Norcom

What Norcom does

Norcom is a privately-held manufacturer of school and office products headquartered in Griffin, Georgia. Founded in 1978 as a broker, the company began in-house manufacturing of back-to-school papers and binder products in 1980 and today operates as one of the world's largest producers of spiral notebooks, composition books, filler paper, legal pads, envelopes, construction paper, and related paper-based stationery. Its product portfolio spans notebooks (spiral, wireless, themed), loose leaf and reinforced filler paper, recycled products, composition books, quad/graph ruled items, portfolios, index cards, multi-purpose papers, scratch pads, memo books, legal pads, project planners, envelopes, steno books, construction paper, drawing and art papers, primary writing tablets, and poster boards. Products are sold under the Norcom brand and as store brand/private label programs for major US mass market retailers.

Name

Norcom

Legal name

Norcom, Inc.

Website

https://norcominc.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Norcom is a privately-held Georgia-based manufacturer of school and office paper products, producing notebooks, composition books, filler paper, and related stationery for US mass market retailers under both Norcom and private label brands.

Ownership category

akta.pro rank

Product category

School and Office Supplies Manufacturing

NAICS

Stationery Product Manufacturing (32223)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Paper Converting Services (slitting, sheeting, coating, laminating, rewinding) (IMAMAHAJ)

akta.pro secondary industry

Printing & Writing Paper Manufacturing (IMAMAEAA)

Keywords

• School office products
• Paper goods manufacturing
• Private label production
• Spiral notebooks
• School supplies manufacturing

Headquarters

HQ city

Griffin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. School and Office Products Sales: Norcom generates revenue through the manufacture and sale of paper-based school and office products including notebooks, composition books, filler paper, legal pads, envelopes, construction paper, and more. Products are sold through mass market retailers under both Norcom brand and store/private label brands.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Norcom manufactures paper-based school and office products — including notebooks, composition books, filler paper, legal pads, envelopes, construction paper, and related items — at its Griffin, Georgia facility. The company operates as a converter, turning paper rolls into finished goods on 100-foot, start-to-finish automated production lines, and sells output under both the Norcom brand and as store/private label products through mass market US retailers.

Product overview

Norcom is a manufacturer of school and office products, primarily made in the USA. The product portfolio consists of notebooks (spiral, wireless, themebook), loose leaf/filler paper, composition books, quad/graph ruled products, portfolios, index cards, multi-purpose papers, scratch pads, memo books, legal pads, envelopes, steno books, construction paper, drawing/art papers, primary writing tablets, and poster boards. The company operates as a converter, purchasing raw materials like paper, covers, and wires and converting them into finished products. Products are sold under Norcom brand as well as store/private label brands through mass market retailers in the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Notebooks

Quantifiable outcome

• 74% reduction in CO2(e) between 2011-2022
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Kids In Need FoundationcoreStrategic or Co-development PartnerNorcom supports the Kids In Need Foundation on a national basis. The foundation believes every child in America should have equal opportunity and access to quality education. The organization partners with teachers and students in under-resourced schools and provides support needed for teachers to teach and learners to learn. Each year, Kids In Need programs and Network serve an estimated 5 million students, 205,000 teachers, and provide over $70 million in product at no cost to schools or teachers. Norcom makes all its product and financial contributions through this network.

Scale indicators10 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• ACCO Brands: Public consumer and office-products company owning Five Star, Mead, Cambridge, and other school/office brands — a much larger portfolio incumbent with substantial overlap to Norcom's brand-side products.
• Newell Brands: Large diversified consumer-products company owning Paper Mate, Expo, Elmer's, and other adjacent school/office brands — overlapping category presence with massive distribution scale.
• Faber-Castell USA: Global writing, drawing, and school-art supplies manufacturer; competes for the same back-to-school retail dollars though with art/writing skew.
• Avery Dennison: Major label and office-supplies manufacturer (Avery brand) serving both consumer and B2B channels — overlapping distribution at mass retailers with strong private-label capabilities.
• Dixon Ticonderoga / Pacon: Manufacturer and brand owner of writing instruments and school art products (Prang, Pacon art paper) — adjacent competitor in the broader back-to-school category.
• Pilot Pen Corporation: Major writing-instrument manufacturer selling through mass and office channels — competes on adjacent shelf space in school/office sets.

Direct peers

• School Specialty: Major K-12 school supplies distributor and curriculum materials provider with owned product brands — competes for the same retail and school-district dollars as Norcom in school/office consumables.
• Roaring Spring Paper Products: Pennsylvania-based manufacturer of composition books, notebooks, filler paper, and school/office paper products sold under its own brand and as private label — the closest direct analogue to Norcom's paper-converting school/office product model.
• Tops Products (Tops/Esselte): Long-standing US manufacturer of filler paper, writing pads, notebooks, and forms sold through office and mass channels — closely comparable SKU overlap and private-label positioning.

Regional players

• Staedtler Mars: European-headquartered writing and drawing product manufacturer with US distribution — overlaps with Norcom's school/office category but operates from a different (non-US) manufacturing and sourcing base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norcom