What ADF Milking does

ADF Milking is a privately-held UK agricultural technology company, founded in 2003 by James Duke and headquartered in Slindon, West Sussex, with a worldwide production and distribution centre in Chichester. The company designs, manufactures, and sells automatic milking parlour add-ons, with its core product being the ADF (Automatic Dipping & Flushing) System, which automates post-milking teat dipping and cluster sanitisation using proprietary dual-injection and Burst-Rinse technologies. Complementary offerings include the InVent System (per-teat intelligent vacuum control), DipSmart (on-farm customisable teat dip blending), Lightweight Shell Spacers, and a range of proprietary consumables including liners and teat dips.

The ADF System applies teat dip (8–12ml per cow) at the optimal angle via dual injectors while the cluster is still attached, then performs an automated six-rinse cluster flush using peracetic acid and compressed air, consuming less than a tenth of the water of traditional systems in a 15-second cycle. InVent introduces individually controlled, filtered air into each liner mouthpiece to prevent teat congestion and improve milk flow, while DipSmart automatically blends concentrated sanitisers and emollients with on-site potable water under smartphone app control. Together the stack is engineered to reduce mastitis, lower somatic cell counts, cut labour requirements, and increase throughput in commercial dairy parlours sized from 6 to 100+ milking points.

ADF Milking generates revenue through a mix of one-time hardware sales (priced per milking point with installation fees), a tiered monthly subscription programme (Continuous Supply Programme / CSP in Lite, Plus, and Premier tiers delivering consumables, servicing, and lifetime warranty), hire purchase financing (12–84 months), and ongoing consumables sales via its online parts shop. The company sells directly to dairy farmers and through an authorised dealer network across more than 30 countries, with wholly-owned subsidiaries in Germany, Australia, New Zealand, Canada, and the USA, and active marketing coverage of South American markets (Argentina, Uruguay, Brazil).

Name

ADF Milking

Legal name

ADF Milking Ltd

Website

https://adfmilking.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

ADF Milking designs and sells the Automatic Dipping and Flushing (ADF) system and add-ons (InVent, DipSmart) for milking parlours. The UK firm serves dairy farmers across 30+ countries via direct sales, authorised dealers, and regional subsidiaries, earning revenue from hardware, consumables, and recurring CSP subscriptions.

Ownership category

akta.pro rank

Product category

Dairy Milking Equipment

akta.pro primary industry

Milk Cooling, Storage & Transfer Equipment (Bulk Tanks, Plate Coolers, Pumps) (AFAAAIAC)

Keywords

• Automatic dipping flushing systems
• Milking parlour automation
• Dairy hygiene equipment
• Teat dip technology
• Milking consumables supply

Headquarters

HQ city

Slindon

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. ADF System Hardware Sales: Sale of the Automatic Dipping and Flushing system including stainless steel pump cabinet, stall boxes, yellow milking clusters, Main Controller, tubing, and cabling. Priced per milking point with installation fees. System can be fitted to parlours from 6 to 100+ milking points.
2. Continuous Supply Programme (CSP): Monthly subscription programme providing all consumables (liners, injectors, teat dip, peracetic acid), proactive maintenance and servicing, and lifetime warranty on parts. Three tiers available: Lite, Plus, and Premier. Offers approximately 15% savings compared to buying on demand.
3. Hire Purchase Financing: Conventional financing solution with manageable monthly instalments for system ownership. Flexible initial deposit starting from zero, fixed monthly payments, fixed interest rate. Finance terms from 12 to 84 months.
4. Milking Liners: Replacement liners sold directly through web shop or approved dealer network. ADF recommends changing liners every 2,000 milkings. Available in round, square, and low-tension options.
5. Teat Dip Products: Range of teat dip solutions including TriActiv (Lactic + Chlorhexidine), iDip+ (Iodine 2500), and iDip+ 5500 (Iodine 5500). Available as part of CSP or separately through consumables ordering.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ADF Milking designs, manufactures and sells the Automatic Dipping and Flushing (ADF) System, an automation add-on for milking parlours that automatically dips cow teats and sanitises clusters immediately after milking. The portfolio includes the InVent intelligent venting add-on, DipSmart on-farm teat dip blending, Lightweight Shell Spacers, proprietary liners and teat dips, all supported by a tiered Continuous Supply Programme (CSP) and authorised dealer network.

