Citydeal

What Citydeal does

Citydeal (legally operated through FlyFly travel d.o.o. Sarajevo, founded 2010) is a daily deals and group-buying voucher marketplace headquartered at Zelenih Beretki 14, Sarajevo, Bosnia and Herzegovina. The platform aggregates discounted vouchers from local service providers — primarily hotels and resorts in Bosnia and Herzegovina and Croatia, beauty and wellness operators, language and professional training providers, and limited flight/bus travel packages — and resells them directly to consumers at discounts of 50-90% off regular prices. Customers purchase vouchers online through citydeal.ba (via PikPay-integrated card or bank-transfer checkout) or in person at the Sarajevo office, then redeem them with the underlying partner businesses; Citydeal itself does not deliver the underlying service.

The technology stack is a web-based e-commerce platform with a voucher management system, an email newsletter pipeline, and organic social presences on Facebook, X/Twitter, and Instagram. There is no mobile application, no public API, and no disclosed proprietary AI/ML components. The core inventory spans roughly 41 travel deals (split across BiH and Croatia with an emerging Montenegro footprint), 15 wellness/spa packages, 10 education items, and 2 beauty offerings, anchored by recurring partnerships with branded hotel groups (Hotel Val Trogir, Morenia All Inclusive Resort, Hotel Han Bjelasnica, Hotel Grande Casa Medjugorje, Hotel Swissplus Bihać, AppleLine Apartments Mostar, Hotel Adriale Kreševo, Bosnian Pyramid Glamping Visoko) and accredited online course providers (Oxford Language Club, Cervantes Idiomas, Goethe Sprachschule, London Business Institute).

Revenue is generated exclusively via commission / transaction-fee take rates on each voucher sold — Citydeal is the intermediary, not the service provider. The pricing schedule is highly category-dependent, ranging from 5-25 KM for beauty treatments and 35-59 KM for online course subscriptions, up to 76-1,300+ KM for hotel and resort vacation packages. GTM motion is direct-to-consumer through the website, newsletter, and social channels, targeting value-seeking individual consumers in BiH as the primary segment and treating local hotels, travel agencies, salons, and schools as the partner/business segment on the supply side. The company is privately held, bootstrapped with no disclosed venture or growth-equity funding, and operates with 11-50 employees.

Name

Citydeal

Legal name

FlyFly travel d.o.o. Sarajevo

Website

https://citydeal.ba

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Citydeal is a Sarajevo-based daily deals and group-buying voucher marketplace that sells discounted vouchers for hotels, wellness, education, and travel from local providers to individual consumers in Bosnia and Herzegovina, operating the citydeal.ba web platform via FlyFly travel d.o.o.

Ownership category

akta.pro rank

Product category

Daily Deals Marketplace

NAICS

Travel Agencies (561510)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

akta.pro secondary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Daily deals platform
• Group buying
• Discount vouchers
• Travel deals marketplace
• Hotel vouchers

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Commission on Voucher Sales: CityDeal acts as an intermediary/promoter between local businesses (partners) and consumers. The company earns commission on each voucher sold through the platform. Partners offer promotional discounts, and CityDeal facilitates the sale and marketing of vouchers. CityDeal is not the service provider itself; the actual service is delivered by the partner business.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Citydeal is a group-buying and daily deals platform operating in Bosnia and Herzegovina that aggregates promotional vouchers from local businesses — including hotels, travel agencies, beauty salons, wellness centers, and educational institutions — and sells them to individual consumers at discounts of 50–90% off regular prices. The platform operates as an intermediary between partner businesses and end consumers, facilitating voucher sales and marketing while the actual services are delivered by the partner businesses.

