Proper Television
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Proper Television firmographics
Firmographics- Name
- Proper Television
- Legal name
- Blue Ant Studios
- Website
- https://propertelevision.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Proper Television is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Proper Television business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
Proper Television product offering
Product offeringCore offering
Proper Television is a production company that produces reality, lifestyle, documentary, and factual television programming. The company develops and delivers finished, broadcast-ready programming to television networks and streaming platforms, operating as a content production partner for media buyers.
Product overview
Blue Ant Studios is a global production studio that develops and produces bold, original content across multiple formats. The studio operates a diversified production slate spanning scripted comedy and drama, unscripted entertainment, competition formats, high-impact documentaries, live-action kids and family programming, and animation. The portfolio includes flagship titles such as The Great Canadian Baking Show (competition/unscripted), Canada's Drag Race (competition), Blown Away (competition), Kim's Convenience (scripted comedy), Highway Thru Hell (unscripted), Beer Budget Reno (unscripted), Slaycation (unscripted), Davey & Jonesie's Locker (scripted), Doomlands (animation), and Tralala (animated preschool series), among others. Distribution partnerships include major networks and streaming platforms such as CBC, Tubi, A&E, Crave, Netflix, Hulu, Prime Video, History, and Roku.
Differentiator
Problem solved
Functional benefit
Products and services
- Reality Television Production
Companies that use Proper Television
Customer profileSegments1 record
Ideal customer profiles1 record
Proper Television technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Proper Television partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Blue Ant MediacoreBlue Ant Studios is a subsidiary of the global media company Blue Ant Media. Blue Ant Media provides corporate infrastructure, additional content channels (including platforms like BBC Canada, BBC Earth, Canal D, Smithsonian, Love Nature, and Absolute Crime), and distribution ecosystem support.
Scale indicators1 record
Recent moves1 record
Proper Television competitors and assessment
Company assessmentDirect peers
- Insight Productions: Toronto-based producer of major reality and scripted Canadian series (e.g., The Amazing Race Canada-style formats, Big Brother Canada), serving the same broadcasters and streaming clients.
- Marble Media: Toronto-based independent factual and lifestyle content producer serving similar North American streaming and broadcast buyers.
- Cineflix Productions: Canadian independent producer specializing in factual, reality, and unscripted programming, closely matching Proper Television's core offering and Canadian footprint.
- Paperny Entertainment: Canadian factual and documentary producer with a comparable boutique scale and overlapping genre focus on lifestyle, factual, and documentary programming.
Broad incumbents
- Banijay: Global leader in reality and factual format production and distribution, providing the international benchmark against which a boutique Canadian factual producer competes for format rights.
- All3Media America: Global production group producing reality, factual, and lifestyle programming for U.S. and international streamers, directly comparable to Proper Television's offering.
- Boat Rocker Media: Larger Toronto-headquartered production and distribution group producing unscripted and scripted content globally, with overlapping buyers and genres.
- Fremantle: World's largest unscripted production group, owner of major reality formats, operating as the dominant incumbent in the same factual/reality category Proper Television serves.
- Entertainment One (eOne): Large diversified Canadian-originated studio producing and distributing unscripted and scripted content at a global scale, competing for the same streamer commissions.
- ITV Studios: Large international production and distribution group with a strong factual and reality slate, comparable to Proper Television in genre and buyer mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Customer concentration
Proper Television social profiles
Digital presenceProper Television financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proper Television leadership team
Management profileNumber of profiles
Proper Television funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proper Television M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proper Television
What does Proper Television do?
Proper Television is a production company that produces reality, lifestyle, documentary, and factual television programming. The company develops and delivers finished, broadcast-ready programming to television networks and streaming platforms, operating as a content production partner for media buyers.
Is Proper Television a public or private company?
Proper Television is a private company. It is classified as unknown and is currently operating.
When was Proper Television founded?
Proper Television was founded in 2017. It employs 11 to 50 people.
Where is Proper Television based?
Proper Television is headquartered in Toronto, Canada, in the North America region.
Who are Proper Television's main competitors?
Direct peers on record are Insight Productions, Marble Media, Cineflix Productions and Paperny Entertainment. Broad incumbents are Banijay, All3Media America, Boat Rocker Media, Fremantle, Entertainment One (eOne) and ITV Studios.
Does Proper Television have an API?
No public API is recorded for Proper Television.