LNA Health Careers

What LNA Health Careers does

LNA Health Careers (legal entity My CNA Now LLC) is a New Hampshire-licensed vocational school founded in 2002 that delivers certificate-based healthcare training, anchored by its Licensed Nursing Assistant (LNA) program and expanded across Medication Nursing Assistant (MNA), Phlebotomy Technician, Medical Assistant, EKG Technician, IV Therapy, CPR/BLS, and refresher courses. The company operates a 13,000-square-foot flagship campus at 70 Market Street in Manchester and a secondary campus in Meredith, with curriculum delivered via in-person, hybrid, and self-paced online formats through the poliSCHOOL learning management system; clinical training is conducted at 15+ partner nursing facilities across the state. Programs range from $75 (CPR/BLS) to $6,275 (Medical Assistant), with the core LNA priced at approximately $2,265 including tuition, supplies, and state exam fees.

The business runs a hybrid go-to-market combining direct-to-consumer enrollment (10-minute online application, phone-based admissions, themed on-campus job fairs) with B2B channels including onsite employer training, employer sponsorship programs (Senior Helpers, Elliot Hospital), and a Custom Staff Development Solutions practice for healthcare facilities. Revenue is generated primarily from one-time tuition and course fees, supplemented by state competency exam fees (administered via Excel Testing) and enterprise training contracts. Founder-owned and operated by Kerri Dutton (MBA, MSN, RN), the company reports 8,000+ graduates since inception, a 93% state board passing rate, and a stated capacity target of 100 graduates per month across its program portfolio.

Name

LNA Health Careers

Legal name

My CNA Now LLC

Website

https://lnahealthcareers.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

LNA Health Careers is a New Hampshire-licensed vocational school founded in 2002 that trains nursing assistants, medical assistants, phlebotomists, and other allied health workers through in-person and hybrid programs, serving adult career changers and healthcare employers across the state.

Ownership category

akta.pro rank

Product category

Healthcare Vocational Training

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Life Sciences (EDAAAPAA)

akta.pro secondary industries

Health Information Management (EHR) & Medical Office Administration (EDAOAJAF), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Healthcare vocational training
• Nursing assistant certification
• Medical assistant programs
• Phlebotomy technician training
• Healthcare workforce education

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Course Fees: Primary revenue from tuition and fees for certificate programs including LNA, MNA, Phlebotomy, EKG, Medical Assistant, and CPR courses. Programs range from $500 to $6,275.
2. Certification and Testing Fees: Fees for state competency exams, national certification exams, and licensing examination services.
3. Custom Staff Development Solutions: Consulting and training programs provided to healthcare facilities including LNA training, MNA training, IV therapy, and mock surveys.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

LNA Health Careers is a healthcare vocational school offering state-approved certificate programs including Licensed Nursing Assistant (LNA), Medication Nursing Assistant (MNA), Phlebotomy Technician, Medical Assistant, EKG Technician, IV Therapy, and CPR/BLS. Programs are delivered via in-person, hybrid, and online formats with hands-on clinical training at 15+ partner nursing facilities, preparing students for state and national healthcare certifications in weeks to months rather than years.

Product overview

LNA Health Careers is a licensed vocational school operating since 2002 as a multi-program healthcare training platform. It offers a portfolio of certificate programs led by the Licensed Nursing Assistant (LNA) program as the foundational offering, with advanced programs including Medication Nursing Assistant (MNA), Phlebotomy Technician, Medical Assistant, EKG Technician, and IV Therapy. The company also provides refresher courses for LNA and Phlebotomy credentials, CPR/BLS training, custom staff development solutions for healthcare facilities, and student support services including testing/licensing guidance and job placement assistance via job fairs and an online Jobs Board. Programs are delivered through in-person, hybrid, and online formats across campuses in Manchester and Meredith, NH, with partnerships with over 15 nursing facilities throughout the state for clinical training.

Differentiator

Problem solved

Functional benefit

Products and services

• Licensed Nursing Assistant (LNA) Program Foundational healthcare training program preparing students for entry-level nursing assistant careers, offered in in-person (110 hours) and hybrid (126 hours: 50 hours online theory, 16 hours pre-clinical lab, 60 hours clinical) formats; tuition $1,790 plus supplies and exam fees, available to students aged 16+.
• Medication Nursing Assistant (MNA) Program Advanced certification for experienced LNAs to administer medication under RN/LPN supervision in long-term care facilities; 75-hour hybrid online and in-person course covering medication principles and administration techniques, tuition $1,865 plus fees; requires 2 years of LNA employment and an active license.
• Phlebotomy Technician Program 90-hour hybrid online and in-person phlebotomy training that prepares students for the National Healthcareer Association's CPT certification; tuition $1,890 plus criminal record check and liability insurance fees.
• Medical Assistant (MA) Program 12-week certificate program training clinical medical assistants in clinical care and administrative tasks including vital signs, EKG, lab testing, injections, pharmacology, and medical records; total tuition and costs $6,275.
• EKG Technician Program Electrocardiograph technician training combining online theory with an in-person skills lab where students perform 10 live EKGs, preparing them for National Healthcareer Association certification; total cost $1,510 plus a $130 National Exam fee.
• IV Therapy Education Program 32-hour hybrid online and in-person IV therapy education for RNs covering peripheral and central venous access, IV medication administration, and TPN; 28 hours online didactic and 4-hour hands-on skills lab, tuition $300 plus registration and supply fees.
• CPR Basic Life Support (BLS) 4-hour American Heart Association-compliant CPR/BLS training for healthcare professionals covering adult, child, and infant CPR, AED use, and choking relief; course fee $75.
• LNA Refresher Course 6-hour in-person refresher program for inactive LNAs or those relocating to New Hampshire, covering infection control, safety, residents' rights, communication, and basic nursing skills to prepare for the state competency exam; total cost $500.
• Phlebotomy Refresher Course Self-paced online theory combined with 16 hours of in-person training for phlebotomists re-entering the field, including 15 successful blood draws; tuition $500 (non-refundable, non-transferable).
• Custom Staff Development Solutions Customized consulting and training programs for healthcare facilities including full LNA training classes, clinical supervision, MNA training, staff education, nurse manager mentoring, refresher courses, IV therapy, mock surveys, and feeding assistant classes; sold to healthcare employers such as Golden View Health Care Center.

