Merrimack Insurance & Retirement Planning Services

What Merrimack Insurance & Retirement Planning Services does

Merrimack Insurance & Retirement Planning Services is an independent financial services practice founded in 1983, headquartered at 1538 Turnpike Street, Suite 404, North Andover, Massachusetts, operating for over 41 years as an Office of Supervisory Jurisdiction (OSJ) affiliated with MML Investors Services, LLC (Member SIPC). The firm sells insurance and securities products and delivers financial planning services to two primary client groups: individuals and families seeking life insurance, retirement income, estate planning, disability and long-term care protection, college savings, and wealth accumulation; and small- and medium-sized businesses (1–500 employees) in Massachusetts and New Hampshire seeking employee benefits packages, retirement plans, executive benefits, and business succession planning.

The firm delivers services through a team of six licensed professionals (Mark Krupkowski CLU/CFP/ChFC, Herbert K. Daroff J.D./CFP, Abigale Shields CFP, Robert Piatelli, Mark R. McManus, and Rich Harwood) using a proprietary '6 Pillars of Financial Planning' methodology covering Financial Position, Protection Planning, Investment Planning, Tax Planning, Retirement Planning, and Estate Planning. Technology is limited to a planning and investment management platform integrated with MassMutual and MML Investors Services systems, supplemented by an educational Learning Center of deterministic calculators, videos, flipbooks, and newsletters, with no proprietary AI/ML tooling.

Revenue is generated through commissions on insurance products drawn from over 500 carrier relationships, advisory fees and securities transactions through MML Investors Services, professional fees on financial planning and employee benefits engagements, and commissions on annuities and managed accounts. Pricing is customized, quote-based, and not publicly disclosed; go-to-market is relationship-led via face-to-face consultations and referrals from partner accountants and attorneys, with multi-state insurance (13 states) and securities (≈19 states) licensing supporting modest geographic reach beyond the MA/NH core.

Name

Merrimack Insurance & Retirement Planning Services

Legal name

Merrimack Insurance & Retirement Planning Services

Website

https://merrimackgroup.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Merrimack Insurance & Retirement Planning Services is an independent North Andover, Massachusetts financial services practice, founded in 1983 and affiliated with MML Investors Services, LLC, serving individuals, families, and small-to-medium-sized businesses in Massachusetts and New Hampshire with insurance, retirement, wealth management, and employee benefits advisory.

Ownership category

akta.pro rank

Product category

Insurance & Retirement Planning Services

NAICS

Insurance Agencies and Brokerages (52421), Direct Health and Medical Insurance Carriers (524114), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Investment Advice (6282)

akta.pro primary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

akta.pro secondary industries

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Retirement Income Planning & Decumulation Advisory (FSAEABAD), Retirement Benefits & Social Security/Medicare Planning (FSAEABAI)

Keywords

• Insurance brokerage
• Retirement planning
• Wealth management
• Financial planning
• Employee benefits

Headquarters

HQ city

North Andover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Products Sales: Commissions from selling insurance products including life insurance, disability income insurance, long-term care insurance, and annuities through relationships with over 500 insurance carriers. Products include term life, whole life, universal life, variable universal life, survivorship life, immediate annuities, and deferred annuities.
2. Securities and Investment Advisory: Securities and investment advisory services offered through qualified registered representatives of MML Investors Services, LLC (Member SIPC). Revenue generated from advisory fees and securities transactions including mutual funds, individual stocks, bonds, and managed accounts.
3. Financial Planning Services: Comprehensive financial planning services for individuals and businesses including wealth management, estate planning, retirement planning, and business succession strategies. Services provided through face-to-face consultations and ongoing client relationships.
4. Employee Benefits Administration: Employee benefits consulting and administration services for small- and medium-sized businesses including retirement plans, group benefits, and executive compensation programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Merrimack Insurance & Retirement Planning Services is a financial services brokerage that sells insurance products (life, disability, long-term care, annuities) and provides retirement, wealth management, and financial planning services through licensed representatives. The firm distributes products from over 500 insurance carriers and offers securities and advisory services through MML Investors Services, LLC, primarily serving individuals and small-to-medium-sized businesses in Massachusetts and New Hampshire.

Product overview

Merrimack Insurance & Retirement Planning Services is a financial services firm offering a comprehensive suite of products and services organized around six core areas: Employee Benefits, Financial Planning, Wealth Management Services, Business Services, Insurance Services, and Retirement Planning Services. The firm's product portfolio includes life insurance (term, whole, universal, variable universal, and survivorship), annuities (immediate and deferred, fixed and variable), long-term care insurance, disability income insurance, mutual funds, 529 College Savings Plans, Individual Retirement Accounts (Traditional, Roth, ESA, SIMPLE), and Trust Services. These products are delivered through a team of licensed professionals including Mark Krupkowski (CLU, CFP, ChFC), Herbert K. Daroff (J.D., CFP), Abigale Shields (CFP), Robert Piatelli, and Mark R. McManus. The firm provides supplementary educational resources including financial calculators, videos, flipbooks, and newsletters. Services are offered primarily to individuals and small-to-medium-sized businesses in Massachusetts and New Hampshire, with licensing across multiple states for insurance (AZ, CA, CT, FL, MA, ME, NH, RI, SC, TX, VA, VT, WA) and securities (AZ, CA, CT, DC, FL, GA, KY, MA, ME, MT, NH, NY, OH, RI, SC, TX, VT, WA, WY). The firm operates as a representative of MML Investors Services, LLC (Member SIPC).

