Carta Ventures

Name

Carta Ventures

Legal name

eShares, Inc.

Website

https://carta.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equity Management Subscription: Subscription-based pricing for cap table management, 409A valuations, SAFE financings, financial reporting, and related equity management tools. Tiered plans (Launch free, Grow, Scale) with different feature sets and included services.
2. Fund Administration Services: Full-service fund administration including reporting, closings, tax preparation, K-1s, and dedicated fund accountants. Combines software platform with professional services.
3. Equity Advisory: Subscription add-on service providing employees with access to equity tax advisors, 1:1 education sessions, and company-wide webinars on equity compensation.
4. Total Compensation: Compensation benchmarking and management software available as standalone product or add-on to cap table customers. Access to private market salary and equity datasets.
5. Liquidity Services: Tender offer execution services with dedicated liquidity specialists and white-glove support for secondary transactions.
6. Liquidity Transaction Fees: Fees from facilitating secondary transactions and tender offers including seller modeling, transaction structuring, and post-transaction support.
7. 401(k) Management: Partnership with Vestwell and Morgan Stanley for 401(k) services. Preferred pricing for Carta customers, with integration into the Carta platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Carta Ventures is the venture capital investment arm of Carta, focused on making equity investments in early-stage startups. The fund seeks to identify and back young companies that build off Carta's data-driven perspective, leveraging unique access to proprietary cap table, ownership, and valuation data across Carta's broader ecosystem to inform its investment decisions.

Product overview

Carta offers a three-suite platform architecture: Carta Equity Suite for company equity management, Carta Fund ERP for fund administration and portfolio operations, and Carta Law for legal and compliance services. The Equity Suite includes Cap Table Management, 409A Valuations, SAFE Financings, Financial Reporting, Equity Advisory, Total Compensation, Liquidity, QSBS Attestation, and Carta Launch (free tier). The Fund ERP encompasses Fund Administration, Fund Tax, Fund Formations, Fund Forecasting, Portfolio Valuations, SPVs, Deal CRM, LP CRM, Loan Operations, LP Portfolio Analytics, and Capital Call Lines of Credit. Carta Law provides Compliance, Contracts, and Fund Services. Additional offerings include Carta 401(k) (powered by Vestwell/Morgan Stanley) and IPO Advisory. The platform serves private equity, venture capital, private corporations, LLCs, private credit, and fund of funds across 50,000+ companies with $4.5T in assets.

Differentiator

Problem solved

Functional benefit

Brands

• Carta Equity Suite: Equity management platform for companies to issue, track, and manage equity
• Carta Fund ERP
• Carta Law
• Carta Launch
• Carta 401(k)

Products and services

• Venture Capital Investment Equity capital investment in early-stage startups that build off Carta's data-driven perspective, leveraging proprietary insight into cap table, ownership, and valuation data across Carta's ecosystem to source and support portfolio companies.

Quantifiable outcome

• Customers save 1-2 weeks with automated financial reporting
• +4 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• VestwellcoreChannel Partner/ Reseller/ DistributorVestwell provides the technology infrastructure for Carta's 401(k) offering. Carta white-labels Vestwell's 401(k) platform to its customer base, offering preferred pricing for Carta customers. The partnership enables seamless integration between equity compensation and retirement benefits.
• Morgan StanleycoreStrategic or Co-development PartnerMorgan Stanley serves as ERISA 3(38) investment manager fiduciary for Carta's 401(k) offering, providing investment management oversight and reducing fiduciary burden for Carta customers. They also offer preferred pricing and expert advice on plan investment design and fund selection.
• Avantia LawcoreStrategic or Co-development PartnerAcquisition of Avantia Law powers Carta Law, an AI-native law firm integrated into the Carta platform. This provides transactional legal services including contract redlining, fund services, and compliance within the Carta ecosystem.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Morgan Stanley (Equity & Fund Services): Already a Carta 401(k) partner and owner of Shareworks; broad incumbent in private-market wealth, fund services, and equity plan administration that competes across multiple Carta product lines and could absorb adjacent venture activity.
• Fidelity Stock Plan Services: Large incumbent equity administration and stock plan services business serving public and pre-IPO companies, competing for the same late-stage and IPO-bound customers that Carta Equity Suite and Carta Ventures target.

Direct peers

• Shareworks (Morgan Stanley at Work): Long-standing equity plan management platform (now part of Morgan Stanley) directly competing with Carta Equity Suite for cap table, RSU/option administration, and financial reporting at private and public companies.
• Juniper Square: Direct competitor in fund administration, investor CRM, and LP reporting for private capital managers, going after the same PE, VC, and fund-of-funds customers that anchor Carta's Fund ERP business.
• EquityZen: Competes with Carta's Liquidity offering in secondary-market transactions and tender offers for private company shares, sharing the same investor and employee liquidity use case.
• Pave: Direct competitor in compensation benchmarking and total rewards data, overlapping with Carta's Total Compensation product for private-market salary and equity datasets.
• AngelList (AngelList Venture): Competes with Carta across both cap-table management and fund administration for VC funds and rolling funds, while also operating its own venture/rolling-fund products — overlapping with Carta Ventures on both the platform and investment sides.
• Pulley: Direct competitor to Carta's cap-table and equity management products, serving venture-backed startups with cap table, 409A, and equity compensation tooling — competing head-to-head for the same early-stage customer segment that feeds Carta Ventures' deal pipeline.

Emerging players

• Allocape: Emerging cap table and equity management provider targeting European startups, competing with Carta Launch in international markets where Carta Ventures may seek to source deals.
• LTSE Equity: Equity management and cap table platform focused on long-term-oriented companies, overlapping with Carta Equity Suite for private cap table and equity administration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cartainc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carta Ventures