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Eros Media World

Full company profile

uuid0023yst

Namestring
Eros Media World
Legal namestring
Eros Media World Plc
Company typeenum
Public
Founded yearint
1994
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersDouglas
HQ citystring
Douglas
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
Indian film distribution, film production services, OTT streaming platform, content licensing, AI film production
Industry2 codes
1Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement)
CodeMPAHAJAGPrimaryYes
2Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural)
CodeMPAHAEAJPrimaryNo
NAICS code4 codes
  • Motion Picture and Video Distribution51212
  • Motion Picture and Video Distribution512120
  • Motion Picture and Sound Recording Industries512
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers516210
SIC code2 codes
  • Services-Motion Picture & Video Tape Distribution7822
  • Services-Motion Picture & Video Tape Production7812
Product category
Film Distribution & Streaming
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Theatrical Distribution
TypeTransaction Fee
Description

Co-produce, acquire and distribute Indian language films worldwide through theatrical releases, representing a core revenue stream from box office collections.

erosmediaworld.com
2Television Syndication
TypeLicensing Royalties
Description

Distribution of Indian film content to television networks through syndication deals, generating licensing revenue from broadcast rights.

erosmediaworld.com
3Digital/Streaming Platforms
TypeSubscription Recurring
Description

Distribution of content across digital platforms worldwide, including proprietary ErosNow streaming platform and third-party digital licensing.

erosmediaworld.com
4AI Content Re-Release Licensing
TypeLicensing Royalties
Description

Revenue generated from re-releasing existing film catalog with AI-modified endings or AI-dubbed multi-language versions, monetizing five decades of content library.

economictimes.indiatimes.com
5Music and Audio Rights
TypeLicensing Royalties
Description

Licensing of music and audio rights from Indian cinematic content across five decades, representing a significant intellectual property asset monetized through streaming and broadcast licensing.

reuters.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Pricing details1 tier
1Streaming subscription via ErosNow platform
ModelSubscriptionBilling cadenceMonthly
Notes

ErosNow operates as a streaming platform; specific subscription tiers and pricing not publicly disclosed in available sources.

erosmediaworld.com
GTM typeB2B and B2C
B2B and B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Brand1 of 2 records shown
1ErosNow
Description

Digital streaming platform and content distribution service

erosmediaworld.com
+1 more record
Core offering1 text field

Eros Media World co-produces, acquires, and distributes Indian language films across theatrical, television syndication, and digital platforms globally. The company operates the ErosNow proprietary OTT streaming platform for direct-to-consumer distribution of films and music, and has launched Eros Universe — an AI-powered creator economy platform using proprietary Large Cultural Models trained on five decades of licensed Indian cinematic and musical assets.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • AI integration reduces production costs by 20-40%
+2 more records
Product overview1 text field

Eros Media World operates as a leading global Indian film entertainment company organized as a platform-plus-subsidiaries architecture. The core business (Eros International Media) co-produces, acquires, and distributes Indian language films across theatrical, television syndication, and digital platforms worldwide. The product portfolio includes the streaming platform ErosNow, the AI-powered creator economy application Eros Universe, and multiple production subsidiaries including Colour Yellow Productions, Big Screen Entertainment, Eyeqube Studios (VFX), Eros Animation, EM Publishing, and Eros International Films. The company leverages five decades of licensed Indian cinematic and musical assets across its operations.

Product and service2 records
1Eros International Media — Film Production & Distribution
CategoryFilm Distribution
2ErosNow Streaming Platform
Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-04
Description

Google has partnered with Indian filmmakers, including Eros Media World and other Bollywood studios, to advance AI-driven storytelling and develop AI filmmaking tools. This positions India as a potential global leader in AI filmmaking compared to Hollywood where union constraints limit adoption.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-04
Description

Microsoft has partnered with Indian filmmakers to develop AI filmmaking tools and advance AI-driven storytelling in Bollywood, collaborating with studios including Eros Media World, JioStar, and Collective Artists Network.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-04
Description

Nvidia has partnered with Indian filmmakers to provide GPU computing infrastructure and AI tools supporting Bollywood's shift toward AI-generated content creation, dubbing, and modified re-releases.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-02-17
Description

Eros Innovation's ErosGenAI launched Eros Universe aligning with India's broader governmental push under the IndiaAI Mission to establish culturally-rooted AI infrastructure for Indian storytelling. The $5 million Global Creator Acceleration Program supports this initiative.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

Indian talent management and content company actively using AI to create films, dubbing, and re-releases alongside Eros and JioStar. Comparable as a fellow early mover in AI-generated Indian content.

