Attorneys Insurance Mutual Of The South
Attorneys Insurance Mutual of the South is a policyholder-owned mutual risk retention group providing legal malpractice and cyber liability insurance to solo practitioners and small-to-mid-sized law firms in Alabama, Georgia, and Tennessee.
- Company typePrivate
- Founded1990
- HeadquartersBirmingham, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Attorneys Insurance Mutual Of The South does
Attorneys Insurance Mutual of the South, Inc. (AIM) is a private, policyholder-owned and attorney-managed mutual risk retention group incorporated in the District of Columbia under the Federal Risk Retention Act of 1986 and operating from Birmingham, Alabama. It provides lawyers professional liability insurance on a claims-made and reported basis to solo practitioners and small-to-mid-sized law firms of up to approximately 50 attorneys in Alabama, Georgia, and Tennessee. Its core product can include cyber liability coverage of up to $100,000 with no deductible, with higher limits available on request.
Its operating technology is centered on the myAIM policyholder portal, which supports online applications and renewals, quotes, billing, premium payments, policy-document access, and claim reporting. The policy administration environment also integrates cyber endorsement management, and AIM operates a proprietary CLE attendance tracking system that records webinar viewing minutes and completion surveys for MCLE reporting. AIM states that claims are handled personally by its staff, while Beazley USA Services handles cyber claims, breach response, and the associated cyber risk-management portal.
AIM's primary revenue stream is recurring annual legal malpractice premiums, with cyber liability sold as an endorsement; pricing is quote-based and not publicly disclosed. It generates a smaller ancillary revenue stream from $25 CLE webinar fees paid by non-insureds, while webinars are free to AIM insureds. The company underwrites, services, and communicates directly with policyholders without third-party administrators or agents, and acquires customers through state and local bar relationships, professional events, CLE webinars, educational content, email, organic social media, and self-service portal workflows.
Attorneys Insurance Mutual Of The South firmographics
Firmographics- Name
- Attorneys Insurance Mutual Of The South
- Legal name
- Attorneys Insurance Mutual of the South, Inc.
- Website
- https://attorneysinsurancemutual.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Attorneys Insurance Mutual of the South is a policyholder-owned mutual risk retention group providing legal malpractice and cyber liability insurance to solo practitioners and small-to-mid-sized law firms in Alabama, Georgia, and Tennessee.
- Ownership category
- akta.pro rank
Attorneys Insurance Mutual Of The South industry classification
Industry- Product category
- Professional Liability Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Professional Liability (Errors & Omissions) (FSAJADAB)
- akta.pro secondary industries
- Professional Liability (E&O) (FSAJAGAC), Standalone Cyber Liability Insurance (FSAJAOAA)
Keywords
Where Attorneys Insurance Mutual Of The South is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Attorneys Insurance Mutual Of The South business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Malpractice Insurance Premiums: Annual insurance premiums for lawyers professional liability coverage. Policyholder-owned mutual company with focus on stable, reasonable rates to avoid year-to-year price swings.
- Cyber Liability Coverage: Cyber liability insurance sold as endorsement to standard malpractice policy. Standard coverage includes up to $100,000 limit with no deductible.
- CLE Webinar Fees: Free for AIM insureds; $25 fee for non-insureds for on-demand and live webinar access
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Cyber Liability Endorsement - included with malpractice policy |
| Freemium | Pay-as-you-go | CLE Webinar Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Attorneys Insurance Mutual Of The South product offering
Product offeringCore offering
Attorneys Insurance Mutual of the South underwrites and services lawyers professional liability (legal malpractice) insurance for solo practitioners and small to mid-sized law firms in Alabama, Georgia, and Tennessee, written on a claims-made and reported basis. The standard malpractice policy includes integrated cyber liability coverage up to $100,000 with no deductible, and the company provides in-house claims defense, application processing, and CLE-eligible educational seminars. Policyholders manage their coverage through the myAIM online portal for applications, quotes, billing, payments, and claim reporting.
Product overview
Attorneys Insurance Mutual of the South (AIM) offers a unified insurance and risk management platform for attorneys, centered on Lawyers Professional Liability (LPL) insurance as the core product. The company's primary offering combines legal malpractice coverage with integrated Cyber Liability Insurance (up to $100,000 limit, no deductible) under a single policy. The myAIM customer portal serves as the digital gateway for policy lifecycle management including applications, quotes, renewals, billing, and claims reporting. AIM also provides CLE and webinar educational services to insureds and non-insureds. The company operates as a bar-related, policyholder-owned risk retention group serving solo practitioners and small to mid-sized law firms in Alabama, Georgia, and Tennessee.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawyers Professional Liability (LPL) Insurance Primary legal malpractice insurance product providing coverage for attorneys' negligent acts, errors, and omissions in the performance of professional legal services. Written on a claims-made and reported policy form and underwritten in-house by AIM. The standard policy includes an integrated cyber liability endorsement up to $100,000 with no deductible.
- Cyber Liability Insurance Cybersecurity coverage included as part of the standard malpractice insurance, providing up to $100,000 cyber liability limit with no deductible. Covers ransomware, business email compromise, wire fraud, data breach response, and regulatory response costs. Claims and breach response are handled by Beazley USA Services, and higher limits are available upon request.
- myAIM Customer Portal Secure online portal for AIM policyholders providing applications for new policies and renewals, quote generation, billing management, premium payments, claim reporting, and access to current policy documents, available 24/7.