Product overview

ADF Milking offers a modular automatic milking hygiene system built around its core ADF System (Automatic Dipping & Flushing). The ADF System automates post-milking teat dipping and cluster sanitisation, and can be enhanced with the InVent intelligent venting add-on for individual vacuum control and the DipSmart on-farm teat dip blending system. Optional Lightweight Shell Spacers reduce cluster weight for operator comfort. The portfolio is supported by proprietary consumables (liners, teat dips, peracetic acid) and a tiered Continuous Supply Programme (CSP) that bundles consumables delivery with maintenance and warranty coverage.

Differentiator

Problem solved

Functional benefit

Brands

• ADF System: The Automatic Dipping and Flushing system - the core product that automates post-milking hygiene routines for milking parlours.
• InVent System
• DipSmart
• Continuous Supply Programme (CSP)
• Lightweight Shell Spacers

Products and services

• ADF System (Automatic Dipping and Flushing) The core Automatic Dipping and Flushing add-on for milking parlours that automates post-milking teat dipping and cluster sanitisation using dual injection and Burst-Rinse technology. Compatible with any parlour type from 6 to 100+ milking points, sold to dairy farmers and through authorised dealers.
• InVent System Intelligent venting add-on that monitors and individually controls vacuum levels within each liner mouthpiece during milking, introducing filtered air when thresholds are exceeded to prevent teat congestion, improve milk flow and reduce milking times.
• DipSmart On-farm teat dip blending system that automatically mixes concentrated sanitisers and emollients with local potable water. Farmers adjust active/emollient ratio via smartphone app for different weather conditions and bacterial load requirements.
• Lightweight Shell Spacers Optional add-on that reduces milking cluster weight to 1.7kg to reduce operator fatigue and manual handling strain.
• ADF Liners Proprietary milking liners engineered for the ADF System, available in round, square, and low-tension options; recommended replacement every 2,000 milkings.
• Teat Dip Range (TriActiv, iDip+, iDip+ 5500) Range of teat dip solutions formulated for ADF systems including TriActiv (Lactic + Chlorhexidine), iDip+ (Iodine 2500ppm), and iDip+ 5500 (Iodine 5500ppm).
• Continuous Supply Programme (CSP) Subscription programme offering three tiers (Lite, Plus, Premier) bundling liners, injectors, teat dip, peracetic acid, scheduled servicing, lifetime parts warranty and premium technical support; delivers approximately 15% savings versus on-demand purchasing.

Quantifiable outcome

• Approximately 15 seconds time savings per cow during milking
• +9 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lely: Lely is a Dutch manufacturer of milking equipment and dairy farm automation, including robotic milking systems (Astronaut) and conventional parlour components. It competes with ADF Milking in automating dairy hygiene routines and serves overlapping dairy-farmer customers globally.
• GEA: GEA supplies milking parlours, hygiene systems, and dairy farm automation equipment globally. Its product portfolio competes with ADF's automatic dipping/flushing and intelligent vacuum control modules.
• BouMatic: BouMatic is a US-based manufacturer of milking parlours, clusters, and post-milking hygiene equipment. It serves dairy farmers with comparable dipping and flushing solutions, making it a direct competitor to ADF Milking's core offering.
• Afimilk: Afimilk (formerly SCR Dairy) is an Israeli provider of dairy farm management and milking automation technology, including herd monitoring and milking systems. It overlaps with ADF Milking in milking parlour intelligence and herd health analytics.
• Dairymaster: Dairymaster is an Irish manufacturer of milking parlours and dairy farm automation technology, including cluster flushing and hygiene systems. It targets similar dairy-farmer customers with comparable parlour-fit hardware.
• Fullwood Packo: Fullwood Packo (formerly Fullwood) is a UK-based milking equipment manufacturer offering parlours, clusters, and milk cooling/refrigeration. It is a direct competitor in ADF's home UK market with overlapping dairy-farmer customers.
• Waikato Milking Systems: Waikato Milking Systems is a New Zealand manufacturer of rotary and herringbone milking parlours with hygiene components. It competes with ADF Milking in the Australasian dairy market, particularly in large-herd installations.
• Milkline: Milkline is an Italian manufacturer of milking parlours and dairy hygiene equipment, including cluster sanitation systems. It serves dairy farmers across Europe with products functionally comparable to ADF Milking's offering.
• DeLaval: DeLaval is a Swedish incumbent in milking parlours, cluster hygiene, and teat-dipping solutions, serving dairy farmers worldwide. Its product range directly overlaps ADF's automatic dipping, flushing, and vacuum-control offerings.

Emerging players

• AMS Galaxy USA: AMS Galaxy USA specialises in rotary milking parlour installations for large US dairy operations. It overlaps with ADF's large-parlour segment (100+ points) and competes for high-throughput dairy farm customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adf-milking-limited
• Xx.com/ADFMilking_UK

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADF Milking