pave

What pave does

pave GmbH is a privately held German professional audio-visual and event technology company headquartered in Nuremberg. It delivers integrated event production across six service areas: Live Event (corporate events, shareholder meetings, sports and festival events), Trade Show (trade fair presence and booth execution, including international shows such as SPS, Hannover Messe, ACHEMA, CES, and EMO), Showcase (product exhibits combining physical design with software), Installation (permanent showroom, meeting room, and experience environments), Smart Signage via its proprietary cloud-based myLocation platform (deployed at NürnbergMesse and Messe Berlin for visitor guidance and real-time content distribution across multiple digital displays), and Custom Innovation (bespoke hardware and software development for clients whose requirements are not met by standard products, such as Bühler's Virtual World experience). Each service area is run by a dedicated Senior Project Manager who acts as the single point of contact across the project lifecycle, covering concept, logistics, technology, venue, catering, and decoration.

The business operates an enterprise-focused sales motion in which named logistics, technical integration, and ongoing support are bundled into project-based contracts, with the myLocation signage layer introducing a recurring/managed-service revenue stream alongside primarily one-time project fees. The customer base is concentrated in German large enterprises, with marquee relationships including Siemens (across Realize LIVE, Lichterfest, ACHEMA, Hannover Messe, SPS, and a Digital Experience Center installation), Schaeffler (annual shareholder meeting, Automechanika, CES), Sparkasse (Deutscher Sparkassentag), NürnbergMesse, Messe Berlin, HUK Coburg, Siemens Healthineers, DMG Mori, Bühler, and Innomotics, alongside sports sponsorships with 1. FC Nürnberg and SpVgg Greuther Fürth. The company is founder-controlled by managing director Thilo Boegner, with no institutional investors, funding rounds, or parent company disclosed.

The technical differentiator is the myLocation platform, which enables simultaneous content updates across hundreds of digital displays, CI-compliant templates for non-technical content adaptation, 24/7 remote monitoring, and integration with existing event platforms to avoid duplicate data entry. Supporting capabilities include in-house rigging, lighting, sound, networking, and media technology crews, plus a Custom Innovation team for prototyping and production-ready bespoke applications. Operations are primarily in Germany with international delivery capability for trade show participation worldwide.

Name

pave

Legal name

pave GmbH

Website

https://pave.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

pave GmbH is a Nuremberg-based professional AV and event technology company delivering integrated live events, trade shows, showrooms, permanent installations, custom hardware/software, and the proprietary myLocation smart signage platform for German enterprise clients including Siemens, Schaeffler, and major trade show venues.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Event production services
• Trade show management
• Digital signage platforms
• AV system integration
• Permanent installations

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Production Services: Project-based professional services for live events, trade shows, showcases, and installations. Revenue generated through one-time project fees encompassing concept development, logistics, technical setup, execution, and post-event documentation. Services include stage management, show design, rigging, lighting, sound, networking, and media technology.
2. Permanent Installations: Long-term installation projects for showrooms, meeting rooms, and experience environments. Includes initial concept, design, technology integration, and ongoing maintenance and support services.
3. Smart Signage (myLocation): Digital signage solution deployed at venues including NürnbergMesse and Messe Berlin. Platform licensing and deployment services for event visitor guidance, real-time information distribution, and security announcements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

pave GmbH delivers professional audio-visual event technology services for corporate clients across six integrated service areas: Live Event, Trade Show, Showcase, Installation, Smart Signage (myLocation platform), and Custom Innovation. The company handles concept development, technical production, logistics, and project management for live events, trade shows, permanent installations, and develops bespoke hardware/software solutions, with operations primarily in Germany and internationally.

Product overview

pave GmbH operates as a Pro AV Excellence provider offering six integrated service areas: Live Event (corporate events, board meetings, sports events, festivals), Trade Show (exhibition design and execution), Showcase (product demonstrations and exhibits), Installation (permanent immersive environments), Smart Signage (featuring the myLocation platform for real-time digital signage and visitor guidance), and Custom Innovation (bespoke hardware/software development and prototyping). The company delivers comprehensive event solutions combining concept development, technical production, and project management across Germany and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• myLocation: Cloud-based smart signage platform for real-time visitor guidance and information distribution at events and permanent installations.

