Model Remodel
Model Remodel is a Seattle-based design-build general contractor serving residential homeowners across 30+ Seattle metro neighborhoods, delivering integrated design and construction for kitchen, bathroom, whole-house remodels, additions, ADUs, and small jobs.
- Company typePrivate
- Founded2001
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Model Remodel does
Model Remodel is a Seattle-based design-build general contractor founded in 2001 that delivers integrated architectural design and construction services for residential remodeling projects. The firm serves homeowners across 30+ Seattle metro neighborhoods — including Queen Anne, Magnolia, Ballard, Capitol Hill, Mercer Island, and Kirkland — with a service area defined by proximity to its Queen Anne headquarters. Service offerings span whole-house remodels, kitchen and bathroom renovations, basement and attic conversions, home additions (including second-story builds), ADU/DADU construction, primary suite renovations, and deck/outdoor living projects. In 2025, the company launched a Small Jobs Division targeting $10,000+ projects such as bathroom refreshes and kitchen updates, returning to its founding roots in smaller-scale work.
The firm's underlying operating model is a team-based design-build methodology combining in-house designers, dedicated Project Managers, estimators, and Client Services staff with a vetted subcontractor base. An in-house permitting department supports navigation of Seattle's municipal regulatory environment, and sustainability practices (low-VOC paints, recycled materials, energy-efficient systems, 50%+ jobsite recycling rate) are integral to project delivery. The technology stack is conventional for the construction services category, with no disclosed proprietary software, AI tools, or digital platform components.
Revenue is earned through project-based fixed-price contracts with a wide pricing spread: small jobs start at $10,000+, bathroom remodels average approximately $97,000, kitchen remodels average approximately $175,000, primary suite additions range $200,000-$400,000, and whole-house remodels frequently exceed $500,000 and can run into the millions. Go-to-market is direct-to-consumer, with customers acquired via the company website, GuildQuality and Google reviews, social media (Facebook, Pinterest, Instagram, Twitter), earned media (425 Magazine), and referrals. The firm has completed 595+ projects since founding and has accumulated 100+ industry awards and certificates, including multiple REX Awards from the Master Builders Association of King and Snohomish Counties.
Model Remodel firmographics
Firmographics- Name
- Model Remodel
- Legal name
- Model Remodel
- Website
- https://modelremodel.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Model Remodel is a Seattle-based design-build general contractor serving residential homeowners across 30+ Seattle metro neighborhoods, delivering integrated design and construction for kitchen, bathroom, whole-house remodels, additions, ADUs, and small jobs.
- Ownership category
- akta.pro rank
Model Remodel industry classification
Industry- Product category
- Residential Remodeling Services
- NAICS
- Residential Remodelers (236118), Residential Building Construction (2361)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)
- akta.pro secondary industries
- Architectural Reconfiguration & Structural Alterations (HSAPAEAB), Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Full Bathroom Remodel (Design-Build) (HSAPABAA)
Keywords
Where Model Remodel is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Model Remodel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Residential Remodeling Services: Project-based revenue from home remodeling services including kitchen remodels, bathroom remodels, whole house remodels, additions, ADUs/DADUs, basements, attics, decks, and primary suites. Pricing ranges from $10,000+ for small jobs to $750,000+ for whole house remodels. Revenue is earned through fixed-price contracts based on detailed project estimates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small Jobs Division - Bathroom refresh, kitchen updates, light work |
| Unit Pricing | Multi-year contract | Bathroom Remodels - Layout changes, plumbing/electrical work, tiling, fixtures |
| Unit Pricing | Multi-year contract | Kitchen Remodels - Custom cabinets, quartz countertops, hardwoods, designer fixtures |
| Unit Pricing | Multi-year contract | Home Additions - Primary suite additions, second story additions |
| Unit Pricing | Multi-year contract | Whole House Remodels - Complete interior and exterior remodeling |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Model Remodel product offering
Product offeringCore offering
Model Remodel is a Seattle-based design-build general contractor offering integrated architectural design and full-service residential remodeling under one unified team. Services span kitchen remodels, bathroom remodels, whole house remodels, basement conversions, home additions, ADU/DADU construction, attic remodels, primary suite renovations, and deck/outdoor living projects, plus a dedicated Small Jobs Division for smaller budget-conscious projects.
Product overview
Model Remodel is a design-build general contractor serving the Seattle metro area, offering integrated design and construction services under one unified team. Their core offering combines architectural design with full-service construction for residential remodeling projects. The company provides comprehensive services across multiple categories: kitchen and bathroom remodeling, basement remodeling and conversions, home additions (including second-story and dormer additions), ADU/DADU construction, attic remodeling, primary suite renovations, deck and outdoor living spaces, and whole house remodels. They operate a dedicated Small Jobs Division for smaller budget-conscious projects. The company emphasizes sustainable building practices incorporating eco-friendly materials, energy-efficient systems, and green building certifications. With over 20 years of experience, they complete approximately 595 projects annually across 30+ Seattle neighborhoods.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 50%+ average jobsite recycling rate on projects
- +2 more outcomes
Companies that use Model Remodel
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Model Remodel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Model Remodel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Living Shelter ArchitectscorePartnership with architect Roy Stark McGarrah on the Serene & Sustainable Dream Home Remodel project in Mercer Island. The project featured extensive sustainability elements including a 13kW solar system and ADU construction.
