Dược Thảo Thiên Phúc

What Dược Thảo Thiên Phúc does

Dược Thảo Thiên Phúc is a Vietnam-based herbal science and technology enterprise founded in 2010 by Nguyễn Thị Hồng, recognized as the first Vietnamese company to successfully cultivate high-quality Cordyceps militaris (Đông Trùng Hạ Thảo) on a synthetic substrate. The company built and now operates a 5,000+ m² industrial-scale cultivation facility in Đà Lạt producing Cordyceps fruiting bodies with cordycepin content of 10+ mg/g (approximately 30x the level achieved in 2011), underpinned by 15 proprietary seed strains developed from native Vietnamese genetic resources collected from Fansipan mountain and supported by an IoT environmental control system that regulates humidity, temperature, and light for cultivation.

The company has commercialized roughly 30 SKUs spanning four sub-brands: Banikha (Cordyceps-based capsules, tea, ready-to-drink beverage, concentrated extract, lung tonic, kidney tonic, throat lozenges, and sleep aid), Bảo Nhân (joint/bone health and immune support supplements), An Đường Thiên Phúc (blood sugar management), and Yến Thiên Phúc (swiftlet nest), plus fresh and dried Cordyceps as raw/primary products. Vertical integration was extended in 2024 with the buildout of the Thiên Phúc Hà Nam food processing factory.

Go-to-market operates through 57 company-owned showrooms, hospital and pharmacy channel partnerships, an authorized distributor network covering all 63 Vietnamese provinces, the official e-commerce website (duocthaothienphuc.vn), and export partnerships serving Thailand, Cambodia, Malaysia, Singapore, Australia, the USA, France, Germany, Indonesia, and Japan. Pricing is positioned at the premium end of the Vietnamese supplement market, with finished Banikha capsules retailing at 750,000 VND and other finished SKUs ranging from 90,000 to 950,000 VND. International certifications (GACP-WHO, FDA US, ISO 22000:2018) and OCOP 4-star ratings on four products anchor regulatory access across multiple export markets.

Name

Dược Thảo Thiên Phúc

Legal name

Công ty Cổ phần Dược Thảo Thiên Phúc

Website

https://duocthaothienphuc.vn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Dược Thảo Thiên Phúc is a Vietnamese herbal science enterprise founded in 2010 that cultivates Cordyceps militaris using proprietary seed strains and IoT-controlled facilities, producing roughly 30 branded health supplement SKUs across its Banikha, Bảo Nhân, An Đường Thiên Phúc, and Yến Thiên Phúc lines, distributed through 57 domestic showrooms, hospitals, pharmacies, and export channels across 10+ countries.

Ownership category

akta.pro rank

Product category

Herbal Health Supplements

NAICS

Mushroom Production (111411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYAFAGAHAK

Mushroom & Fungi Production (Indoor/Protected)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYCRADAOAI

Cultures, Probiotics & Fermentation Ingredients (Starter Cultures, Yeast, Adjuncts)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/CPG Ingredients, Flavorings & Additives Brands

Keywords

• Cordyceps cultivation
• Herbal health supplements
• Cordyceps militaris production
• Dietary supplement capsules
• Botanical wellness products

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fresh and Dried Cordyceps Products: Sale of fresh cordyceps (Đông Trùng Hạ Thảo Tươi) and dried cordyceps (Đông Trùng Hạ Thảo Khô) as raw/primary products, sold through direct channels and distributors
2. Finished Health Supplement Products: Sale of processed products including Banikha capsule supplements, Banikha lung support, Banikha kidney support, Banikha tea, Banikha water extract, Yến Thiên Phúc (swiftlet nest), and An Đường Thiên Phúc (blood sugar support). Distributed through pharmacies, hospitals, showrooms, and e-commerce
3. Bảo Nhân Product Line: Sale of Bảo Nhân product line including bone/joint health supplements and immune support products
4. Export/Distribution Partnerships: Export of cordyceps products to international markets including Thailand, Cambodia, Malaysia, Singapore, Australia, France, Germany, and USA through distributor partnerships and supermarket chains like Mydin in Malaysia

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Dược Thảo Thiên Phúc vertically cultivates Cordyceps militaris using proprietary seed strains developed from native Vietnamese genetics and converts the harvest into fresh cordyceps, dried cordyceps, and a line of finished health supplements — capsules, tea, ready-to-drink beverages, concentrated extracts, throat lozenges, and joint/diabetes support formulations — sold under the Banikha, Bảo Nhân, An Đường Thiên Phúc, and Yến Thiên Phúc brands. Distribution combines 57 own showrooms, hospitals, pharmacies, an e-commerce site, and export channels reaching 10+ countries.

