Blue Chair
Blue Chair LLC is a Kansas City-based privately held holding company founded in 2019 that provides strategic management and M&A support to small businesses, managing portfolio companies Gragg Advertising (a direct-response marketing agency) and IntegriShield (a regulatory compliance monitoring firm).
- Company typePrivate
- Founded2010
- HeadquartersKansas City, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Blue Chair does
Blue Chair LLC is a Kansas City-based, privately held equity/management holding company founded in 2019 by Gregory Gragg. The firm focuses on growing small businesses and supporting entrepreneurs through strategic management, mergers and acquisitions, and targeted operational support. Its stated mission is to promote small business and encourage innovation across multiple industries while allowing portfolio companies to retain autonomy in their respective markets.
The company's two identified managed assets are Gragg Advertising, a direct-response full-service marketing agency founded in 1992 that offers integrated campaigns across terrestrial media, pay-per-click, social display, SEO, syndication, UX/UI web development, branding, creative, data analytics, lead pacing, sales call auditing, and data integration; and IntegriShield, a compliance monitoring, tracking, and enforcement services company that helps organizations comply with FTC, FCC, CFPB, and state regulations in online advertising. Both subsidiaries are wholly owned. The leadership team combines 35+ years of business management experience (CEO Gragg), 30+ years in direct-response marketing (President/COO Darryl Mattox), prior PEO CEO experience (CAO Erica Brune), and 35+ years in IT (CIO Michael Schuler).
Blue Chair's business model is that of a holding company — it does not sell a unified platform or product to end customers. Revenue is generated through its portfolio companies, primarily through marketing services fees (Gragg Advertising) and compliance monitoring contracts (IntegriShield). The firm is privately held with no disclosed institutional funding; ownership rests with founder Gregory Gragg and equity members including Erica Brune. No revenue, pricing, or financial details are publicly disclosed. The company has been recognized as a six-time Inc. 5000 honoree and has earned regional Kansas City awards across multiple years.
Blue Chair firmographics
Firmographics- Name
- Blue Chair
- Legal name
- Blue Chair LLC
- Website
- https://bluechairllc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blue Chair LLC is a Kansas City-based privately held holding company founded in 2019 that provides strategic management and M&A support to small businesses, managing portfolio companies Gragg Advertising (a direct-response marketing agency) and IntegriShield (a regulatory compliance monitoring firm).
- Ownership category
- akta.pro rank
Blue Chair industry classification
Industry- Product category
- Business Management Services
- NAICS
- Offices of Other Holding Companies (551112)
- SIC
- Non-Operating Establishments (9995)
- akta.pro primary industry
- Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)
Keywords
Where Blue Chair is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Blue Chair business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Blue Chair product offering
Product offeringCore offering
Blue Chair LLC is a Kansas City-based equity and management holding company that grows small businesses and supports entrepreneurs through strategic management, mergers and acquisitions, and business partnerships. The company manages a portfolio of wholly owned operating companies, primarily Gragg Advertising (a direct-response full-service marketing agency) and IntegriShield (a compliance monitoring, tracking, and enforcement services firm for online advertising regulation). Blue Chair provides strategic oversight, operational guidance, and growth capital to its portfolio while allowing each business to continue operating autonomously within its industry.
Product overview
Blue Chair LLC is a Kansas City-based equity/management company that operates as a holding company overseeing a portfolio of portfolio companies. The two primary managed assets are Gragg Advertising (a direct-response marketing agency offering integrated campaigns across digital and traditional channels) and IntegriShield (a compliance monitoring and enforcement service for online advertising regulation). Blue Chair itself does not offer a unified platform product but rather provides strategic management, mergers and acquisitions support, and growth initiatives across its portfolio companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Gragg Advertising A direct-response full-service marketing agency with 28+ years of experience focused on return on investment strategies across integrated marketing programs. Services include terrestrial media, pay-per-click, social display, SEO and syndication, UX/UI web development, branding, creative development, data analytics, lead pacing, sales call auditing, and data integration for speed-to-lead. Managed as a wholly owned asset by Blue Chair LLC.
