What Weibull does

Weibull is a Norwegian M&A advisory firm founded in 2001 by Frithjof Samuelsen and Tomm Amundsen, headquartered in Oslo with an additional office in Trondheim. The firm provides sell-side advisory, buy-side advisory, and independent company valuations, targeting small and medium-sized business owners in the 20-500M NOK revenue range, as well as industrial operators and financial investors pursuing mid-market transactions in Norway. The firm reports more than 200 completed transactions since inception, positioning itself as a focused mid-market specialist rather than a bulge-bracket generalist.

The underlying "product" is a relationship-intensive, partner-led advisory process built on sector experience, a proprietary Nordic buyer/seller network cultivated over two decades, and cross-border execution capabilities delivered through partnerships with Skarpa AB in Sweden, Zerbach & Company in Germany, and the global Leading Edge Alliance, which spans 58 countries. The team of 13 draws on backgrounds at Norsk Hydro, PwC, EY, and Aker Solutions, lending transaction and sector credibility in industrial and services sub-sectors. There is no proprietary technology platform; the competitive differentiation rests on network reach, deal experience, and partner-level attention.

Weibull's revenue model follows standard mid-market advisory mechanics: fixed milestone-based retainers during the mandate, combined with a success fee paid upon transaction closing. Distribution is partner-led origination supported by the Leading Edge Alliance referral flow. In 2014, the firm consolidated from a multi-office franchise structure into a single integrated entity, and recent disclosed mandates (including NLI Elektrosystemer and OK Vedlikehold in 2026) indicate continued active deal flow within the Norwegian mid-market ecosystem.

Name

Weibull

Legal name

Weibull AS

Website

https://weibull.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Weibull is a Norwegian M&A advisory firm founded in 2001, providing sell-side, buy-side, and valuation services to SMB business owners and mid-market investors, with offices in Oslo and Trondheim.

Ownership category

akta.pro rank

Product category

M&A Advisory Services

NAICS

Management Consulting Services (54161)

SIC

Investment Advice (6282)

akta.pro primary industry

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

akta.pro secondary industries

Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ), Fairness Opinions & Independent Financial Advice (BPAHAOAF), M&A Advisory (Buy-side/Sell-side) (BPAHADAC)

Keywords

• Mergers and acquisitions advisory
• Business brokerage services
• Company valuation services
• Sell-side advisory
• Buy-side advisory

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. M&A Advisory Services: Revenue is generated through professional services fees structured as a combination of fixed fees at defined milestones and a success-based bonus tied to the transaction value upon closing. This aligns the firm's compensation with client outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Weibull AS is a Norwegian professional M&A advisory firm that guides business owners through the entire transaction lifecycle, including sell-side advisory (helping owners find industrial or financial buyers), buy-side advisory (helping industrial and financial investors identify and execute acquisitions of Norwegian companies), and independent company valuations performed by dedicated analysts. The firm focuses on the Norwegian SMB market and has completed over 200 transactions since its founding in 2001.

Product overview

Weibull is a professional M&A advisory firm in Norway that operates as a single unified service offering rather than a platform with distinct product modules. Its portfolio consists of three integrated service lines: sell-side advisory (guiding business owners through the complete sales process), buy-side advisory (identifying and executing acquisitions for domestic and international buyers), and company valuations (independent financial analyses). These services are interconnected — valuations support both buying and selling decisions, and both advisory services draw on the firm's transaction experience and market network. There are no named software products, modules, or standalone tools; all offerings are professional advisory services delivered by the firm's advisors and analysts.

Differentiator

Problem solved

Functional benefit

Products and services

• Sell-side Advisory Expert advisory services for business owners seeking new industrial or financial buyers for their companies, focusing on professional execution of all transaction steps to maximize client value. Covers the complete sale process from initial dialogue through closing, including buyer identification, process management, due diligence support, and negotiation.
• Buy-side Advisory Advisory services for acquisition processes for both domestic and international buyers of Norwegian private companies. Includes acquisition searches (identifying suitable targets) and defined-target acquisitions (executing on specific opportunities), supporting industrial and financial investors in deal sourcing, target assessment, and transaction execution.
• Company Valuations Independent business valuations performed by dedicated analysts with extensive experience in providing valuations and financial analyses related to transactions or as standalone services. Used for internal transactions, mergers, spin-offs, generational transitions, and strategic planning purposes.

Quantifiable outcome

• Over 200 transactions completed since 2001
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Skarpa ABminorStrategic or Co-development PartnerSwedish M&A advisory firm with which Weibull maintains close cooperation for cross-border transactions and market intelligence sharing between Norway and Sweden.
• Zerbach & CompanyminorStrategic or Co-development PartnerGerman advisory firm cooperating with Weibull on transactions involving Norwegian and German companies, providing local expertise for cross-border M&A.
• Leading Edge AlliancecoreStrategic or Co-development PartnerInternational network of audit and advisory firms with over 300 offices in 58 countries and more than 7000 advisors. Weibull utilizes this network for international transaction support and referrals.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Oaklins: International M&A advisory franchise with dedicated Nordic and Norwegian coverage, pursuing mid-market sell-side and buy-side mandates in similar industry verticals and deal sizes to Weibull.
• Carnegie: Leading Nordic investment bank with deep M&A advisory coverage in Norway, Sweden, Denmark and Finland; competes for many of the same owner-led succession and strategic combination transactions as Weibull.
• ABG Sundal Collier: Nordic investment bank with a sizeable M&A advisory business serving Norwegian, Swedish and broader Scandinavian mid-market clients, providing direct head-to-head competition for Weibull on cross-border and domestic SMB deals.
• Arctic Securities: Norwegian investment bank with an established M&A advisory practice covering Norwegian mid-market and SMB transactions, directly overlapping with Weibull's sell-side and buy-side mandates in the same client segment and geography.
• Pareto Securities: Nordic investment bank with strong energy, seafood and shipping sector coverage, regularly advising Norwegian private companies on sales and acquisitions in the same SME/mid-market segment Weibull targets.
• Clairfield International: International M&A advisory firm with Nordic country coverage focused exclusively on mid-market transactions, closely comparable to Weibull in deal size, ownership transition focus and cross-border execution model.
• SpareBank 1 Markets: Norwegian investment banking arm of the SpareBank 1 alliance, active in equity capital markets and a growing M&A advisory franchise targeting Norwegian SMB and mid-market companies, directly comparable in geography and segment.

Broad incumbents

• DNB Markets: Investment banking arm of Norway's largest bank, offering M&A advisory alongside capital markets, ECM and DCM services; competes with Weibull on mid-market and larger Norwegian mandates as part of a much broader product portfolio.
• EY-Parthenon Norway: Big 4 strategy and transactions practice offering M&A advisory and integration support in Norway as part of a global platform; overlaps with Weibull on Norwegian mid-market and SMB transactions, supported by Weibull partner Kent Kvalvik's prior tenure at EY.
• PwC Norway - Deals & M&A: Big 4 firm with a dedicated Deals practice in Norway advising on transactions, due diligence and valuations; competes with Weibull especially on transaction support and valuation mandates for Norwegian SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weibull