Atomic Bear
Atomic Bear is a privately held Canadian e-commerce company that designs and sells tactical pens and survival-oriented EDC gear directly to individual consumers in the self-defense, tactical, outdoor, and military/law enforcement segments via its Shopify storefront.
- Company typePrivate
- Founded2017
- HeadquartersSaint Laurent, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Atomic Bear does
Atomic Bear (legal entity: The Atomic Bear) is a privately held Canadian e-commerce company headquartered in Saint-Laurent, Quebec, founded in 2017 by Jean-François (Jeff) Truchon, Ph.D. The company designs, sources, and sells tactical pens and survival-oriented everyday carry (EDC) gear direct-to-consumer through its Shopify-based storefront, serving individual buyers in the self-defense, tactical, outdoor, EDC enthusiast, military/law enforcement, and traveler segments. The business remains founder-owned with no external funding disclosed.
The core product is the Tactical Pen — a writing instrument engineered as a defensive tool — offered across a price band of $19.99 to $175, anchored at the premium end by the Guardian Titanium. The product surface has expanded to include adjacent SKUs: the SWAT Flashlight, Bear Magnet Gun Mount, Firewand fire starter, Cobra Bracelets, ink refills, and digital training courses. The company has built a proprietary content library comprising a 14-episode YouTube series (The Atomic Bear Survival Show) and the founder's 2025 book "Covert Self-Defense," used as top-of-funnel authority assets.
The business model is direct-to-consumer unit sales at consumer price points under $200, supplemented by wholesale and affiliate channels and discount programs such as GovX for military and law enforcement buyers. Customer acquisition is supported through partnerships with martial arts personality Doug Marcaida (training curriculum) and UFC fighter Natan Levy (brand advocacy), and through a guest appearance on the USDC reality TV series (Season 2). Revenue mechanics are transactional rather than recurring, with lifetime warranty and ink-refill consumables providing modest re-purchase lock-in but no subscription layer.
Atomic Bear firmographics
Firmographics- Name
- Atomic Bear
- Legal name
- The Atomic Bear
- Website
- https://theatomicbear.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atomic Bear is a privately held Canadian e-commerce company that designs and sells tactical pens and survival-oriented EDC gear directly to individual consumers in the self-defense, tactical, outdoor, and military/law enforcement segments via its Shopify storefront.
- Ownership category
- akta.pro rank
Atomic Bear industry classification
Industry- Product category
- Tactical Pens & Self-Defense Products
- NAICS
- Cutlery and Handtool Manufacturing (3322), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
- akta.pro secondary industries
- Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)
Keywords
Where Atomic Bear is headquartered
LocationHeadquarters
- HQ city
- Saint Laurent
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Atomic Bear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Tactical Pen Sales: Direct e-commerce sales of tactical pens ranging from $19.99 to $175.00, including Stealth Pen Pro, Guardian Titanium, MTP-6, SWAT, Rebel, and Defender models. One-time purchase with lifetime warranty.
- Survival Gear Sales: Sales of outdoor survival products including ferro rod fire starters, paracord bracelets, and survival kits. Products priced from $12.99 to over $22.99.
- Ink Cartridge Sales: Replacement ink cartridges for tactical pens including Fisher Space Pen refills ($7.95) and Schmidt brand refills ($6.99-$14.75 for multi-packs).
- Training Products: Sales of self-defense training products including practice heads for pens ($45-65 range implied), training courses like 'The Way of The Pen' with Doug Marcaida, and the book 'Covert Self-Defense'.
- Wholesale Program: Wholesale program for retailers to purchase Atomic Bear products for resale, accessed through wholesale portal.
