Collins
Collins S.r.l. is an Italian B2B publishing company founded in 1965, producing trade magazines, digital portals, email newsletters, and the Buyer Point event for the automotive aftermarket and Brico Home Garden sectors.
- Company typePrivate
- Founded1965
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Collins does
Collins S.r.l. (operating as Gruppo Editoriale Collins) is an Italian B2B publishing company founded in 1965 and headquartered at Via Giovanni Pezzotti, 4 in Milan. The company produces specialized trade media serving two principal verticals: the Italian automotive aftermarket and the Brico Home Garden (BHG) sector. In automotive, Collins publishes Notiziario Motoristico (founded 1965), Notiziario Veicoli Industriali, NM Osservatorio Service, and Carrozzeria Autorizzata. In BHG, the company publishes Ferramenta & Casalinghi (founded 1965) and GreenLine, and operates the digital portals MondoPratico.it (founded March 2008) and GreenRetail.it (founded January 1, 2017). The annual Buyer Point trade event has been held in Milan since 2008.
Collins operates a multi-platform media network combining print magazines, digital portals, email newsletters, social media (LinkedIn, Facebook, X), and a physical event. The underlying technology is standard digital publishing infrastructure — CMS-based website portals, email newsletter distribution systems, and social media management — with no proprietary platform layer, API, mobile application, AI/ML capability, or integration ecosystem disclosed. CSST-certified circulation provides third-party validation of print reach: Notiziario Motoristico at 9,100 copies, Ferramenta & Casalinghi at 9,500 copies, GreenLine at 4,200 copies, and additional automotive titles at 5,000–6,000 copies each. Digital newsletter reach comprises approximately 9,000 subscribers on MondoPratico and over 6,000 on GreenRetail.it.
The business model is advertising-led B2B trade media. Revenue streams are magazine subscriptions and sales, print advertising (full-page, fractional, and cover placements across multiple titles), digital advertising (header banners, manchette, side sliders, newsletter sponsorships), and event revenue from Buyer Point. Pricing is unit-based and negotiated via multi-year contracts, with no self-serve transactional pricing disclosed. Customer segments are vertical: automotive aftermarket professionals (importers, distributors, repair shops, body shops, parts retailers) and BHG distribution professionals (hardware stores, DIY centers, garden centers, wholesalers). Collins S.r.l. is privately held with no disclosed investors, funding rounds, management team, headcount, or revenue figures.
Collins firmographics
Firmographics- Name
- Collins
- Legal name
- Collins S.r.l.
- Website
- https://netcollins.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Collins S.r.l. is an Italian B2B publishing company founded in 1965, producing trade magazines, digital portals, email newsletters, and the Buyer Point event for the automotive aftermarket and Brico Home Garden sectors.
- Ownership category
- akta.pro rank
Collins industry classification
Industry- Product category
- B2B Trade Media Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
Keywords
Where Collins is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Collins business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscription and Sales: Revenue from print magazine subscriptions and sales of publications including Notiziario Motoristico, Ferramenta & Casalinghi, GreenLine, and other trade magazines targeting B2B professionals.
- Advertising Space Sales: Revenue from selling advertising spaces across print magazines and digital portals. Pricing tiers include header banners, right banners, full-page ads, half-page ads, and special positioning on covers.
- Digital Advertising: Revenue from digital advertising on websites like MondoPratico.it and GreenRetail.it, including newsletter sponsorships and banner placements.
- Event Revenue (Buyer Point): The annual Buyer Point event, held since 2008 in Milan, generates revenue by bringing together major purchasing decision-makers in the BHG sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Notiziario Veicoli Industriali advertising - various sizes from 1/4 page to full page plus cover positions |
| Unit Pricing | Multi-year contract | Notiziario Motoristico advertising - single and double showcases |
| Unit Pricing | Multi-year contract | GreenLine magazine advertising with multiple format options |
| Unit Pricing | Multi-year contract | Ferramenta & Casalinghi magazine - leading market publication with premium positioning |
| Other | Multi-year contract | MondoPratico.it digital advertising with multiple placement options |
| Other | Multi-year contract | GreenRetail.it digital advertising - newsletter and website placements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Collins product offering
Product offeringCore offering
Collins is an Italian B2B publisher specializing in technical and trade media for the automotive aftermarket and Brico Home Garden (BHG) sectors. The company produces a portfolio of specialized print magazines (including Notiziario Motoristico, Notiziario Veicoli Industriali, Carrozzeria Autorizzata, Ferramenta & Casalinghi, and GreenLine), digital platforms (MondoPratico.it and GreenRetail.it), and industry events (Buyer Point). Its core business is providing editorial content, advertising reach, and networking platforms to professional audiences and advertisers in its served verticals.
