Liner Source

What Liner Source does

Liner Source, Inc. (operating as LSI) is a wholesale plant nursery headquartered in Eustis, Florida, founded in 1983 and now in its third generation of family ownership. The company produces plant material from seed, clones, and in-vitro tissue culture across three locations totaling 200 acres, offering more than 420 plant varieties in size formats ranging from bare root liners to 15-gallon containers. Its catalog spans 12+ categories including evergreen shrubs, flowering shrubs, trees, ornamentals, groundcovers, perennials, grasses, tropicals, edibles, and pre-bonsai, alongside licensed branded lines such as Encore Azaleas, Endless Summer Hydrangeas, Southern Living Plant Collection, and Star Roses and Plants (Knock Out and Drift Roses).

The business operates as a wholesale-only supplier (no retail storefront) to commercial growers, landscapers, and nurseries. Customers browse the website catalog, consult a monthly-updated Availability and Price List, and place orders by phone with the sales department. Shipping is handled via FedEx Ground/Freight for small orders and specialized plant carriers for larger volumes, with a 1-box minimum for shipping orders. Pricing is not publicly disclosed; Net 30 credit terms are available for approved accounts (3 trade references, 30-day approval), with a 3% convenience fee on credit card transactions and a 25% security deposit for contract growing.

Revenue is generated entirely through wholesale plant sales on a unit-priced, pay-as-you-go basis, with all prices F.O.B. Eustis, Florida. The company markets via its website catalog, a bi-monthly email newsletter, and organic social media (Facebook, Instagram, Twitter). Operationally, LSI is a horticulture business with no AI, software, API, or digital-platform components; its principal assets are biological (plant genetics, propagation know-how, licensed brand rights) and physical (acreage, growing infrastructure).

Name

Liner Source

Legal name

Liner Source, Inc.

Website

https://linersource.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Liner Source is a third-generation, family-owned wholesale plant nursery in Eustis, Florida, producing 420+ plant varieties from seed, clones, and tissue culture across 200 acres for commercial growers, landscapers, and nurseries across the Southeastern United States.

Ownership category

akta.pro rank

Product category

Wholesale Plant Nursery

NAICS

Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO), Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners) (AFAGAHAG)

Keywords

• Wholesale plant nursery
• Ornamental landscape plants
• Plant liner propagation
• Tissue culture plants
• Woody plant liners

Headquarters

HQ city

Eustis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Plant Sales: LSI generates revenue primarily through wholesale plant sales to commercial growers, landscapers, and nurseries. Plants are sold in various sizes from bare root liners (2-inch) to 15-gallon containers. Pricing is determined by variety and size, with F.O.B. Eustis, Florida delivery terms. Standard payment terms are Net 30 from shipping date for credit-approved accounts; cash basis otherwise. A 3% convenience fee applies to credit card transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Liner Source, Inc. is a wholesale plant nursery that propagates and sells starter plant liners and finished container plants to commercial growers, landscapers, and retail nurseries. Plants are grown in-house from seed, clones, and in-vitro tissue culture across more than 400 varieties and 12 categories, in container sizes ranging from 2-inch liners to 15-gallon containers. The company also serves as a licensed grower for branded/patented plant collections including Encore Azaleas, Endless Summer Hydrangeas, Southern Living Plant Collection, and Star Roses and Plants.

Product overview

Liner Source, Inc. is a wholesale plant nursery offering over 400 plant varieties across multiple categories. The company operates as a unified product offering centered on wholesale plant material sales, with plants ranging from bare root liners to 15-gallon containers. Product portfolio spans Border Plants, Evergreen Shrubs, Shrubs, Grasses, Groundcovers, Pre-Bonsai, Perennials, Trees (including Crape Myrtles and Cypress), Tropicals, Edibles, and Others. The company also carries branded and patented plant lines including Encore Azaleas, Endless Summer Hydrangeas, Southern Living Plants, and Star Roses and Plants. A plant availability and price list service provides current pricing and stock information. Plants are grown from seed, clones, and in-vitro tissue culture at their Florida nursery.

Differentiator

Problem solved

Functional benefit

Brands

• LSI: Abbreviated company name used for internal operations and customer communications.