TypeBroad incumbent
Description

Global streaming incumbent with strong Indian original-content slate and exclusive licensing deals. Comparable as a buyer of Indian film rights and competitor for streaming subscribers and theatrical-window output deals.

TypeDirect peer
Description

Indian film production, distribution, and content licensing company with a large Bollywood library and ShemarooMe OTT platform. Closely comparable to Eros on legacy catalog monetization and digital distribution in India.

TypeDirect peer
Description

One of India's largest film production and distribution studios with a deep Hindi film catalog. Comparable as a direct competitor for theatrical distribution, OTT content supply, and legacy catalog monetization.

TypeDirect peer
Description

Major Indian media conglomerate with Zee Studios film production/distribution and the Zee5 OTT platform. Comparable as a competitor for Indian theatrical, TV syndication, and streaming distribution rights — and historically a licensing partner of Eros.

TypeDirect peer
Description

Joint venture of Reliance and Disney operating JioCinema streaming and major Indian film production/distribution. Directly comparable as a competing Indian-language film distributor, OTT operator, and AI-filmmaking collaborator alongside Eros on Google/Microsoft/Nvidia partnerships.

TypeRegional player
Description

Global film/TV studio known for franchise and library monetization, including AI experiments in post-production and dubbing. Comparable on catalog exploitation strategy but focused on Western content rather than Indian cinema.

TypeBroad incumbent
Description

Indian broadcast and OTT (SonyLIV) operator with film production/distribution interests. Comparable as a TV syndication and OTT partner/competitor for Indian film content.

TypeBroad incumbent
Description

Global streaming incumbent with significant India-specific investment in original Indian content. Comparable as a buyer/licensor of Indian film rights and as a competitor for premium OTT subscribers.

TypeBroad incumbent
Description

Global studio with growing Indian content investments via HBO and local partnerships. Comparable as a competing buyer of premium Indian film rights and global distribution counterpart.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries9 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Eros Media World

Film Distribution & Streamingerosmediaworld.com

Eros Media World firmographics

Firmographics
Name
Eros Media World
Legal name
Eros Media World Plc
Website
https://erosmediaworld.com
Company type
Public
Founded year
1994
Operating status
Operating
Headcount range
501–1,000 employees
Ownership category
akta.pro rank

Eros Media World industry classification

Industry
Product category
Film Distribution & Streaming
NAICS
Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120), Motion Picture and Sound Recording Industries (512), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC
Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry
Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
akta.pro secondary industry
Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ)

Keywords

  • Indian film distribution
  • Film production services
  • OTT streaming platform
  • Content licensing
  • AI film production

Where Eros Media World is headquartered

Location

Headquarters

HQ city
Douglas

Offices2 records

Markets served

Eros Media World business model

Business model
GTM type
B2B and B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

  1. Theatrical Distribution: Co-produce, acquire and distribute Indian language films worldwide through theatrical releases, representing a core revenue stream from box office collections.
  2. Television Syndication: Distribution of Indian film content to television networks through syndication deals, generating licensing revenue from broadcast rights.
  3. Digital/Streaming Platforms: Distribution of content across digital platforms worldwide, including proprietary ErosNow streaming platform and third-party digital licensing.
  4. AI Content Re-Release Licensing: Revenue generated from re-releasing existing film catalog with AI-modified endings or AI-dubbed multi-language versions, monetizing five decades of content library.
  5. Music and Audio Rights: Licensing of music and audio rights from Indian cinematic content across five decades, representing a significant intellectual property asset monetized through streaming and broadcast licensing.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyStreaming subscription via ErosNow platform

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Eros Media World product offering

Product offering

Core offering

Eros Media World co-produces, acquires, and distributes Indian language films across theatrical, television syndication, and digital platforms globally. The company operates the ErosNow proprietary OTT streaming platform for direct-to-consumer distribution of films and music, and has launched Eros Universe — an AI-powered creator economy platform using proprietary Large Cultural Models trained on five decades of licensed Indian cinematic and musical assets.

