Informed Decisions Group

What Informed Decisions Group does

Informed Decisions Group is a private, for-profit behavioral insights and market research consulting firm headquartered in Avon, United States. Founded in 2004, the firm operates with a headcount of 11-50 employees and positions itself in shopper insights, customer behavior analysis, and market research. Its core offering centers on generating behavioral insight work for consumer-facing brands and retailers, applying shopper and customer behavior research methodologies to inform client decisions.

The firm's underlying technology, proprietary platforms, and specific product architecture are not disclosed in the available source material. No products, APIs, integrations, certifications, or technology stack details were captured — the primary source page returned a verification/loading screen rather than substantive content, leaving the firm's tooling, methodologies, and analytical frameworks undocumented. There is also no evidence in the input data of AI/ML capabilities, proprietary data assets, or platform-based delivery; the firm appears to operate as a traditional consulting/research services provider rather than a technology product company.

The revenue model is likewise undocumented — no pricing models, publicly disclosed pricing, customer segments, customer logos, partnership arrangements, or management team details are present in the source data. Given the firmographic profile (private, 11-50 employees, 20-year operating history, single disclosed U.S. location in Avon), the firm is best characterized as a boutique professional services firm whose commercial mechanics (engagement structure, bill rates, client concentration) cannot be verified from the available material. Notable diligence gaps include the blocked source page, absence of any funding history, and lack of disclosed customer references or competitive positioning relative to larger market research incumbents.

Name

Informed Decisions Group

Website

https://idg-consulting.com

Company type

Private

Founded year

2004

Headcount range

11–50 employees

Short description

Informed Decisions Group is a private behavioral insights and market research consulting firm founded in 2004 and based in Avon, United States. The firm, with 11-50 employees, provides shopper insights, customer behavior analysis, and consumer research services.

Ownership category

akta.pro rank

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Informed Decisions Group is a behavioral insights firm that provides shopper insights, customer behavior analysis, and market research services to clients. The firm helps organizations understand consumer decision-making and purchasing behavior through dedicated research offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopper Insights
• Customer Behavior Research

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Market position

Weaknesses4 records

Competitive moat1 record

Key risks1 record

Key highlights3 records

Customer concentration

• Xx.com/ColinV_IDG
• Facebookfacebook.com/idginsights
• LinkedInlinkedin.com/company/informed-decisions-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Informed Decisions Group