregator platforms enabling consumers to compare auto, home, and health quotes from multiple carriers — a digital competitor targeting the same commoditized lines Assureurs Associés distributes.

Direct peers

• Verspieren: Verspieren is a family-owned French independent insurance broker serving enterprises and professionals across P&C, health, and retirement — closely comparable as a multi-line, advisor-led intermediary targeting similar SMB and professional clients.
• Henner: Henner is a French independent insurance broker specializing in health, prévoyance, and retirement for professionals and enterprises — comparable for its advisor-led brokerage model and focus on complex benefits products sold to similar customer segments.
• April: April is a leading French independent insurance broker offering multi-line coverage to individuals, professionals, and businesses through a network of advisors — directly comparable in product breadth, distribution model, and customer segmentation to Assureurs Associés.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assureurs-associes
• Xx.com/assureurassocie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assureurs associés