- CLE Webinars Continuing Legal Education seminars and webinars for attorneys, including live and on-demand options. Webinars are free for AIM insureds and $25 for non-insureds, covering topics including ethics, malpractice basics, cybersecurity, case law updates, and professional development. MCLE credit reporting for Alabama and Tennessee lawyers is supported via a proprietary viewing-minute and survey tracking system.
Quantifiable outcome
- Quotes provided within two business days of application
- +2 more outcomes
Companies that use Attorneys Insurance Mutual Of The South
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Attorneys Insurance Mutual Of The South technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Attorneys Insurance Mutual Of The South partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Beazley USA ServicescoreBeazley USA Services handles claims and breach response services under the Cyber Liability Endorsement on AIM policies. They manage the cyber risk management portal and provide breach response services for insureds who need to report cyber incidents. Beazley is a member of Beazley Group and specializes in cyber insurance and breach response.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Attorneys Insurance Mutual Of The South competitors and assessment
Company assessmentDirect peers
- ALPS Property & Casualty Insurance Company: Bar-related direct writer of lawyers professional liability insurance serving small and mid-sized law firms. Closely comparable to AIM as a specialty carrier focused on legal malpractice, though operating at greater national scale.
- Minnesota Lawyers Mutual Insurance Company: Policyholder-owned mutual that underwrites legal malpractice insurance primarily for attorneys in the upper Midwest. Closely comparable mutual/bar-related model and niche product mix.
- Wisconsin Lawyers Mutual Insurance Company: Wisconsin bar-related mutual providing legal malpractice insurance to attorneys and small firms. Comparable mutual structure, regional specialization, and small-firm focus.
- Iowa Lawyers Mutual Insurance Company: State-bar-affiliated mutual carrier focused on legal malpractice for Iowa attorneys. Comparable mission, mutual structure, and concentration on solo and small firm practitioners.
- Lawyers Mutual of Kentucky: Kentucky-based mutual writing lawyers professional liability coverage for solo and small firm attorneys. Highly comparable bar-related mutual model serving a single adjacent southeastern geography.
Broad incumbents
- Zurich Insurance (Lawyers Professional Liability): Global P&C insurer with a lawyers professional liability offering for mid- and large-sized firms. Comparable specialty line but broader portfolio and national footprint.
- AXA XL (Lawyers Professional Liability): Large specialty and commercial insurer with a lawyers professional liability practice. Comparable specialty product positioning but with substantially larger capital base and broader risk appetite.
- CNA Financial (Schinnerer / Lawyers' Professional Liability program): National P&C carrier that historically operated a major lawyers professional liability program via Schinnerer. Comparable line of business but at much broader scale and with multi-state, multi-firm-size reach.
- Travelers (Lawyers Professional Liability): Large national P&C insurer offering lawyers professional liability for firms of all sizes. Overlaps directly on core product but operates at vastly greater scale and geographic reach.
Others
- Beazley USA: Specialist cyber liability insurer that handles cyber claims and breach response for AIM's policyholders. Adjacent ecosystem participant and a logical partner/competitor on the cyber component of AIM's bundled offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Attorneys Insurance Mutual Of The South social profiles
Digital presenceAttorneys Insurance Mutual Of The South financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attorneys Insurance Mutual Of The South leadership team
Management profileNumber of profiles
Profiles3 records
Attorneys Insurance Mutual Of The South funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attorneys Insurance Mutual Of The South M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attorneys Insurance Mutual Of The South
What does Attorneys Insurance Mutual Of The South do?
Attorneys Insurance Mutual of the South underwrites and services lawyers professional liability (legal malpractice) insurance for solo practitioners and small to mid-sized law firms in Alabama, Georgia, and Tennessee, written on a claims-made and reported basis. The standard malpractice policy includes integrated cyber liability coverage up to $100,000 with no deductible, and the company provides in-house claims defense, application processing, and CLE-eligible educational seminars. Policyholders manage their coverage through the myAIM online portal for applications, quotes, billing, payments, and claim reporting.
Is Attorneys Insurance Mutual Of The South a public or private company?
Attorneys Insurance Mutual Of The South is a private company. It is classified as management employee owned and is currently operating.
When was Attorneys Insurance Mutual Of The South founded?
Attorneys Insurance Mutual Of The South was founded in 1990. It employs 1 to 10 people.
Where is Attorneys Insurance Mutual Of The South based?
Attorneys Insurance Mutual Of The South is headquartered in Birmingham, United States, in the North America region.
How does Attorneys Insurance Mutual Of The South make money?
Three revenue lines are on record. Legal Malpractice Insurance Premiums are the primary driver. The others are cyber Liability Coverage and CLE Webinar Fees.
Who are Attorneys Insurance Mutual Of The South's main competitors?
Direct peers on record are ALPS Property & Casualty Insurance Company, Minnesota Lawyers Mutual Insurance Company, Wisconsin Lawyers Mutual Insurance Company, Iowa Lawyers Mutual Insurance Company and Lawyers Mutual of Kentucky. Broad incumbents are Zurich Insurance (Lawyers Professional Liability), AXA XL (Lawyers Professional Liability), CNA Financial (Schinnerer / Lawyers' Professional Liability program) and Travelers (Lawyers Professional Liability). Beazley USA is listed as an others.
Does Attorneys Insurance Mutual Of The South have an API?
No public API is recorded for Attorneys Insurance Mutual Of The South.
What industry is Attorneys Insurance Mutual Of The South in?
Attorneys Insurance Mutual Of The South's product category is Professional Liability Insurance. Its primary akta.pro industry code is FSAJADAB, Professional Liability (Errors & Omissions), with a secondary code of FSAJAGAC, Professional Liability (E&O). Its NAICS code is 524126 and its SIC code is 6399.