- Affiliate Program: Affiliate marketing program accessed through affiliates.theatomicbear.com for partners to earn commissions on referred sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Guardian Titanium - Premium titanium tactical pen |
| One time/ perpetual license | Pay-as-you-go | Stealth Pen Pro - Flagship tactical pen |
| One time/ perpetual license | Pay-as-you-go | MTP-6 Tactical Pen with Flashlight |
| One time/ perpetual license | Pay-as-you-go | SWAT Pen - Tactical look and feel |
| One time/ perpetual license | Pay-as-you-go | REBEL Pen - Classy and tough |
| One time/ perpetual license | Pay-as-you-go | DEFENDER Pen - Basic tactical pen |
| Unit Pricing | Pay-as-you-go | Fisher Space Ink Refills |
| Unit Pricing | Pay-as-you-go | Schmidt P900 Ink Refills - 2 Pack |
| Unit Pricing | Pay-as-you-go | Schmidt 9000 EasyFlow Ink - 2 Pack |
| Unit Pricing | Pay-as-you-go | Schmidt P950 Megaline - 2 Pack |
| Unit Pricing | Pay-as-you-go | Cobra Survival Bracelets 2-Pack |
| One time/ perpetual license | Pay-as-you-go | The Way of The Pen Training Course |
| One time/ perpetual license | Pay-as-you-go | Covert Self-Defense Book |
| One time/ perpetual license | Pay-as-you-go | Practice Head for Stealth Pen Pro |
| Other | Pay-as-you-go | GovX ID Discount Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Atomic Bear product offering
Product offeringCore offering
The Atomic Bear designs and sells multi-function tactical pens that combine writing, self-defense, and emergency glass-breaking capabilities, constructed from premium materials such as aircraft-grade aluminum, Grade 5 titanium, and weapons-grade polymer. The product line is supported by complementary survival gear (fire starters, paracord bracelets, gun magnets, flashlights), replacement ink cartridges, and self-defense training content (a course with Doug Marcaida and the founder's book on covert self-defense), all sold through a direct-to-consumer Shopify storefront.
Product overview
Atomic Bear is a tactical pen and survival gear company offering a focused portfolio centered on multi-function tactical pens designed for writing, self-defense, and emergency escape (glass breaking). Core products include the Guardian Titanium ($175, premium titanium construction), Stealth Pen Pro ($49.99, high-tech polymer), MTP-6 ($24.99, with integrated flashlight and multi-tool), SWAT Pen ($19.99, tactical styling), REBEL Pen ($19.99, classy design), and Defender Pen ($19.99, with stylus). The pen lineup shares common features including unbreakable construction, glass breakers, and self-defense capability, differentiated by materials (titanium vs. polymer vs. aluminum), weight, and specialized functions. Supporting products include Fisher Space Pen and Schmidt ink refills, Cobra Survival Bracelets with ferro rod fire starters, Firewand fire starters, Bear Magnet gun mounts, and SWAT Flashlights. The company also offers educational products including 'The Way of The Pen' training course with Doug Marcaida and the 'Covert Self-Defense' book by founder Jeff Truchon. All pens carry a lifetime warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Guardian Titanium Tactical Pen A premium tactical pen made from Grade 5 titanium (Ti-6Al-4V) with an unbreakable body, glass breaker, and self-defense capabilities, designed for martial arts and self-defense use with an included practice head for training. Priced at $175.00 USD.
- Stealth Pen Pro The flagship tactical pen made from high-tech polymer, featuring self-defense capabilities, glass breaker, and a proprietary bolt-action mechanism. Marketed as the 'world's best tactical pen' with improved functionality. Priced at $49.99 USD.
- MTP-6 Tactical Pen with Flashlight A multi-function survival pen featuring a ballpoint pen, 3-mode LED flashlight, glass breaker, self-defense tool, bottle opener, and screwdriver, described as a 'survival backpack in a pen.' Priced at $24.99 USD.
- SWAT Pen A ballpoint tactical pen with a tactical look and feel, featuring strong impact ability for self-defense applications. Priced at $19.99 USD.
- REBEL Pen A classy tactical pen that maintains the same toughness and durability as other Atomic Bear pens while offering a more refined appearance. Priced at $19.99 USD.
