Aequales

What Aequales does

Aequales is a privately held B2B professional services and SaaS firm headquartered in Bogotá, Colombia, with incorporated entities in Peru and Mexico, that helps Latin American organizations measure, implement, and certify gender equity and diversity strategies. The company operates a six-product portfolio: (1) Ranking PAR, a free annual comparative measurement instrument that evaluates organizational gender equity policies and processes; (2) Plataforma PAR, a proprietary virtual management platform that aggregates the measurement data and supports evidence-based decision-making; (3) Certificación Aequales, a 2-year accreditation service that audits policies, processes, and perception surveys; (4) Consultoría, personalized advisory engagements for strategy and policy implementation; (5) Comunidad Aequales, a subscription-access network positioned as the largest regional peer community in the category; and (6) Formación, tiered training workshops and conferences on gender equity topics.

The company's core technology is the Plataforma PAR SaaS platform, which centralizes measurement instruments, benchmarking data, certification tracking, and community collaboration. The Ranking PAR instrument has, over more than seven years of operation, accumulated data from over 2,000 organizations across 18 Latin American countries, representing 1.5 million employees — the largest such dataset in the region per the company's positioning. Aequales monetizes through quote-based consulting engagements, fee-based certification (valid 2 years), subscription-style community membership, multi-year training contracts (Gold/Silver tiers scaled by participant count), and a Premium upgrade path on top of the free Ranking PAR baseline. The GTM motion is primarily enterprise field sales targeting HR leaders, D&I officers, and C-suite sponsors, combined with a community-led referral loop and event-driven conversion via annual Ranking PAR awards.

Customer evidence includes large enterprise logos across financial services (Bancolombia, Scotiabank Colpatria, Interbank, Itaú, Banco de la República), retail (Cencosud, Sodimac, Jockey Plaza), pharma/FMCG (Pfizer, Boehringer Ingelheim, PepsiCo, Nestlé), energy (AES Colombia, Statkraft, TGI), telecom (AT&T), and others. The firm was founded in 2014 by Mia Perdomo and Andrea de la Piedra, who met at Georgetown's Global Competitiveness Leadership program, and operates with 11–50 employees. Revenue, funding, and detailed financial metrics are not publicly disclosed; the only external capital signal is MassChallenge accelerator participation in 2020.

Name

Aequales

Legal name

AEQUALES S.A.S.

Website

https://aequales.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Aequales is a Latin American B2B gender equity and diversity firm offering measurement (Ranking PAR), a proprietary SaaS platform (Plataforma PAR), consulting, certification, community membership, and training services to enterprise and mid-market organizations across 18 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting Services: Personalized advisory and consulting engagements that help organizations develop and implement gender equity and diversity strategies, policies, and processes. These are typically project-based or retainer engagements.
2. Certification Services: Fee-based certification process for organizations validating their gender equity and diversity strategies. Certification includes audit, perception survey, and verification components with 2-year validity.
3. Community Membership: Subscription-style membership providing access to the Aequales Community network, learning sessions, best practice resources, and networking with other organizations committed to gender equity.
4. Formation/Training: Virtual and in-person training sessions including workshops (up to 25 people) and conferences (up to 500 attendees) on gender equity and diversity topics, offered in Basic, Intermediate, and Advanced levels.
5. Ranking PAR Premium: Enhanced version of the free Ranking PAR measurement providing additional benefits and detailed analytics for participating organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Aequales provides an integrated gender equity and diversity offering for Latin American organizations, centered on the Plataforma PAR data analytics platform and the annual Ranking PAR measurement. It wraps this technology with advisory consulting, training workshops and conferences, a peer community network (Comunidad Aequales), and a formal 2-year accreditation (Certificación Aequales).

Product overview

Aequales offers a multi-product portfolio focused on gender equity and diversity in Latin American organizations. The core offering is centered around the Ranking PAR (a free annual measurement tool) and the Plataforma PAR (a virtual management platform). These are complemented by the Comunidad Aequales (networking and learning community), Certificación Aequales (accreditation service), Consultoría (advisory services), and Formación (training workshops and conferences). The products are designed to work together: organizations start with the Ranking PAR measurement, can join the Comunidad for ongoing learning, pursue Certificación for formal accreditation, and supplement with Consultoría and Formación services. The company operates across Latin America with entities in Colombia, Peru, and Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Ranking PAR A free, annual, comparative, and confidential measurement tool that evaluates organizational policies and processes related to gender equity and corporate diversity. It benchmarks organizations against regional averages and provides actionable improvement areas; designed for HR leaders, DEI officers, and C-suite sponsors across Latin American organizations.
• Plataforma PAR A proprietary virtual SaaS management platform that uses data analytics to provide strategic and comparative gender equity information, enabling organizations across Latin America to make evidence-based decisions for achieving gender equity in the workplace.
• Comunidad Aequales The largest network of organizations in Latin America committed to gender equity and inclusion, providing learning sessions, best-practice resources, and networking opportunities with peer companies leading gender equity initiatives in the region.
• Certificación Aequales A formal accreditation service that audits and validates organizational gender equity and diversity strategies (policies, processes, and actions) through questionnaires, perception surveys, and verification audits. Certification carries Latin American-level recognition and is valid for 2 years.
• Consultoría Aequales Personalized advisory and consulting service providing integral accompaniment to create strategies through processes, policies, and actions that promote an equitable and diverse organizational culture; offered as project-based or retainer engagements for enterprise and mid-market clients across Latin America.
• Formación Aequales

Quantifiable outcome

• Organizations implementing Ranking PAR recommended practices see up to 22% increase in Return on Assets (ROA)
• +3 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Janssen/J&J (Johnson & Johnson)coreStrategic or Co-development Partner · 1 January 2024Strategic partnership where Aequales serves as ally within J&J's equality and gender equity initiatives. Contributed to transformation of teams, reducing gender gaps and expanding professional growth and equality opportunities. Collaborative work on inclusion initiatives in LATAM.
• InterbankcoreStrategic or Co-development Partner · 1 January 2024Long-term partnership for annual Ranking PAR participation. Interbank uses diagnostic reports to build ecosystem with clear policies, better practices, and specific actions toward equitable banking culture.
• Ranking PAR Alliance PartnerscoreOthersMultiple alliance partners supporting the Ranking PAR measurement including various Latin American institutions and organizations that endorse and promote gender equity measurement across the region.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/aequaleslat
• Facebookfacebook.com/aequales
• LinkedInlinkedin.com/company/9997886
• Instagraminstagram.com/aequaleslat/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aequales