What RAUL does

RAUL Co., Ltd. is a Tokyo-based environmental and energy consulting firm founded in March 2005 by Kenji Eda, a former Accenture consultant in the energy and chemicals practice. The company delivers advisory services that combine Japan-specific environment and energy domain expertise with digital technology capabilities, serving four primary customer segments: energy companies and new power retailers seeking digital transformation, corporations pursuing decarbonization and GX, manufacturing/housing firms entering the energy market, and government/industry associations. Core offerings span the full lifecycle from strategy to execution, including digital solutions (web production, the Shin-denryoku Net database platform, and the Denki Hikaku Navi comparison service), CSR communication tools such as Green Site License (GSL, adopted by 10,000+ companies) and CO2 emission research, high-voltage electricity cost optimization consulting, and business/alliance consulting for energy market entrants.

RAUL generates revenue primarily through professional services engagements with approximately 200 corporate clients annually, supplemented by tiered training programs (GX Management Practice Program, ¥400K-¥1.5M), seminar and lecture fees (¥50K-¥200K), subscription-like CSR services, and content monetization (e.g., the ¥15K blockchain x energy video course). Go-to-market is sales-led and event-driven: the firm operates 20+ owned media sites, drives inbound through Eda's 12+ books, 40+ annual speaking engagements, and media presence (NTV, TBS, Nikkei, Forbes Japan), and runs a long-standing environmental business internship program (~500 students since 2008). Recent strategic actions include productization of the GX training offering (2025) and capital deployment into Japanese search funds (M-Capital in October 2024, Granview Partners in May 2026), alongside a 2026 partnership with the Environmental Energy Circulation Center (EECC) on renewable energy equipment safety.

The business is founder-led, bootstrapped (50M yen registered capital, no disclosed institutional funding), and concentrated in the Tokyo Metropolitan Area, with a registered trademark and the 39th Energy Forum Promotion Award (2023) as notable intangible assets.

Name

RAUL

Legal name

RAUL株式会社

Website

https://ra-ul.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Energy & Environmental Consulting

NAICS

Environmental Consulting Services (54162), Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Renewable Policy & Regulatory Strategy (National/State/Local) (EUAMANAA)

akta.pro secondary industries

Carbon Policy Interface for Renewables (ETS/Offsets/Carbon Taxes) (EUAMANAI), Corporate & Voluntary Procurement Policy (PPAs, Green Tariffs, 24/7 CFE) (EUAMANAH), Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH)

Keywords

• Energy consulting
• Decarbonization advisory
• CSR digital platforms
• Power procurement consulting
• Green transformation training

Headquarters

HQ city

Shinjuku

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Energy Digital Solutions Consulting: Consulting services for energy companies including web development, database solutions, research solutions, and marketing solutions. Services cover the full spectrum from website construction to customer acquisition and operational improvement.
2. Business Consulting / Alliance Services: Strategic consulting for companies interested in energy business promotion, including market entry support, business plan development, and alliance formation support.
3. High-voltage Power Cost Optimization Consulting: Comprehensive analysis of corporate power procurement strategy. Initial consultation is free; success-based fee of 300,000 yen (excluding tax) upon successful cost reduction.
4. CSR Support Services: Digital technology-enabled CSR services including GSL (Green Site License), CO2 Research, and CSR communication consulting for corporate environmental activities.
5. GX Management Practice Program: Corporate GX training program with three tiers: Inspiration (lecture) 400,000-500,000 yen, Discussion 700,000-900,000 yen, Action 1.2-1.5 million yen, plus Follow & Share at 600,000 yen/year.
6. Seminar and Lecture Fees: Revenue from speaking engagements: corporate seminars 100,000-200,000 yen, government-organized public lectures 50,000 yen. Training programs vary from 200,000 yen (2-hour) to 500,000 yen (full day).
7. Blockchain Seminar Video Course and Materials: Seminar video course on blockchain x energy business. Special price 15,000 yen (tax included), regular 20,000 yen. Includes approximately 190 minutes of video and 146 pages of materials on USB.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

RAUL provides consulting services and digital solutions that support Japan's energy liberalization, corporate decarbonization, and CSR/environmental activities. Core offerings include high-voltage power cost optimization consulting, GX (Green Transformation) corporate training programs, energy-company-focused digital solutions (web production, database platforms, marketing), and proprietary digital tools such as Green Site License (GSL) for website environmental contribution and CO2 Research for emissions estimation. The company also operates information and media platforms (e.g., Shin-denryoku Net, eco-le) that serve as both consumer-facing resources and lead-generation channels for B2B consulting engagements.

