What SweBend does

SweBend AB is a Swedish manufacturer of precision bending machines headquartered in Hässleholm, Sweden, founded in 2013 by former Roundo AB CEO Peter Nilsson together with senior Roundo engineers following Roundo's bankruptcy. The company designs, builds, and exports purpose-built section bending machines (SB3 and SB4 series), plate rolls (PB3 and PB4 series), and tailored/custom forming solutions, all unified by its proprietary SEVEN CNC control system. SEVEN is built on Beckhoff hardware and incorporates the IRMA (In Line Measurement Adapter) for continuous, real-time radius measurement and automatic correction, Bluetooth wireless pendant operation, and simultaneous multi-axis interpolation on the SB4 series. Supporting the machine portfolio is a comprehensive service business covering overhauls, CNC retrofits (on SweBend and competitor machines, often completed within three days), maintenance and repairs, personnel training, spare parts, and custom rolls and tooling, including a refurbishment program for legacy Roundo installations.

SweBend serves enterprise industrial customers across multiple verticals — heavy industry and construction, pressure vessels and tanks, tube forming, agricultural and material-handling equipment, water/wastewater treatment, food and beverage packaging, and chassis manufacturing — with named wins including Trane, Honeywell, KHS Group, HUBER SE, TUBE-TEC, Spray Engineering Devices, ABL, Barnshaws, Haltom Industries, mdexx Fan Systems, Max-Atlas, and Sturm Metallbearbeitung. The company monetizes through quote-based hardware sales of customized machines (no public price list) and through professional services tied to installation, retrofit, training, and aftermarket support.

Go-to-market is enterprise field sales from Hässleholm, augmented by a global reseller and agent network with explicit exclusive North American distribution via Trilogy Machinery Inc., regional partners across Australia (Power Machinery), Asia (Ter Thai, Dahjin EMC, Metech, SANMAC Machines, W&D Machinery), and Europe (Meidell, OY Grönblom, Venema BIEGETEC, Petronic, Hilli Maskin, J. Venema, IP Maskiner, MP PLUS). The company is privately held and founder-owned, with no disclosed external institutional investors, no public listing, and no documented funding rounds.

Name

SweBend

Legal name

SweBend AB

Website

https://swebend.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

SweBend AB is a Swedish manufacturer of precision section bending machines, plate rolls, and tailored forming solutions — powered by its proprietary SEVEN CNC platform — serving enterprise industrial customers worldwide via direct sales and a global reseller network from its Hässleholm headquarters.

Ownership category

akta.pro rank

Product category

Industrial Bending Machines

NAICS

Machine Tool Manufacturing (333517), Other General Purpose Machinery Manufacturing (3339)

SIC

Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

Keywords

• Section bending machines
• Plate rolls
• Tailored forming solutions
• CNC control systems
• Machine retrofits

Headquarters

HQ city

Hässleholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bending Machine Sales: Sale of purpose-built section bending machines, plate rolls, and custom forming machines. Machines are engineered for high ROI with lifelong support. Pricing is quote-based as machines are customized to customer requirements.
2. Services and Maintenance: Overhaul and upgrades, maintenance and repairs, personnel training, spare parts, rolls and tooling. Refurbishment of older Roundo machines with modern technology upgrades.
3. CNC Control System Upgrades: Retrofitting existing bending machines with SEVEN CNC control system. Can upgrade analog machines from other manufacturers. Includes control unit, sensors, and operator training. Most retrofits completed within three days.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SweBend designs, manufactures, and services purpose-built section bending machines (SB3 and SB4 series), plate rolls (PB3 and PB4 series), and tailored custom forming machines from its Hässleholm, Sweden facility. All machines are powered by SweBend's proprietary SEVEN CNC control system built on Beckhoff hardware, and the company provides supporting overhaul, retrofit, maintenance, training, spare-parts, and rolls/tooling services for both SweBend and legacy Roundo/competitor equipment.

Product overview

SweBend is a Swedish manufacturer of purpose-built bending machines headquartered in Hässleholm, Sweden, founded in 2013 by former Roundo engineers. The product portfolio centers on three core machine categories—Section Bending Machines (SB3 and SB4 series), Plate Rolls (PB3 and PB4 series), and Tailored Forming Solutions—all powered by the proprietary SEVEN CNC control system. Supporting the machine portfolio are comprehensive services including overhaul/upgrade programs, maintenance/repairs, personnel training, spare parts, and custom rolls/tooling. Key differentiating features include the IRMA in-line measurement system for real-time radius auto-correction, Bluetooth wireless control units, and the ability to upgrade both SweBend and competitor machines (including legacy Roundo equipment) to SEVEN CNC standards typically within three days.

