Beretta Gallery USA

What Beretta Gallery USA does

Beretta Gallery USA operates a direct-to-consumer luxury firearms and outdoor lifestyle retail platform serving US customers through e-commerce (berettagalleryusa.com) and physical gallery showrooms in New York (718 Madison Avenue) and Dallas, complemented by international galleries in London (St James's) and Paris (8th arrondissement). Founded in 1995, the retailer curates the most comprehensive selection of Beretta firearms alongside complementary premium brands — Sako and Tikka bolt-action rifles, Benelli shotguns, Chapuis double rifles, Manurhin MR73 revolvers (produced by Chapuis-Armes), Uberti historical reproductions, and Burris/Steiner optics. The 478-firearm catalog spans $409 entry-level pistols to $780,000 one-of-a-kind bespoke commissions, with proprietary technologies retailed including B-LINK gas systems, Steelium cold hammer-forged barrels, KICK-OFF recoil reduction, and the BRX1 straight-pull rifle system.

Revenue is generated through three streams: one-time retail firearm sales (shotguns, rifles, handguns, revolvers shipped exclusively to FFL holders), apparel and accessories ($70-$1,500+ price range across 50+ partner brands), and home/gift merchandise (barware, crystal, books, knives). Pricing is purely transactional with no subscription or licensing model; complementary ground shipping applies above $99 and seasonal promotions (e.g., 30% + 15% off summer sale) are active marketing levers. The customer base is fragmented across competitive shooters, hunters, tactical/defense users, ultra-high-net-worth collectors (PB Select limited editions), and luxury lifestyle apparel buyers — served via a multi-channel GTM combining organic social, email/newsletter, content marketing/blog, seasonal paid promotion, and experiential showroom interactions.

The company is privately held (no public ticker, no disclosed funding rounds, no disclosed parent company relationship in the source data despite operating under the Beretta brand). It carries no AI/ML capabilities, no disclosed patents or trademarks, and no named executive leadership team in the source. Operations are concentrated in North America (USA only for e-commerce firearms shipments), with the London and Paris galleries serving international demand.

Name

Beretta Gallery USA

Legal name

Beretta Gallery USA

Website

https://berettagalleryusa.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Luxury firearms and outdoor lifestyle retailer operating as the US retail arm of the Beretta brand, selling premium multi-brand firearms (Beretta, Sako, Tikka, Benelli, Chapuis, Manurhin) alongside 50+ curated apparel, accessory, and home brands through e-commerce and galleries in New York, Dallas, London, and Paris.

Ownership category

akta.pro rank

Product category

Luxury Firearms and Outdoor Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Premium firearms retail
• Luxury hunting apparel
• Shooting accessories
• Competition shotguns
• Precision rifles

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail firearm sales: Beretta Gallery USA generates revenue primarily through direct retail sales of firearms, including shotguns, rifles, handguns, and revolvers. Products range from entry-level models under $500 to ultra-premium limited-edition firearms priced up to $780,000 (SO6 EELL Sparviere Marco Polo). Firearms are shipped exclusively to FFL locations.
2. Apparel and accessories sales: Sale of luxury shooting apparel, footwear, leather goods, luggage, and lifestyle accessories for men and women. Products include jackets, vests, sweaters, boots, and hunting gear, with prices ranging from approximately $70 to over $1,500.
3. Home and gift merchandise: Sale of home d\u00e9cor, luxury barware, crystal glassware, hunting and shooting books, decorative objects, throws, and knives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Beretta Gallery USA is a luxury multi-brand retailer selling premium Beretta firearms (shotguns, rifles, handguns, and revolvers) alongside partner-brand firearms from Sako, Tikka, Benelli, Chapuis, Manurhin, and Uberti, plus optics from Burris and Steiner. The offering extends to shooting equipment, hunting and outdoor apparel, leather goods, footwear, and luxury home/gift merchandise. Firearms are sold through an e-commerce platform (shipping exclusively to licensed FFL holders) and four flagship physical galleries in New York, Dallas, London, and Paris.