Product overview

RAUL offers a comprehensive portfolio of environmental, energy, and digital technology services. The core offerings include Green Site License (GSL) for website environmental contribution, CO2 Research for emissions estimation, and Green Eco Server for sustainable hosting. Their digital solutions include web production services, database platforms (新電力ネット), marketing solutions (電気代節約のミカタ), and research solutions. They provide specialized consulting for high-voltage power cost optimization, CSR communication, and business consulting. Additional services include the GX Management Practice Program for corporate training and eco-le as an environmental media platform. These products work together to support corporate decarbonization and energy business digitalization.

Differentiator

Problem solved

Functional benefit

Products and services

• High-voltage Power Cost Optimization Consulting (高圧電力コスト最適化コンサルティング) Comprehensive service analyzing power markets, contracts, usage patterns, and device operations to develop optimal electricity procurement strategies for enterprises with high-voltage power contracts. Target buyers are commercial and industrial facilities seeking cost reduction with a risk-free, success-based fee model.
• GX Management Practice Program (GX経営実践プログラム) Tiered corporate training program covering GX understanding, discussion, and action planning, taught by Kenji Eda as a first-generation GX expert. Includes Inspiration lectures, Discussion workshops, Action strategy development sessions, and Follow & Share retention support. Target buyers are enterprises building internal GX capabilities.
• Energy Digital Solutions Consulting (エネルギーデジタルソリューション) End-to-end digital consulting services for energy companies covering the full spectrum from website construction to customer acquisition and operational improvement. Includes web production, database platforms, research, and digital marketing solutions tailored for consumer-facing energy providers.
• Business Consulting / Alliance Services (ビジネスコンサルティング/アライアンス事業) Consulting services for companies interested in energy business promotion, including energy business entry support, alliance formation, and new business development. Targets housing developers, manufacturing companies, and other non-energy firms seeking to enter the energy market.
• Green Site License (GSL) / グリーンサイトライセンス Service enabling companies of any size to contribute to environmental activities through their websites by adding greening functionality. Allows corporate websites to participate in environmental contribution programs. Targets companies seeking to demonstrate environmental CSR through their digital presence.
• CO2 Research (CO2リサーチ) Service that estimates the amount of CO2 emissions from offices and stores to support corporate energy conservation and environmental initiatives. Provides emissions data and analysis to help companies understand and reduce their carbon footprint.
• Green Eco Server (グリーンエコサーバー) Environmentally-conscious server hosting service with facilities configured for energy efficiency in lighting and HVAC operations. A portion of revenue supports earthquake disaster reconstruction in Tohoku. Targets companies seeking sustainable hosting infrastructure.
• Power Contract / Electricity Cost Surge Emergency Consultation Service (電力契約・電気代高騰リスク緊急相談サービス) Free emergency consultation service for corporate power contracts, providing objective risk diagnosis using proprietary simulation tools. Helps companies assess exposure to electricity cost surges and optimize their procurement strategies during periods of market volatility.
• CSR Communication Consulting (CSRコミュニケーションコンサルティング) Consulting service for creating CSR websites and implementing internal/external digital communications. Supports companies in building employee and stakeholder understanding of CSR participation significance, including survey tools and result analysis.
• Blockchain x Energy Business Seminar Video Course (ブロックチェーン×エネルギービジネス セミナー動画講座) Pre-recorded seminar video course and USB materials covering blockchain technology applications in energy business. Available for one-time purchase at 15,000 yen (special) or 20,000 yen (regular). Targets energy professionals and companies exploring blockchain-energy intersections.
• Shin-denryoku Net (新電力ネット) Information Platform Comprehensive free membership information platform for power business operators and energy industry professionals. Provides news, electricity price data, bidding information, expert columns, and event/seminar listings related to Japan's electricity market.
• Denki-denki.jp (電気代節約のミカタ) Consumer Comparison Platform Consumer-facing comprehensive site for electricity bill savings including plan comparisons, savings tips, and energy-efficient equipment introductions. Allows individual users to compare power companies and submit trial applications for switching.
• eco-le Environmental Information Platform Environmental information website operated in partnership with Inrovi Inc., providing company pages and special content to communicate eco-friendly offerings directly to environmentally-interested users. Targets both consumers seeking eco information and companies seeking environmental visibility.