Product overview

Dược Thảo Thiên Phúc is a science and technology enterprise specializing in Cordyceps militaris cultivation and processing. The company operates under multiple sub-brands: Banikha (Cordyceps-based supplements in capsule, tea, drink, extract, and lozenge formats), Bảo Nhân (joint health and immune support products), An Đường Thiên Phúc (diabetes support), and Yến Thiên Phúc (swiftlet nest products). The core product line includes fresh and dried Cordyceps, with cultivated cordycepin content reaching over 10mg/g. The company distributes across all 63 provinces in Vietnam and exports to international markets including the USA, France, Australia, Malaysia, Singapore, and other countries.

Differentiator

Problem solved

Functional benefit

Brands

• Banikha: Thương hiệu sản phẩm Đông Trùng Hạ Thảo bao gồm Viên nang, Trà, Nước, Cao Đông Trùng Hạ Thảo, Viên bổ phế, Viên bổ thận, Viên ngậm bổ phế Banikha và Ăn ngủ ngon Banikha
• Bảo Nhân
• An Đường Thiên Phúc
• Yến Thiên Phúc

Products and services

• Đông Trùng Hạ Thảo Tươi (Fresh Cordyceps) Fresh Cordyceps militaris fruiting bodies produced in sterile cultivation chambers with high cordycepin content (10+ mg/g), intended for consumers seeking the raw herbal form for direct health use.
• Đông Trùng Hạ Thảo Khô (Dried Cordyceps) Dried Cordyceps militaris in whole fruiting body and convection-dried forms with standardized cordycepin content, sold to Vietnamese consumers and exported internationally.
• Viên Nang Đông Trùng Hạ Thảo Banikha (Cordyceps Capsules) Cordyceps capsules in 60-capsule bottles, one of the company's best-selling finished supplements for general health support, priced at 750,000 VND per bottle.
• Viên Bổ Phế Banikha (Lung Support Capsules) Lung health supplement capsules containing Cordyceps extract, formulated for respiratory support and cough relief, distributed through pharmacies and showrooms.
• Viên Ngậm Bổ Phế Banikha (Throat Lozenges) Cordyceps throat lozenges for lung and respiratory support, sold at 90,000 VND per unit through the Banikha lineup.
• Viên Bổ Thận Banikha (Kidney Support Capsules) Kidney health supplement capsules with Cordyceps extract, formulated to support kidney function for both men and women.
• Trà Đông Trùng Hạ Thảo Banikha (Cordyceps Tea) Cordyceps tea product for daily health maintenance and wellness consumption under the Banikha brand.
• Nước Đông Trùng Hạ Thảo Banikha (Cordyceps Drink) Ready-to-drink Cordyceps beverage priced at 950,000 VND for convenient daily intake of cordyceps bioactive compounds.
• Cao Đông Trùng Hạ Thảo Banikha (Cordyceps Extract) Concentrated Cordyceps extract standardized to 50 mg/g cordycepin, used as a premium dietary supplement.
• Ăn Ngủ Ngon Banikha (Sleep Support) Sleep improvement supplement from the Banikha line priced at 380,000 VND, targeted at consumers with sleep disorders.
• An Đường Thiên Phúc (Blood Sugar Support) Blood sugar management supplement priced at 420,000 VND, formulated for diabetes and pre-diabetes support under the An Đường Thiên Phúc brand.
• Yến Thiên Phúc (Swiftlet Nest) Premium edible swiftlet nest product priced at 360,000 VND under the Thiên Phúc brand for health and beauty consumption.
• Xương Khớp Bảo Nhân (Joint Health) Bone and joint health supplement under the Bảo Nhân product line.
• Thực Phẩm Bảo Vệ Sức Khỏe Bảo Nhân (Immune Support) General health protection supplement from the Bảo Nhân line priced at 900,000 VND, including immune support formulations.