Product overview

Eros Media World operates as a leading global Indian film entertainment company organized as a platform-plus-subsidiaries architecture. The core business (Eros International Media) co-produces, acquires, and distributes Indian language films across theatrical, television syndication, and digital platforms worldwide. The product portfolio includes the streaming platform ErosNow, the AI-powered creator economy application Eros Universe, and multiple production subsidiaries including Colour Yellow Productions, Big Screen Entertainment, Eyeqube Studios (VFX), Eros Animation, EM Publishing, and Eros International Films. The company leverages five decades of licensed Indian cinematic and musical assets across its operations.

Differentiator

Problem solved

Functional benefit

Brands

  • ErosNow: Digital streaming platform and content distribution service
  • Eros Universe

Products and services

  • Eros International Media — Film Production & Distribution
  • ErosNow Streaming Platform

Quantifiable outcome

  • AI integration reduces production costs by 20-40%
  • +2 more outcomes

Companies that use Eros Media World

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Eros Media World technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Eros Media World partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and flagship.

  • GooglecoreStrategic or Co-development Partner · 4 April 2026Google has partnered with Indian filmmakers, including Eros Media World and other Bollywood studios, to advance AI-driven storytelling and develop AI filmmaking tools. This positions India as a potential global leader in AI filmmaking compared to Hollywood where union constraints limit adoption.
  • MicrosoftcoreStrategic or Co-development Partner · 4 April 2026Microsoft has partnered with Indian filmmakers to develop AI filmmaking tools and advance AI-driven storytelling in Bollywood, collaborating with studios including Eros Media World, JioStar, and Collective Artists Network.
  • NvidiacoreStrategic or Co-development Partner · 4 April 2026Nvidia has partnered with Indian filmmakers to provide GPU computing infrastructure and AI tools supporting Bollywood's shift toward AI-generated content creation, dubbing, and modified re-releases.
  • IndiaAI Mission (Government of India)flagshipStrategic or Co-development Partner · 17 February 2026Eros Innovation's ErosGenAI launched Eros Universe aligning with India's broader governmental push under the IndiaAI Mission to establish culturally-rooted AI infrastructure for Indian storytelling. The $5 million Global Creator Acceleration Program supports this initiative.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Eros Media World competitors and assessment

Company assessment

Emerging players

  • Collective Artists Network: Indian talent management and content company actively using AI to create films, dubbing, and re-releases alongside Eros and JioStar. Comparable as a fellow early mover in AI-generated Indian content.

Broad incumbents

  • Amazon Prime Video India: Global streaming incumbent with strong Indian original-content slate and exclusive licensing deals. Comparable as a buyer of Indian film rights and competitor for streaming subscribers and theatrical-window output deals.
  • Sony Pictures Networks India: Indian broadcast and OTT (SonyLIV) operator with film production/distribution interests. Comparable as a TV syndication and OTT partner/competitor for Indian film content.
  • Netflix India: Global streaming incumbent with significant India-specific investment in original Indian content. Comparable as a buyer/licensor of Indian film rights and as a competitor for premium OTT subscribers.
  • Warner Bros. Discovery (India / HBO): Global studio with growing Indian content investments via HBO and local partnerships. Comparable as a competing buyer of premium Indian film rights and global distribution counterpart.

Direct peers

  • Shemaroo Entertainment: Indian film production, distribution, and content licensing company with a large Bollywood library and ShemarooMe OTT platform. Closely comparable to Eros on legacy catalog monetization and digital distribution in India.
  • Yash Raj Films: One of India's largest film production and distribution studios with a deep Hindi film catalog. Comparable as a direct competitor for theatrical distribution, OTT content supply, and legacy catalog monetization.
  • Zee Entertainment Enterprises: Major Indian media conglomerate with Zee Studios film production/distribution and the Zee5 OTT platform. Comparable as a competitor for Indian theatrical, TV syndication, and streaming distribution rights — and historically a licensing partner of Eros.
  • JioStar (Reliance-Disney / Viacom18): Joint venture of Reliance and Disney operating JioCinema streaming and major Indian film production/distribution. Directly comparable as a competing Indian-language film distributor, OTT operator, and AI-filmmaking collaborator alongside Eros on Google/Microsoft/Nvidia partnerships.