- CAST ArchitecturecoreCollaborative architectural partnership on award-winning projects including the Remarkable Laurelhurst Remodel which won Green Remodeling Excellence REX Award. CAST Architecture brings design expertise to joint remodeling projects.
- Ten Directions DesigncoreStrategic partnership with designer Alan Ness on projects including the Portage Bay Playroom which won Major Remodel Excellence award. Partnership combines design vision with Model Remodel's construction expertise.
- Rom Architecture StudiocoreLong-standing partnership with architect Carol Sundstrom on projects including the Laurelhurst Vintage Classic Kitchen (2013 REX Award winner). Rom Architecture Studio provides architectural design services for remodeling projects.
- Laura Kraft ArchitectscorePartnership with architect Laura Kraft on the 2012 REX Award-winning Laurelhurst major remodel project. The project achieved Built Green 4-Star rating and featured aging-in-place accommodations.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Model Remodel competitors and assessment
Company assessmentDirect peers
- Hammerschmidt Construction: Bellevue/Seattle-based general contractor specializing in custom remodels, additions, and whole-house renovations for residential clients in the Eastside and greater Seattle market.
- RW Anderson Homes: Seattle-area design-build firm offering custom remodels, additions, and whole-house renovations; comparable customer base, service mix, and Seattle neighborhood focus to Model Remodel.
- Ventana Construction: Seattle design-build remodeler providing kitchen, bath, and whole-house remodeling plus home additions, directly comparable in service mix and customer profile to Model Remodel.
- Murray Franklyn: Seattle-area remodeling and home-building firm offering design-build services including major remodels and additions to Seattle-metro homeowners, overlapping with Model Remodel's core offerings.
- Thomas Remodeling: Seattle-area design-build remodeling firm offering kitchen, bath, whole-house, and addition services to Seattle homeowners. Closest direct competitor to Model Remodel in the mid-to-upper-tier Seattle remodel market.
- Alair Homes Seattle: Franchise of a national design-build remodeling brand serving Seattle homeowners with custom remodels and additions; competes for the same affluent Seattle-metro clientele as Model Remodel.
- Legacy Remodeling: Pacific Northwest residential remodeling company serving the Seattle metro with kitchen, bath, and whole-home renovations, directly competitive with Model Remodel in the same geographies.
Broad incumbents
- Power Home Remodeling: Large national exterior and remodeling company with regional operations; competes for the same homeowner segment at scale with a more standardized, lead-driven model rather than a design-build boutique approach.
- SageHome (formerly Shelter Solutions): National bath and aging-in-place remodeling platform with significant scale; overlaps with Model Remodel's bath remodel and primary suite offerings but operates as a multi-market incumbent rather than a local specialist.
Emerging players
- Cornerstone Design Build: Smaller Seattle-area design-build remodeler focusing on kitchen, bath, and whole-home renovations; competes for the same customer segment but with a narrower project portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Model Remodel social profiles
Digital presenceModel Remodel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Model Remodel leadership team
Management profileNumber of profiles
Profiles9 records
Model Remodel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Model Remodel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Model Remodel
What does Model Remodel do?
Model Remodel is a Seattle-based design-build general contractor offering integrated architectural design and full-service residential remodeling under one unified team. Services span kitchen remodels, bathroom remodels, whole house remodels, basement conversions, home additions, ADU/DADU construction, attic remodels, primary suite renovations, and deck/outdoor living projects, plus a dedicated Small Jobs Division for smaller budget-conscious projects.
Is Model Remodel a public or private company?
Model Remodel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Model Remodel founded?
Model Remodel was founded in 2001. It employs 11 to 50 people.
Where is Model Remodel based?
Model Remodel is headquartered in Washington, United States, in the North America region.
How does Model Remodel make money?
One revenue line is on record: residential Remodeling Services.
Who are Model Remodel's main competitors?
Direct peers on record are Hammerschmidt Construction, RW Anderson Homes, Ventana Construction, Murray Franklyn, Thomas Remodeling, Alair Homes Seattle and Legacy Remodeling. Broad incumbents are Power Home Remodeling and SageHome (formerly Shelter Solutions). Cornerstone Design Build is listed as an emerging player.
Does Model Remodel have an API?
No public API is recorded for Model Remodel.
What industry is Model Remodel in?
Model Remodel's product category is Residential Remodeling Services. Its primary akta.pro industry code is IMAFAAAE, Renovation, Remodeling & Tenant Improvements (General Contracting), with a secondary code of HSAPAEAB, Architectural Reconfiguration & Structural Alterations. Its NAICS code is 236118 and its SIC code is 1520.