Barão Erva Mate e Chás
Barão Erva-Mate e Chás is a Brazilian family-owned yerba mate and tea producer founded in 1951 in Rio Grande do Sul, serving domestic consumers via retail and e-commerce and international B2B buyers across South America through long-running export operations.
- Company typePrivate
- Founded1951
- HeadquartersBarão De Cotegipe, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Barão Erva Mate e Chás does
Barão Erva-Mate e Chás is a privately held Brazilian producer of yerba mate and teas, founded in 1951 in Barão de Cotegipe, Rio Grande do Sul, by Etelvino Picolo and still controlled by the Picolo family. The company operates a wholly-owned industrial subsidiary, Indústria Ervateira Cambona, in Machadinho/RS, and serves two principal customer sets: individual Brazilian consumers purchasing chimarrão, tereré, and teas through owned e-commerce (baraoshop.com), physical retail, and supermarkets; and international B2B buyers supplied through export operations spanning 15+ years and at least Argentina, Uruguay, and Chile.
Its core products span traditional yerba mate (vacuum-packed, laminated, bulk), premium and native lines, tereré flavors, mate tostado, loose-leaf and blended teas, and the Barão Expresso capsule line compatible with Nespresso machines. Production combines the artisanal barbacuá fire-drying method with rotary (secador rotativo) and belt (secador de esteiras) drying technologies. The proprietary Cambona 4 cultivar — the first biclonal progeny of yerba mate in Brazil — received Geographical Indication (Indicação Geográfica Região de Machadinho) certification from INPI in 2025 and was commercially launched in May 2026 as a premium terroir-protected SKU.
Revenue is generated through one-time product sales across the three channels above, with no subscription, licensing, or recurring revenue model disclosed and pricing not publicly listed. The company supports brand demand through its corporate website, blog, Instagram (winner of the 2025 Top Social Media award), and a flagship marketing partnership with Grêmio Foot-Ball Portugues announced in April 2026. Cumulative recognition includes consecutive Top of Mind, Love Brands, and Marcas de Quem Decide awards in 2025 and 2026, and Gran Oro, Plata, and Bronce medals at the 1st Mundial de la Yerba Mate 2026 in Argentina. Headcount is 51–100 employees; legal entity is Barão Comércio e Indústria de Erva Mate LTDA (CNPJ 92.549.468/0001-58).
Barão Erva Mate e Chás firmographics
Firmographics- Name
- Barão Erva Mate e Chás
- Legal name
- Barão Comércio e Indústria de Erva Mate LTDA
- Website
- https://baraoervamate.com.br
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Barão Erva-Mate e Chás is a Brazilian family-owned yerba mate and tea producer founded in 1951 in Rio Grande do Sul, serving domestic consumers via retail and e-commerce and international B2B buyers across South America through long-running export operations.
- Ownership category
- akta.pro rank
Barão Erva Mate e Chás industry classification
Industry- Product category
- Yerba Mate and Tea Products
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industry
- Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)
Keywords
Where Barão Erva Mate e Chás is headquartered
LocationHeadquarters
- HQ city
- Barão De Cotegipe
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Barão Erva Mate e Chás business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Yerba Mate Products: Sale of traditional yerba mate products including vacuum-packed, laminated packaging, and bulk formats for domestic consumption and export.
- Tea Products: Sale of various tea products including single-origin teas, blended teas, and tea infusions in sachets and capsules compatible with Nespresso machines.
- International Export: Export of yerba mate and teas in bulk, as raw material, and finished products under Barão brands to various countries worldwide for over 15 years.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Barão Erva Mate e Chás product offering
Product offeringCore offering
Barão Erva Mate e Chás manufactures and sells traditional and premium yerba mate (erva-mate for chimarrão), tereré blends, mate tostado, herbal and fruit teas, and tea capsules compatible with Nespresso machines. Products are sold under multiple brands (Barão de Cotegipe, Picolo, Cambona, Cambona 4, Barão Verde) via the company's e-commerce platform, Brazilian retail and supermarkets, and international export channels serving B2B buyers across multiple countries.