Product overview

Citydeal is a group-buying/daily deals platform operating in Bosnia and Herzegovina that aggregates and sells discounted vouchers and deals across multiple service categories. The platform serves as an intermediary between consumers and local businesses, offering deals with discounts ranging from 50% to 90%. The product portfolio includes: (1) Hotel and Accommodation Deals for hotels, apartments, and resorts; (2) Travel Packages including vacation deals and sports holidays; (3) Flight and Bus Travel booking services; (4) Beauty and Wellness Services including spa and massage treatments; (5) Online Education Courses with certificates in languages, Microsoft Excel, and professional skills; and (6) Bus Tours to European destinations. The platform operates through a voucher system where users purchase vouchers that can be redeemed at partner businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel and Accommodation Deals Group-buying and daily deals platform offering discounted vouchers for travel accommodations including hotels, apartments, and resorts across Bosnia and Herzegovina, Croatia, and other destinations.
• Travel Packages Voucher-based travel packages and vacation deals including sports holidays, family resort stays, and Mediterranean vacation packages with accommodation and activities.
• Flight and Bus Travel Flight and bus travel booking services for destinations worldwide, offered as part of the travel deal portfolio.
• Beauty and Wellness Services Wellness, spa, and beauty treatment vouchers including massages, body treatments, and relaxation services offered at significant discounts.
• Online Education Courses Online educational courses including language learning (English, Spanish, German), Microsoft Excel, accounting, interior design, and social media marketing, with certificates and 6- or 12-month access options.
• Bus Tours Bus trip packages to European destinations such as Budapest, including transportation and accommodation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• FlyFly travel d.o.o.coreOthersCityDeal is operated by FlyFly travel d.o.o., a Sarajevo-based travel company (ID: 4202465880003). FlyFly travel is the legal entity behind the CityDeal platform and manages the promotional sales operations.
• Hotel Val (Hotelola)coreStrategic or Co-development PartnerHotel Val 3* in Trogir, Croatia is a key partner offering family vacation packages through CityDeal. The hotel offers accommodation with breakfast, pool access, and family-friendly amenities. Located in Seget Donji near Trogir.
• Hotel Han BjelasnicacoreStrategic or Co-development PartnerHotel Han 4* on Bjelasnica mountain offers spa and mountain vacation packages through CityDeal. Features include rooms with mountain views, two restaurants, conference facilities, and Relax Spa Zone with Finnish sauna, fitness center, and jacuzzi.
• Morenia All Inclusive ResortcoreStrategic or Co-development PartnerMorenia All Inclusive Resort 4* in Podaci, Croatia is a family resort partner offering all-inclusive vacation packages. The resort features 183 accommodation units across 9 buildings, 3 outdoor pools, kids club, fitness center, and beachfront location on the Adriatic Sea. Renovated and reopened in 2018.
• Hotel Swissplus BihaćcoreStrategic or Co-development PartnerHotel Swissplus is a modern hotel in Bihać offering accommodation near the Una River. Features include a restaurant with Italian pizzas and international cuisine, conference facilities for 75 guests, and proximity to historical attractions.
• Hotel Grande Casa (Sport-Centar)coreStrategic or Co-development PartnerHotel Grande Casa 4* in Medjugorje is a sports and family resort offering vacation packages. Features 16 luxury rooms and 12 bungalows, pool, fitness center, paddle and tennis courts. Located in the largest sports center complex in Bosnia and Herzegovina.
• AppleLine Apartments MostarcoreStrategic or Co-development PartnerAppleLine Apartments in Mostar offers accommodation near the Old Bridge (Stari Most). Features include studio apartments with kitchen, outdoor pool, terrace, and free WiFi. Located 800m from the old town and 1km from UNESCO-listed Stari Most.
• Goethe SprachschuleminorStrategic or Co-development PartnerOnline German language course provider offering accredited certificates. Courses feature native German speakers, interactive platform with flashcards, gamification, and AI-supported learning. Duration: 6 or 12 months access.
• Cervantes IdiomasminorStrategic or Co-development PartnerOnline Spanish language course - the only course officially recognized by the Instituto Cervantes. Offers accredited certificates, interactive platform, levels A1-B2, 6 or 12 month access.
• Oxford Language Club (Digital Logic Consulting)minorStrategic or Co-development PartnerOnline English language course developed with British Language Institute (BLI). Features Oxford Natural Immersion Technique (ONIT), AI conversation tutor, 6 levels A1-B2+, 6 or 12 month access. Operated by Digital Logic Consulting.
• London Business InstituteminorStrategic or Co-development PartnerProvider of accredited Microsoft Excel online courses. Offers 323 video lessons, beginner to advanced levels, 6 or 12 month access, with certificate upon completion.
• PikPay Payment ServicecoreTechnology or IntegrationFirst domestic service for fast internet payment and collection in Bosnia and Herzegovina. Handles credit/debit card transactions (MasterCard, Maestro, VISA) with high encryption (256-bit), SSL, PCI DSS certification, and 3D Secure support.
• Bosnian Pyramid Glamping VisokominorStrategic or Co-development PartnerGlamping accommodation near the Bosnian Pyramids in Visoko, offering nature-based vacation experiences with pool access.
• Hotel Adriale KreševominorStrategic or Co-development PartnerHotel Adriale 4* in Kreševo offers spa and relaxation packages. Features include spa programs, wellness treatments, and accommodation for couples.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Booking.com: Global OTA offering deals on hotels and experiences with localized pricing. Overlaps with CityDeal's hotel and travel package category but operates as a broad incumbent rather than a discount voucher specialist.

Direct peers

• Groupon: Global group-buying marketplace offering deeply discounted local deals across travel, wellness, beauty, and education. Most direct functional peer to CityDeal's voucher model and category mix.
• Wowcher: UK-headquartered group-buying marketplace offering discounted vouchers on hotels, wellness, dining, and experiences. Closely comparable voucher mechanics and target consumer segment to CityDeal.
• Slevomat: Czech-Slovak deals and voucher marketplace offering hotels, wellness, dining, and experience vouchers. Comparable take-rate economics, category mix, and aggregate voucher sales model.
• LivingSocial: Historical group-buying pioneer offering daily deals on local services and travel experiences. Closely mirrors CityDeal's voucher mechanics and partner-supply marketplace model.
• Groupalia: Group-buying platform operating in Iberia and parts of Europe with discounts on travel, beauty, and leisure vouchers. Directly comparable business model and category focus to CityDeal.
• Pepper (formerly Coupdays): Central European group-buying platform operating across Czech Republic and Slovakia with deep discounts on travel and leisure services. Closest geographic and structural comparator to CityDeal in the CEE region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/citydealba
• Facebookfacebook.com/161412123903530
• Instagraminstagram.com/citydeal.ba/?hl=h
• LinkedInlinkedin.com/company/citydeal-ba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citydeal