The W Group
The W Group is a privately held assisted living provider operating six communities across New York State (NYC boroughs, Long Island, and Upstate NY), offering assisted living, adult care, medical, and amenity services to seniors and their families through a direct-to-consumer, recurring monthly-fee model.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
The W Group firmographics
Firmographics- Name
- The W Group
- Legal name
- The W Management Group
- Website
- https://thewcloud.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The W Group is a privately held assisted living provider operating six communities across New York State (NYC boroughs, Long Island, and Upstate NY), offering assisted living, adult care, medical, and amenity services to seniors and their families through a direct-to-consumer, recurring monthly-fee model.
- Ownership category
- akta.pro rank
The W Group industry classification
Industry- Product category
- Assisted Living / Senior Care
- NAICS
- Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
- akta.pro secondary industries
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)
Keywords
Where The W Group is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The W Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Assisted Living Services: The W Group generates revenue through monthly fees for assisted living and adult care services. Residents pay for accommodations, care services, medical support, and amenities in a recurring revenue model typical of senior living operators.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The W Group product offering
Product offeringCore offering
The W Group operates a portfolio of six assisted living communities across New York State (Brooklyn, Queens, Staten Island, Bronx, Long Island, and Upstate New York). The company provides individualized assisted living, adult care, and onsite medical services in homelike environments, enabling seniors to maintain independence while receiving discreet care. Services are delivered via recurring monthly fees covering accommodations, daily living assistance, medical coordination, and community amenities.
Differentiator
Problem solved
Functional benefit
Products and services
- Assisted Living Communities
Companies that use The W Group
Customer profileSegments2 records
Ideal customer profiles2 records
The W Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The W Group partnerships and signals
Strategic signalScale indicators2 records
The W Group competitors and assessment
Company assessmentBroad incumbents
- Brookdale Senior Living: The largest U.S. senior living operator with hundreds of communities offering assisted living, memory care, and independent living. Comparable because it competes directly for the same resident population with similar service bundles.
- Atria Senior Living: Large national senior living operator with a strong Northeast and Mid-Atlantic presence. Comparable because it provides assisted living, supportive services, and lifestyle amenities to seniors in homelike settings.
- Sunrise Senior Living: One of the largest national assisted living and memory care operators with communities across the U.S., including New York. Comparable because it offers the same core assisted living services and serves seniors requiring daily living support.
Direct peers
- Five Star Senior Living: Regional assisted living, memory care, and senior living operator with communities throughout the Northeast. Comparable because it offers similar levels of care, amenities, and resident programming to seniors.
- Benchmark Senior Living: Northeast-focused assisted living and memory care operator with communities across New York, Connecticut, Massachusetts, and beyond. Comparable because it serves similar resident profiles with comparable assisted living services.
- Maplewood Senior Living: Operator of upscale assisted living and memory care communities in the Northeast, including multiple locations in Connecticut, Massachusetts, Ohio, and New York. Comparable because it provides premium assisted living with onsite clinical services to urban and suburban seniors.
- Chelsea Senior Living: Regional assisted living operator focused on New York and New Jersey with a portfolio of senior living communities. Comparable because it targets the same NYC-area senior demographic with similar assisted living service offerings.
- RiverSpring Health: New York-based senior services organization offering assisted living, skilled nursing, and home care. Comparable because it provides a continuum of senior care services to the same NY metropolitan demographic.
Regional players
- Inspīr Senior Living: NYC-metro focused senior living operator with upscale assisted living communities in Manhattan and surrounding boroughs. Comparable because it serves the same urban New York senior market with similar care model.
- ArchCare: New York-based Catholic healthcare system offering assisted living, home care, and long-term care for seniors. Comparable because it serves the same NYC-area senior population with residential care and clinical support.
Market position
Customer concentration
The W Group social profiles
Digital presenceThe W Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The W Group leadership team
Management profileNumber of profiles
Profiles1 record
The W Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The W Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The W Group
What does The W Group do?
The W Group operates a portfolio of six assisted living communities across New York State (Brooklyn, Queens, Staten Island, Bronx, Long Island, and Upstate New York). The company provides individualized assisted living, adult care, and onsite medical services in homelike environments, enabling seniors to maintain independence while receiving discreet care. Services are delivered via recurring monthly fees covering accommodations, daily living assistance, medical coordination, and community amenities.
Is The W Group a public or private company?
The W Group is a private company. It is classified as unknown and is currently operating.
When was The W Group founded?
The W Group was founded in -1. It employs 501 to 1,000 people.
Where is The W Group based?
The W Group is headquartered in Brooklyn, United States, in the North America region.
How does The W Group make money?
One revenue line is on record: assisted Living Services.
Who are The W Group's main competitors?
Broad incumbents on record are Brookdale Senior Living, Atria Senior Living and Sunrise Senior Living. Direct peers are Five Star Senior Living, Benchmark Senior Living, Maplewood Senior Living, Chelsea Senior Living and RiverSpring Health. Regional players are Inspīr Senior Living and ArchCare.
Does The W Group have an API?
No public API is recorded for The W Group.
What industry is The W Group in?
The W Group's product category is Assisted Living / Senior Care. Its primary akta.pro industry code is HLADABAG, Large Campus / Multi-Building Assisted Living Communities, with a secondary code of HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place). Its NAICS code is 623312 and its SIC code is 8050.