Quantifiable outcome

• Cordycepin content reached 10+ mg/g, 30x higher than initial 0.37 mg/g in 2011
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Lao Business PartnersminorChannel Partner/ Reseller/ Distributor · 24 November 2023Partnerships established through Hanoi-Vientiane business connection conference. 9 MOUs signed including product distribution and supply chain partnerships for the Lao market.
• Thương vụ Việt Nam tại SingaporecoreGTM or Marketing Partner · 19 August 2023Vietnam Trade Office in Singapore co-organized the Halal Singapore market exploration conference with Dược Thảo Thiên Phúc participation. This event helped the company connect with Singaporean businesses and explore the Halal market in Southeast Asia.
• Sở Công Thương Hà NộicoreGTM or Marketing Partner · 19 August 2023Hanoi Department of Industry and Trade collaborated with the company on trade promotion events including the Halal Singapore conference and Asia Franchise Expo 2023. The department supports company participation in international trade fairs.
• Warees Hala Pte LtdcoreChannel Partner/ Reseller/ Distributor · 19 August 2023Singaporean Halal certification and distribution partner that co-organized the Halal Singapore market conference. Helps facilitate product entry into the Singapore and broader Halal markets.
• Mydin (Malaysia)coreChannel Partner/ Reseller/ Distributor · 17 August 2023Major Malaysian supermarket chain partnership for exporting cordyceps products. Products sold through Mydin retail locations in Malaysia as part of the company's Southeast Asian expansion strategy.
• Viện Khoa học Việt Nam (Vietnam Academy of Science)coreTechnology or Integration · 17 August 2023Quality testing and analysis partnership. All harvested cordyceps products are sent to Vietnam Academy of Science for cordycepin content analysis and quality evaluation to verify product standards.
• Farmers in Yên Bái, Thanh Hóa, Hà Nội, Thái BìnhcoreStrategic or Co-development PartnerContract farming partnerships with dozens of farmer households for silkworm pupae supply and raw material sourcing. Company provides technical support and silkworm seeds to farmers, purchasing their products at agreed prices. This helps farmers have stable income and ensures quality raw materials.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Aloha Medicinals: US-based cultivator and producer of organic medicinal mushroom supplements including cordyceps. Directly comparable as a vertically-integrated indoor cultivator supplying both retail consumer brands and bulk ingredients.
• Real Mushrooms: Canadian-based maker of premium organic mushroom supplements including cordyceps militaris capsules and extracts. Comparable vertically-integrated cultivator using indoor controlled cultivation with emphasis on verified beta-glucan and cordycepin content — same quality-led, certification-driven approach as Thiên Phúc.
• Oriveda: Premium mushroom extract supplements company offering cordyceps, agarikon and other medicinal mushroom products with strong emphasis on standardized active compound content. Comparable premium positioning and quality-verification marketing approach.
• Host Defense (Fungi Perfecti): Paul Stamets' established US mushroom supplements company offering cordyceps, lion's mane, reishi, and other mycelium-based products. Comparable as a long-tenured (founded earlier, ~1990s), science-led mushroom supplement brand with retail and practitioner channels.
• Four Sigmatic: Functional mushroom supplements and beverages company offering cordyceps, lion's mane, reishi and chaga products. Directly comparable product mix (cordyceps capsules, drinks, instant beverages) targeting health-conscious consumers via e-commerce and retail; brand-led positioning in the same category as Thiên Phúc's Banikha line.

Emerging players

• Om Mushroom Superfood: US-based mushroom supplement brand offering cordyceps, lion's mane and functional mushroom powders and capsules with focus on whole-food and organic positioning. Comparable product format and consumer segment; smaller scale than Thiên Phúc but overlapping target market.

Broad incumbents

• Traphaco: Leading Vietnamese traditional medicine and herbal supplement company with extensive pharmacy distribution and a portfolio of herbal health products. Comparable in scale, Vietnamese distribution infrastructure, and herbal/botanical positioning, but operates as a broad incumbent rather than a cordyceps specialist.
• OPC Pharmaceutical: Major Vietnamese pharmaceutical and nutraceutical manufacturer with herbal product lines including supplements. Comparable in scale, Vietnam-domiciled manufacturing, and herbal health-product category, though broader pharmaceutical focus rather than cordyceps specialization.
• Dược Hậu Giang (DHG Pharma): One of Vietnam's largest pharmaceutical companies, producing a broad portfolio of prescription drugs, OTC, and health supplements with nationwide pharmacy and hospital distribution. Comparable in distribution reach and Vietnamese health-product positioning, but with broader pharmaceutical focus rather than cordyceps specialization.

Regional players

• Solar Rich (Korean Cordyceps): Korean cordyceps militaris supplement brand with comparable indoor-cultivated cordyceps capsules and extracts. Comparable product category and cultivation approach but serving the Korean market rather than Vietnam/ASEAN, making it a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/duocthaothienphucglobal
• TikToktiktok.com/@duocthaothienphucc
• Xx.com/dt_thienphuc
• LinkedInlinkedin.com/company/duocthaothienphuc-official

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dược Thảo Thiên Phúc