Differentiator
Problem solved
Functional benefit
Brands
- Barão de Cotegipe: Primary brand for traditional erva-mate products
- Picolo
- Cambona
- Cambona 4
- Barão Verde
Products and services
- Erva-Mate Barão Tradicional Laminada 1kg Traditional yerba mate in laminated 1kg packaging marketed under Barão de Cotegipe brand for daily chimarrão consumption by Brazilian consumers.
- Erva-Mate Barão Premium 1kg Premium-grade yerba mate in 1kg packaging targeted at consumers seeking a refined flavor profile for chimarrão.
- Erva-Mate Barão Nativa a Vácuo 1kg Native yerba mate vacuum-packed in 1kg format with extended shelf life for chimarrão consumers.
- Erva-Mate Tereré Barão Pura Folha Pure-leaf yerba mate specifically prepared for tereré (cold yerba mate drink) consumption.
- Erva-Mate Tereré Barão Cereja Ice Flavored tereré yerba mate with cherry and ice profile in 500g Ziplock laminated bag for cold consumption or tea preparation.
- Erva-Mate Tereré Barão Black Menta Intense flavored tereré yerba mate with bold mint profile in 500g Ziplock laminated bag.
- Erva-Mate Cambona 4 — Indicação Geográfica Região de Machadinho Premium yerba mate from the proprietary Cambona 4 cultivar (first biclonal progeny of yerba mate in Brazil), carrying the Geographical Indication Região de Machadinho granted by INPI.
- Chá Mate Tostado Barão 250g Toasted mate tea (mate tostado) in 250g format for traditional tea preparation with balanced acidity, aroma, and smooth flavor.
- Chá Mate Tostado Picolo 250g Picolo-branded toasted mate tea in 250g format maintaining the traditional quality heritage.
- Chá Infusão Barão Anis Estrelado Star anise (anis estrelado) herbal infusion tea for chimarrão accompaniment or tea preparation.
- Chá Misto de Pêssego e Morango Barão Blended peach and strawberry mixed tea (chá misto) for hot or cold consumption.
- Chá de Maçã Barão 18g Apple-flavored herbal tea (chá de maçã) in 18g sachet format.
- Chá Misto DTX Barão 15g Detox mixed tea (chá misto DTX) in 15g format positioned as a wellness and wellbeing option.
- Chá Infusão Barão Misto Pós Refeição 10g Post-meal mixed herbal infusion (chá infusão misto pós refeição) in 10g sachets for chimarrão or tea accompaniment.
- Chá Infusão Barão Misto Chimamix 10g Chimamix mixed herbal infusion in 10g sachets for chimarrão or tea preparation.
- Barão Expresso Capsules (Chá Mate Tostado, Pós Refeição, Flores e Frutas) Single-serve tea capsules (including mate tostado, post-meal, and flowers and fruits variants) 100% compatible with Nespresso® machines for convenient at-home preparation.
- International Export — Bulk Yerba Mate, Raw Material, and Private Label Export of yerba mate and teas in bulk, raw material, and finished branded or private-label formats to international distributors and B2B buyers across multiple countries, with customization of granulometry, leaf/stick ratios, and packaging.
Companies that use Barão Erva Mate e Chás
Customer profileSegments2 records
Ideal customer profiles2 records
Barão Erva Mate e Chás technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Barão Erva Mate e Chás partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting and flagship.
- Unimed ErechimsupportingHealthcare partner that contributed to the 1st SIPAT (Internal Accident Prevention Week) event, providing professionals and speakers for the occupational health and safety awareness program at Barão Erva-Mate.
- Grêmio Foot-Ball ProtuguêsflagshipMajor sports partnership where Barão provides improvements to club spaces. Grêmio is one of Brazil's most traditional football clubs based in Porto Alegre, RS, representing a key marketing partnership for brand visibility and association with Gaúcha culture.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Barão Erva Mate e Chás competitors and assessment
Company assessmentDirect peers
- La Virginia: Argentine yerba mate and tea producer with significant industrial capacity and international exports. Directly comparable as a vertically integrated yerba mate manufacturer serving both domestic and export markets with branded and bulk products.
