Gollihur Music

What Gollihur Music does

Gollihur Music, LLC is a privately held, family-owned e-commerce retailer founded in 1997 and headquartered at 503 Fislerville Road in South Harrison Township, New Jersey, where it has operated from a permanent physical retail and warehouse location since June 2016. The company is purpose-built around a single narrow instrument category — the upright (double) bass — and is run by bassist owners Mark and Bob, who market the business on the basis that the staff personally uses the gear they sell. The catalog is one of the deepest specialized assortments available online, covering 88+ upright bass string SKUs alongside bows, rosin, pickups, microphones, amplifiers, preamps, cases, gig bags, stands, transport wheels, mutes, wolf-tone eliminators, endpin accessories, luthier parts and tools, music stands, metronomes, tuners, books, media, and new basses (including fully carved, laminated, hybrid, fractional, left-handed, and electric upright models). Exclusive house-brand products such as the Gollihur Padded Upright Bass Gig Bag, Resin Humidor, Bass Edge Protector Set, and Kay/Engelhardt replacement endpin shafts supplement third-party brands including Thomastik (Spirocore, Belcanto, and the 2025-launched Peter Infeld lines), NS Design, ToneDexter, and Pops' Rosin, all sourced only through factory-authorized channels.

The technology foundation is a BigCommerce-hosted storefront at gollihurmusic.com, augmented by extensive content marketing assets — buyer's guides segmented by genre (rockabilly, bluegrass, arco, jazz, electric upright), a knowledge base, blog, email newsletter, and a worldwide directory of luthiers and bass teachers — that double as SEO and customer-education assets. The site supports standard e-commerce functions (accounts, wishlists, order tracking) and is supplemented by phone (856-292-3194) and email inside-sales support. Payment processing is PCI-DSS certified via SecurityMetrics.

The revenue model is predominantly direct-to-consumer product sales at fixed unit prices ranging from under $10 to over $2,475, with free shipping offered on most orders over $100 to all 50 US states. Secondary streams include variable-denomination gift certificates (no fees, no expiration) and an optional paid string installation service. Pricing tiers include promotional discounts (e.g., "Back to School") and segment-specific discounts for wholesale, military, luthier, and educator customers, with a price-matching policy. Customer segments span the full spectrum of upright bassists — students, beginners, working professionals across jazz, classical/orchestral, bluegrass, blues, rockabilly, and psychobilly — plus music educators, luthiers/repair technicians, and wholesale accounts. The company claims global shipments to "thousands of customers worldwide" and operates an active social presence on YouTube, Facebook, and LinkedIn.

Name

Gollihur Music

Legal name

Gollihur Music, LLC

Website

https://gollihurmusic.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Gollihur Music is a family-owned, New Jersey-based e-commerce retailer founded in 1997 that sells the deepest specialized online catalog of upright bass strings, accessories, electronics, cases, parts, and instruments to thousands of bassists, educators, luthiers, and wholesale customers worldwide.

Ownership category

akta.pro rank

Product category

Musical Instrument Retail

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)

akta.pro primary industry

Online-Only Musical Instrument & Sheet Music Retail (CRALAEAI)

akta.pro secondary industries

Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

• Upright bass strings
• Double bass accessories
• Musical instrument retail
• Bass repair supplies
• String instrument equipment

Headquarters

HQ city

Mullica Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Primary revenue stream from selling upright bass strings, bows, rosin, pickups, microphones, amplifiers, preamps, cases, gig bags, stands, transport wheels, endpin accessories, mutes, wolf tone eliminators, music stands, metronomes, tuners, parts, repair supplies, new basses, books, media, and accessories. Products are sold at fixed prices with occasional promotional discounts.
2. Gift Certificates: Digital gift certificates sold in variable amounts with no fees and no expiration. Emailed directly to recipients.
3. String Installation Service: Optional string installation service available for an additional fee when purchasing strings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gollihur Music is a niche online retailer specializing in products for upright (double) bassists. It sells upright bass strings (88+ SKUs), bows, rosin, pickups, microphones, amplifiers, preamps, cases, gig bags, stands, transport wheels, endpin accessories, mutes, wolf tone eliminators, music stands, metronomes, tuners, parts and repair supplies, new basses, and books/media. The company also markets proprietary house-brand accessories including the Gollihur Padded Upright Bass Gig Bag, Resin Humidor, and Bass Edge Protector Set, sourced exclusively through factory-authorized channels.

Product overview

Gollihur Music is a Family Music Shop dedicated to the needs of the Upright Bassist, operating since 1997. The company offers an extensive e-commerce catalog of upright bass strings, accessories, instruments, and parts through a BigCommerce-hosted platform. Core product categories include Thomastik strings (Spirocore, Belcanto, Peter Infeld), bows and rosin, pickups and microphones, amplifiers and preamps, cases and gig bags, stands, parts and repair items, and books and media. The company also sells proprietary accessories including the Gollihur Padded Gig Bag and Resin Humidor. Free shipping is offered on most orders to the Continental US, and the company provides extensive free resources including luthier/teacher directories, buyer's guides, and knowledge base content.

