SKIN1004
SKIN1004 is a Seoul-based indie K-beauty brand selling Madagascar Centella Asiatica skincare across nine product lines via DTC e-commerce shipping to 30+ countries, two flagship stores (Seoul and NYC), and retailers including Olive Young, Amazon, Boots, and Sephora.
- Company typePrivate
- Founded2016
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What SKIN1004 does
SKIN1004 is a privately held Korean skincare brand founded in 2016 and headquartered in Seoul, operating with 51-100 employees across a global distribution footprint spanning 30+ countries. The company is built around a single hero-ingredient platform — Madagascar-sourced Centella Asiatica — and its proprietary TECA complex (Madecassoside, Asiaticoside, Madecassic Acid, Asiatic Acid), which underpins a portfolio of nine product lines (Centella, Hyalu-Cica, Tone Brightening, Poremizing, Tea-Trica, Probio-Cica, Centella TECA, Hyalu-Teca, and the derma-positioned LAB IN NATURE) covering cleansers, toners, ampoules, creams, masks, and sunscreens. Technical differentiation is concentrated in ingredient sourcing (centella cultivated at 700m elevation under specific climatic conditions), fermentation (Lactobacillus-fermented Centella in the Probio-Cica line), and delivery systems (micro-spicules and 74nm nano particles).
The business model is omnichannel consumer goods: direct-to-consumer e-commerce via skin1004.com with international shipping through DHL and FedEx, company-owned flagship retail in Myeong-dong (Seoul) and SoHo (New York, opened January 2026), and wholesale through Olive Young, Amazon, Boots, and Sephora, with social commerce via TikTok Shop as an additional channel. Revenue is generated primarily through unit-priced individual SKUs in the $5–$25 range and bundled routine sets priced up to $92, with recurring promotional activity (clearance up to 60% off). The customer base is distributed across individual consumers segmented by skin concern — sensitive-skin, hydration, brightening, acne/oily, and anti-aging — rather than concentrated in any single enterprise account.
Reported H1 2025 revenue of approximately $203M places SKIN1004 among the larger indie K-beauty players, and the brand is explicitly cited alongside APR Corp-owned Medicube as a driving force in Korean cosmetics exports, which reached a record $11.4B in 2025. No external funding rounds, institutional investors, or parent-company ownership were disclosed in the source data, indicating the company has scaled on operating cash flow. The current strategic posture is one of offensive geographic and product-line expansion, anchored by the U.S. flagship launch, an active 2025 product launch cadence, and a multi-phase experiential marketing partnership with New York-based agency Sweeter.
SKIN1004 firmographics
Firmographics- Name
- SKIN1004
- Legal name
- SKIN1004
- Website
- https://skin1004.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SKIN1004 is a Seoul-based indie K-beauty brand selling Madagascar Centella Asiatica skincare across nine product lines via DTC e-commerce shipping to 30+ countries, two flagship stores (Seoul and NYC), and retailers including Olive Young, Amazon, Boots, and Sephora.
- Ownership category
- akta.pro rank
SKIN1004 industry classification
Industry- Product category
- K-Beauty Skincare
- NAICS
- Surface Active Agent Manufacturing (325613)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Sensitive Skin & Barrier Repair (CRABAAAG)
- akta.pro secondary industries
- Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Natural/Organic & Clean Skincare (CRABAAAH), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where SKIN1004 is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
SKIN1004 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer (DTC) E-commerce: SKIN1004 generates revenue primarily through direct online sales via their e-commerce platform skin1004.com, selling individual products and curated sets to consumers globally. The brand ships internationally via DHL and FedEx.
- Flagship Retail Stores: Revenue from company-owned flagship stores in prime retail locations (Myeong-dong Seoul, SoHo NYC) offering full product range, skin testing services, and experiential retail.
- Wholesale/Retail Distribution: Products distributed through major retailers including Olive Young, Amazon, and other international beauty retailers.
- Social Commerce: Sales through social commerce platforms like TikTok Shop, leveraging influencer content and viral marketing to drive direct purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - Ampoules & Serums |
| Unit Pricing | Pay-as-you-go | Hyalu-Teca Line Products |
| Unit Pricing | Pay-as-you-go | Centella TECA Line Products |
| Unit Pricing | Pay-as-you-go | Tea-Trica Line Products |
| Unit Pricing | Pay-as-you-go | Probio-Cica Line Products |
| Unit Pricing | Pay-as-you-go | Cleansing Products |
| Unit Pricing | Pay-as-you-go | Bundles and Sets |
| Unit Pricing | Pay-as-you-go | Travel/Mini Sizes |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
SKIN1004 product offering
Product offeringCore offering
SKIN1004 is a Korean skincare brand that develops, manufactures, and sells Centella Asiatica-based skincare products. The company sources Madagascar Centella Asiatica and formulates products across multiple lines (Centella, Hyalu-Cica, Tone Brightening, Poremizing, Tea-Trica, Probio-Cica, Centella TECA, Hyalu-Teca, and LAB IN NATURE) including ampoules, cleansers, moisturizers, toners, masks, and sunscreens for sensitive skin, hydration, brightening, pore care, acne, and anti-aging concerns.