Quantifiable outcome

• 93% State Board Passing Rate for LNAHC Graduates
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Golden View Health Care CentercoreStrategic or Co-development Partner · 23 September 2024Strategic partnership to provide onsite Licensed Nursing Assistant (LNA) training utilizing LNAHC curriculum at Golden View's skilled nursing facility in Meredith, NH. Initiative includes free LNA training for employees with pinning ceremonies for graduates. Led by award-winning Administrator Rosemary Simino.
• Elliot HospitalcoreStrategic or Co-development PartnerElliot Hospital awarded federal grants ($1,200 for LNA) through Granite State Partners program to support nursing workforce expansion. Funding available for NH residents 17+ starting new enrollment with financial need.
• Senior Helpers of Southern NHcoreGTM or Marketing PartnerEarn and Learn scholarship program where Senior Helpers hires participants, pays for LNA class, and provides employment. Limited to LNAs living in Hillsborough, Merrimack, Rockingham, or Strafford counties.
• Excel TestingcoreTechnology or IntegrationTesting partner for Nursing Assistant Competency Exams. LNAHC hosts NH's first Nurse Aide Training and Testing Conference at their Manchester campus. Exam fee through Excel Testing is $160.
• NH Charitable Foundation (Medallion Fund)minorGTM or Marketing PartnerOffers scholarships to NH residents for education. Full or partial scholarships awarded based on eligibility. Focus on credentials, certificates, and licenses.
• MY TURN, Inc.minorGTM or Marketing PartnerFree program helping young adults ages 16-24 decide on career paths. Provides financial, material, and academic support to earn credentials. Locations in Laconia, Manchester, Nashua, and Rochester.
• 15+ Nursing Facilities (Contract Partners)coreChannel Partner/ Reseller/ DistributorContracts with over 15 nursing facilities throughout New Hampshire where LNAHC holds classes and clinical training. Network expanding to support workforce development.
• WorkNowNHminorGTM or Marketing PartnerState program through NH Department of Employment Security for Medicaid recipients. Provides up to $6,500 tuition, $1,500 for books/fees/supplies, travel reimbursement, and childcare support.
• NH JAG (Jobs for America's Grads)minorGTM or Marketing PartnerProgram assisting low-income young adults ages 16-24 secure employment through training opportunities like LNA programs. Tuition assistance available.
• WIOA / NH WorksminorGTM or Marketing PartnerEmployment and training program funded by U.S. Department of Labor helping dislocated workers access occupation skills training including LNA programs.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Galen College of Nursing: Large for-profit nursing school operating multiple campuses across the U.S. with LPN, ADN, BSN, and allied health programs. Most directly comparable multi-program private nursing institution targeting adult learners and healthcare workforce entry — same core product family as LNAHC.
• Fortis College: Multi-campus for-profit institution offering nursing, medical assisting, and healthcare technician programs. Comparable vocational healthcare product set targeting career-changers and direct-to-consumer enrollment.
• American Career College: For-profit vocational college operating in California with vocational nursing, medical assisting, phlebotomy, and healthcare technician programs. Comparable certificate-driven, hands-on healthcare training model with similar tuition structure and employer partnerships.
• Pima Medical Institute: Private vocational school offering certificates and associate degrees in nursing, medical assisting, phlebotomy, EKG, and patient care technician roles. Very similar healthcare vocational portfolio and adult-learner orientation to LNA Health Careers.
• Platt College: Private career college with campuses offering medical assistant, nursing, and allied health certificate/diploma programs. Comparable private for-profit healthcare training model with hybrid and in-person program delivery.
• Cambridge College of Healthcare & Technology: Private vocational school offering nursing assistant, medical assisting, phlebotomy, EKG, and patient care technician programs with similar direct-enrollment and employer-partnership models to LNA Health Careers.
• Hondros College of Nursing: Ohio-based for-profit nursing school offering LPN and RN programs with flexible scheduling and multiple campus locations. Closely mirrors LNAHC's nursing-focused curriculum, hybrid delivery, and adult learner focus.

Others

• National Healthcareer Association (NHA): Industry certification body issuing the credentials (CPT, CET) that LNAHC's phlebotomy and EKG programs prepare students for. Functions as an ecosystem enabler and partner rather than a direct competitor — comparable to LNAHC's Excel Testing partnership.

Broad incumbents

• Lincoln Educational Services: Publicly-traded for-profit education company with broad healthcare, skilled trades, and automotive programs across multiple campuses. Operates at greater scale across many states but overlaps with LNAHC's vocational healthcare training and adult learner business model.

Regional players

• Manchester Community College (CCSNH): Public community college in Manchester, NH offering nursing and allied health certificate/degree programs at subsidized tuition. Serves overlapping healthcare-student demand in LNAHC's home geography, though as a publicly funded institution with different pricing dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LNAHC1
• Facebookfacebook.com/LNAHC
• LinkedInlinkedin.com/company/lna-health-careers
• Instagraminstagram.com/lnahealthcareersnh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LNA Health Careers