Brecknell

What Brecknell does

Brecknell is a Fairmont, Minnesota-based manufacturer and distributor of commercial and industrial weighing solutions, operating as a brand under the Avery Weigh-Tronix, LLC corporate umbrella. The company's catalog spans thirteen product categories, including bench scales, floor scales, hanging scales, crane scales (up to 10,000 lb), medical scales (chair, physician, wheelchair, and platform), precision balances, weight indicators, load cells, checkweighers, counting scales, point-of-sale scales, portion-control scales, and postal and shipping scales, with individual products ranging from sub-gram precision (EPB pocket balance) to 10,000 lb crane-scale capacity (BCS-5000). Underlying technology centers on NTEP-certified load-cell measurement with LCD and LED indicators, RS-232/USB/NCI-protocol connectivity for shipping-software and POS integration, IP65-IP68 stainless-steel enclosures for washdown environments, and proprietary features including Dual-Range Technology (automatic resolution adjustment), Touchless Tare (photo-eye activation), and a Hold function for unstable-weight capture in animal and medical applications.

Brecknell serves seven identified vertical segments: industrial (manufacturing, warehousing, shipping/receiving), food service and catering (portion control, check weighing), medical (patient, wheelchair, infant weighing), office/mail/shipping (UPS WorldShip and FedEx integration), veterinary and agriculture, educational, and sport fishing. Distribution is exclusively through authorized dealer networks operating in four discrete regional footprints (US, UK, Canada, Global), with sales routed through product specialists and quote-based pricing rather than public list prices.

Revenue is generated entirely through one-time hardware sales, with no disclosed recurring or subscription component. The standard offer includes a 3-year warranty. The go-to-market is channel-partner-led, supported by a content library of brochures, user manuals, comparison matrices, video resources, and case studies, plus targeted event sponsorships (including the 2026 Elite Fishing Series tournament circuit). The business holds stacked regulatory certifications (NTEP, Measurement Canada, NSF International, CE, FCC, UKCA, RoHS, WEEE, EC Machinery Directive, UL/CUL) that function as a meaningful barrier to entry in legal-for-trade and food-safety segments.

Name

Brecknell

Legal name

Brecknell

Website

https://brecknellscales.com

Company type

Private

Founded year

1913

Operating status

Operating

Short description

Brecknell is a Fairmont, Minnesota-based manufacturer of commercial and industrial weighing solutions, offering a broad catalog of NTEP-certified bench, floor, medical, postal, and specialty scales through authorized distributor networks across the US, UK, Canada, and Global markets.

Ownership category

akta.pro rank

Product category

Industrial Weighing Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Wholesale-Hardware (5072)

akta.pro primary industry

Retail Weighing Scales & Integrated Scanner-Scales (HDACAKAI)

Keywords

• Industrial weighing scales
• Bench and floor scales
• Medical weighing equipment
• Postal and shipping scales
• Portable crane scales

Headquarters

HQ city

Fairmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Scale and Weighing Equipment Sales: Brecknell generates revenue through the sale of physical weighing equipment including bench scales, floor scales, hanging scales, crane scales, medical scales, balances, indicators, and load cells. Products are sold as one-time purchases with no recurring revenue model. The company offers a 3-year warranty program as a standard feature.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Brecknell manufactures and supplies weighing solutions for industrial, commercial, medical, and consumer-facing applications. Its product portfolio spans bench scales, floor scales, crane scales, hanging scales, postal/shipping scales, medical scales (physician, wheelchair, chair, platform), portion control scales, counting scales, checkweighers, precision balances, weight indicators, and load cells. Products are sold as one-time hardware purchases with a standard 3-year warranty and distributed through authorized dealer networks.

Product overview

Brecknell is a global manufacturer of weighing solutions offering a comprehensive portfolio of scales across multiple categories including animal weighing, balances, bench scales, checkweighers, counting scales, crane scales, floor scales, hanging scales, indicators, medical scales, portion control scales, point of sale scales, and postal/shipping scales. The product lineup includes flagship products like the 3900LP Bench Series with NTEP certification, the ElectroSamson hanging scale for fishing and agricultural applications, MBS Series precision lab balances with Dual-Range Technology, medical scales (MS-15, MS-20, CS-200M, HS-200M, HS-300, MS140-300, MS1000-LCD), the 6700U POS interface scale with USB connectivity, B140/B240 counting scales with database functionality, crane scales (BCS Series, CS Series), DCSB floor scale systems, and various postal/shipping scales (PS10, PS7, PS25, PS-USB, PS500, PS1000/PS2000, PS3000-LCD). Many products feature Dual-Range Technology that automatically adjusts resolution based on load, and integrate with shipping software like UPS WorldShip Online and FedEx via NCI protocol. The company operates under Avery Weigh-Tronix, LLC and offers a 3-year warranty program.