Product overview
Collins (Gruppo Editoriale Collins) is an Italian B2B publishing company established in 1965, specializing in technical and specialized publishing for two main sectors: Automotive and BHG (Brico Home Garden). The company operates as a multi-platform media network combining print magazines and digital platforms. In the Automotive sector, Collins publishes Notiziario Motoristico (founded 1965), Notiziario Veicoli Industriali, NM Osservatorio Service, and Carrozzeria Autorizzata, along with supporting websites. In the BHG sector, the company publishes Ferramenta & Casalinghi (founded 1965), GreenLine, and manages digital platforms MondoPratico.it (founded 2008) and GreenRetail.it (founded 2017), plus the Buyer Point event (since 2008). All publications maintain certified circulation and distribution figures.
Differentiator
Problem solved
Functional benefit
Brands
- Notiziario Motoristico: Monthly magazine founded in 1965, the longest-running Italian publication in the automotive aftermarket sector.
- Carrozzeria Autorizzata
- Notiziario Veicoli Industriali
- Ferramenta & Casalinghi
- GreenLine
- MondoPratico
- GreenRetail.it
- Buyer Point
Products and services
- Notiziario Motoristico Specialized print trade magazine covering the Italian automotive aftermarket industry, including parts, service, repair, and distribution topics. Targeted at automotive aftermarket professionals, workshops, distributors, and parts manufacturers.
- Notiziario Veicoli Industriali Specialized print trade magazine focused on the commercial vehicle and industrial vehicle aftermarket segment in Italy. Targeted at fleet operators, commercial vehicle workshops, distributors, and parts suppliers.
- Carrozzeria Autorizzata Specialized trade magazine serving the body shop and automotive body repair sector in Italy. Targeted at authorized body shops, collision repair professionals, paint and equipment suppliers.
- NM Osservatorio Service Editorial publication providing market intelligence, data, and analytical content for the automotive service sector. Targeted at automotive aftermarket professionals who need market trends and quantitative insights.
- Ferramenta & Casalinghi Specialized print trade magazine covering the Italian hardware and housewares (ferramenta & casalinghi) retail sector. Targeted at hardware retailers, distributors, and product manufacturers in the DIY and housewares categories.
- GreenLine Specialized trade publication serving the gardening, outdoor, and Brico Home Garden (BHG) sector. Targeted at garden center retailers, outdoor product manufacturers, and BHG retail professionals.
- MondoPratico.it Digital publishing platform (website) providing editorial content, industry news, and product information for the Italian hardware and Brico Home Garden (BHG) sector. Targeted at hardware retailers, BHG buyers, and product manufacturers seeking digital reach and engagement.
- GreenRetail.it Digital publishing platform (website) dedicated to the Italian gardening, outdoor, and green retail sector. Targeted at garden center operators, outdoor product brands, and BHG retail professionals.
- Buyer Point Industry trade event and exhibition serving the Brico Home Garden and Italian hardware retail sector. Targeted at retailers, distributors, and product manufacturers who attend to network, source products, and meet suppliers.
Quantifiable outcome
- Longest-running Italian automotive aftermarket publication (since 1965)
- +2 more outcomes
Companies that use Collins
Customer profileSegments4 records
Ideal customer profiles3 records
Collins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Collins partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PromogiardinaggiocoreGreenLine magazine is a founding member of Promogiardinaggio, demonstrating strategic commitment to the Italian gardening industry association and its initiatives.