- Taragüi: Major Argentine yerba mate brand with strong export presence across South America, Europe, and the Middle East. Directly comparable as a multi-decade heritage yerba mate producer competing for the same consumer occasions and international distribution.
- Amanda: Established Argentine yerba mate manufacturer with diversified sub-brands (Amanda, La Unión) and export presence. Comparable as a multi-brand yerba mate producer with similar manufacturing and distribution model.
- Marolio: Argentine yerba mate brand from a large food conglomerate, competing across price tiers. Comparable as a multi-tier yerba mate producer with broad product portfolio targeting similar mass-market and premium consumers.
- Doñate: Argentine yerba mate producer known for premium and traditional blends with strong presence in southern South American markets. Comparable as a regional yerba mate manufacturer targeting similar consumer preferences.
- Native (Yerba Mate Native): Brazilian yerba mate producer founded in Rio Grande do Sul, operating manufacturing facilities and serving both domestic and export markets. Directly comparable as a Brazilian heritage yerba mate manufacturer in the same regional category.
- Cruz de Malta: Argentine yerba mate brand with regional product variety and export operations. Comparable as a heritage yerba mate producer targeting similar consumer rituals and cross-border markets in South America.
- Rosamonte: One of Argentina's largest yerba mate producers, Rosamonte is a direct competitor producing traditional and blended yerba mate for domestic and export markets. Highly comparable as a heritage brand in the same botanical category serving similar chimarrão/tereré use cases.
Broad incumbents
- Leão (Matte Leão): Brazilian tea and yerba mate brand owned by The Coca-Cola Company with nationwide distribution and large marketing budget. Comparable as a multi-channel CPG brand in the Brazilian tea and yerba mate space, though operating at much larger scale and as part of a broader beverage portfolio.
- Twinings: Global tea brand owned by Associated British Foods, offering premium leaf tea and infusions worldwide. Comparable as a tea-focused CPG manufacturer with established international distribution, particularly for Barão's tea side of the business and capsule/infusion extensions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Barão Erva Mate e Chás social profiles
Digital presenceBarão Erva Mate e Chás financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barão Erva Mate e Chás leadership team
Management profileNumber of profiles
Profiles1 record
Barão Erva Mate e Chás subsidiaries and ownership
Company hierarchySubsidiaries1 record
Barão Erva Mate e Chás funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barão Erva Mate e Chás M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barão Erva Mate e Chás
What does Barão Erva Mate e Chás do?
Barão Erva Mate e Chás manufactures and sells traditional and premium yerba mate (erva-mate for chimarrão), tereré blends, mate tostado, herbal and fruit teas, and tea capsules compatible with Nespresso machines. Products are sold under multiple brands (Barão de Cotegipe, Picolo, Cambona, Cambona 4, Barão Verde) via the company's e-commerce platform, Brazilian retail and supermarkets, and international export channels serving B2B buyers across multiple countries.
Is Barão Erva Mate e Chás a public or private company?
Barão Erva Mate e Chás is a private company. It is classified as family owned and is currently operating.
When was Barão Erva Mate e Chás founded?
Barão Erva Mate e Chás was founded in 1951. It employs 51 to 100 people.
Where is Barão Erva Mate e Chás based?
Barão Erva Mate e Chás is headquartered in Barão De Cotegipe, Brazil, in the Latin America region.
How does Barão Erva Mate e Chás make money?
Three revenue lines are on record. Yerba Mate Products are the primary driver. The others are tea Products and international Export.
Who are Barão Erva Mate e Chás's main competitors?
Direct peers on record are La Virginia, Taragüi, Amanda, Marolio, Doñate, Native (Yerba Mate Native), Cruz de Malta and Rosamonte. Broad incumbents are Leão (Matte Leão) and Twinings.
Does Barão Erva Mate e Chás have an API?
No public API is recorded for Barão Erva Mate e Chás.
What industry is Barão Erva Mate e Chás in?
Barão Erva Mate e Chás's product category is Yerba Mate and Tea Products. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of CRADAHAI, Coffee & Tea Concentrates, Syrups & Extracts. Its NAICS code is 311920 and its SIC code is 2080.