Differentiator

Problem solved

Functional benefit

Products and services

• 3900LP Bench Series NTEP-approved bench scale with SBI 110 LCD Indicator at 5,000 divisions, available in 100 lb, 250 lb and 600 lb capacities, with food grade 304 stainless steel removable top pan. Designed for bench, postal/shipping, and food processing use.
• ElectroSamson Hanging Scale Digital hanging scale with large LCD display, Hold feature and memory tare, available in 10kg, 25kg and 45kg capacities. Featured as the scale of choice for Elite Fishing Series tournaments.
• MBS Series Precision Lab Balance Precision balance with Dual-Range Technology that automatically adjusts resolution based on load, available in 300g to 6000g capacities with RS-232 port for PC data collection.
• 6700U Series POS Interface Scale NTEP-approved and Measurement Canada approved POS interface scale with USB plug-and-play connectivity to electronic cash registers, Touchless Tare photo-eye, and multiple interface protocols (NCI, ECR, 8213 Sharp, 2250 Swintec, ATT, 0400 Olympia) with bi-directional RS-232.
• PS1000 / PS2000 Portable Floor Scales Portable floor scales with PS1000 (1000lb/500kg) and PS2000 (2000lb/1000kg) capacities, rugged steel platform with tread plate surface and ramped ends, used for animal weighing and industrial applications with 0.1% accuracy.
• B140 Counting/Coin Scale High-precision counting/coin scale with dual-range capacity, RS-232 port, built-in rechargeable battery providing up to 20 hours operation; includes coin-counting mode in 30kg/60lb model.
• B240 Advanced Counting Scale Advanced counting scale with 7-inch color graphic touchscreen and built-in database for up to 1,000 stored part numbers, featuring USB 2.0, RS-232 and Ethernet connectivity.
• BCS Series Precision Crane Scales Precision crane scales with dual-range capacity (BCS-3000: 6000lb, BCS-5000: 10000lb), aluminum die-cast housing, remote control, rotating shackle with safety catch, and EC Machinery Directive approval for overhead material handling.
• DCSB Floor Scale System with SBI 240 LCD Indicator NTEP-approved floor scale system with SBI 240 LCD indicator, carbon steel construction with checker plate, and waterproof IP67 load cells for warehouse and industrial applications.
• C3236 Washdown Checkweigher IP68 (NEMA4X) waterproof checkweigher with food grade 304 stainless steel housing, featuring general weighing and check weighing modes with low/ok/high annunciators, available in 6lb, 12lb and 30lb capacities. NSF listed.
• SBI 110 Weight Indicator NTEP legal-for-trade weight indicator with 7-digit 40mm high LCD display, supporting weighing, counting, check weighing and animal weighing modes with up to 107 hours battery life and FCC/CEC/UL approval.
• SBI 240 LCD Digital Indicator NTEP-approved (COC #15-084) and Measurement Canada approved (AM-5998) legal-for-trade indicator with 6.5 digit LCD display, supporting weighing, counting, percentage, check weighing and accumulation with USB and RS-232 connectivity. CE, RoHS 3, UKCA compliant.
• MS-15 Medical/Veterinary Scale Compact medical/veterinary scale with 20kg/44lb capacity and 5g readability, featuring HOLD feature and blue backlit LCD display.
• MS1000-LCD Wheelchair Scale Wheelchair scale with low-profile design, 9% entry/exit ramps, fixed stainless steel handrail, BMI calculation, and IP65 waterproof sensors with 500kg/1000lb capacity.
• CS-200M Mechanical Chair Scale Mechanical chair scale for patients with difficulty standing, featuring die-cast beam, oversized chair with lift-away armrests, and locking rear wheels.
• HS-200M Mechanical Physician Scale Mechanical physician scale with dual beam display, measuring height from 60cm to 210cm, with 440lb/200kg capacity.
• HS-300 Digital Physician Scale Digital physician scale with LCD backlit display, measuring height from 60cm to 210cm, with 660lb/300kg capacity.
• PS10 Electronic Postal Scale with Clock Electronic postal scale with built-in clock mode (12/24 hour format), weighing letters and packages up to 10lb/5kg, powered by USB-C cable or 3x AAA batteries.
• PS500 Series Floor Scale Lightweight floor scale with dual power modes (battery or AC adapter), low-profile stainless steel base, and RS-232 port supporting NCI protocol for shipping software integration.
• PS-USB Bench Scale Trade-approved (NTEP, Measurement Canada) portable bench scale with RS-232/USB ports, available in 15kg, 30kg and 60kg capacities with heavy duty cast aluminum base for shipping software integration.
• PC3060 Price Computing Scale NTEP approved at 3,000d Class III price computing scale with dual display showing weight, unit price and total price, storing up to 10 PLUs with accumulator function for retail environments.
• 430 General Purpose Bench Scale / Checkweigher General purpose bench scale with color-changing backlight (orange/green/red) indicating under/accept/over tolerances, available in 15lb/7kg and 30lb/15kg capacities for portion control.
• C3235 Washdown Checkweigher IP66 stainless steel NSF-listed waterproof checkweighing scale for rapid indication of over, under, accept tolerances in washdown environments, available in 6lb, 12lb and 30lb capacities.
• DCSB Series Industrial Floor Scale Deck NTEP-approved (5,000d, Class III) industrial floor scale deck with 1/4 inch thick checker plate, IP67 load cells, waterproof IP65 junction box, and 150% overload protection.
• PS Slimline Series Portable Bench Scales Slimline portable bench scales (PS150 SL and PS400 SL) with aluminum die-cast base, 10-foot coiled cable, and up to 168 hours battery life for shipping and industrial applications.

