Ashida Electronics
Ashida Electronics is a privately-held Indian manufacturer founded in 1970 that designs and supplies numerical protection relays, substation automation systems, and SCADA solutions. It serves power utilities, industrial facilities, and railway traction operators across India and 25+ export markets.
- Company typePrivate
- Founded1970
- HeadquartersThane, India
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ashida Electronics does
Ashida Electronics is an Indian privately-held manufacturer and integrator of numerical protection relays and substation automation systems, founded in 1970 and headquartered in Thane, Maharashtra. The company designs, manufactures, and supplies a comprehensive portfolio of protection relays spanning feeder protection, transformer differential protection, motor protection, self-powered RMU protection, voltage and frequency protection, traction protection for railway electrification, auxiliary relays, and EHV applications, alongside Substation Automation Systems (SAS) with SCADA, custom-built software, control relay panels, and smart-grid solutions. All R&D and integration capability is described as completely indigenous, positioning the firm as a turnkey hardware-plus-software provider for power protection.
The company serves three primary vertical segments: power utilities and distribution companies (the primary segment), industrial facilities, and railway/traction operators. Its business model is industrial B2B with a direct, sales-led go-to-market targeting substations, utilities, and large industrial customers; pricing is quote-based with no publicly disclosed price list, consistent with tender-driven utility procurement. Distribution is primarily direct, with participation in major industry events (DistribuElec 2024, Middle East Energy 2024 in Dubai) supporting both domestic and international customer acquisition. The firm claims exports to 25+ countries, an annual output exceeding 100,000 relays, and a workforce of 750+ skilled employees, operating as a Make in India participant.
Ashida is led by Shrikrishna Dattatray Naik (CEO), with Sujay Kulkarni (COO), Sunil Kulkarni (CAO), and Suyash Kulkarni (CTO) forming the operating leadership. The company has no disclosed external funding rounds, no recorded M&A, no partnerships, no awards, and no public listing; ownership is independently held, and no financials or revenue figures are disclosed. Its commercial positioning leans on 55 years of domain specialization, indigenous R&D, and full-stack integration of hardware and software across the substation value chain.
Ashida Electronics firmographics
Firmographics- Name
- Ashida Electronics
- Legal name
- Ashida Electronics
- Website
- https://ashidaelectronics.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ashida Electronics is a privately-held Indian manufacturer founded in 1970 that designs and supplies numerical protection relays, substation automation systems, and SCADA solutions. It serves power utilities, industrial facilities, and railway traction operators across India and 25+ export markets.
- Ownership category
- akta.pro rank
Ashida Electronics industry classification
Industry- Product category
- Electrical Protection Equipment
- NAICS
- Relay and Industrial Control Manufacturing (335314), Switchgear and Switchboard Apparatus Manufacturing (335313)
- SIC
- Electrical Industrial Apparatus (3620), Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Substation Systems & Integration (EPC, Engineering, Protection, Commissioning) (IMAGAAAC)
- akta.pro secondary industries
- Grid Automation & Communications (SCADA Gateways, IEC 61850, Teleprotection, Substation Networking) (IMAGAAAE), Protection, control & substation automation engineering (relay/RTU/IEC 61850) (EUADAKAD), Protection, Relaying & Substation Automation Upgrades (IEC 61850) (EUAEALAC)
Keywords
Where Ashida Electronics is headquartered
LocationHeadquarters
- HQ city
- Thane
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Ashida Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Protection Relays Manufacturing: Design, manufacture, and sale of numerical protection relays and electrical protection equipment for power transmission and distribution networks.
- Substation Automation Solutions: SAS & SCADA system solutions including custom-built software, control relay panels, and smart grid applications.
- Engineering Services: Custom built software and integration services for power protection and automation systems.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ashida Electronics product offering
Product offeringCore offering
Ashida Electronics designs, manufactures, and supplies a complete range of numerical, static, and auxiliary protection relays for power transmission and distribution networks. The company also provides Substation Automation Systems (SAS), SCADA-based monitoring and control solutions, control relay panels, and custom-built software tailored to power protection and grid modernization applications. Operations are supported by fully indigenous R&D and a manufacturing capacity of over 100,000 relays annually from its Thane, India facility.
Product overview
Ashida Electronics is an Indian power protection and control systems manufacturer offering a comprehensive portfolio of numerical protection relays and electrical protection solutions. The product line centers on protection relays for various applications including feeder protection, transformer differential protection, motor protection, self-powered RMU protection, voltage and frequency protection, traction protection, auxiliary relays, and EHV protection. The company also provides complementary solutions including Substation Automation Systems (SAS) with SCADA integration, custom-built software, control relay panels, and smart grid applications. The portfolio represents a platform of hardware-based protection devices with associated software and integration solutions, serving India's power transmission and distribution infrastructure with completely indigenous R&D capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Feeder Protection Numerical protection relay for electrical feeder circuits, safeguarding power distribution networks from faults and overloads. Targeted at power utilities and distribution companies operating electrical feeder lines.
- Transformer Differential Protection Numerical protection relay designed to detect internal faults in power transformers using differential protection principles. For power utilities, substations, and industrial transformer installations.
- Motor Protection Relay Numerical protection relay for electric motors providing comprehensive monitoring and fault protection. Targeted at industrial plants and facilities operating critical motor equipment.
- Self Powered RMU Protection Self-powered numerical protection relay for Ring Main Unit (RMU) applications, designed to operate without an external auxiliary power supply. For distribution network operators using RMU switchgear.
- Voltage & Frequency Protection Numerical relay that monitors voltage and frequency parameters to protect equipment from abnormal grid conditions such as under/over-voltage and frequency excursions. For power utilities and industrial users.
