RE/MAX of Reading

What RE/MAX of Reading does

RE/MAX of Reading is an independently owned and operated RE/MAX franchise brokerage headquartered at 1290 Broadcasting Rd, Wyomissing, Pennsylvania, founded in 1980 and serving seven Pennsylvania counties (Berks, Lancaster, Schuylkill, Montgomery, Chester, Bucks, and Lebanon). The office deploys 50+ licensed real estate agents organized into branded teams and supports them with administrative transaction staff; agents carry designations such as Certified Negotiation Expert and Certified Residential Specialist. The company states that it has sold more homes than any other single RE/MAX office in the country across multiple consecutive years and has won the PA/DE Regional award for highest transactional volume exceeding $700 million.

The technology stack centers on the goberkscounty.com consumer portal, built on the RE/MAX BoldTrail platform with BRIGHT MLS IDX integration for real-time listing data. Feature surface includes a property search with filtering by type, price, beds, and baths; an interactive map search powered by Leaflet.js and Google Maps; a home valuation tool drawing on third-party data sources including Attom Data and Zillow; an AI-Powered Property Search in beta; and educational blog content on mortgage and home-buying topics. 317+ active listings are surfaced through the IDX feed.

The business model is a commission-based residential and commercial real estate brokerage. Revenue is generated as the office's share of agent commissions on property transactions across its seven-county footprint; commission rates are not publicly disclosed and vary by deal. The customer base is highly distributed, consisting of residential buyers and sellers, real estate investors, farm/land buyers, and commercial clients, with marketing executed through the website, blog content, email capture, and social login integration alongside traditional agent-led field sales.

Name

RE/MAX of Reading

Legal name

RE/MAX of Reading

Website

https://goberkscounty.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

RE/MAX of Reading is an independently owned real estate brokerage franchise, founded in 1980, that serves residential buyers and sellers across seven Pennsylvania counties via 50+ agents and an IDX-enabled property search platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property listing services
• Home valuation services
• Buyer agent representation
• Real estate transaction services

Headquarters

HQ city

Pennsylvania Furnace

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission Revenue: RE/MAX of Reading operates as a real estate brokerage generating revenue through commissions on residential and commercial property transactions. As a RE/MAX franchise office, agents typically work on commission splits. The office serves buyers and sellers in Berks County and surrounding Pennsylvania counties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

RE/MAX of Reading is an independently owned and operated RE/MAX franchise real estate brokerage providing residential and commercial property buying, selling, and valuation services across seven Pennsylvania counties (Berks, Lancaster, Schuylkill, Montgomery, Chester, Bucks, and Lebanon). The firm operates through 50+ licensed agents supported by administrative staff, and delivers services via an IDX-enabled property search website, an AI-powered search beta, interactive map search, home valuation tools, and complimentary market reports.

Product overview

RE/MAX of Reading is a real estate brokerage operating primarily in Berks County, Pennsylvania, and surrounding counties (Lancaster, Schuylkill, Montgomery, Chester, Bucks, Lebanon). The company offers a unified platform for property search and real estate services, built on the BoldTrail technology platform. The core offering consists of a property search platform with both traditional and AI-powered search (beta), complemented by a home valuation tool, an interactive map search feature, market reports, and an agent roster directory. The company claims to have sold more homes than any other single RE/MAX office in the country and has received PA/DE Regional awards for highest transactional volume (over $700 million).

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform An IDX-enabled real estate property search portal that lets users browse listings by property type, price range, beds, baths, and location across Berks, Lancaster, Schuylkill, Montgomery, Chester, Bucks, and Lebanon counties.
• Home Valuation Tool Online home price estimation tool that delivers automated market value estimates from data sources including Attom Data and Zillow, allowing sellers to request a free home valuation report.
• Agent Roster Directory Directory of licensed real estate agents affiliated with RE/MAX of Reading, featuring agent profiles, contact information, professional designations, languages spoken, and direct links to their active listings.
• Complimentary Market Reports Free market reports covering specific geographic areas including Berks County, Lancaster County, and Schuylkill County to inform buyers and sellers about local real estate conditions.
• Educational Blog Content Blog posts covering real estate topics such as mortgage rates, home maintenance, down payment assistance programs, first-time home buying, and community information for Pennsylvania markets.
• Buyer and Seller Representation Services Full-service licensed agent representation covering residential, commercial, farm, land, and investment property transactions across seven Pennsylvania counties, including negotiation, transaction management, and closing support.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RE/MAX InternationalcoreStrategic or Co-development PartnerAs a RE/MAX franchise office, RE/MAX of Reading operates under the RE/MAX brand which provides brand recognition, technology platforms, marketing resources, and franchise support. The RE/MAX network is one of the largest real estate franchise systems globally.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage with no traditional physical offices, recruiting actively in Pennsylvania; disruptive commission model and tech platform represent a meaningful emerging threat to incumbents like RE/MAX of Reading.
• HomeSmart (Pennsylvania operations): Discount-fee real estate brokerage with growing agent network in eastern Pennsylvania; competing on commission rate while serving the same residential buyer/seller segments in the broader region.
• Compass (Pennsylvania operations): Tech-forward national real estate brokerage expanding into premium Pennsylvania suburban markets; competes on agent tech tools, lead generation, and selective commission models — a relevant emerging competitor to traditional RE/MAX offices.

Direct peers

• Berkshire Hathaway HomeServices (Homesale Realty - PA region): Major residential real estate franchise directly competing with RE/MAX of Reading across Berks, Lancaster, and south-central Pennsylvania counties; same commission-based, agent-driven model serving home buyers/sellers.
• RE/MAX Main Line (Pennsylvania): Fellow RE/MAX franchise office in the greater Philadelphia/main line area of Pennsylvania; directly comparable model (franchise commission-based brokerage) under the same RE/MAX brand umbrella, serving adjacent residential markets.
• Coldwell Banker Realty (Pennsylvania region): Long-standing national real estate franchise with substantial Pennsylvania presence (including the Reading/Allentown corridor); directly competes on residential listings, agent rosters, and commission-based representation in the same geographies.
• Century 21 Gold (Pennsylvania): Regional Century 21 affiliate operating across south-central Pennsylvania including Berks, Lancaster, and surrounding counties; same brokerage model and same buyer/seller segments as RE/MAX of Reading.
• Weichert, Realtors (Pennsylvania region): Established Northeast US real estate franchise with strong presence in eastern and central Pennsylvania; comparable commission model and direct competition for buyers and sellers in counties overlapping RE/MAX of Reading's footprint.
• Keller Williams Realty (Berks County / Reading market): Large agent-centric real estate franchise with offices in the Reading/Berks County market; competes head-to-head on listings, agent recruitment, and commission splits, often cited as one of the top volume competitors in the region.
• Howard Hanna Real Estate Services: Large regional real estate brokerage serving Pennsylvania including markets adjacent to Berks County; competing residential brokerage with a comparable commission-based, agent-driven model and similar family/local culture positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/remaxofreading
• Facebookfacebook.com/remaxofreading
• LinkedInlinkedin.com/company/remax-of-reading

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX of Reading