- Defender Pen A tactical pen featuring a built-in stylus for touchscreen devices, combining self-defense capabilities with everyday utility. Priced at $19.99 USD.
- Stealth Pen Pro Colors Color variants of the Stealth Pen Pro offering the same lightweight strength and protection with different aesthetic finishes to match personal style.
- Cobra Survival Bracelets 2-Pack Adjustable paracord survival bracelets featuring fire starter (ferrocerium rod), loud whistle, and emergency knife, designed for hiking, camping, fishing, and hunting. 2-pack priced at $12.99 USD (was $22.99).
- Firewand Ferro Rod Fire Starter A ferro rod fire starter with wick for continuous flame, designed for use in rain, wind, and freezing temperatures with no batteries, fuel, or expiration date required.
- SWAT Flashlight A compact, lightweight tactical flashlight made of solid aluminum with AA or rechargeable battery compatibility, multiple modes (high beam, strobe, battery save), adjustable beam focus, and self-defense capabilities with sharp edges for striking.
- Bear Magnet Gun Mount A powerful gun magnet for secure firearm storage, featuring multiple installation options including 3M double-sided tape, self-tapping screws, and compatibility with various surfaces (vehicles, desks, doorframes, drywall).
- Fisher Space Pen Ink Refills Pressurized ink cartridges made in USA that write upside-down, underwater, and in space. Available in multiple colors (black, blue, red) and point sizes (fine, medium, bold). Compatible with all Atomic Bear pens except MTP-6. Priced at $7.95 USD each.
- Schmidt Ink Refills German-made ink cartridges available in regular, Easyflow Gel, and pressurized formats. Includes Schmidt P900, Schmidt 9000 EasyFlow, and Schmidt P950 Megaline options in various pack sizes, priced from $6.99 to $14.75 USD.
- The Way of The Pen Training Course by Doug Marcaida A self-defense training curriculum developed with combat expert Doug Marcaida, designed to transform anyone into a formidable adversary using tactical pens. Part of the Atomic Bear Academy training program.
- Covert Self-Defense Book A 364-page comprehensive book on pen-based self-defense techniques, authored by Jeff Truchon, covering grip mechanics, legal considerations, and pressure-tested techniques developed with martial arts experts.
- Practice Head for Stealth Pen Pro A training device that transforms the Stealth Pen Pro into a practice tool in approximately 1 minute, allowing users to safely train with the pen for self-defense techniques with partners.
Quantifiable outcome
- Validated in Ultimate Self-Defense Championship Season 2 - contestants using Stealth Pen Pro got upper hand according to judges in knife attacks, multiple attackers, and sexual harassment scenarios
- +2 more outcomes
Companies that use Atomic Bear
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
Atomic Bear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Atomic Bear partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Doug MarcaidacoreFilipino martial arts expert who worked with Atomic Bear founder Jeff Truchon to develop 'The Way of The Pen' curriculum - training to transform anyone into a formidable adversary in self-protection using tactical pens. Marcaida brought Filipino weapon flow to the pen-fighting techniques. He is a featured instructor for the training course sold on the website.
- Natan LevycoreUFC fighter and martial artist who demonstrates and advocates for the Stealth Pen Pro for self-defense. Has revealed self-defense pen secrets and techniques, integrating pen-fighting with fencing and BJJ.
- ShopifycoreE-commerce platform powering the Atomic Bear online store. Used for order processing, payment handling, customer accounts, and Shopify Audiences for advertising.
- Ultimate Self-Defense Championship (USDC)coreReality TV show where Atomic Bear pens were used in Season 2 against knife attacks, multiple attackers, and sexual harassment scenarios. Stealth Pen Pro provided contestants measurable advantage according to judges. Validated pen effectiveness under realistic self-defense testing conditions.
- Xtreme Training Academy / Nik FarooquiminorMartial arts training academy whose instructor Nik Farooqui demonstrated the Equis (X Pattern) defense in the most-viewed tactical pen YouTube video (734,000+ views).
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Atomic Bear competitors and assessment
Company assessmentBroad incumbents
- Leatherman: Category-leading multi-tool brand serving EDC, military, law enforcement, and outdoor users. Comparable multi-function EDC use case where consumers consolidate several tools into one carry item.
- Victorinox: Swiss Army knife and multi-tool maker with global retail presence. Comparable multi-function everyday carry concept that Atomic Bear's tactical pens and MTP-6 compete against for pocket-share.
- Gerber Gear: Established multi-tool, knife, and EDC brand with a tactical pen (Impromptu) in its catalog. Comparable EDC/self-defense customer overlap and broader portfolio presence across outdoor and tactical retail.
- Benchmade Knife Company: Premium tactical and EDC knife maker with strong law enforcement, military, and civilian self-defense customer overlap. Comparable premium-tier tactical positioning and EDC community presence.
- CRKT (Columbia River Knife & Tool): Major tactical knife, multi-tool, and EDC brand with overlapping self-defense and outdoor customer base. Comparable end user for survival, EDC, and self-defense carry.
- SOG Specialty Knives & Tools: Specialty tactical/multi-tool brand serving military, law enforcement, and EDC enthusiasts. Overlapping self-defense carry category and tactical/EDC customer segments.
Direct peers
- Rite in the Rain: Manufacturer of weatherproof and tactical writing instruments widely used by military, law enforcement, and outdoor users. Closely comparable product category and customer base to Atomic Bear's tactical pen lineup.
- UZI Tactical: Tactical pen and self-defense accessory line sold via gun shops, sporting goods, and DTC. Comparable product offering in tactical pens with glass breakers and self-defense features.
- Fisher Space Pen: Iconic American maker of pressurized refill pens that also sells tactical/industrial pen models. Directly comparable as a tactical pen brand carried by Atomic Bear (refills), targeting overlapping EDC, military, and survivalist customers.
- Schrade: Heritage brand producing tactical pens, folding knives, and survival tools sold through outdoor, sporting goods, and self-defense channels. Comparable tactical pen product and self-defense EDC positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Atomic Bear social profiles
Digital presenceAtomic Bear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atomic Bear leadership team
Management profileNumber of profiles
Profiles1 record
Atomic Bear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atomic Bear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atomic Bear
What does Atomic Bear do?
The Atomic Bear designs and sells multi-function tactical pens that combine writing, self-defense, and emergency glass-breaking capabilities, constructed from premium materials such as aircraft-grade aluminum, Grade 5 titanium, and weapons-grade polymer. The product line is supported by complementary survival gear (fire starters, paracord bracelets, gun magnets, flashlights), replacement ink cartridges, and self-defense training content (a course with Doug Marcaida and the founder's book on covert self-defense), all sold through a direct-to-consumer Shopify storefront.
Is Atomic Bear a public or private company?
Atomic Bear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atomic Bear founded?
Atomic Bear was founded in 2017. It employs 11 to 50 people.
Where is Atomic Bear based?
Atomic Bear is headquartered in Saint Laurent, Canada, in the North America region.
How does Atomic Bear make money?
Six revenue lines are on record. Tactical Pen Sales are the primary driver. The others are survival Gear Sales, ink Cartridge Sales, training Products, wholesale Program and affiliate Program.
Who are Atomic Bear's main competitors?
Broad incumbents on record are Leatherman, Victorinox, Gerber Gear, Benchmade Knife Company, CRKT (Columbia River Knife & Tool) and SOG Specialty Knives & Tools. Direct peers are Rite in the Rain, UZI Tactical, Fisher Space Pen and Schrade.
Does Atomic Bear have an API?
No public API is recorded for Atomic Bear.
What industry is Atomic Bear in?
Atomic Bear's product category is Tactical Pens & Self-Defense Products. Its primary akta.pro industry code is CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders), with a secondary code of CRAMAKAI, Firearm Storage & Safety Retail (Safes, Cases, Locks). Its NAICS code is 3322 and its SIC code is 3950.