Differentiator

Problem solved

Functional benefit

Products and services

• SEVEN CNC Control System SweBend's proprietary CNC control system for bending machines, providing programmable positioning control, real-time radius measurement (IRMA), and Bluetooth wireless operation. Built on Beckhoff hardware and supports 30+ languages.
• SB3 Series Section Bending Machines Three-roll section bending machines with guide rolls that follow main bending rolls. Designed for rolling asymmetric sections like angle iron and profiles with mechanically adjustable material support.
• SB4 Series Section Bending Machines Four-roll section bending machines with SEVEN CNC system, ideal for repetitive series production. Features a hydraulic solution enabling simultaneous interpolation of all machine axes and a double-pinch bending mechanism.
• PB3 Series Plate Rolls Three-roll double-pinch plate bending machines designed for cylindrical and conical bending of sheet metal plates. Features side support for cone stability and electronic roll parallelism.
• PB4 Series Plate Rolls Four-roll plate bending machines with support rolls and topsupport options for demanding plate rolling applications, providing enhanced control and stability.
• Tailored Forming Solutions Custom-designed bending machines engineered for specific materials, geometries, or production requirements that standard configurations cannot meet. Combines processes such as straightening, bending, and cutting into integrated production solutions.
• JM-140 Joggling Machine Heavy-duty joggling machine for pressure vessel cylinders. Uses profiled rolls and 35 tons of controlled forming force to roll stiffening grooves and stepped flanges into heavy-wall cylinders.
• FM2V-1 Flange Former Automatic flange forming machine that creates precise flanges along sheet metal edges for duct and component connections in industrial fan and air-technology systems.
• XM Machines Alignment and measurement machines designed for precise alignment and measurement of rotating components and screws, tailored to customer-specific requirements.
• Heavy-Duty Spiral Machine Specially developed spiral machine capable of forming stainless steel spirals up to 70 x 25 mm dimensions, designed for demanding agricultural applications.
• SB3S-240 CNC Section Bending Machine A SB3 series CNC section bending machine optimized for filling and packaging systems production in beverage and food industries.
• S-140 CNC Bending Machine CNC bending machine with six rolls, designed for producing S-shaped chassis components with exceptional precision and efficiency.
• Overhaul & Upgrades Service Full machine overhauls and CNC control upgrades including installation of SEVEN CNC systems on SweBend and competitor machines (including legacy Roundo equipment), typically completed within three days.
• Maintenance & Repairs Service Comprehensive maintenance and repair services for SweBend machines, with overall machine condition assessment included.
• Personnel Training Service Operator training services included with machine delivery and CNC upgrades to ensure safe and effective machine operation.
• Spare Parts Worldwide network of representatives and agents providing spare parts for SweBend machines, supported by Beckhoff hardware and SKF bearings.
• Rolls & Tooling Application-specific profiled forming rolls and custom tooling for different bend profiles, geometries, and materials.
• Refurbished Machines Worldwide network offering new and used machines for delivery, including restoration of older Roundo machines with modern CNC upgrades.

Quantifiable outcome

• Virtually eliminates flat ends through superior bending force
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Trilogy Machinery Inc.coreChannel Partner/ Reseller/ DistributorExclusive North American distributor for SweBend bending machines. Handles sales, service, and customer support for US and Canada markets. Managed key customer relationships including Max-Atlas and direct support for Barnshaws machine refurbishments.
• Power MachinerycoreChannel Partner/ Reseller/ DistributorAustralian distributor for SweBend products, handling sales and support in Australia region.
• BeckhoffcoreTechnology or IntegrationHardware supplier for SEVEN CNC control system. Beckhoff is a globally recognized brand known for reliability. Strategic decision to work with well-known brands ensures spare parts can be quickly sourced worldwide, minimizing downtime.
• SANMAC MachinescoreChannel Partner/ Reseller/ DistributorIndian distributor for SweBend bending machines and service support.
• W&D Machinery Trading Co. Ltd.coreChannel Partner/ Reseller/ DistributorChinese distributor handling sales and support for SweBend products in Beijing region.
• MeidellcoreChannel Partner/ Reseller/ DistributorNorwegian distributor for SweBend bending machines.
• Venema BIEGETEC GmbHcoreChannel Partner/ Reseller/ DistributorGerman distributor for SweBend products.
• J. Venema BvcoreChannel Partner/ Reseller/ DistributorBenelux region distributor covering Belgium, Holland, and Luxemburg.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Others

• Barnshaws Section Benders: UK-based specialist section bending service bureau — both a SweBend customer and a reference point for the section-bending market. Comparable in the sense that it demonstrates the demand profile for the kind of machines SweBend builds.
• TUBE-TEC Rohrverformungstechnik: German tube-forming specialist and a documented SweBend customer for advanced tube bending. Connected to SweBend as both buyer and indirect indicator of demand trends in custom tube-forming capital equipment.

Direct peers

• HACO: Belgian machine tool builder with a portfolio in plate bending, section bending and press brakes. Targets a similar enterprise customer base in heavy fabrication and shares SweBend's European industrial OEM positioning.
• HÄUSER / HAEUSLER AG: Swiss-headquartered specialist in heavy plate and section bending rolls, established 1955. Closest direct peer to SweBend — comparable product portfolio (plate rolls, section benders), similar Swiss/Swedish precision-engineering positioning, and overlapping enterprise customer base in pressure vessels, shipbuilding and structural fabrication.
• IMAS (Istanbul Machinery): Turkish producer of plate rolls, press brakes and section bending equipment with global channel partners. Overlaps with SweBend in plate and section bending for structural, vessel and general fabrication customers.
• Faccin: Italian manufacturer of plate rolling machines, section bending machines and custom forming solutions. Directly comparable to SweBend's PB3/PB4 plate rolls and SB3/SB4 section benders, with similar custom-engineered go-to-market and a global installed base.
• Akyapak: Turkish manufacturer of plate bending rolls, section benders and profile bending machines with strong international distribution. Comparable product range to SweBend and competes in the same mid-to-heavy industrial bending segments globally.
• DAVI / Promau: Italian plate and section bending machine builder with a global footprint. Competes head-to-head with SweBend in plate rolling for pressure vessels, structural applications and custom forming — overlapping end-customers and similar product depth.

Regional players

• Rädlinger ZSK: German industrial and civil engineering group with a plate-bending and forming equipment line that overlaps SweBend in heavy structural applications. Compares as a regional player serving German-speaking and adjacent European markets with overlapping heavy-plate capability.

Broad incumbents

• Bystronic: Global Swiss broad incumbent in sheet metal processing — bending, cutting, automation — with substantially greater scale, R&D capacity and channel. Larger and broader than SweBend; could enter deeper into heavy bending as an adjacency threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/swebend
• LinkedInlinkedin.com/in/peter-nilsson-6b31b532

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SweBend