Quantifiable outcome

• Over 10,000 companies have transacted with RAUL across various industries
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• 株式会社アイル (Aill Inc.)minorOthers · 2 October 2024Aill Inc. is a styrofoam prototype manufacturer acquired by M-Capital with RAUL's investment participation. RAUL supports Aill's sustainable growth and decarbonization initiatives. 12 employees, founded 2004.
• 一般社团法人エネルギー情報センター (Energy Information Center)coreStrategic or Co-development PartnerLong-term operational partnership with Energy Information Center. RAUL provides services based on the Center's comprehensive information supply. The Center enables RAUL to offer completely neutral (third-party) advice on corporate electricity contracts and procurement strategies. RAUL representative serves as Director of the Center.
• 株式会社インロビ (Inrobi Inc.)minorStrategic or Co-development PartnerCo-business partner for eco-le.jp website, an eco-related information site. RAUL and Inrobi jointly operate this consumer-facing eco platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture Japan: Accenture is the global management and technology consulting firm where RAUL's founder Kenji Eda previously worked on energy and chemicals engagements. Accenture Japan offers large-scale sustainability, energy, and digital transformation services to the same enterprise buyers RAUL serves, but at significantly greater scale and broader scope.
• Deloitte Tohmatsu (Sustainability & Climate practice): Deloitte Japan operates a sustainability and climate practice advising corporates on decarbonization strategy, ESG disclosure, and energy transition. It competes with RAUL for large-enterprise GX advisory mandates while also serving broader consulting needs.
• EY Japan (Climate Change and Sustainability Services): EY Japan provides sustainability, climate, and energy consulting alongside audit and tax services. It overlaps with RAUL on corporate decarbonization strategy, TCFD/CSRD-aligned advisory, and energy sector transformation work for large Japanese clients.
• KPMG Japan (Sustainability Services): KPMG Japan's sustainability practice supports corporates on climate strategy, non-financial reporting, and energy transition. It addresses the same Japanese enterprise buyer for GX/ESG advisory as RAUL, with the backing of a Big Four global network.

Regional players

• Looop: Looop is a Japanese solar and renewable energy retailer and EPC with growing retail electricity and PPA offerings. It is comparable to the new power retailers (新電力) that RAUL supports with digital and consulting services, rather than a direct RAUL competitor, but operates in the same Japanese energy market.

Others

• Energy Information Center (EIC): The Energy Information Center is RAUL's long-term operational partner for neutral, third-party electricity market intelligence. It is more of an ecosystem ally than a competitor, but its role in supplying underlying market data shapes the competitive context for RAUL's high-voltage procurement services.

Emerging players

• Workiva: Workiva is a cloud platform for sustainability, ESG, and regulatory reporting increasingly used by Japanese corporates for TCFD/CSRD-aligned disclosure. It overlaps with the disclosure and reporting portions of RAUL's CSR communication consulting and GX Management Practice Program.
• Persefoni: Persefoni is a SaaS carbon and climate management platform used by enterprises for emissions accounting and decarbonization planning. It competes with the more productized portions of RAUL's CO2 Research and corporate decarbonization advisory offering, particularly for multinational and Japanese subsidiaries standardizing on global tools.
• Watershed: Watershed is an enterprise carbon accounting and climate platform that combines software with advisory services. It targets the same corporate sustainability buyer as RAUL's high-voltage cost optimization and decarbonization consulting, and represents a software-enabled alternative model.

Direct peers

• Enechange: Enechange is a Japanese electricity and gas comparison and switching platform serving both consumers and corporates. It is the most direct competitive overlap with RAUL's electricity comparison (Denki Hikaku Navi) and corporate switching support services, and competes for the same Japanese energy procurement wallet.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RAUL_Co_Ltd
• Facebookfacebook.com/ecology.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAUL