Lips

What Lips does

Lips Inc. (operating as LipsInc) is a Canadian custom manufacturer of all-natural lip balms, founded in 2007 and headquartered in Concord, Ontario (Vaughan area). The company produces made-to-order, fully customizable lip balms using natural ingredients including beeswax, soy wax, shea butter, hemp seed oil, castor oil, olive oil, and vitamin E — free from parabens, phthalates, and petroleum-based products. Production supports custom label design services where customers either upload artwork or collaborate with in-house graphic designers; customers can choose from 50+ flavor options. LipsInc holds Leaping Bunny cruelty-free certification and sources ingredients exclusively from North American suppliers.

The business operates a single-channel, product-led go-to-market: a self-serve e-commerce storefront at lipsinc.com with no third-party retail or marketplace distribution. Order minimums begin at 100 units and scale to 5,000 units, with tiered bonus units added at each volume step (e.g., 200+50, 500+100, 1,000+250, 2,000+500, 5,000+1,000 free). Effective per-unit pricing declines from ~$1.65 at the entry tier to ~$0.75 at the 5,000-unit tier, with standard production turnaround of 3–4 weeks and a paid rush option of 1–2 weeks. Sample packs (6- and 12-unit) are offered to lower the trial barrier for individual consumers.

Customer segments span small and medium businesses using lip balms as branded promotional giveaways, dental and medical practices distributing to patients, event planners and individuals ordering custom wedding/party favors, and individual consumers purchasing personal-use product. The company employs 11–50 staff, has no disclosed external funding, and appears to operate as an independently held, bootstrapped small business. No executive team, board, or investor information is publicly disclosed. LipsInc ships internationally (e.g., Australia) and currently notes elevated order volume with extended lead times.

Name

Lips

Legal name

Lip's Inc.

Website

https://lipsinc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Lips Inc. (LipsInc) is a Canadian manufacturer of made-to-order, all-natural custom lip balms sold to businesses and individuals for branded promotions, dental patient giveaways, and personalized event favors via its direct e-commerce storefront.

Ownership category

akta.pro rank

Product category

Custom Promotional Personal Care Products

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Custom lip balm
• Promotional products
• Branded merchandise
• Natural personal care
• Made-to-order cosmetics

Headquarters

HQ city

Vaughan

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Lip Balm Sales: Made-to-order custom lip balms sold directly to consumers and businesses. Products are priced per unit with tiered bulk discounts. Order minimums start at 100 pieces, with bulk tiers offering free bonus units (e.g., 200+50 free, 500+100 free, 1000+250 free, 2000+500 free, 5000+1000 free). Also offers sample packs (6-pack and 12-pack) for individual consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

LipsInc manufactures and sells made-to-order, all-natural lip balm products that customers can fully customize with custom-printed labels (logos, artwork, messages) and selected from 50+ flavors. The company operates a self-serve e-commerce model where customers pick quantity tiers (100 to 5,000+ pieces plus sample packs), upload their artwork, and work with in-house graphic designers to finalize labels. Production runs use North America-sourced ingredients including beeswax, soy wax, shea butter, and plant-based oils, and the entire product line is Leaping Bunny certified cruelty-free.

Product overview

LipsInc is a B2B custom lip balm company offering personalized, all-natural lip balms for corporate branding, promotional events, and wholesale distribution. The product portfolio consists of custom-branded lip balms available in various bulk quantity tiers (100, 200+50, 500+100, 1,000+250, 2,000+500, and 5,000+1,000 pieces) plus sample packs (6-pack and 12-pack). All products feature natural ingredients including beeswax, shea butter, coconut oil, and vitamin E, sourced from North American suppliers. Customers can customize labels with company logos and select from over 50 flavor options. The company offers Leaping Bunny certified cruelty-free products with a 3-4 week standard production turnaround.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Branded Lip Balm — Bulk Orders Made-to-order, all-natural custom lip balm produced in North America with customer-supplied logo or artwork on the label; available in quantity tiers from 100 pieces to 5,000+ pieces with free bonus units at higher tiers. Customers select 1-8 flavors from 50+ options. Designed for corporate gifting, trade show giveaways, employee welcome kits, and large-scale promotional campaigns.
• Custom Lip Balm Sample Packs Smaller-quantity sample packs of 6 or 12 custom lip balm units, available in 6 or 12 different flavors respectively. Targeted at individual consumers and small event planners (weddings, baby showers, birthdays, holiday parties) who want personalized favors with custom labels without committing to bulk volumes.

Quantifiable outcome

• Average customer rating of 4.8-4.93 out of 5 stars based on verified reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NamugacoreStrategic or Co-development Partner · 18 November 2025LIPS Corporation (distinct from LipsInc) and Namuga announced a global supply partnership to accelerate commercialization of AI machine vision modules. Namuga serves as primary module integration and distribution partner. Both companies are focusing on mass production of new 3D depth camera series in 2026. Unveiled during Namuga's TECH DAY 2025.

Scale indicators3 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LipsIncCompany
• Xx.com/lipsinccompany
• LinkedInlinkedin.com/company/lips-inc-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lips