Differentiator

Problem solved

Functional benefit

Brands

• Gollihur Music (House Brand): House brand including products like Gollihur Padded Upright Bass Gig Bag, Gollihur Music Resin Humidor, Gollihur Upright Bass Padded Gig Bag, and accessories

Products and services

• Thomastik Spirocore Upright Bass Strings Steel core strings with rope-style winding, popular for jazz and general use. Known for great sustain and big sound. Available in Medium, Weich (light), and Stark (heavy) gauges for 3/4 and 4/4 size basses.
• Thomastik Belcanto Upright Bass Strings Rope core steel strings with chromium winding designed for bowed work. Features warm pizz sound with sweet sustain, quick bow response, and excellent hybrid capability for both pizzicato and arco playing. For 3/4 size basses with up to 110cm scale length.
• Thomastik Peter Infeld Upright Bass Strings New 2025 Thomastik upright bass string line featuring centered tonal core, balanced sound, powerful mid frequencies, and special bow noise for projection. Designed for basses from 103cm to 110cm scale length.
• Gollihur Padded Upright Bass Gig Bag Gollihur Music's proprietary padded gig bag with sturdy zippers, pockets, and easy on/off design. Available in Green and Black models for 3/4 and 1/2 size basses.
• Resin Humidor - Rosin Humidity-Saver Storage container designed to preserve rosin freshness and prevent it from drying out and becoming powdery. Compatible with Boveda brand refill humidity packets available separately.
• ToneDexter II Tone-Correcting Preamp Audio preamp with tone-correcting capabilities, released in 2023 with improved features and color screen over the original ToneDexter.
• Bass Edge Protector Set Stick-on leather or rubber bumper set of four protectors to prevent scratches, dents, or chips when placing bass on its side. Gollihur Music exclusive product.
• Pops' Rosin for Upright Bass Rosin product by Pops Products, Inc., formulated for achieving good bowed sound. Long-lasting when properly stored in the Gollihur Resin Humidor.
• NS Design Electric Upright Bass Accessories Accessories specifically designed for NS Design electric upright basses including stands, straps, replacement parts, and tuning machines for NXT, CR, EU, and WAV4 models.
• Replacement/Upgraded Endpin Shaft for Kay and Engelhardt Basses Gollihur Music exclusive replacement steel endpin shaft designed to replace the original endpin on Kay and Engelhardt upright basses.
• Gollihur Music Gift Certificates Digital gift certificates sold in variable amounts with no fees and no expiration, emailed directly to recipients.
• String Installation Service Optional professional string installation service offered for an additional fee when purchasing strings from Gollihur Music.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• NS Design: Manufacturer of electric upright basses (NXT, CR, EU, WAV4) and accessories. Gollihur is a stocking retailer of NS Design products, making it a relevant supply-chain partner and adjacent player in the EUB category.

Direct peers

• David Gage String Instruments: NYC-based specialty bass shop selling instruments, strings, pickups, cases, and accessories for upright bassists. Comparable as a niche, expertise-driven retailer in the same product categories.
• Zaret and Sons Vintage Instruments: Long-running New York dealer specializing in vintage and used upright basses plus trade-ins, serving professional players in the same niche as Gollihur Music.
• Lemur Music: Online retailer specializing in upright bass strings, bows, accessories, and pickups - the most direct head-to-head competitor to Gollihur Music in the US online upright bass specialty niche.
• Kolstein Music: Reputable New York bass luthier and shop that sells new and restored upright basses, strings, and accessories to professional players - directly comparable specialty retailer.
• Philadelphia Bass Works: Specialty upright bass retailer and luthier service offering instruments, strings, bows, and parts - serving the same professional bassist customer base as Gollihur Music.
• Bass Central: Long-established online and brick-and-mortar retailer focused on electric and acoustic bass guitars plus upright basses, offering strings, electronics, and accessories.

Broad incumbents

• Sweetwater Sound: Large-scale online music retailer carrying instruments, strings, and accessories across all categories including upright bass. Competes on breadth, logistics, and customer service rather than niche specialization.
• Reverb.com: Major online marketplace for new and used musical instruments and gear, including upright bass strings, bows, and accessories. Broader catalog but less specialized expertise than Gollihur.

Others

• Thomastik-Infeld: Austrian string manufacturer whose flagship upright bass strings (Spirocore, Belcanto, Peter Infeld) are central to Gollihur's assortment. As Gollihur is a factory-authorized dealer, Thomastik is both a key supplier and category-shaping partner.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GollihurMusic
• Facebookfacebook.com/GollihurMusic
• LinkedInlinkedin.com/company/gollihur-music
• Xx.com/GollihurMusic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gollihur Music