NZ Hothouse
NZ Hothouse is a supplier of hothouse produce.
- Company typePrivate
- Founded1984
- HeadquartersDrury, New Zealand
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What NZ Hothouse does
NZ Hothouse provides logistical support to the packing, production, and marketing functions of the group. If you want would contact them please contact them via phone call or email.
NZ Hothouse firmographics
Firmographics- Name
- NZ Hothouse
- Legal name
- NZ Hothouse
- Website
- https://nzhothouse.co.nz
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- NZ Hothouse is a supplier of hothouse produce.
- Ownership category
- akta.pro rank
NZ Hothouse industry classification
Industry- Product category
- Fresh Produce
- NAICS
- Other Food Crops Grown Under Cover (111419)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)
- akta.pro secondary industry
- Chilled/Refrigerated Food Warehousing (0–5°C) (AFAOAFAD)
Keywords
Where NZ Hothouse is headquartered
LocationHeadquarters
- HQ city
- Drury
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
NZ Hothouse business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Produce Sales: Growing, packing and marketing fresh tomatoes and cucumbers to retailers and supermarkets across New Zealand. Products sold under NZ Hothouse brand and Countdown branded fruit.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
NZ Hothouse product offering
Product offeringCore offering
NZ Hothouse grows, packs, and markets hothouse tomatoes and cucumbers in New Zealand across more than 20 hectares of glasshouse facilities. The company operates an integrated grower/packer/shipper model, distributing fresh produce to leading supermarkets and retailers nationwide via its logistics partner KPH Transport. Products are offered under the NZ Hothouse, Pure Red, and Manuka Tom brands.
Product overview
NZ Hothouse is a New Zealand-based produce company that grows, packs, and markets hothouse tomatoes and cucumbers. The product portfolio centers on two core product lines: tomatoes (offered in multiple varieties under NZ Hothouse and Pure Red sub-brands) including cherry tomatoes, cocktail truss, gourmet delight, grape tomatoes, Manuka Tom, Roma, Romano, and Strawberry Tom; and cucumbers. The company operates as a unified grow/pack/ship business with integrated operations spanning glasshouse growing, packing facilities, and distribution through their logistics partner KPH Transport. Products are sold through leading retailers including Countdown.
Differentiator
Problem solved
Functional benefit
Brands
- Pure Red: Product brand line including Cherry Tomatoes and Grape Tomato varieties
- Manuka Tom
Products and services
- Tomatoes (Hothouse Varieties) Hothouse-grown tomatoes offered in multiple varieties including cocktail truss, gourmet delight, Roma, and large tomato bag, available through NZ Hothouse and Pure Red brands for retail and foodservice customers.
- Cucumbers (Telegraph) Glasshouse-grown telegraph cucumbers wrapped for freshness, extending shelf life three times longer than unwrapped cucumbers, sold to New Zealand retailers and supermarkets.
- Pure Red (Branded Tomato Line) A branded tomato product line offering Pure Red Cherry Tomatoes, Pure Red Grape Tomato, and Pure Red Romano varieties, providing a premium positioned range.
- Manuka Tom (Super Sweet Cherry Tomato) A super sweet cherry tomato best for snacking or salads, medium red in colour. Manuka Tom® is a registered trademark of NZ Hothouse.
- Strawberry Tom (Specialty Cherry Tomato) A specialty cherry tomato with strawberry-like shape and full red colour, crunchy and sweet, perfect for summer salads and snacking. Winner of NZ Food Awards category in 2015.
- NZ Hothouse Cherry Tomatoes Perfectly round cherry tomatoes with a balanced flavour, ideal for snacks and salads, sold under the NZ Hothouse brand.
- NZ Hothouse Cocktail Truss (Vine Tomatoes) Nutrient-rich, sweet, and flavourful vine tomatoes best for salads, sandwiches, and roasting.
- NZ Hothouse Tomato Bag (Large Round Tomatoes) Big, bold, full-flavour round red tomatoes, sweet and savoury, offered in retail bag format, versatile for sandwiches, toast, salads, and burgers.
Quantifiable outcome
- 70% of water supply from harvested rainwater
- +2 more outcomes
Companies that use NZ Hothouse
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
NZ Hothouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NZ Hothouse partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Rescued KitchencoreRescued Kitchen is on a mission to lead New Zealand to a zero-food waste-to-landfill future. They collect tomatoes not fit for supermarket (split or overripe) and give them a second life through food rescue. NZ Hothouse delivers waste tomatoes to Rescued Kitchen through KPH Transport, supporting the Everyone Eats program.
- KPH TransportcoreKPH Transport is an independent transport company maintaining a close relationship with NZ Hothouse. It provides reliable logistical support to the business's delivery and marketing functions. Managing Director Paul Butler leads the company with over 50 trucks, 4 depots, and 70 employees. KPH Transport was created in 1992 and purchased Cooltrain Hastings in 2014, doubling the fleet size.