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Comprehensive employee benefits packages for small- and medium-sized businesses including annuities, disability income insurance, executive benefit programs, group life insurance, long-term care insurance, and retirement plans designed to attract and retain top talent.
• Financial Planning Six-pillar financial planning approach covering financial position, protection planning, investment planning, tax planning, retirement planning, and estate planning for individuals and businesses.
• Wealth Management Services Comprehensive wealth management including asset allocation strategies, portfolio management, mutual funds, individual stocks & bonds, managed accounts, and variable annuities with risk tolerance profiling and ongoing portfolio monitoring.
• Business Services Business planning strategies including succession planning, business protection, employee benefits, and financial management solutions for business owners.
• Insurance Services Insurance products including life insurance, disability income insurance, long-term care insurance, and annuity products for individuals and businesses, distributed through over 500 insurance carriers.
• Retirement Planning Services Retirement planning including individual retirement arrangements, disability income insurance, life insurance supplementation, long-term care insurance, and group retirement products.
• Life Insurance Life insurance products including term life, whole life, universal life, variable universal life, and survivorship life insurance policies.
• Annuities Annuity products including immediate annuities (fixed and variable) and deferred annuities (fixed and variable) for retirement income.
• Long Term Care Insurance Long-term care insurance policies covering nursing home, assisted living, and home health care services.
• Disability Income Insurance Individual disability income insurance policies providing income protection supplementing employer group disability coverage.
• Mutual Funds Professionally managed portfolios of stocks, bonds, and other securities offering diversification for various investor risk profiles.
• 529 College Savings Plans Tax-advantaged education savings plans including college savings plans and prepaid tuition plans for funding qualified education expenses.
• Individual Retirement Account (IRA) Tax-deferred personal savings accounts including Traditional IRA, Roth IRA, Coverdell Education Savings Account (ESA), and SIMPLE IRA plans.
• Trust Services Fiduciary trust arrangement services including investment management, estate planning, wealth transfer, and administrative services.
• Estate & Business Planning Estate planning and business succession strategies for individuals and business owners, including trust and will coordination.

Quantifiable outcome

• Managed over 25,000 individual health benefits, retirement plans, and life insurance/disability programs since 1983
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• MML Investors Services, LLCcoreTechnology or IntegrationSecurities and investment advisory services are offered through qualified registered representatives of MML Investors Services, LLC, a Member SIPC. Merrimack operates as an OSJ (Office of Supervisory Jurisdiction) affiliated with MML Investors Services at 1 Marina Park Drive, 16th Floor, Boston MA 02210. Phone: 617-585-4500.
• Over 500 Insurance CarrierscoreTechnology or IntegrationThe firm works with over 500 insurance carriers to find products most compatible with client employee benefit and retirement needs. This includes MassMutual, MML Distributors, and other major insurance providers for life insurance, annuities, disability insurance, and long-term care products.
• Professional Advisors (Attorneys, Accountants)majorStrategic or Co-development PartnerThe firm works within clients' existing financial programs and partners with other professional advisors including attorneys and accountants to develop comprehensive financial strategies and solutions.
• The American Society of Financial Service ProfessionalsminorOthersMark Krupkowski is a member of The American Society of Financial Service Professionals, an industry organization providing professional development, networking, and resources for financial services professionals.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Massachusetts Mutual Life Insurance Company (MassMutual): Merrimack's primary carrier partner and OSJ parent; provides life insurance, annuities, retirement, and wealth products through affiliated representatives — same product suite and distribution model.
• Lincoln Financial Group: Insurance and retirement company selling annuities, life insurance, and group benefits through financial professionals — overlapping product mix with Merrimack.
• Cetera Financial Group: Independent broker-dealer network supporting financial professionals offering retirement, insurance, and wealth products — similar OSJ/representative structure.
• Prudential Financial: Large diversified financial services firm with strong presence in annuities, life insurance, and retirement planning; comparable insurance-led retirement product set.
• Edward Jones: Large financial services firm with a branch-based model serving individuals and small businesses; comparable client focus on retirement and estate planning with personal advisors.
• New York Life Insurance: Mutual life insurer offering life, retirement, and long-term care products through career agents; directly comparable product lineup and agent-led distribution model.
• Northwestern Mutual: Large insurance and financial services company operating through a network of financial representative offices with model similar to Merrimack (commission-based, relationship-led, focus on life/retirement).
• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of financial advisors; offers similar product access, OSJ structure, and insurance/retirement distribution.
• Fidelity Investments: Large wealth and retirement manager offering IRAs, mutual funds, and retirement planning tools; competes for the same individual retirement segment, especially in Massachusetts.

Direct peers

• Baystate Financial: Boston-area financial services firm with a multi-advisor practice model similar to Merrimack. Contact email at Merrimack ([email protected]) indicates direct affiliation, making it the closest comparable peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/merrimack-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merrimack Insurance & Retirement Planning Services