Quantifiable outcome

• 107+ hours battery life on SBI 110 indicator
• +3 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• Avery Weigh-Tronix, LLCcoreOEM/ Whitelabel/ Licensing PartnerBrecknell is an Avery Weigh-Tronix, LLC brand. The parent company provides manufacturing capabilities, global distribution infrastructure, and complementary product lines including the ZP200 postal scale series. Brecknell operates as a brand within the Avery Weigh-Tronix corporate umbrella, leveraging shared resources and market presence.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sartorius AG: Sartorius is a high-end manufacturer of lab balances and bioprocessing weighing solutions. While focused on premium lab/regulated industries, it competes with Brecknell's MBS lab balance line in adjacent segments.
• Mettler-Toledo International: Mettler-Toledo is a global leader in precision weighing instruments, industrial scales, and laboratory balances. It serves overlapping customer segments (industrial, food, lab, retail) at a much larger scale, making it the dominant broad incumbent in the space.

Direct peers

• Detecto Scale: Detecto manufactures medical and clinical scales (physician, wheelchair, bariatric) and food-service scales. It is a direct competitor in Brecknell's medical and food-service weighing segments.
• CAS Corporation: CAS is a global manufacturer of retail POS scales, counting scales, and industrial weighing equipment. It competes directly with Brecknell in POS (6700U equivalent) and bench/floor scale categories.
• Cardinal Scale Manufacturing: Cardinal Scale is a U.S.-based manufacturer of industrial, medical, and vehicle weighing scales. It competes head-to-head with Brecknell in bench, floor and medical scale categories and is similarly distributed through dealers.
• Adam Equipment: Adam Equipment produces laboratory balances, industrial and commercial scales sold globally. It overlaps with Brecknell in the lab balance, postal and food-service weighing categories.
• Avery Weigh-Tronix: Avery Weigh-Tronix is the parent brand of Brecknell and a direct provider of industrial and retail weighing solutions. It shares product categories, manufacturing, and distribution infrastructure, making it the most directly comparable entity to Brecknell.
• Fairbanks Scales: Fairbanks Scales manufactures industrial, vehicle and floor scales with a long U.S. heritage. It competes with Brecknell in floor scales and industrial weighing categories including DCSB equivalents.
• OHAUS Corporation: OHAUS manufactures precision balances, bench scales and industrial weighing equipment. It is a strong direct competitor to Brecknell's MBS lab balance and EPB pocket balance product lines.
• Rice Lake Weighing Systems: Rice Lake manufactures industrial, retail and medical weighing equipment with a strong North American distribution network. It overlaps with Brecknell in bench, floor and counting scale categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Ag_Scales
• Facebookfacebook.com/averyweightronix

Compliance31 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brecknell