Products and services

• Wholesale Plant Liners and Container Plants Bulk wholesale starter liners and finished container plants grown in-house from seed, clones, and in-vitro tissue culture, sold to commercial growers, landscapers, and retail nurseries across the Southeastern United States in container sizes from 2-inch liners to 15-gallon containers.
• Branded and Patented Plant Collections Wholesale supply of branded and patented plant genetics grown under license, including re-blooming Encore Azaleas, Endless Summer Hydrangeas, Southern Living branded ornamentals, and Star Roses and Plants lines such as Knock Out and Drift Roses.
• Contract Growing Service Custom contract growing of specified plant varieties to order, requiring a 25% security deposit, available to wholesale accounts needing reserved production of particular varieties and sizes.

Quantifiable outcome

• Plants are warranted true to name; liability limited to original purchase price on proper proof of misidentification

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Encore® Azaleas (Breeders)coreTechnology or IntegrationLSI carries Encore® Azalea varieties, a patented re-blooming azalea collection. These branded varieties are available exclusively through licensed growers and select retail channels like Home Depot. LSI serves as a licensed propagator/grower for these patented plant genetics.
• Endless Summer® Hydrangeas (Bailey's/Breeders)coreTechnology or IntegrationLSI carries Endless Summer® branded hydrangea varieties including Summer Crush and BloomStruck. These are patented plant varieties that LSI propagates and grows as a licensed partner.
• Southern Living Plant CollectioncoreTechnology or IntegrationLSI is an authorized grower for the Southern Living Plant Collection, carrying branded varieties such as Crape Myrtle Delta Jazz, Delta Eclipse, Color Guard Yucca, Purple Daydream, Red Diamond, Sunshine Ligustrum, Twist of Pink Oleander, and Jubilation Gardenia. Found exclusively at Home Depot.
• Star Roses and PlantscoreTechnology or IntegrationLSI carries Star Roses and Plants branded varieties including Star Plants (Gardenia Buttons, Cerise Charm Loropetalum, Butterfly Bushes) and Star Roses (Knock Out® and Drift® Rose collections). Star Roses are exclusively found at Home Depot. LSI serves as licensed propagator.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• J. Frank Schmidt & Son Co. Wholesale grower of shade, flowering, and ornamental trees sold to nurseries, landscapers, and garden centers. Directly comparable to Liner Source's tree segment in product category and wholesale-only customer base.
• Bailey Nurseries: Major wholesale nursery and licensor of branded plant programs (Endless Summer, First Editions). Highly comparable to Liner Source as both a wholesale grower of woody ornamentals and a peer/licensor in branded plant genetics.
• Everde Growers: Large national wholesale nursery producing trees, shrubs, and ornamentals across multiple U.S. regions. Comparable to Liner Source in product categories, container sizes, and wholesale customer base (landscape contractors, retailers, growers).
• Spring Meadow Nursery: Wholesale shrub and liner producer specializing in branded genetics (Proven Winners ColorChoice). Comparable to Liner Source as a wholesale propagator of patented/licensed ornamental shrubs distributed through retail channels.
• Star Roses and Plants (Conard-Pyle): Wholesale propagator and licensor of branded plant genetics including Knock Out and Drift Roses. Both a partner and structural peer to Liner Source, sharing the wholesale licensed-genetics propagation business model.
• Greenleaf Nursery Company: Large wholesale container nursery producing woody ornamentals, trees, and shrubs for landscape and retail customers. Comparable to Liner Source in product mix, container sizes, and wholesale B2B distribution model.
• Iseli Nursery: Specialty wholesale nursery growing dwarf conifers, Japanese maples, and ornamental trees for the landscape trade. Comparable to Liner Source in wholesale-only B2B model and ornamental woody plant focus.
• Monrovia Nursery Company: One of the largest wholesale nurseries in the U.S., growing container ornamental plants and branded varieties for retail and landscape customers. Directly comparable to Liner Source in product category, container-based growing model, and wholesale-only B2B go-to-market.
• Van Essen Nursery: Wholesale ornamental shrub and tree grower supplying landscapers and retailers across the Western U.S. Comparable to Liner Source in woody ornamental focus and wholesale-only distribution model.

Broad incumbents

• Proven Winners (ColorChoice Shrubs): National branded plant marketing program whose licensed growers (including Spring Meadow) propagate shrubs and ornamentals for retail distribution. Comparable to Liner Source as both a competitor and counterparty in the branded ornamental genetics market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LinerSource
• Instagraminstagram.com/@linersource
• Xx.com/linersource
• LinkedInlinkedin.com/company/liner-source-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liner Source