Net Dreamers

Name

Net Dreamers

Legal name

株式会社ネットドリーマーズ (NET DREAMERS Co., Ltd.)

Website

https://netdreamers.co.jp

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Internet Media Platforms

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Web Search Portals and All Other Information Services (51929)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Sports media platforms
• Horse racing information
• Content management systems
• Public sports IT solutions
• Digital loyalty software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Internet media / advertising: Revenue from advertising on netkeiba.com (horse racing portal with 1.5B+ monthly PV), netkeirin, and other media properties. Includes display ads, sponsored content, and partnership advertising deals with race organizers and sports organizations.
2. Subscription and paid services: Revenue from paid content and subscription services such as '厳選予想 ウマい馬券' (premium racing predictions) and 'netkeiba points' used across services. Gacha-style digital card services (ウマトレカ) generate revenue through digital purchases.
3. E-commerce (netkeiba shop): EC shop selling horse racing merchandise, official goods, apparel, and collectibles. Revenue from sale of physical goods and digital merchandise.
4. Software/cloud products (B2B): Revenue from WEB SPIRAL CMS product licensing and SMART Member Card SaaS/app to enterprise clients. B2B ASP and software licensing model targeting large corporations, retail chains, and public institutions.
5. Public sports DX solutions: Revenue from providing IT solutions to public sports operators (horse racing, cycling tracks, municipalities), including website development, CRM systems, fan service platforms, and digital transformation projects.
6. Smartphone gaming: Revenue from smartphone game business, including puzzle games and horse racing simulation games (previously 'パズルダービー', 'チキチキダービ', 'パズルサッカー').

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Net Dreamers operates Japan's largest horse-racing media portal (netkeiba, established December 1999, exceeding 1.5 billion monthly page views and 14 million monthly unique users) together with the netkeirin keirin media portal and the jointly operated Weekly Baseball Online baseball news site. The company additionally develops and licenses B2B software products including the WEB SPIRAL CMS and the SMART Member Card digital loyalty platform, and provides digital-transformation (DX) solutions — websites, CRM, fan-service platforms, and ticket-reservation systems — to public-sports operators such as regional horse-racing associations, keirin venues, and municipal governments.

Product overview

Net Dreamers (株式会社ネットドリーマーズ) operates a smartphone-based membership service branded as SMART. The SMART service serves as the primary product offering, with the スマフォ de marriage (スマホ de marriage) module embedded within it as a community/membership feature. The product portfolio is centered on this single membership platform.

Differentiator

Problem solved

Functional benefit

Products and services

• netkeiba.com (Horse Racing Portal) Netkeiba.com is Net Dreamers' flagship consumer horse-racing media portal offering real-time race news, expert predictions, a 550,000+ racehorse database, community features, digital collectibles, and merchandise sales for horse-racing fans in Japan and international users (Japanese, English, Simplified/Traditional Chinese).
• netkeirin (Keirin Media Portal) Netkeirin is a comprehensive keirin (Japanese professional cycling) information media portal delivering race schedules, odds, athlete databases, predictions, and live streaming content to cycling fans, with 2025 additions including ticket voting (using LIQUID eKYC identity verification) and live streaming.
• Weekly Baseball ONLINE (週刊ベースボール ONLINE) Weekly Baseball ONLINE is a Japanese baseball news and score website jointly operated by Net Dreamers and Baseball Magazine Sha, delivering comprehensive baseball coverage, real-time scores, and editorial content to Japanese baseball fans.
• SMART Member Card (SMART会員証) SMART Member Card is Net Dreamers' B2B SaaS loyalty and customer-engagement platform offering digital membership cards, push-notification coupons, point systems, biometric authentication (Face ID, Touch ID, Smart Lock), multi-language support (English, Chinese, Thai and others), and API connectivity for enterprise system integration; pricing as a quoted initial setup fee (¥495,000 excluding tax) plus monthly subscription (¥49,800 excluding tax).
• WEB SPIRAL (CMS) WEB SPIRAL is Net Dreamers' proprietary CMS software product for efficient operation and management of websites; certified for Ministry of Economy, Trade and Industry IT Introduction Subsidy eligibility, marketed with an extensive deployment track record among major Japanese enterprises and a claim of one-day deployment without changing existing site design or operating workflows.
• Public Sports Solution Service (公営競技ソリューションサービス) Public Sports Solution Service is Net Dreamers' DX practice delivering website development, CRM systems, fan-service platforms, ticket-reservation systems, and identity-verification workflows to public-sports operators such as horse-racing associations, keirin venues, and local governments in Japan.
• Uma Trekka (ウマトレカ) Electronic Trading Card Service ウマトレカ is a netkeiba-branded digital electronic trading card service that lets horse-racing fans collect and trade digital cards of their favourite racehorses (推し馬), turning memories and highlights of horses into digital collectibles, distributed via gacha-style in-app purchases within the netkeiba experience.
• Premium Horse-Racing Predictions (厳選予想 ウマい馬券) 厳選予想 ウマい馬券 is a paid subscription and ticket-prediction service on netkeiba offering expert handicapping and curated horse-racing predictions to serious racing fans in Japan, completing its 10th year of operation in 2026.

