Capital City Training & Consulting

What Capital City Training & Consulting does

Capital City Training & Consulting is a London-headquartered, privately-held financial training firm founded in 2010 by Mark Woolhouse (ex-J.P. Morgan) and Greg Mayes (ex-Barclays, ICAEW accountant, CFA Charterholder). The company delivers practitioner-led finance training to global banks, asset managers, commercial banks, and professional services firms, with a stated client base of more than 50 named financial institutions including HSBC, Barclays, Bank of America Merrill Lynch, Citi, BNP Paribas, Standard Chartered, BlackRock, Invesco, Schroders, M&G, Amundi, KPMG, Aviva, and RBS. It has trained more than 10,000 individuals cumulatively across in-person, live virtual, and digital formats, with delivery spanning the UK, mainland Europe, the Middle East, Africa, Asia Pacific, and North America, supported by offices in Edenbridge (UK HQ), London, Singapore (APAC HQ), Dubai, and a Lagos partner office via IntroAfrica Services.

The core product suite combines (i) a proprietary LearnWorlds-based digital e-learning platform (learn.capitalcitytraining.com) hosting the IBAC (Investment Banking Analyst Certificate) bundle and individual courses priced at £50–£150, (ii) the IBAC bundle at £500 covering 8 modules, 40+ hours of video and 200+ exercises, (iii) corporate in-person and live virtual training programmes tailored to client teams across nine curriculum areas (financial modelling, valuation, credit analysis, capital markets, derivatives, project finance, wealth management, and interpersonal/management skills), and (iv) graduate training programmes with pre-course testing, technical manuals, e-learning, and tailored classroom seminars. All courses are accredited by CISI or IFD, and digital courses are also distributed via the Udemy marketplace. The company also distributes the Capital-E.co.uk eLearning platform to support graduate programme delivery.

Revenue mechanics rest on four streams: one-time digital course and IBAC bundle purchases (consumer/SMB), bespoke corporate in-person training contracts (enterprise, priced per delegate and location), CISI-endorsed open courses with group discounts, and graduate training schemes for banks and asset managers. The GTM motion is hybrid — self-serve digital for individuals plus enterprise field sales for large institutions — leveraging a free Investment Banking Fundamentals course as a lead magnet. The company is bootstrapped and founder-owned with no external institutional investment, runs a team of roughly 15 individuals, and is operated through Capital City Training Limited (UK) and Capital City Training & Consulting Pte. Ltd. (Singapore).

Name

Capital City Training & Consulting

Legal name

Capital City Training Limited

Website

https://capitalcitytraining.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Capital City Training & Consulting is a London-headquartered, founder-led financial training firm founded in 2010 that delivers practitioner-led in-person and digital finance training programmes to over 50 named global banks, asset managers, and professional services firms across EMEA, APAC, the Middle East, and Africa.

Ownership category

akta.pro rank

Product category

Financial Training Services

akta.pro industry

PRIMARYEDABALAD

Banking & Capital Markets

Education/Corporate Training & Professional Development/Industry-Specific Professional Training (e.g., Healthcare, Manufacturing, Construction)

SECONDARYBPAHAGAE

Learning, Training & Corporate Education Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYEDAAAPAG

Finance, Banking & Capital Markets

Education/Adult & Continuing Education/Industry-Specific Training (Healthcare, Tech, etc.)

Keywords

• Finance training services
• Investment banking education
• Financial modelling courses
• Corporate finance training
• Professional development finance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Course Sales: Individual online courses sold through Udemy and proprietary platform at £50-£150 per course, with lifetime access granted upon enrollment
2. IBAC Programme Bundle: Investment Banking Analyst Certificate programme sold as a bundled package at £500 covering 8 modules
3. Corporate In-Person Training: Tailored in-person training programmes delivered at client locations worldwide, pricing based on delegates and location
4. Graduate Training Programmes: Intern and graduate finance training courses for investment banks and financial institutions, including pre-course testing, technical manuals, and eLearning
5. Open Courses: Scheduled public finance courses endorsed under CISI CPD Scheme, with 10% discount for groups of 3+ delegates

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Capital City Training & Consulting is a financial training firm that delivers tailored in-person and live-virtual corporate training programmes, graduate onboarding curricula, and CISI-endorsed open courses to global banks and financial institutions. It also sells the IBAC (Investment Banking Analyst Certificate) programme and individual digital finance courses through its proprietary LearnWorlds-based e-learning platform (learn.capitalcitytraining.com) and on Udemy, covering financial modelling, valuation, M&A, LBO, credit analysis, capital markets, derivatives, and wealth management.

Product overview

Capital City Training & Consulting offers a dual-mode training platform combining online eLearning with in-person delivery. The core digital product is the IBAC (Investment Banking Analyst Certificate) programme on their proprietary LearnWorlds-based platform at learn.capitalcitytraining.com, which bundles eight competency modules (Financial Maths Bootcamp, Excel Skills, Accounting & Analysis, Financial Modelling Best Practices, Valuation, LBO Modelling, Merger Modelling, and PowerPoint Hacks). Complementary offerings include graduate training programmes, open courses endorsed under the CISI CPD Scheme, and tailored in-person corporate training across EMEA & APAC regions.

