SingSnap

What SingSnap does

SingSnap is an online karaoke community platform that enables consumers to sing, record, and share karaoke performances through a web application (singsnap.com) and mobile apps for iOS (SingSnap Karaoke II) and Android (com.ss.singsnap). The platform provides a library of thousands of karaoke songs with synchronized lyrics and backing tracks, and hosts millions of user-generated recordings accessible for listening. Technical features include a fine-grained audio sync adjustment system (10ms/20ms increments), recording and remix capabilities, Open Duets (allowing users to record partial songs for other members to complete), and user-uploaded content via the Community Songbook. Founded in 2000 and headquartered in Ottawa, Canada (SingSnap Corporation, Ontario), the company is privately held with no disclosed institutional funding.

Name

SingSnap

Legal name

SingSnap Corporation

Website

https://singsnap.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SingSnap is an online karaoke community platform, founded in 2000 in Ottawa, Canada, that enables consumers worldwide to sing, record, and share karaoke performances via web and mobile apps using a freemium model with a Gold subscription and a platform-internal virtual currency.

Ownership category

akta.pro rank

Product category

Online Karaoke Platform

NAICS

Other Sound Recording Industries (512290)

akta.pro primary industry

Karaoke Bars & KTV Lounges (MPAGAIAG)

Keywords

• Online karaoke platform
• Karaoke recording software
• Music social network
• Mobile singing application
• Virtual entertainment platform

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Gold Subscription: Premium subscription tier offering enhanced features and functionality. Available via direct website/app purchase with credit/debit card or PayPal, or through Apple/Google in-app purchases. Also available via mail payment (money order or cashier's check).
2. SingSnap Credits (Virtual Currency): Platform virtual currency used to purchase Snapicons (100 credits each, active 7 days), promotional items (colored usernames, trinkets), throw roses on recordings (25 credits each), showcase recordings, and send $nap! tips to other members.
3. Copyright Licensing: Platform operates under licensing agreements with copyright collective management organizations and leverages Canadian Copyright Act Section 29.21 for non-commercial user-generated content provisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SingSnap operates an online karaoke community and platform that enables users to sing, record, and share karaoke performances across web and mobile devices. The service offers access to a large library of karaoke tracks with synchronized lyrics, social features such as duets and virtual gifts, and a freemium model where users can upgrade to a Gold subscription or purchase virtual credits for additional functionality.

Product overview

SingSnap is a unified karaoke platform providing both a web-based application and mobile apps for iOS and Android. The core product enables users to browse a song catalog, record karaoke performances with synchronized lyrics, and share recordings with a global community. The platform integrates social features including member profiles, private messaging, and a virtual economy powered by SingSnap Credits. Additional offerings include the Community Songbook for user-uploaded content, a blog for community engagement, and features like Open Duets, Snapicons, and Favorites for enhanced social interaction.

Differentiator

Problem solved

Functional benefit

Products and services

• SingSnap Karaoke Platform A web and mobile karaoke platform that allows individual users to sing, record, and share karaoke performances using synchronized lyrics and a large song library. Includes social community features such as duets, virtual gifts, and user profiles, and is offered on a freemium basis.
• SingSnap Credits

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Copyright Collective Management OrganizationscoreOthersSingSnap has licensing agreements with several copyright collective management organizations to operate its karaoke platform legally. The platform also operates under Canadian Copyright Act Section 29.21 provisions for non-commercial user-generated content, providing additional legal protection for the platform and its users.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smule: Smule is one of the largest online karaoke and social music apps, offering mobile-first recording, duet features, and a global community. It competes directly with SingSnap on the same core use case (digital karaoke with social features) but at meaningfully larger scale.
• Red Karaoke: Red Karaoke is an online karaoke platform offering recording, sharing, and community features across web and mobile. It targets the same consumer karaoke recording and social use case as SingSnap.
• Yokee: Yokee offers a free online karaoke experience with video recording and sharing features. It targets the same horizontal consumer use case as SingSnap — home recording and sharing of karaoke performances — with similar freemium mechanics.
• KaraFun: KaraFun provides a large karaoke song catalog via web and mobile apps, with subscription tiers and custom playlist features. It competes with SingSnap's content library and subscription offering in the consumer karaoke segment.
• StarMaker: StarMaker is a karaoke and social singing app with a large global user base and freemium VIP subscription model. It directly competes with SingSnap for casual singers seeking mobile karaoke and social performance features.

Emerging players

• Voloco: Voloco is a vocal processing and recording app with real-time pitch correction and vocal effects. It overlaps with SingSnap's recording feature set, particularly for users focused on vocal quality rather than social karaoke performance.

Broad incumbents

• Musixmatch: Musixmatch is the world's largest lyrics catalog and offers karaoke-style features within its mobile app. While primarily a lyrics platform, its karaoke functionality competes for the same singing-along consumer use case as SingSnap.
• The KARAOKE Channel: The KARAOKE Channel is a streaming karaoke service operated by Stingray Digital, providing subscription-based access to karaoke content across devices. It overlaps with SingSnap's content distribution role but is part of a larger digital media portfolio.

Regional players

• Singing Machine: Singing Machine is a leading consumer karaoke hardware brand that has expanded into app-connected singing experiences. It shares SingSnap's core karaoke audience and content partnerships, though primarily through hardware sales channels.
• VocalStar: VocalStar provides professional karaoke backing tracks and lyric synchronization services, primarily serving DJs and event entertainers in the UK and Europe. It overlaps with SingSnap's content catalog approach but targets a different professional/venue-based customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SingSnap
• Facebookfacebook.com/singsnap
• Instagraminstagram.com/singsnapapp
• TikToktiktok.com/@singsnapapp?
• LinkedInlinkedin.com/company/singsnap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SingSnap