- CHEPcoreCHEP provides Reusable Plastic Containers (RPCs) for produce transport. Through CHEP RPCs, NZ Hothouse saves 869 tonnes in carbon emissions, 314 tonnes in waste, and 23,992 in water usage annually. CHEP awarded NZ Hothouse a sustainability certificate.
- Prostate Cancer FoundationcoreNZ Hothouse is a proud long-standing sponsor of The Prostate Cancer Foundation and their Blue September Campaign. They raised $4,400 through Lyco Plus sales for prostate cancer research. Company displays PCF artwork on billboards reaching 22,000 cars per day and has trucks branded in Waikato region.
- Prostate Cancer FoundationcoreNZ Hothouse donates 5 cents to the Prostate Cancer Foundation with every purchase of their 100% recyclable cardboard packaging of vine-ripened cherry tomatoes.
Scale indicators6 records
Recent moves13 records
Expansion highlights5 records
NZ Hothouse competitors and assessment
Company assessmentDirect peers
- Mastronardi Produce: Largest North American greenhouse tomato grower producing specialty tomatoes and cucumbers under the SUNSET brand. Directly comparable to NZ Hothouse in greenhouse production technology, scale, product category, and retail distribution model.
- NatureSweet: Leading greenhouse-grown tomato producer with vertically integrated operations in Mexico and the US. Comparable to NZ Hothouse in greenhouse production, premium branded SKU strategy, and major-retailer distribution model.
- Flavorite Group: Australia's largest glasshouse producer of tomatoes, cucumbers, and capsicums. Closest direct peer in the Australasian region with similar greenhouse production methods, retail focus, and product categories to NZ Hothouse.
- Windset Farms: Canadian greenhouse producer specializing in tomatoes, cucumbers, peppers, and specialty produce. Directly comparable to NZ Hothouse in hydroponic greenhouse growing methods, retail fresh produce focus, and sustainability positioning.
- Perfection Fresh: Australian fresh produce company with significant greenhouse operations and branded tomato lines. Comparable to NZ Hothouse in greenhouse production, premium product branding, and Australasian retail distribution.
Broad incumbents
- Costa Group: Australia's largest horticultural company producing tomatoes, mushrooms, berries, and citrus with significant protected cropping operations. Comparable as a broader Australasian fresh produce producer with greenhouse capabilities and major retailer relationships.
- Bonduelle: Global leader in fresh and processed vegetables with operations across Europe, North America, and beyond. Comparable as a large-scale vegetable producer with fresh-pack capabilities, retailer relationship management, and sustainability positioning.
- Driscoll's: World's largest berry marketer producing strawberries, blueberries, raspberries, and blackberries under premium branding. Comparable as a premium branded fresh produce company with similar major-retailer relationships and consumer branding playbook to NZ Hothouse's specialty tomato lines.
Regional players
- T&G Global: New Zealand-based fresh produce company with global operations, growing and marketing apples, berries, and tomatoes. Comparable as a major NZ fresh produce grower/packer facing similar domestic market dynamics and customer concentration considerations as NZ Hothouse.
- Zespri: New Zealand's largest fresh produce exporter, marketing kiwifruit globally. Comparable as a major NZ horticultural exporter demonstrating the export pathway NZ Hothouse could potentially pursue with its infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
NZ Hothouse social profiles
Digital presenceNZ Hothouse compliance and trust
Trust signalCompliance2 records
NZ Hothouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
NZ Hothouse leadership team
Management profileNumber of profiles
Profiles8 records
NZ Hothouse subsidiaries and ownership
Company hierarchySubsidiaries1 record
NZ Hothouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NZ Hothouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NZ Hothouse
What does NZ Hothouse do?
NZ Hothouse grows, packs, and markets hothouse tomatoes and cucumbers in New Zealand across more than 20 hectares of glasshouse facilities. The company operates an integrated grower/packer/shipper model, distributing fresh produce to leading supermarkets and retailers nationwide via its logistics partner KPH Transport. Products are offered under the NZ Hothouse, Pure Red, and Manuka Tom brands.
Is NZ Hothouse a public or private company?
NZ Hothouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NZ Hothouse founded?
NZ Hothouse was founded in 1984. It employs 251 to 500 people.
Where is NZ Hothouse based?
NZ Hothouse is headquartered in Drury, New Zealand, in the Oceania region.
How does NZ Hothouse make money?
One revenue line is on record: fresh Produce Sales.
Who are NZ Hothouse's main competitors?
Direct peers on record are Mastronardi Produce, NatureSweet, Flavorite Group, Windset Farms and Perfection Fresh. Broad incumbents are Costa Group, Bonduelle and Driscoll's. Regional players are T&G Global and Zespri.
Does NZ Hothouse have an API?
No public API is recorded for NZ Hothouse.
What industry is NZ Hothouse in?
NZ Hothouse's product category is Fresh Produce. Its primary akta.pro industry code is AFAOAGAA, Fresh Produce Packhouses (Fruits & Vegetables), with a secondary code of AFAOAFAD, Chilled/Refrigerated Food Warehousing (0–5°C). Its NAICS code is 111419 and its SIC code is 2000.