Counselor Magazine

What Counselor Magazine does

Counselor Magazine is a privately operated B2B professional trade publication serving addiction counselors, behavioral health professionals, recovery specialists, and the broader substance use disorder (SUD) treatment workforce in the United States, with primary orientation to California. Founded in 1990 and operating continuously for more than 30 years, the publication is the official magazine of the California Association of Addiction Programs and Professionals (CCAPP), which provides editorial governance, industry credibility, and the credentialing pipeline for its continuing education offerings. The core product is the magazine itself, supplemented by a digital archive of more than 30 years of articles, a Weekly Digest Newsletter distributed via Multibriefs, an online Continuing Education Hub at counselorcehub.com (recently transitioned to a new dedicated platform), CE Quizzes, and a Job Board at jobs.counselormagazine.com.

The underlying technology is a standard online digital publishing platform with an integrated continuing education system rather than a proprietary technology stack. The CE Hub aggregates courses from two credentialing bodies — CCAPP and NBHAP — and supports CE credit delivery for addiction counselor certification maintenance. The platform exposes no public APIs, SDKs, or AI/ML capabilities; its differentiators are domain specialization (SUD and behavioral health) and content-library depth rather than technical novelty.

The business model is a multi-stream trade-media revenue structure: annual magazine subscriptions (paid), freemium newsletter subscriptions (free email digest), display advertising sold via an annual Media Kit, per-course fees on the CE Hub, and job board postings targeting SUD-treatment employers. Distribution is digital-first (website, email, CE Hub, job board) with conference attendance as a top-of-funnel channel. The publication operates without disclosed external funding and is governed by CCAPP, with the Supervising Editor (Larry Hearn) also serving as Media & Infrastructure Manager for CCAPP.

Name

Counselor Magazine

Legal name

Counselor Magazine

Website

https://counselormagazine.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Counselor Magazine is a 30+ year B2B trade publication and official magazine of CCAPP, serving addiction counselors, behavioral health professionals, and recovery specialists in the US through subscriptions, advertising, a CE Hub, newsletter, and job board.

Ownership category

akta.pro rank

Product category

Professional Trade Publication (Addiction and Behavioral Health)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Addiction treatment publishing
• Behavioral health media
• Continuing education courses
• Professional trade magazine
• Healthcare job board

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Subscriptions: Magazine subscriptions for addiction and behavioral health professionals seeking industry content and CE credits.
2. Advertising: Display advertising and media kit offerings for companies targeting the addiction treatment professional market.
3. Continuing Education Courses: Fees for CE courses offered through the Counselorcehub.com platform from CCAPP and NBHAP.
4. Job Board: Job board services for employers seeking addiction and behavioral health professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Counselor Magazine is a B2B trade publication serving licensed addiction counselors, behavioral health clinicians, and treatment program professionals. It sells subscriptions to its print/digital magazine, advertising placements to vendors and treatment facilities, accredited continuing education (CE) courses through its CE Hub, and job board postings to employers in the addiction and behavioral health field. The publication is the official media outlet of the California Association of Addiction Programs and Professionals (CCAPP).

Product overview

Counselor Magazine is a single unified product - a professional publication/magazine for addiction and behavioral health professionals. The magazine offers its core publication along with supplementary services including an online Continuing Education Hub (counselorcehub.com), a Job Board (jobs.counselormagazine.com), a Weekly Digest Newsletter, and CE Quizzes. The magazine has been serving the addiction field for more than thirty years and is the official publication of the California Association of Addiction Programs and Professionals (CCAPP).

Differentiator

Problem solved

Functional benefit

Brands

• Counselor CE Hub: Online continuing education platform for addiction and behavioral health professionals, offering courses from CCAPP and NBHAP.
• Weekly Digest Newsletter

Products and services

• Counselor Magazine (print and digital subscription) A professional trade magazine covering clinical practice, treatment modalities, policy, and professional development for licensed addiction counselors, behavioral health clinicians, and treatment program professionals in the U.S.
• Counselor CE Hub Online continuing education (CE) platform providing accredited courses for licensed counselors and behavioral health professionals to fulfill continuing education requirements for license renewal.
• Job Board Online job board where addiction treatment facilities, behavioral health employers, and recruiters post open clinical and counseling positions for the magazine's professional audience.
• Weekly Digest Newsletter Email newsletter distributed weekly to Counselor Magazine subscribers, summarizing industry news, clinical updates, policy changes, and sponsored content for addiction and behavioral health professionals.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• California Association of Addiction Programs and Professionals (CCAPP)flagshipStrategic or Co-development PartnerCounselor Magazine is the official publication of CCAPP. The partnership provides the magazine with industry credibility and authoritative positioning in the addiction treatment field. CCAPP provides CE courses through the magazine's CE Hub platform.
• CCAPP AcademycoreStrategic or Co-development PartnerCCAPP Academy (formerly CAARR Institute) provides educational credentials and Social Model Studies Certificate for addiction counseling professionals. Associated with Counselor Magazine through the CCAPP affiliation.
• NBHAPcoreTechnology or IntegrationNBHAP provides continuing education courses available through the Counselor Magazine CE Hub platform, complementing CCAPP courses for professional development.
• MultibriefsminorChannel Partner/ Reseller/ DistributorMultibriefs distributes the Weekly Digest Newsletter for Counselor Magazine, reaching professionals through their email marketing platform.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Addiction Professional: A trade publication historically covering the addiction treatment industry for clinicians and program operators. Directly comparable to Counselor Magazine in audience (SUD/addiction professionals), editorial mission, and reliance on advertising and CE-related content.
• NAADAC (Association for Addiction Professionals): National professional association for addiction counselors that publishes member-facing content and CE programming. Directly analogous to CCAPP's role for Counselor Magazine; together they define the credentialed addiction counselor ecosystem the magazine serves.
• Behavioral Healthcare: Trade magazine and digital media brand serving executives and clinicians in behavioral health services. Comparable to Counselor Magazine in its B2B trade journalism model, advertiser base, and content focus on addiction/behavioral health treatment operations.
• Mental Health Weekly: Newsletter and trade publication covering mental health and substance use policy, treatment, and practice. Comparable to Counselor Magazine's newsletter product line and B2B behavioral health professional audience.

Broad incumbents

• Psychology Today: Mass-market publication with a therapist directory and behavioral health content. Comparable on content vertical (mental health/addiction) and advertising model, but serves a B2C audience rather than Counselor Magazine's credentialed professional niche.
• Psychiatric Times: Long-established clinical publication for psychiatrists and mental health professionals. Overlaps with Counselor Magazine on behavioral health and addiction content and offers CME/CE, but serves the broader psychiatric profession rather than focusing narrowly on addiction counselors.
• Social Work Today: B2B trade magazine for social workers and behavioral health practitioners. Comparable publishing model (CE-anchored, subscription + advertising), with overlapping audience in behavioral health and addiction-related practice.

Emerging players

• Relias (Behavioral Health CE Library): Online CE/training platform serving behavioral health and addiction professionals. Comparable to Counselor Magazine's CE Hub product line, offering competing CE courses to the same professional buyer.
• Addiction Science & Clinical Practice: Peer-reviewed open-access journal on addiction science and clinical practice. Comparable on subject matter to Counselor Magazine's clinical articles and serves a professional audience, though distributed as a scientific journal rather than a trade magazine.

Others

• Multibriefs: Industry email-newsletter distribution partner that already distributes Counselor Magazine's Weekly Digest. Functions as an enabling channel/ecosystem participant for trade publications rather than a direct editorial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/counselormag
• Facebookfacebook.com/CounselorMagazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counselor Magazine