Product overview
SKIN1004 is a Korean skincare brand offering a comprehensive portfolio of Centella Asiatica-based products organized into multiple product lines: ORIGIN SERIES (Centella, Hyalu-Cica, Tone Brightening, Poremizing, Tea-Trica, Probio-Cica) featuring core daily-use products; TECA SERIES (Centella TECA, Hyalu-Teca) offering premium formulations with high-purity TECA for intensive care; and LAB IN NATURE featuring high-performance derma skincare with clinically proven actives like Matrixyl, Niacinamide, Retinol, and Azelaic Acid. The product range spans ampoules/serums, cleansers (oils, foams, gel foams), moisturizers (creams, gel creams, milky essences), toners, masks/pads, and spot treatments. Key flagship products include the Madagascar Centella Ampoule (100ml), Centella TECA Ampoule (50ml), and various Boosting Shot Ampoules from LAB IN NATURE. The brand emphasizes Madagascar-origin Centella Asiatica with significantly higher concentrations of madecassoside and TECA for powerful soothing effects, complemented by fermented Centella in the Probio-Cica line and advanced delivery systems using micro-sized spicules and nano particles.
Differentiator
Problem solved
Functional benefit
Products and services
- Centella Ampoule
- Centella Light Cleansing Oil
- Centella Soothing Cream
- Centella Skincare Routine Set
- Tone Brightening Capsule Ampoule
- Tea-Trica Relief Ampoule
- Tea-Trica BHA Foam
- Tea-Trica Spot Cream
- Probio-Cica Intensive Ampoule
- Probio-Cica Bakuchiol Eye Cream
- Centella TECA Ampoule
- Centella TECA Cream
- Hyalu-Teca Plumping Ampoule
- Hyalu-Teca Firming Cream
- LAB IN NATURE Retinol 0.2 Boosting Shot
- LAB IN NATURE Matrixyl 10
- LAB IN NATURE Niacinamide 10
- LAB IN NATURE Azelaic Acid 10
Quantifiable outcome
- Revenue of nearly $203 million in H1 2025
Companies that use SKIN1004
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles1 record
SKIN1004 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SKIN1004 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SweeterflagshipSweeter, a New York City-based experiential marketing company, executed a six-month multi-phase brand activation campaign for SKIN1004 ahead of the opening of their first U.S. flagship store in SoHo in January 2026. The campaign spanned four major activations across NYC neighborhoods including Meatpacking District, Williamsburg, and SoHo, engaging thousands of consumers through product sampling paired with Korean culinary experiences such as traditional hotteok and vanilla financiers.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
SKIN1004 competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SKIN1004 social profiles
Digital presenceSKIN1004 financial estimates
Financial estimateRevenue estimate
Valuation estimate
SKIN1004 leadership team
Management profileNumber of profiles
SKIN1004 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SKIN1004 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SKIN1004
What does SKIN1004 do?
SKIN1004 is a Korean skincare brand that develops, manufactures, and sells Centella Asiatica-based skincare products. The company sources Madagascar Centella Asiatica and formulates products across multiple lines (Centella, Hyalu-Cica, Tone Brightening, Poremizing, Tea-Trica, Probio-Cica, Centella TECA, Hyalu-Teca, and LAB IN NATURE) including ampoules, cleansers, moisturizers, toners, masks, and sunscreens for sensitive skin, hydration, brightening, pore care, acne, and anti-aging concerns.
Is SKIN1004 a public or private company?
SKIN1004 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SKIN1004 founded?
SKIN1004 was founded in 2016. It employs 51 to 100 people.
Where is SKIN1004 based?
SKIN1004 is headquartered in Seoul, South Korea, in the Asia region.
How does SKIN1004 make money?
Four revenue lines are on record. Direct-to-Consumer (DTC) E-commerce is the primary driver. The others are flagship Retail Stores, wholesale/Retail Distribution and social Commerce.
Does SKIN1004 have an API?
No public API is recorded for SKIN1004.
What industry is SKIN1004 in?
SKIN1004's product category is K-Beauty Skincare. Its primary akta.pro industry code is CRABAAAG, Sensitive Skin & Barrier Repair, with a secondary code of CRABAAAA, Facial Skincare (Cleansers, Toners, Moisturizers). Its NAICS code is 325613 and its SIC code is 2844.