Urban Resort Group

Name

Urban Resort Group

Legal name

Urban Resort Group

Website

https://urg.co.jp

Company type

Private

Founded year

1938

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Car Life Services: Revenue from gasoline stations (ENEOS), car wash services (CaReS), auto parts sales (AUTOBACS), vehicle maintenance, and rental car services (Niko-Niko Rental Car).
2. Living Services: Revenue from LP gas sales, housing equipment installation, home renovation, real estate rentals, and house cleaning services (おそうじ本舗).
3. Restaurant Operations: Revenue from Chinese restaurant operations including 中国飯店 花壇 (Kadan) and 火鍋酒家 笑龍 (Shoryu), with the latter temporarily closed as of March 2024.
4. Studio & Creative Services: Revenue from photography studio rentals, location services, image retouching, video production, and studio equipment rental across multiple facilities.
5. Media & Entertainment: Revenue from TSUTAYA bookstore and rental operations, SHARE LOUNGE spaces, DVD/CD/book rentals and sales, and share office operations.
6. Real Estate Operations: Revenue from real estate development, property management, and rental operations through subsidiary companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Urban Resort Group is a privately-held Japanese conglomerate operating a diversified portfolio of urban lifestyle services across six 'Refresh' segments: Car Life Refresh (gasoline stations under ENEOS brand, car washing and coating via CaReS, AUTOBACS auto parts retail), Living Refresh (LP gas sales, home renovation, real estate rentals, cleaning services), Gathering Refresh (Chinese restaurants such as Kadan), Creative Refresh (photography and video studio rentals), Entertainment Refresh (TSUTAYA bookstore franchise, SHARE LOUNGE co-working spaces), and Service Refresh (administrative/management support).

Product overview

Urban Resort Group operates a multi-segment diversified service portfolio organized under six Refresh themes: Car Life Refresh (gas stations, car washing, coating, auto parts), Living Refresh (LP gas, renovation, real estate, cleaning), Gathering Refresh (Chinese restaurants), Creative Refresh (photo/video studios, events), Entertainment Refresh (bookstores, lounges, publishing), and Service Refresh (administrative management). The company functions as a holding/group structure with multiple subsidiary companies (佐藤商会, 佐藤地所, ユーアール, 松陰会舘, etc.) rather than a single unified software platform with connected modules. Each segment operates semi-independently with distinct sub-brands and retail locations across Tokyo.

Differentiator

Problem solved

Functional benefit

Brands

• CaReS: Car Refresh Station - 洗車・磨くサービスステーション（ENEOSブランド）
• Podium
• 花壇
• 笑龍
• 代官山スタジオ
• おそうじ本舗
• TSUTAYA

Products and services

• CaReS Car Wash and Coating
• AUTOBACS Daikanyama Store
• Niko Niko Rental Car

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor.

• 株式会社QANDOminorOthers · 9 June 2023QANDO is actually a subsidiary of Urban Resort Group (STUDIO事业部), not an external partner. The company organized the 忌野清志郎魂の言葉展 exhibition at TSUTAYA BOOKSTORE 恵比寿 Garden Place.
• 百万年書房minorStrategic or Co-development PartnerBook publisher that provided materials and content support for the 忌野清志郎魂の言葉展 exhibition, contributing text content from their published works.
• フォトグラファー阿部高之minorStrategic or Co-development PartnerPhotographer who contributed special unpublished works for the 忌野清志郎魂の言葉展 exhibition.
• 株式会社ユーアールminorOthersSubsidiary company (not external partner) that organized the exhibition. The page indicates 主办:株式会社QANDO, 企画協力:ベイビィズ/百万年書房/フォトグラファー阿部高之/中西康崇.
• UNIVERSAL ミュージックジャパン (Universal Music Japan)minorStrategic or Co-development PartnerMusic company that contributed as a supporter/cooperator for the 忌野清志郎魂の言葉展 exhibition.
• カルチュア・コンビニエンス・クラブ (CCC)minorStrategic or Co-development PartnerTsutaya parent company that cooperated with the exhibition, with the event held at TSUTAYA BOOKSTORE.
• 東京海上日動火災保険minorChannel Partner/ Reseller/ DistributorInsurance company for which AUTOBACS代官山店 acts as agent, selling auto insurance products.
• 損保ジャパン日本興和minorChannel Partner/ Reseller/ DistributorInsurance company for which AUTOBACS代官山店 acts as agent, selling auto insurance products.
• ENEOSminorChannel Partner/ Reseller/ DistributorPetroleum company whose brand is used at 5 service stations operated by the group. Special dealer agreement relationship.
• AUTOBACSminorChannel Partner/ Reseller/ DistributorAuto parts retail chain franchise. The group operates AUTOBACS代官山店 as a franchisee, reported to have the highest foreign car service ratio among all AUTOBACS stores nationwide.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AUTOBACS Seven: National auto parts and service franchise chain and franchisor to URG's AUTOBACS Daikanyama store. Operates the same franchise business model at much larger scale across Japan and is the natural comparison set for the Car Life Refresh segment.
• TKP Corporation: Japan's leading operator of shared meeting rooms, party venues, and rental space formats. Comparable to URG's SHARE LOUNGE co-working spaces and DAIKANYAMA GARAGE event venue business in both concept and customer profile.
• Tokyu Corporation: Major Tokyo-based Japanese conglomerate spanning real estate, retail, lifestyle services, and hospitality. Most directly comparable to URG in being a Tokyo-anchored multi-segment lifestyle/real estate group with both property holdings and consumer-facing operations.
• ENEOS Holdings: Japan's largest petroleum retailer and franchisor to URG's 5 ENEOS-branded service stations. Comparable for the service-station / car-wash / coating business and the strategic economics of branded retail fuel operations in Tokyo.
• Culture Convenience Club (CCC / TSUTAYA): Parent of TSUTAYA and operator of T-Point ecosystem, SHARE LOUNGE spaces, and bookstore/lounge formats across Japan. Direct counterparty and franchisor to URG's TSUTAYA BOOKSTORE and SHARE LOUNGE operations, and operates a comparable lifestyle/curation concept.

Broad incumbents

• Yamada Holdings: Japanese multi-business retail group spanning consumer electronics (Yamada Denki), real estate, financial services, and home renovation. Comparable as a diversified local-services / housing-adjacent conglomerate with a real estate platform similar to URG's Living Refresh segment.
• Idemitsu Kosan: Japanese petroleum and energy conglomerate that also operates service-station retail and adjacent consumer services. Comparable to URG's Car Life segment at the brand/network level, though at dramatically larger scale.
• Aeon Co. Japan's largest retail conglomerate spanning supermarkets, malls, financial services, and lifestyle brands. Comparable as a multi-segment consumer conglomerate, though at vastly larger scale and broader geographic footprint than URG.
• H2O Retailing: Holding company for Hankyu Hanshin Department Stores and related lifestyle/real estate businesses primarily in the Kansai region. Comparable as a Japanese diversified retail/lifestyle group with mixed direct operations and franchise-style formats.
• Recruit Holdings: Japanese services conglomerate spanning HR, real estate, education, and lifestyle media. Comparable as a multi-segment Tokyo-rooted services platform, though vastly larger, more digital-native, and more diversified by customer than URG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/podium.daikanyama
• Instagraminstagram.com/podium_cafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Resort Group