Name

Bully Hill Vineyards

Legal name

Bully Hill Vineyards Inc.

Website

https://bullyhillvineyards.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine production
• Finger Lakes winery
• Estate vineyard
• Wine tastings
• Branded merchandise

Headquarters

HQ city

Hammondsport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct wine sales through tasting room, online shop, and wholesale distribution to 20+ states. Over 40 wines produced ranging from bone-dry to lusciously sweet styles.
2. Restaurant: On-site restaurant serving lunch daily with innovative cuisines featuring international flair. Restaurant operated by Lillian Taylor.
3. Merchandise: Sale of branded merchandise including apparel, drinkware, posters, wine accessories, hats, ornaments, novelty items, and food products.
4. Events and Tourism: Family-friendly events including live music, goat yoga, glass blowing demonstrations, seasonal celebrations, and winery tours from Memorial Day to Columbus Day.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bully Hill Vineyards manufactures and sells more than 40 wines from bone-dry to sweet and fortified styles, produced from a contiguous ~90-acre estate vineyard planted with French American hybrid grape varieties such as Baco Noir, Seyval Blanc, Cayuga White, Vidal Blanc, and Maréchal Foch. Wines are sold direct-to-consumer through an on-site tasting room and gift shop, a Keuka Lake restaurant, and the company's online store, and are also distributed wholesale to retailers in more than twenty U.S. states. The destination experience includes wine tastings, complimentary winery tours, the Greyton H. Taylor Wine Museum, the Walter S. Taylor Art Gallery, year-round events, and a branded merchandise program covering apparel, drinkware, posters, accessories, ornaments, hats, novelty items, food products, and gift cards.

Product overview

Bully Hill Vineyards is a family-owned winery on Keuka Lake in the Finger Lakes region, producing over 40 wines ranging from bone-dry to lusciously sweet styles. The product portfolio includes diverse wine lines: the Sweet Walter Wines (red, white, rosé, and fruit-flavored varieties like mango, blackberry, peach, pineapple, loganberry, and cherry), Love My Goat Series (red, white, and rosé), Super Goat Wines (fortified blackberry and peach), Growers Series (red and white in box format), Goat Series, Hybrid wines (Baco Noir, Foch, Cayuga White, Seyval Blanc, Ravat 51, Traminette, St. Croix), Vinifera wines (Pinot Grigio, Saperavi, Riesling, Lake Keuka blends), and Sparkling/Brut wines. The winery also offers estate-grown wines from their approximately 90-acre vineyard with French American hybrid grapes. Beyond wines, Bully Hill operates a full-service restaurant with international cuisine, provides wine tasting experiences in their tasting room, offers complimentary winery tours (Memorial Day to Columbus Day), maintains the Greyton H. Taylor Wine Museum, hosts the Walter S. Taylor Art Gallery, and sells branded merchandise including apparel, drinkware, accessories, and food products. The winery produces approximately 230,000 cases annually and distributes to over 20 states.

Differentiator

Problem solved

Functional benefit

Brands

• Goat Series: Three distinctly different wines: Love My Goat Red, Le Goat Blush, and Goat White. Lively, fruity and inviting wines with legendary labels.
• Growers Series
• Lake Keuka Wine Co.
• Sweet Walter Wines
• Super Goat Wines

Products and services

• Dry Riesling A dry white wine sourced exclusively from the Argus Vineyard on the west side of Keuka Lake, highlighting site-specific Finger Lakes character for wine consumers.
• Dry Rosé of Cabernet Franc A bright, refreshing dry rosé with notes of fresh strawberries and ripe raspberries and a crisp finish, targeted at consumers seeking dry-style rosé.
• Love My Goat Red A mellow, easy-drinking red wine with subtle fruit and a soft finish, created in connection with the founder's Taylor name trademark battles and sold as the winery's flagship.
• Love My Goat White A harmoniously blended white wine of Seyval Blanc and Vidal Blanc with enticing fruit and a soft finish, paired with poultry and light sauces for casual consumers.
• Love My Goat Rosé A blended rosé from red and white grape varieties with balanced fruit and a clean finish, aimed at casual wine drinkers.
• Sweet Walter Wines Series A family of full-bodied sweet wines in Red, White, and Rosé styles plus fruit-flavored variants (Mango, Peach, Strawberry, Pineapple, Blackberry, Loganberry, Cherry) and a port-style Midnight Mission dessert wine, targeting consumers who prefer sweet, fruit-forward wines.
• Super Goat Fortified Wines A line of fortified dessert wines (Blackberry and Peach flavors, plus a 16% ABV Rosé) marketed as a 'party in a bottle' for consumers seeking higher-alcohol sweet wines.
• Baco Noir A bold, medium-bodied red wine with ripe fruit, black pepper, and vanilla notes from Baco Noir grapes and oak aging, produced from 15.39 acres of estate vineyards.
• Cayuga White A semi-dry Finger Lakes white wine with apple and pear aromas and a crisp finish, produced from Cornell-developed Cayuga White hybrid grapes.
• Seyval Blanc A crisp, dry, elegant white wine with a green apple finish from estate-grown Seyval Blanc, the winery's largest hybrid planting at 30.92 acres.
• Growers Series (Red and White, Box Format) Traditional semi-sweet Growers Red and Growers White wines with labrusca flavor and a clean finish, sold in 3L box format for value-conscious, high-volume consumers.
• Lake Keuka Wine Co. Craft Wines An artisanal small-production line including Lake Keuka Riesling (Clearview Farms sourced) and Lake Keuka Red Blend (vinifera-based 2019 vintage), positioned as premium craft wines.
• Brut Sparkling Wine A sparkling Brut wine sold exclusively at the Bully Hill tasting room, targeted at on-site visitors.
• Wine Tastings A paid wine tasting experience where visitors sample more than 40 wines at the tasting bar (à la carte) or enjoy a guided tasting of 5 select wines in the Cellar Room.
• Winery Tours Complimentary guided winery tours including history of the winery, vineyard walks, and cellar access, offered seasonally from Memorial Day through Columbus Day.
• Keuka Lake Winery Restaurant An on-site restaurant serving international-fusion lunch (Mediterranean, Korean BBQ, crab cakes, house-smoked BBQ) on an expansive deck overlooking Keuka Lake, operated by Lillian Taylor.
• Greyton H. Taylor Wine Museum An on-site Finger Lakes wine museum featuring a Replica Cooper Shop and the Walter S. Taylor Art Gallery, open daily with weekend hours.
• Walter S. Taylor Art Gallery An on-site curated gallery displaying the colorful label artwork and paintings of founder Walter S. Taylor.
• Bully Hill Apparel Branded clothing including t-shirts, hoodies, sweatshirts, and crop tops featuring Bully Hill logos and wine-themed designs sold at the gift shop and online.
• Bully Hill Drinkware Branded glassware (pint glasses, stemless glasses, and wine glasses) in multiple colors with Bully Hill logos, sold at the gift shop and online.
• Gift Cards Bully Hill gift cards issued in $25, $50, $75, and $100 denominations, redeemable across wines, merchandise, restaurant, and gift shop purchases.

