What Pool Pro does

Pool Pro (legal entity PoolPro Hampshire Ltd.) is a UK-based, family-run specialist retailer of swimming pool and hot tub supplies, chemicals, equipment, and complete units, operating from North Boarhunt near Fareham, Hampshire. The company sells through its own e-commerce website poolpro.co.uk and a physical showroom/retail store that stocks approximately 800 product lines, offers free in-store water testing, and supports Click & Collect. The product catalogue spans pool chemicals, pumps, filters, heaters, covers, accessories, paddling pools, Intex above-ground pools, fibreglass in-ground pool kits, Vita Spa and Reef Spas hot tubs and swim spas, and Covana automatic cover gazebos. Pool Pro is an official UK distributor for Intex and Darlly Europe and an authorised dealer for Vita Spa, Reef Spas, and Covana.

The underlying platform is a standard Magento/Adobe Commerce-style e-commerce storefront with inventory management, customer accounts, wishlist, and order tracking; the company has no public API and no proprietary software product. Pool Pro has built a set of interactive decision-support tools (Pool Chemicals Calculator, Virtual Test Strip, Pool Heater Chooser, Water Problem Solver) and an extensive how-to content library that double as content marketing and SEO assets. Distribution is hybrid: direct-to-consumer online ordering with next-day UK delivery on orders placed before 2PM weekdays, plus same-day collection from the Hampshire store.

Revenue is generated entirely through one-time unit sales across a wide price range — from sub-£10 consumables to £24,000+ fibreglass pools and premium hot tubs — with no subscription or recurring service revenue model disclosed. Customers are UK residential pool owners, hot tub owners, and first-time pool or hot tub buyers, served on a transactional basis with after-sales support. The business is privately held with no disclosed investors, funding rounds, or parent company.

Name

Pool Pro

Legal name

PoolPro Hampshire Ltd.

Website

https://poolpro.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Pool Pro is a family-run UK retailer selling swimming pool and hot tub supplies, chemicals, equipment, and complete units directly to residential consumers via poolpro.co.uk and a Hampshire showroom, operating as an official Intex and Darlly Europe distributor and authorised Vita Spa dealer.

Ownership category

akta.pro rank

Product category

Pool and Hot Tub Supplies Retail

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

akta.pro secondary industry

Water Testing & Chemical Balancing (HSAIALAB)

Keywords

• Pool supplies retail
• Hot tub supplies
• Swimming pool equipment
• Hot tub chemicals
• Swim spas

Headquarters

HQ city

Fareham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated through direct sales of pool supplies, hot tub supplies, swimming pools, hot tubs, and swim spas through e-commerce and retail channels. Products sold include chemicals, equipment, accessories, and complete units at various price points from budget to premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pool Pro is a UK-based direct-to-consumer retailer of swimming pool and hot tub supplies, chemicals, accessories, equipment, complete pools, hot tubs, and swim spas. Operating through its own e-commerce website and a flagship retail store in Hampshire, the company stocks approximately 800 product lines and offers next-day delivery, in-store water testing, and interactive dosing calculators. It is the official UK distributor for Intex and Darlly Europe, and an authorised dealer for Vita Spa, Reef Spas, and Covana products.

Product overview

Pool Pro operates as a UK-based e-commerce retailer specialising in pool, hot tub, and swim spa supplies. The business is structured around two primary retail stores (Pool Supplies and Hot Tub Supplies), combined with physical showroom facilities in Hampshire. Their product portfolio spans swimming pools (paddling pools, Intex above-ground pools, and premium fibreglass in-ground kits), hot tubs (Vita Spa, Reef Spas), swim spas, and an extensive range of consumables and accessories. As an official Intex UK distributor, they stock the full Intex range including Easy Set pools, Steel Frame pools, Prism, and Ultra XTR variants, alongside pool equipment (pumps, filters, heaters, covers), chemicals (chlorine, bromine, pH balancers), and hot tub supplies (filters, chemicals, accessories). The offering is complemented by interactive digital tools including a Pool Chemicals Calculator, Virtual Test Strip, Pool Heater Chooser, and Water Problem Solver to support customer purchase decisions. They also offer Covana automatic cover gazebos, hot tub and swim spa showroom viewing, free water testing, and next-day delivery on orders placed before 2PM.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Supplies Store E-commerce retail store offering pool chemicals, equipment, accessories, and maintenance supplies for above-ground and in-ground swimming pools, targeting UK residential pool owners.
• Hot Tub Supplies Store E-commerce retail store offering hot tub chemicals, filters, accessories, and spare parts for residential and commercial spas, targeting UK hot tub owners.
• Pool Chemicals Range of swimming pool chemicals including sanitisers (chlorine, bromine), pH balancers, algaecides, shock treatments, clarifiers, and testing products, for UK residential pool owners.
• Pool Equipment Swimming pool equipment including pumps, sand filters, cartridge filter pumps, pool heaters, pool covers, automatic cleaners, vacuum kits, pipes, fittings, steps, ladders, skimmers, safety equipment, and submersible pumps.
• Pool Accessories Pool maintenance accessories including brushes, vacuum heads, nets, telescopic poles, leaf canisters, vacuum hoses, backwash hoses, thermometers, liner repair kits, and foot baths.
• Hot Tub Chemicals Hot tub and swim spa chemicals including sanitisers, pH balancers, shock treatments, water clarifiers, biofilm removers, and specialty chemical treatments.
• Hot Tub Filters Replacement filter cartridges compatible with major hot tub brands including Jacuzzi, Vita Spa, Sundance, Cal Spas, Master Spas, and many others.
• Hot Tub Accessories Hot tub accessories including aromatherapy fragrances, steps, cover lifters, towel rails, tables, cleaning tools, thermometers, games, drinks glasses, and booster seats.
• Spa Parts & Repairs Replacement parts for hot tub repairs, specialising in Vita Spa and Softub parts including jet diffusers, pillows, WiFi dongles, and jet assemblies.
• Swimming Pools Complete swimming pools including paddling pools, above-ground Intex pools (Easy Set, Steel Frame, Prism, Ultra XTR), and premium fibreglass in-ground pool kits.
• Hot Tubs (Vita Spa, Reef Spas) Hot tubs from authorised dealer brands Vita Spa and Reef Spas, offering one of the UK's largest hot tub showrooms.
• Swim Spas (Vita Spa, Reef Spa) Swim spas combining hydrotherapy jets with a swim current for exercise and relaxation, available from Vita Spa and Reef Spa brands.
• Covana Automatic Cover Gazebos Automatic retractable cover and gazebo systems designed to enclose and protect hot tubs, combining cover lift functionality with outdoor shelter.

