Aerialize Sydney Aerial Theatre

What Aerialize Sydney Aerial Theatre does

Aerialize Sydney Aerial Theatre Incorporated is a not-for-profit community organization founded in 1999 in Canterbury, New South Wales, operating a single state-of-the-art studio facility that delivers circus and aerial arts training across a comprehensive apparatus portfolio including Silks, Trapeze, Lyra, Corde Lisse, Cloud Swing, Straps, Chains, Acrobatics, Handstands, Hammock, and general Circus Skills. The organization serves a hybrid set of customer segments spanning children and teens (ages 3-16), adults from beginner to advanced, professional circus artists, schools, corporate groups, and families, with programs structured as term-based subscriptions, drop-in classes, multi-pass bundles, holiday programs, birthday parties, and customizable workshops.

The product suite is organized around eight core offerings: Kids & Teen Classes, Adult Classes, Industry Training, Circus Parties, Circus Dayz holiday programs, Workshops, School Programs, and Entertainment & Events performances, supplemented by Private Lessons and Open Training add-ons. Technology infrastructure is deliberately lightweight and consumer-facing: Clubworx powers online class enrolment, payments, and waiver management; EZI Debit handles direct debit and payment plans for term classes with an A$9 dishonour fee; Humanitix is used for event ticketing including the Aerialize Youth Showcase. There is no proprietary software, mobile app, or AI/ML capability disclosed.

Revenue mechanics blend subscription_recurring (term class auto-billing seven days before each new term), usage_based (drop-in passes and industry training rigs), one-time unit pricing (parties, holiday programs, trial classes), and professional services (corporate and school workshops). The go-to-market combines direct-to-consumer self-serve booking via the website with a community-led acquisition motion through school programs, word-of-mouth referrals, social media, and a monthly newsletter. Workshop delivery is the only mobile distribution channel beyond the single Canterbury studio. The organization is governed by a member-elected Management Committee on two-year terms and currently has no parent company, no external investors, and no disclosed funding events.

Name

Aerialize Sydney Aerial Theatre

Legal name

Aerialize Sydney Aerial Theatre Incorporated

Website

https://aerialize.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Aerialize is a not-for-profit Sydney-based circus and aerial arts training organization founded in 1999, delivering term classes, drop-in sessions, parties, school holiday programs, and corporate workshops across a single Canterbury studio for children, adults, professional artists, and community groups.

Ownership category

akta.pro rank

Product category

Circus and Aerial Arts Training

NAICS

Fitness and Recreational Sports Centers (71394), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Aerial Yoga & Specialty Yoga Modalities (HSADACAH)

akta.pro secondary industry

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Circus training
• Aerial arts classes
• Aerial performance
• Circus workshops
• School holiday programs

Headquarters

HQ city

Canterbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Term Class Enrollment: Recurring term-based class fees for adults and children enrolled in weekly circus and aerial classes over 10-week terms. Includes automatic billing before new term commencement.
2. Drop-in and Multi-pass Classes: Flexible single-class attendance and multi-pass bundles (5x and 10x packs) for casual or trial attendance at various class types.
3. Birthday Parties: Party bookings for groups of 7-28 children with 1.5 hours of activities plus 30 minutes celebration time. Deposit required to secure booking.
4. School Holiday Programs: Circus Dayz full-day (9am-4pm) and half-day holiday program for children aged 5-16 years.
5. Corporate and Community Workshops: Customized circus workshops for corporate team building, school groups, and community organizations delivered onsite or at venue of choice.
6. Private Lessons: One-on-one instruction with skilled instructors for personalized skill development and assessment.
7. Industry Training Access: Studio rig time and supervised training sessions for professional circus artists with public liability insurance, offered at hourly rates or in packs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aerialize is a not-for-profit circus and aerial arts training organization that delivers weekly classes for children (ages 5-16), adults of all skill levels, and professional circus artists across apparatus including silks, trapeze, lyra, corde lisse, cloud swing, straps, chains, acrobatics, handstands, and flexibility. The organization also runs school holiday programs (Circus Dayz), birthday parties, private lessons, corporate and school workshops, and paid entertainment performances for events, delivered on-site at its Canterbury NSW studio or via offsite workshops.