Regional players

  • Lionsgate: Global film/TV studio known for franchise and library monetization, including AI experiments in post-production and dubbing. Comparable on catalog exploitation strategy but focused on Western content rather than Indian cinema.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Eros Media World social profiles

Digital presence

Eros Media World financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Eros Media World leadership team

Management profile

Number of profiles

Profiles10 records

Eros Media World subsidiaries and ownership

Company hierarchy

Subsidiaries9 records

Eros Media World funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Eros Media World M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eros Media World

What does Eros Media World do?

Eros Media World co-produces, acquires, and distributes Indian language films across theatrical, television syndication, and digital platforms globally. The company operates the ErosNow proprietary OTT streaming platform for direct-to-consumer distribution of films and music, and has launched Eros Universe — an AI-powered creator economy platform using proprietary Large Cultural Models trained on five decades of licensed Indian cinematic and musical assets.

Is Eros Media World a public or private company?

Eros Media World is a public company. It is classified as public and is currently operating.

When was Eros Media World founded?

Eros Media World was founded in 1994. It employs 501 to 1,000 people.

Where is Eros Media World based?

Eros Media World is headquartered in Douglas.

How does Eros Media World make money?

Five revenue lines are on record. Theatrical Distribution is the primary driver. The others are television Syndication, digital/Streaming Platforms, AI Content Re-Release Licensing and music and Audio Rights.

Who are Eros Media World's main competitors?

Collective Artists Network is listed as an emerging player. Broad incumbents are Amazon Prime Video India, Sony Pictures Networks India, Netflix India and Warner Bros. Discovery (India / HBO). Direct peers are Shemaroo Entertainment, Yash Raj Films, Zee Entertainment Enterprises and JioStar (Reliance-Disney / Viacom18). Lionsgate is listed as a regional player.

Does Eros Media World have an API?

No public API is recorded for Eros Media World.

What industry is Eros Media World in?

Eros Media World's product category is Film Distribution & Streaming. Its primary akta.pro industry code is MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement), with a secondary code of MPAHAEAJ, Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural). Its NAICS code is 51212 and its SIC code is 7822.