- Retail InstituteminorGreenLine magazine is associated with Retail Institute, the Association dedicated to retail marketing, indicating professional affiliation with industry marketing expertise.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
Collins competitors and assessment
Company assessmentDirect peers
- Gardening Media (Cinafi Group): Italian B2B media operator focused on the gardening and outdoor living retail sector. Comparable to Collins's GreenLine and GreenRetail.it brands in serving garden centers, DIY retailers, and sector professionals in Italy.
- Tecniche Nuove: Italian B2B publisher with a portfolio of trade magazines, books, and digital platforms covering industrial and professional verticals. Directly comparable to Collins as a fellow Italian multi-vertical trade media operator with a similar print-plus-digital monetization model.
- TU这颗哺 lirica Editore: Italian B2B trade publisher focused on automotive and industrial sectors. Comparable to Collins as a fellow Italian independent trade publisher with similar audience profile and advertiser overlap.
- Edizioni LS: Italian B2B trade publisher serving agricultural, industrial, and DIY sectors with print magazines and digital properties. Highly comparable to Collins as a fellow Italian trade media operator with adjacent vertical coverage in agricultural and hardware markets.
- DMG Media Events: Operator of B2B trade events and publications in automotive and industrial sectors. Comparable to Collins in combining trade publishing with events, particularly in the automotive aftermarket vertical.
Broad incumbents
- Il Sole 24 Ore: Italy's leading business news publisher with print, digital, and events spanning business, finance, and professional verticals. Comparable to Collins as a B2B information provider in Italy, though at much larger scale and with broader vertical coverage.
- Reed Business Information: International B2B media company operating trade publications and data products across multiple industries. Comparable to Collins as a B2B trade publisher, though operating at significantly larger scale with broader vertical reach.
- Informa: Global B2B media and events group operating in multiple verticals including automotive and industrial markets. Comparable to Collins as a B2B media plus events operator, though at much larger scale and with international footprint.
- Wolters Kluwer: Global B2B information and software provider serving professional verticals including tax, healthcare, and compliance. Comparable to Collins as a B2B information publisher, though at vastly larger scale and increasingly oriented toward software and data products.
Regional players
- Techno-Press: Pan-European B2B publisher focused on technical and industrial trade journals. Comparable to Collins in B2B trade publishing model, though operating primarily outside Italy and in different vertical sub-segments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Collins social profiles
Digital presenceCollins compliance and trust
Trust signalCompliance1 record
Collins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Collins leadership team
Management profileNumber of profiles
Collins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Collins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Collins
What does Collins do?
Collins is an Italian B2B publisher specializing in technical and trade media for the automotive aftermarket and Brico Home Garden (BHG) sectors. The company produces a portfolio of specialized print magazines (including Notiziario Motoristico, Notiziario Veicoli Industriali, Carrozzeria Autorizzata, Ferramenta & Casalinghi, and GreenLine), digital platforms (MondoPratico.it and GreenRetail.it), and industry events (Buyer Point). Its core business is providing editorial content, advertising reach, and networking platforms to professional audiences and advertisers in its served verticals.
Is Collins a public or private company?
Collins is a private company. It is classified as unknown and is currently operating.
When was Collins founded?
Collins was founded in 1965. It employs 11 to 50 people.
Where is Collins based?
Collins is headquartered in Milan, Italy, in the Europe region.
How does Collins make money?
Four revenue lines are on record. Magazine Subscription and Sales are the primary driver. The others are advertising Space Sales, digital Advertising and event Revenue (Buyer Point).
Who are Collins's main competitors?
Direct peers on record are Gardening Media (Cinafi Group), Tecniche Nuove, TU这颗哺 lirica Editore, Edizioni LS and DMG Media Events. Broad incumbents are Il Sole 24 Ore, Reed Business Information, Informa and Wolters Kluwer. Techno-Press is listed as a regional player.
Does Collins have an API?
No public API is recorded for Collins.
What industry is Collins in?
Collins's product category is B2B Trade Media Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJADAC, Business, Financial & Trade News Publishers. Its NAICS code is 513120 and its SIC code is 2741.