Product overview

Beretta Gallery USA offers a premium portfolio of luxury firearms and outdoor gear through a unified e-commerce platform backed by physical galleries in New York, Dallas, London, and Paris. The core product lines center on Beretta firearms (shotguns including AX800 Suprema, A400 series, 1301 Tactical, 686 Silver Pigeon, DT11, 694; rifles including BRX1; handguns including the 92 Series; and revolvers via Manurhin MR73), complemented by Sako precision rifles (90 Series, TRG 22/42 A1), Tikka bolt-action rifles (T3X Series), Benelli shotguns, Chapuis double rifles, and PB Select limited-edition shotguns (486 Copernicus at $550,000, SO6 EELL Sparviere Marco Polo at $780,000). Supporting product lines include shooting equipment (optics, hearing/eye protection, cleaning kits), apparel (men's and women's competition, hunting, and outdoor performance clothing), and luxury home/gift items. The offering spans entry-level hunting firearms through ultra-premium collectible firearms, unified by Italian craftsmanship heritage.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• B-LINK Pro gas system delivers 36% faster cycling and 46% cleaner operation
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Five partnerships are on record, tiered core.

• Chapuis-ArmescoreStrategic or Co-development PartnerChapuis-Armes, a French firearms manufacturer since 1998, has produced the Manurhin MR73 revolver series for over two decades under a production partnership. Chapuis-Armes is described as honoring the tradition of French gunsmithing while investing in modern production processes.
• SakocoreTechnology or IntegrationSako is a Finnish firearms manufacturer producing precision bolt-action rifles and the TRG sniper rifle series. Beretta Gallery retails Sako products as part of its curated rifle selection, including the Sako 90 series and TRG 22/42 A1.
• TikkacoreTechnology or IntegrationTikka (part of the Sako group) manufactures bolt-action hunting rifles and the T1X/T3X rifle series, available through Beretta Gallery's rifle catalog.
• BenellicoreTechnology or IntegrationItalian firearms manufacturer Benelli produces semi-automatic shotguns and firearms included in Beretta Gallery's curated selection.
• ManurhincoreTechnology or IntegrationManurhin is a French precision revolver manufacturer whose MR73 series is produced by Chapuis-Armes and retailed by Beretta Gallery. The MR73 is renowned for exceptional accuracy and French firearm heritage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops: Largest US specialty outdoor retailer, offering a broad firearms and hunting assortment across many store formats. A broad incumbent rather than a luxury peer, but a useful scale benchmark and the dominant direct competitor in US firearms retail.
• Sportsman's Warehouse: US specialty retailer of sporting goods including hunting, shooting, and outdoor equipment. A broader incumbent providing scale-based competition in the same customer base, though with limited ultra-premium offering.
• Cabela's: US sporting goods and firearms retailer (now under Bass Pro). Competes at the mass-premium end of the same hunting, shooting, and outdoor lifestyle categories, though without the ultra-premium collector focus of Beretta Gallery.
• Sig Sauer: Major US firearms manufacturer and direct-to-consumer retailer of pistols, rifles, and optics. Overlaps with Beretta Gallery's handgun and tactical segments (e.g., 92 series competitor) and increasingly competes in direct e-commerce.

Direct peers

• Holland & Holland: London-based luxury gunmaker and retailer (now part of Chanel-owned Para Group) operating a flagship gallery on Bruton Street. Most directly comparable to Beretta Gallery in combining bespoke firearms, shooting apparel, and luxury accessories under a heritage brand with a curated multi-brand selection.
• Caesar Guerini: Italian premium shotgun manufacturer focused on over/under competition and field shotguns. Comparable to Beretta Gallery's curated premium shotgun segment, though operating more as a brand than a multi-brand luxury retail destination.
• Griffin & Howe: US bespoke gunmaker and retailer (part of Bass Pro) operating a New Jersey gallery. Direct peer in the high-end bespoke rifle, shotgun, and luxury hunting apparel category with similar curated multi-brand and custom shop model.
• Purdey: British luxury gunmaker with a flagship on South Audley Street, London. Overlaps directly with Beretta Gallery's ultra-premium positioning, bespoke custom shop, and curated luxury shooting apparel and accessories.
• Kolar Arms: US maker of high-end competition trap and sporting shotguns. Competes in the same premium and bespoke shotgun category Beretta Gallery targets with the SL2, DT11, and SO6 lines.

Emerging players

• Turnbull Restoration: Boutique US shop specializing in restored and custom Colt-era firearms and luxury leather goods. Competes in the collector, bespoke, and luxury accessory segments adjacent to Beretta Gallery's PB Select tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Beretta_1526
• YouTubeyoutube.com/user/BerettaVideos
• Facebookfacebook.com/BerettaGalleryDallas
• Instagraminstagram.com/berettagallery
• Pinterestpinterest.com/berettagalleryusa
• LinkedInlinkedin.com/company/alex-goforth-7303a348

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beretta Gallery USA