Differentiator

Problem solved

Functional benefit

Products and services

• IBAC (Investment Banking Analyst Certificate) A comprehensive certification programme providing lifetime access to eight competency modules covering accounting, analysis, financial modelling, valuation, LBO modelling, merger modelling, Excel, and PowerPoint, comprising approximately 40 hours of video tutorials and over 200 exercises with online instructor support. Target audience includes aspiring and early-career investment banking analysts and individual finance professionals pursuing an industry-recognised credential.
• In-Person Corporate Training Tailored face-to-face and live virtual training delivered around the world, covering Financial Statements Analysis, Credit Analysis, Financial Modelling, Corporate Finance & Capital Markets, Investment & Wealth Management, Markets & Derivatives, Project Finance, Valuation, and Interpersonal & Management Skills. Programmes are bespoke to specific team needs and delivered at client locations or via virtual classroom.
• Graduate Training Programmes Intern and graduate finance training courses for investment banks, commercial banks, boutiques, corporate finance houses, and wealth and fund managers. Includes pre-course testing exercises, technical reference manuals, eLearning opportunities, and tailored classroom seminars supporting end-to-end onboarding from analyst intake to director level.
• Open Courses (CISI CPD Scheme) Scheduled public finance courses endorsed under the CISI (Chartered Institute for Securities & Investment) CPD Scheme, covering topics from asset and wealth management basics through to financial modelling. Suitable for accountants, traders, sales staff, analysts, treasurers, bankers, managers, and compliance staff; 10% discount available for groups of 3+ delegates.
• Capital-E.co.uk / learn.capitalcitytraining.com eLearning Platform Digital hosting platform for eLearning opportunities supporting graduate finance training courses online using iPad or Kindle-based materials, plus self-paced individual courses including Financial Modelling Best Practices, Finance for Non-Financial Managers, Accounting & Analysis, Excel Skills for Modelling, LBO Modelling, Company Valuation, and M&A Modelling.
• Free Investment Banking Fundamentals Course Free introductory course offered as a lead magnet to attract learners to Capital City Training's paid programmes, demonstrating training quality and providing a funnel into the IBAC bundle and other paid digital courses.

Quantifiable outcome

• Over 10,000 individuals trained globally
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IntroAfrica ServicesregionalChannel Partner/ Reseller/ DistributorSub-Saharan Africa partner for Capital City Training, providing local representation and business development in the region. Located in Lagos, Nigeria at 8A Samuel Manuwa Street, Victoria Island. Contact via [email protected] or +234 809 944 1693.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• BPP Professional Education: UK-listed professional training group covering accountancy, banking, financial services and management courses; overlaps with Capital City's CISI-endorsed open courses and corporate finance programmes.
• Fitch Learning: Large incumbent training arm focused on banking, capital markets and risk credentials; broader portfolio and bigger enterprise salesforce that overlaps with Capital City's banking and asset management training.
• Kaplan (Financial): Large diversified professional education provider with finance, accounting and banking qualifications and corporate training; competes for the same CISI/CPD-aligned corporate learner segment in the UK.

Direct peers

• Corporate Finance Institute (CFI): Online-first financial modelling, valuation and corporate finance training platform with certification programmes (FMVA) and enterprise licensing; competes head-on with Capital City's IBAC bundle and digital pricing structure.
• New York Institute of Finance (NYIF): Specialist finance and capital markets training provider offering certificates, corporate programmes and e-learning in investment banking, asset management and risk; comparable on curriculum depth and global delivery.
• Breaking Into Wall Street (BIWS): Focused on investment banking interview prep, financial modelling and M&A training; target audience of aspiring analysts overlaps with the IBAC buyer persona and the free Investment Banking Fundamentals lead magnet.
• Training The Street: Provider of corporate financial training and analyst programmes to global investment banks; shares the same enterprise in-person model and target buyer (L&D at Tier 1 banks) as Capital City.
• Wall Street Prep: US-headquartered specialist in investment banking, financial modelling and corporate finance training, with both corporate in-house programmes and self-paced online courses; closest direct competitor on the IBAC-style bundle and enterprise B2B delivery model.

Others

• Udemy (marketplace): Mass-market course marketplace where Capital City lists its digital courses; not a competitor in bespoke in-person training but directly comparable on pricing, discovery and platform distribution for individual learners.
• CISI (Chartered Institute for Securities & Investment): UK professional body providing CPD accreditation and qualifications that Capital City's open courses are endorsed under; ecosystem participant rather than direct competitor, but a key partner and credentialing authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CapitalCityLtd
• YouTubeyoutube.com/channel/UCDq3N8CYNTS4qj8QbyPs15g
• Facebookfacebook.com/capitalcitytraining
• LinkedInlinkedin.com/company/capital-city-training-ltd?trk=biz-companies-cym
• Instagraminstagram.com/capitalcitytraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital City Training & Consulting