Product overview

Aerialize Sydney Aerial Theatre is a not-for-profit circus and aerial arts training organization offering a comprehensive suite of programs for all ages and skill levels. The core offerings include Kids & Teen Classes (ages 5-16), Adult Classes (all levels from beginner to advanced), and Industry Training for professional circus artists. Additional services encompass Circus Parties, Circus Dayz school holiday programs, Workshops (corporate and school), School Programs, Entertainment & Events performances, Private Lessons, and Open Training sessions. The organization specializes in diverse apparatus training including Silks, Trapeze, Lyra, Corde Lisse, Cloud Swing, Straps, Chains, Acrobatics, Stretch & Flex, Handstands, Hammock, and general Circus Skills. The portfolio operates through a booking system integrated with Clubworx and EZI Debit for payments, and Humanitix for event ticketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids & Teen Classes Weekly term-based circus and aerial arts training classes for children aged 5 through teens up to 16 years old across apparatus including silks, trapeze, lyra, acrobatics, handstands, stretch and flex, and circus skills, designed to build confidence, coordination, and creative courage.
• Adult Classes Aerial, tumbling, contortion, and circus fitness classes for adults of all skill levels from absolute beginner to advanced, offered as 10-week term subscriptions (1hr $299, 1.5hr $429, 2hr $489), 5x passes, or drop-ins ($38-$62 per session).
• Industry Training Studio rig time and supervised training sessions for professional circus artists with public liability insurance and for intermediate/advanced students, offered at $20/hr drop-in, 5-pack $90, and 10-pack $170 rates.
• Circus Parties Birthday party hosting for children ages 3 and up including 1.5 hours of circus activities (silks, trapeze, hula hoops, acrobalance, mini tramp) and 30 minutes for cake and celebrations, with tiered pricing ($330-$850 for 7-28 children) and a $200 booking deposit.
• Circus Dayz School Holiday Program School holiday circus program for children aged 5-16 years offering full-day (9am-4pm at $99) and half-day ($55) sessions including juggling, acrobatics, hula hoops, and trapeze under expert instructor supervision in a safe inclusive environment.
• Corporate and Community Workshops Customized circus workshops for corporate team building, school groups, and community organizations delivered onsite at Aerialize's Canterbury studio or at the client's venue, with 1 instructor per 7 participants and pricing inclusive of GST.
• School Programs School excursion and sports day circus programs for students aged 3-18, teaching circus skills to keep participants active and learning while developing gross motor and coordination skills.
• Entertainment & Events Performances Professional circus performance acts and entertainment for corporate events, gala dinners, awards nights, festivals, and community celebrations, with customizable theming, costuming, colour palette, and music selection, and ticketed shows sold via Humanitix.
• Private Lessons One-on-one instruction with qualified instructors for personalized skill development, grading assessments, or tailored training sessions booked through the Aerialize office.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pole & Aerial Studios Sydney: Sydney pole and aerial fitness studio running term classes, drop-ins and workshops across pole, silks, lyra and hammock. Direct local competitor to Aerialize for adult aerial-class enrollments and the casual/drop-in segment within the same Sydney market.
• Flipside Circus: Brisbane-based youth circus training organization running term classes, holiday programs and performance pathways for children and young people. Directly comparable to Aerialize's Kids & Teen Classes and Circus Dayz program in mission, structure and target audience within the Australian circus sector.
• Nimble Arts (formerly Trapeze School New York): Long-running US aerial and circus training school offering trapeze, silks, lyra and ground-based circus classes plus events and parties. Closest international functional analog to Aerialize across apparatus breadth, adult/child classes and party/event revenue streams.
• Westside Circus: Melbourne-based circus training centre with classes, workshops and a community-emphasis model for young people and adults. Closely mirrors Aerialize's hybrid term-class/workshop/community-outreach model in a different Australian capital city.
• Spaghetti Circus: Queensland-based youth circus training organisation delivering term classes, school holiday programs and performance opportunities for children and teenagers. Closely aligned with Aerialize's Circus Dayz and junior classes in age cohorts, holiday programming and educational outreach.
• Casus Circus: Contemporary circus company with a strong training and youth-development arm operating community classes and workshops across Queensland. Comparable in blending performance production with school and community training programs in the Australian contemporary circus sector.
• National Institute of Circus Arts (NICA): Australia's only accredited circus training institution offering a Bachelor of Circus Arts and community/short-course programs. Comparable in apparatus, training depth and Australian circus-sector footprint, but positioned upmarket and degree-focused relative to Aerialize's recreational/community positioning.

Broad incumbents

• Cirque du Soleil: Global circus entertainment giant that also runs training initiatives and creative residencies. Provides the macro context for demand-side interest in circus arts but does not directly compete with Aerialize for recreational term-class enrollments.

Others

• PCYC NSW: State-wide network of youth and community activity centres running school-holiday programming and group fitness/activity offerings across NSW. Competes for the same family spend on school-holiday programming and after-school activities, but does not offer aerial apparatus.

Emerging players

• AeroSpace Circus & Fitness: Independent aerial and circus fitness studio with a smaller facility footprint, focused on silks, lyra and hammock classes in a regional Australian market. Adjacent competitor for adult-aerial enrollments though smaller scale and narrower apparatus range than Aerialize.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aerializesydney
• Facebookfacebook.com/aerializesydney
• LinkedInlinkedin.com/company/aerialize

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerialize Sydney Aerial Theatre