Quantifiable outcome

• netkeiba fan voting campaign increased participants by 160%
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• 株式会社HEARTBEATS (HEARTBEATS Inc.)coreStrategic or Co-development Partner · 29 May 2026HEARTBEATS provides the ORICAL® electronic trading card collection system powering the 'ウマトレカ' digital trading card service launched by netkeiba on May 29, 2026. The partnership combines HEARTBEATS' expertise in digital collectibles with netkeiba's horse racing content and user base to deliver a new digital fan experience.
• LIQUID株式会社 (LIQUID Inc.)supportingTechnology or Integration · 15 July 2025LIQUID's 'LIQUID eKYC' identity verification service was integrated into netkeirin to support the new betting ticket voting functionality, enabling compliant identity verification for users in accordance with Japanese regulations.
• 株式会社ベースボール・マガジン社 (Baseball Magazine Sha Co., Ltd.)coreStrategic or Co-development Partner · 15 July 2024Baseball Magazine Sha and Net Dreamers jointly operate '週刊ベースボール ONLINE' (Weekly Baseball Online), a comprehensive baseball news and score website. Baseball Magazine provides editorial content and brand authority while Net Dreamers provides the technology platform and operational expertise.
• JRAシステムサービス株式会社 (JRA System Service Co., Ltd.)supportingTechnology or Integration · 1 January 2021Technology partnership for system integration and data exchange between netkeiba and JRA official racing systems, enabling real-time race information, odds, and results feeds.
• 地方野球全国協会 (National Association of Local Horse Racing)coreImplementation/ SI/ Consulting Partner · 1 January 2021Net Dreamers provides DX solutions to local horse racing associations including website replacement, CRM systems, and fan service platforms, helping modernize their digital infrastructure.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• KARTE (by PLAZMA): Japanese real-time customer data platform enabling personalized marketing, membership programs, and customer engagement analytics. Adjacent competitor to Net Dreamers' SMART Member Card offering, serving similar enterprise customers with digital loyalty and customer engagement tools.
• HEARTBEATS: Japanese digital collectibles platform providing the ORICAL electronic trading card system that powers Net Dreamers' Uma Trekka service. Strategic partner and adjacent competitor in the sports digital collectibles category, with overlapping technology and audience.

Direct peers

• Number Web: Bungeishunju's sports magazine digital edition providing in-depth sports journalism including horse racing coverage. Comparable to Net Dreamers as a Japanese sports media brand competing for premium content audience and advertising spend.
• SPORTS BULL (JRA Official): JRA's official horse racing mobile application providing race information, results, and fan services. Direct competitor to netkeiba for official horse racing content distribution and audience, with the advantage of being the governing body's own platform.
• Keirin.jp (JKA Official): Japan Keirin Association's official keirin portal providing race schedules, results, and information. Direct competitor to netkeirin in serving keirin fans with official content, news, and race-day information in Japan.
• JRA-VAN: JRA's official horse racing data service providing race data, analysis, and software tools to fans and industry participants. Most direct competitor to Net Dreamers in providing structured horse racing information, odds, and predictive content in Japan.
• Six Apart (MovableType): Japanese CMS provider offering MovableType and other enterprise content management solutions. Direct competitor to Net Dreamers' WEB SPIRAL CMS in the Japanese enterprise CMS market, serving similar corporate and government customers.
• SANSPO.COM (Sankei Sports): Sankei Sports' digital media platform providing comprehensive sports coverage including horse racing and keirin. Comparable to Net Dreamers' media properties in audience reach, content focus on public sports, and advertising-driven revenue model.
• Nikkansports: Major Japanese sports newspaper and digital media outlet covering horse racing, keirin, and other public sports. Competes with Net Dreamers' media properties for sports news audience share and advertising revenue in Japan.
• Yahoo! JAPAN (Sports): Yahoo! JAPAN's sports portal covers horse racing, keirin, and other public sports with news, scores, and information. Comparable to Net Dreamers as a broad Japanese sports media destination competing for the same advertising and audience attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/netkeirin
• YouTubeyoutube.com/c/netkeirin
• LinkedInlinkedin.com/company/net-dreamers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net Dreamers