Products and services

• Live Event Full-service live event organization and execution for enterprise clients including concept development, technical production (lighting, sound, special effects), stage management, logistics, show acts, and post-event analysis with project documentation. Used for corporate events, board meetings, sports events, and festivals.
• Trade Show Trade show and exhibition services covering concept development, specialist planning for technical guidelines and floor plans, logistics coordination, rigging, lighting, sound, network, and media technology setup. Used by industrial and manufacturing companies for individual trade show appearances and international trade fair participation.
• Showcase Product showcase and exhibit design services featuring physical exhibits with smart software integration, custom prototyping, interactive demonstrations, and modular designs scalable across multiple settings. Used by enterprises to combine design, technology, and software into individualized presentations.
• Installation Permanent installation services for showrooms, meeting rooms, and experience environments featuring immersive, atmospheric, and smart-connected systems with modular architecture enabling scalability and adaptation over time. Used by enterprises creating lasting brand and experience environments.
• Smart Signage (myLocation) Cloud-based digital signage platform enabling real-time content distribution to multiple display surfaces, visitor guidance, event information delivery, and centralized management with CI-compliant templates and 24/7 monitoring. Includes a mobile version. Deployed at venues including NürnbergMesse and Messe Berlin for real-time visitor guidance and security announcements.
• Custom Innovation Bespoke hardware development and software programming services creating custom solutions including prototypes and production-ready applications for unique client requirements not available in standard offerings. Used by enterprises with specialized technical requirements that off-the-shelf products cannot address.

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gahrens + Battermann GmbH: German full-service AV and event technology provider of similar size and footprint in DACH, offering event production, permanent installations, and digital signage. Directly comparable on technology stack, customer segments (enterprise/industrial), and service delivery model.
• Habegger AG: Swiss-headquartered event technology and live communication provider serving enterprise clients with lighting, rigging, video, and event production across DACH. Closely matches pave on service breadth, target customer profile (large corporations and trade show organizers), and geographic focus.
• Insglück GmbH: Berlin-based live communication and event agency serving enterprise and institutional clients with corporate events, brand activations, and congresses. Direct competitor in DACH corporate event production with creative-led, full-service delivery.
• facts and fiction GmbH: German creative event agency designing and producing brand experiences, corporate events, and trade show appearances for enterprise clients. Comparable on DACH enterprise customer focus and full-service creative-to-production delivery model.

Broad incumbents

• MCI Group: Geneva-headquartered global meetings, events, and association management firm serving enterprise and association clients worldwide. Competes with pave for corporate meetings and event management work but at significantly larger scale and with association/conference management as a major line.
• PRG (Production Resource Group): World's largest AV and event production services company, offering lighting, video, audio, and scenic solutions across global live events, corporate, and trade show markets. Competes with pave for enterprise AV production work but operates at vastly larger scale across multiple geographies.
• Cvent Holding Corp. US-based event management software and services platform serving enterprise event organizers. Adjacent to pave's smart signage and event production business through event technology procurement; less directly comparable as a software platform rather than a production provider.
• GL events SA: Public French-headquartered integrated event industry group operating venue management, trade shows, and live event production globally. Overlaps with pave in trade show support services and corporate event production but as part of a much broader portfolio including venue ownership.

Others

• Messe Frankfurt GmbH: World's largest trade fair, congress, and event organizer with own exhibition grounds in Frankfurt and global portfolio. Pave supports Messe Frankfurt peer venues (NürnbergMesse) as a service provider and addresses complementary venue/messe infrastructure needs; not a direct competitor.
• Scala, Inc. US-headquartered digital signage software platform serving retail, QSR, and venue customers globally. Direct competitor to pave's myLocation smart signage platform at the software layer, though Scala lacks pave's on-the-ground event production installation services in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubevimeo.com/pavegmbh
• LinkedInlinkedin.com/company/pave-gmbh
• Facebookfacebook.com/pavegmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pave