- IntegriShield
Companies that use Blue Chair
Customer profileSegments1 record
Ideal customer profiles1 record
Blue Chair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Chair partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Gragg AdvertisingcoreDirect response full service marketing agency managed by Blue Chair LLC since its founding in 1992. The agency focuses on return on investment strategies for clients, managing integrated marketing programs across all channels including terrestrial media, PPC, social display, SEO, and more.
- IntegriShieldcoreCompliance monitoring, tracking and enforcement services company designed to protect organization's brand and compliance in the online advertising arena. Provides proprietary full service solutions to address FTC, FCC, CFPB, and State Regulations compliance violations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Blue Chair competitors and assessment
Company assessmentBroad incumbents
- KKR: Diversified global alternative asset manager with extensive small and middle market private equity activity, representing a much larger incumbent version of the small-business holding/management model.
- Bain Capital: Large global private equity firm that acquires and operates businesses across stages, providing a scaled incumbent comparison to Blue Chair's small-business focus.
Direct peers
- The Riverside Company: Global middle market private equity firm focused on acquiring and growing smaller businesses, comparable in deal size and operating orientation to Blue Chair.
- LFM Capital: Lower middle market private equity firm focused on acquiring and operating small U.S. businesses, closely mirroring Blue Chair's strategy of growing small companies through strategic management.
- HKW (Hammond, Kennedy, Whitney & Company): Middle market private equity firm investing in small operating companies with a hands-on management approach, structurally similar to Blue Chair's equity/management model.
- NewSpring Capital: Private equity firm focused on lower middle market growth and buyout opportunities, overlapping with Blue Chair's small-business acquisition and growth thesis.
- Martis Capital: Lower middle market PE firm that partners with management teams to build small operating companies, a model highly comparable to Blue Chair's holding company approach.
- Plexus Capital: Private equity firm that invests in and supports the growth of small and lower middle market companies, sharing Blue Chair's small-business development focus.
Others
- Gragg Holdings, Inc. Related entity also chaired/led by Gregory Gragg; an interconnected holding structure around the Gragg portfolio that shares ownership and management with Blue Chair.
Emerging players
- Ansira: Independent marketing services agency operating in adjacent direct-response and channel marketing segments, comparable to the Gragg Advertising portfolio company within Blue Chair.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Blue Chair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Chair leadership team
Management profileNumber of profiles
Profiles4 records
Blue Chair subsidiaries and ownership
Company hierarchySubsidiaries2 records
Blue Chair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Chair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Chair
What does Blue Chair do?
Blue Chair LLC is a Kansas City-based equity and management holding company that grows small businesses and supports entrepreneurs through strategic management, mergers and acquisitions, and business partnerships. The company manages a portfolio of wholly owned operating companies, primarily Gragg Advertising (a direct-response full-service marketing agency) and IntegriShield (a compliance monitoring, tracking, and enforcement services firm for online advertising regulation). Blue Chair provides strategic oversight, operational guidance, and growth capital to its portfolio while allowing each business to continue operating autonomously within its industry.
Is Blue Chair a public or private company?
Blue Chair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Chair founded?
Blue Chair was founded in 2010. It employs 51 to 100 people.
Where is Blue Chair based?
Blue Chair is headquartered in Kansas City, United States, in the North America region.
Who are Blue Chair's main competitors?
Broad incumbents on record are KKR and Bain Capital. Direct peers are The Riverside Company, LFM Capital, HKW (Hammond, Kennedy, Whitney & Company), NewSpring Capital, Martis Capital and Plexus Capital. Gragg Holdings, Inc. is listed as an others. Ansira is listed as an emerging player.
Does Blue Chair have an API?
No public API is recorded for Blue Chair.
What industry is Blue Chair in?
Blue Chair's product category is Business Management Services. Its primary akta.pro industry code is FSANAHAF, Corporate Strategic Partnership & Ecosystem Investment Arms. Its NAICS code is 551112 and its SIC code is 9995.