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Live signals
Mail OnlineFCA sparks new twist in Bollywood bond dramaThe FCA relisted Eros Media World bonds after the firm admitted it failed to provide accurate information, reversing a delisting that left investors unable to sell. The bonds remain in default, with investors owed up to £650 per £1,000, but trustees have not issued a default notice.Financial ExpressCinema's new AI act - Lifestyle NewsIndian film studios are increasingly adopting AI technology to lower production costs, improve accessibility, and create new revenue streams, while navigating debates around artistic integrity, consent, and regulatory safeguards. Eros Media World's AI-modified re-release of the 2013 film Raanjhanaa sparked controversy when lead actor Dhanush publicly criticized the altered ending as stripping the film of its soul, despite strong box office performance. Industry experts estimate that AI integration can reduce production costs by 20-40%, with major projects like Reliance-Disney's AI-powered mythological series "Mahabharat: Ek Dharmayudh" already demonstrating commercial success with 26.5 million views.Investing.comEros Media World bonds reinstated in suspended status By Investing.comEros Media World, based in Douglas, Isle of Man, announced that its £50 million 9.00% Bonds Due 2026 have been reinstated to the Official List in suspended status after the FCA removed them following the maturity date passing. The company failed to respond to the FCA's advance notification requesting a deferral while engaged in restructuring discussions and was unable to make the required upfront cash payment from a consent solicitation. The company is requesting further modifications to reduce the cash payment and increase shares, with formal bond redemption targeted for Q3.The Economic TimesIndian film studios are using AI to cut costs, speed production, despite mixed audience reactionsIndian film studios are deploying AI at scale to cut production costs to one-fifth and compress timelines to a quarter of traditional filmmaking, using the technology for full AI-generated films, AI dubbing across multiple languages, and re-releasing older titles with altered endings. Eros Media World re-released a 2013 film with an AI-altered happy ending that drew backlash from the lead actor but sold 35% of available tickets, while JioStar's AI-generated Mahabharat series has recorded at least 26.5 million views despite poor audience ratings. Global tech companies including Google, Microsoft, and Nvidia are partnering with Indian filmmakers to advance AI-driven storytelling, positioning India as a potential leader in AI filmmaking compared to Hollywood where union constraints limit adoption.Modern DiplomacyHow AI is transforming Bollywood, the world’s busiest film industryIndian studios in Bollywood, the world's largest film industry by volume, are rapidly adopting AI tools for content creation, dubbing, and recutting films, with production costs dropping to one-fifth and timelines shrinking to a quarter of traditional methods. Eros Media World successfully re-released the 2013 film "Raanjhanaa" with an AI-altered happy ending, generating 35% of Tamil-language ticket sales in August, while JioStar's AI-generated "Mahabharat" adaptation has garnered over 26.5 million views despite poor IMDb ratings. Global tech companies including Google, Microsoft, and Nvidia are partnering with Indian filmmakers to advance AI in storytelling, with EY projecting AI could boost revenue for Indian media firms by 10% and cut costs by 15%.The Times of IndiaIndian film studios are using AI to cut costs, speed production, despite mixed audience reactionsIndian film studios are deploying artificial intelligence at a scale unseen elsewhere in the global entertainment industry, using the technology to slash production costs to one-fifth and compress timelines to a quarter of traditional methods. Studios including Collective Artists Network, Abundantia Entertainment, Eros Media World, and JioStar are creating AI-generated films, dubbing content into multiple languages, and re-releasing older titles with altered endings, though audience reception remains mixed with harsh reviews despite commercial success. Tech giants Google, Microsoft, and Nvidia have partnered with Indian filmmakers to advance AI-driven storytelling, positioning India as a potential leader in AI filmmaking.BusinessLineAI is rewiring Bollywood, the world's most prolific film industryIndia's Bollywood film industry is aggressively deploying AI technology to slash production costs to one-fifth and cut timelines to a quarter of traditional methods, with major studios like Collective Artists Network, JioStar, and Eros Media World creating AI-generated films, dubbing content into multiple languages, and re-releasing older titles with altered endings. The pivot comes as India's moviegoer numbers fell to 832 million in 2025 from 1.03 billion in 2019, prompting studios to seek efficiency gains despite audience backlash against AI-generated content, including poor reviews for AI-altered re-releases and an AI-generated Mahabharat adaptation holding a 1.4/10 IMDb rating. Google, Microsoft, and Nvidia have partnered with Indian filmmakers to develop AI filmmaking tools, positioning India as a global leader in AI-driven content creation ahead of Hollywood, where union contracts have constrained adoption.Deccan HeraldAI in Bollywood: How tech is reshaping films, costs and audience trendsIndian Bollywood studios are deploying AI at unprecedented scale to reshape filmmaking economics, slashing production costs to one-fifth and reducing production timelines to a quarter. Major production houses including Eros Media World are reviewing their catalogs for AI re-releases, while Google, Microsoft, and Nvidia have partnered with local filmmakers to develop AI filmmaking tools. However, AI-generated content faces significant audience resistance, exemplified by an AI-altered "Raanjhanaa" re-release that drew backlash from the lead actor and JioStar's AI-generated "Mahabharat" receiving a 1.4/10 rating on IMDb despite 26.5 million views.The Times of India‘Raanjhanaa was shaped by human hands’: Director Aanand L Rai slams AI-altered ending of his film as 'betrayal' in fiery Instagram post - The Economic TimesDirector Aanand L Rai has publicly condemned Eros Media World for creating and re-releasing an AI-generated alternate ending of his 2013 film 'Raanjhanaa' on August 1 without his or his creative team's consent. Rai called the move a "reckless takeover" and "abject betrayal" in an Instagram post, stating none of the original filmmakers were consulted. Eros Media World, citing copyright ownership, defended the AI edit as a "respectful creative reinterpretation" meant to expand the film's reach.