Quantifiable outcome

• 4.9 out of 5 stars on Google with 60+ ratings
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and secondary.

• Intex UKcoreChannel Partner/ Reseller/ DistributorPool Pro is an official UK distributor of Intex products including pools, pumps, and accessories. Intex has been making pools and accessories for decades with proven high manufacturing standards. Pool Pro stocks the full range of Intex products in their UK warehouse with fast delivery and full after-sales support.
• Darlly EuropecoreChannel Partner/ Reseller/ DistributorOfficial UK distributor of Darlly Europe hot tub filter cartridges. All Darlly hot tub filters come with a 1-year guarantee. Pool Pro stocks replacement filters compatible with over 70 hot tub brands including Jacuzzi, Sundance, Vita Spa, and many more.
• Vita SpacoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Vita Spa hot tubs and swim spas. Pool Pro has one of the UK's largest hot tub and swim spa showrooms as an authorised Vita Spa dealer. Full after-sales support available for Vita Spa products.
• Reef SpassecondaryChannel Partner/ Reseller/ DistributorAuthorised dealer for Reef Spas hot tubs and swim spas. Pool Pro offers Reef Spas products alongside Vita Spa in their hot tub showroom.
• CovanasecondaryChannel Partner/ Reseller/ DistributorPool Pro is a UK distributor of Covana automatic cover gazebos - products that transform hot tubs by providing automated cover systems and gazebo structures.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• The Hot Tub Superstore: The Hot Tub Superstore is a UK hot tub retailer with multiple physical showrooms, directly comparable to Pool Pro's Vita Spa hot tub and swim spa showroom offering. Both operate authorised-dealer models with branded hot tubs and complementary accessories.
• Superior Spas: Superior Spas is a UK-based hot tub and swim spa retailer with showrooms and a strong online presence, directly comparable to Pool Pro's hot tub side of the business. Both serve UK residential hot tub buyers with new units, chemicals, and accessories.
• Outdoor Pool & Spa Supplies: Outdoor Pool & Spa Supplies is a UK retailer of pool and spa chemicals, equipment, and accessories. Overlaps with Pool Pro on chemicals, filters, and consumables for residential pool and hot tub owners.
• 1st Direct Pools: 1st Direct Pools is a UK online/retail pool supplies specialist selling pool equipment, chemicals, and accessories. It is a direct competitor to Pool Pro's core pool supplies catalogue with a similar UK-focused e-commerce plus physical retail model.
• Cheap Pools Online: Cheap Pools Online is a UK-focused online retailer of above-ground pools, pool equipment, and accessories. It competes directly with Pool Pro in the Intex and above-ground pool segment, with comparable price points and delivery-led proposition.
• Pool Supplies UK: Pool Supplies UK is a UK-based online retailer of pool chemicals, equipment, and accessories directly comparable to Pool Pro's core pool supplies e-commerce offering. Both target UK residential pool owners with similar product categories and rely on brand-led distribution.

Emerging players

• Home Leisure Direct: Home Leisure Direct is a UK retailer selling hot tubs, swim spas, and associated leisure products. It overlaps with Pool Pro on hot tubs, swim spas, and accessories but is broader in scope, making it a comparable emerging UK specialist rather than a head-to-head pool chemical competitor.
• Garden Leisure UK: Garden Leisure UK sells hot tubs, swim spas, and outdoor leisure products to UK consumers. It is an emerging specialist adjacent to Pool Pro's hot tub and swim spa offering, with overlap on premium unit sales and accessories.

Broad incumbents

• Vita Spa (Manufacturer): Vita Spa is a global hot tub and swim spa manufacturer for which Pool Pro is an authorised UK dealer. As a brand partner, Vita Spa shapes Pool Pro's premium product range and is a broad incumbent in the same category even though it is not a direct retail competitor.
• Intex Recreation Corp: Intex is a global manufacturer of above-ground pools, inflatable pools, and pool accessories, and Pool Pro is its official UK distributor. Intex is a broad incumbent in the same product categories that anchor Pool Pro's sales, with deeper catalog breadth and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/poolprouk
• Facebookfacebook.com/PoolProUK
• LinkedInlinkedin.com/company/poolpro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool Pro