Quantifiable outcome

• Over 230,000 cases produced annually
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Buffalo SabrescoreGTM or Marketing Partner · 1 January 2007NHL team sponsorship starting in 2007, later expanded to include New York Islanders and Boston Bruins. Bully Hill visible at Nashville Predators games.
• Cornell University (Cornell AgriTech)coreStrategic or Co-development PartnerPartnership for developing sustainable grape varieties and vineyard practices. Cornell-developed grapes including Traminette, Cayuga White, Noiret, and Geneva Red have become mainstays in Bully Hill's portfolio. Collaboration helps ensure success of future growers and producers in the region.
• Buffalo BillsflagshipGTM or Marketing PartnerNFL team sponsorship making Bully Hill the Official Winery of the Buffalo Bills. Partnership active for 17+ years as part of Bully Hill's sports sponsorship strategy.
• Boston Red SoxflagshipGTM or Marketing PartnerOfficial Wine of the Boston Red Sox. Sponsorship includes visibility at Fenway Field as part of MLB marketing presence.
• Buttinhead FarmsminorGTM or Marketing PartnerGoat yoga events partnership with Ashley the owner of Buttinhead Farms who combines fitness and farming. Special therapy goats join winery guests during yoga sessions.
• Spring Hollow RanchminorGTM or Marketing PartnerBaby goat yoga events partner providing goats for relaxing yoga sessions at Bully Hill Vineyards.
• Finger Lakes Community College Viticulture and Wine CenterminorOthersInvestment in modern, state-of-the-art facility providing local students access to cutting-edge lab and world-class winery for learning modern winemaking craft.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Constellation Brands: Multi-national wine and spirits conglomerate headquartered in Victor, NY, with roots in the Finger Lakes. Overlaps with Bully Hill through Finger Lakes heritage and broad U.S. wine wholesale but operates at vastly greater scale.
• E. & J. Gallo Winery: Largest wine producer in the world, with broad U.S. distribution and a portfolio including low-priced sweet wines. Competes with Bully Hill at the value/off-premise end and through wholesale placement.

Direct peers

• Fox Run Vineyards: Finger Lakes winery with a tasting room and estate vineyard on Seneca Lake. Offers similar DTC and distribution model and competes for the same Finger Lakes tourism audience.
• Ravines Wine Cellars: Boutique Finger Lakes winery on Keuka Lake producing dry European-style wines. Competes with Bully Hill for tasting room traffic and off-premise shelf space in the same regional market.
• Glenora Wine Cellars: Seneca Lake Finger Lakes winery with an on-site inn, restaurant, and tasting room. Closely matches Bully Hill's destination-experience model combining lodging/dining with wine sales.
• Pleasant Valley Wine Company: Historic Finger Lakes winery (originally the Taylor Wine Company's operation) located in Hammondsport. Comparable in heritage, region, and product mix, and historically intertwined with the Taylor/Bully Hill story.
• Hermann J. Wiemer Vineyard: Family-owned Finger Lakes winery specializing in Riesling and estate-grown wines. Comparable to Bully Hill in scale, family ownership model, and emphasis on terroir-driven Finger Lakes production.
• Wagner Vineyards: Family-owned Finger Lakes winery with estate vineyard, restaurant, and event programming on Seneca Lake. Directly comparable multi-revenue, tourism-led winery operating model.
• Dr. Konstantin Frank Winery: Finger Lakes winery on Keuka Lake producing vinifera wines including Riesling and Pinot Noir. Directly comparable to Bully Hill as a same-region producer with a destination tasting room and on-site hospitality.
• Standing Stone Vineyards: Small estate winery on Seneca Lake producing Riesling and Chardonnay. Comparable as a boutique Finger Lakes producer competing for tasting-room visitors and DTC customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bully-Hill-Vineyards-150310618366389
• Instagraminstagram.com/bullyhillvineyards
• Xx.com/bullyhillwine
• LinkedInlinkedin.com/company/bully-hill-vineyards-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bully Hill Vineyards