- Traction Protection Numerical protection relay specifically designed for railway traction power systems and railway electrification networks. Targeted at railway operators and traction power infrastructure providers.
- Auxiliary Relays Auxiliary relays that perform supporting functions within protection and control circuits in substations and switchgear. For power utility and industrial control panel builders.
- EHV Protection Numerical protection relays for Extra High Voltage (EHV) applications in transmission networks. Targeted at transmission utilities operating high-voltage substations.
- SAS & SCADA System Substation Automation System (SAS) and Supervisory Control and Data Acquisition (SCADA) solution integrating hardware and software for grid monitoring and control. For power utilities and substation operators.
- Custom Built Software Customized software solutions tailored to specific power system protection and automation requirements, delivered alongside Ashida's hardware offerings. For power utilities and industrial customers with unique integration needs.
- Control Relay Panels Pre-engineered control and relay panels that integrate protection relays and control components for power distribution and protection applications. For power utilities, EPC contractors, and industrial facilities.
- Smart Grid & Specific Applications Solutions for smart grid implementations and specialized power protection applications, including modernization of electrical infrastructure. For power utilities and grid operators.
Quantifiable outcome
- 100,000+ relays manufactured annually
Companies that use Ashida Electronics
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Ashida Electronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ashida Electronics partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
Ashida Electronics competitors and assessment
Company assessmentBroad incumbents
- Eaton: Eaton's Electrical Americas business sells the F-Series and other numerical protection relays along with power system automation. Overlaps with Ashida in feeder, transformer, and motor protection for utilities and industrial customers.
- Schneider Electric: Schneider's EcoStruxure portfolio includes Sepam, Vamp, and PowerLogic protection relays plus substation automation software. Competes head-to-head with Ashida in T&D and industrial applications, but as a broad energy management and automation incumbent.
- ABB: Global leader in protection relays, substation automation, and grid hardware under the Relion/REF615/REF630 families. Directly comparable as a numerical relay and SAS supplier, but operates as a broad, multi-line industrial conglomerate rather than a focused relay specialist.
- Hitachi Energy: Formed from ABB's Grid Solutions business and integrated with Hitachi; supplies Relion-family protection relays, substation automation, and grid communications. Directly comparable product portfolio to Ashida, at significantly larger global scale.
- Siemens: Siemens Smart Infrastructure offers the SIPROTEC numerical relay family and SICAM substation automation, closely overlapping with Ashida's product portfolio. As a diversified industrial conglomerate, Siemens serves similar utility and industrial customers globally.
Direct peers
- Larsen & Toubro (L&T) Electrical & Automation: India's largest domestic competitor across T&D and electrical equipment, including protection relays, switchgear, and substation solutions. Directly comparable to Ashida as a domestic Indian supplier serving utilities, industry, and infrastructure with locally engineered products.
- Beckwith Electric: US-based specialist in protection and control solutions for power systems, including transformer, feeder, and capacitor bank protection. Comparable to Ashida as a focused, engineering-driven relay manufacturer serving utilities.
- Schweitzer Engineering Laboratories (SEL): US-based specialist in numerical protection relays, automation controllers, and communications for power systems. Closely comparable to Ashida in product scope (feeder, transformer, motor, EHV protection) and focus on a relay-centric business model.
Emerging players
- NR Electric: Chinese manufacturer of protection relays, substation automation, and grid monitoring systems with growing international presence. Comparable to Ashida in product breadth and in targeting emerging-market utilities, with an emerging-player footprint outside China.
Regional players
- CG Power and Industrial Solutions: Indian manufacturer of transformers, switchgear, and power protection products historically associated with the Crompton Greaves brand. Comparable to Ashida as a domestic Indian T&D equipment supplier, though with a broader switchgear and transformer focus than relays specifically.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ashida Electronics social profiles
Digital presenceAshida Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ashida Electronics leadership team
Management profileNumber of profiles
Profiles4 records
Ashida Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ashida Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ashida Electronics
What does Ashida Electronics do?
Ashida Electronics designs, manufactures, and supplies a complete range of numerical, static, and auxiliary protection relays for power transmission and distribution networks. The company also provides Substation Automation Systems (SAS), SCADA-based monitoring and control solutions, control relay panels, and custom-built software tailored to power protection and grid modernization applications. Operations are supported by fully indigenous R&D and a manufacturing capacity of over 100,000 relays annually from its Thane, India facility.
Is Ashida Electronics a public or private company?
Ashida Electronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ashida Electronics founded?
Ashida Electronics was founded in 1970. It employs 251 to 500 people.
Where is Ashida Electronics based?
Ashida Electronics is headquartered in Thane, India, in the Asia region.
How does Ashida Electronics make money?
Three revenue lines are on record. Protection Relays Manufacturing is the primary driver. The others are substation Automation Solutions and engineering Services.
Who are Ashida Electronics's main competitors?
Broad incumbents on record are Eaton, Schneider Electric, ABB, Hitachi Energy and Siemens. Direct peers are Larsen & Toubro (L&T) Electrical & Automation, Beckwith Electric and Schweitzer Engineering Laboratories (SEL). NR Electric is listed as an emerging player. CG Power and Industrial Solutions is listed as a regional player.
Does Ashida Electronics have an API?
No public API is recorded for Ashida Electronics.
What industry is Ashida Electronics in?
Ashida Electronics's product category is Electrical Protection Equipment. Its primary akta.pro industry code is IMAGAAAC, Substation Systems & Integration (EPC, Engineering, Protection, Commissioning), with a secondary code of IMAGAAAE, Grid Automation & Communications (SCADA Gateways, IEC 61850, Teleprotection, Substation Networking). Its NAICS code is 335314 and its SIC code is 3620.