RedState
RedState is a U.S. conservative news and opinion website founded in 2004, operated by Townhall Media under Salem Media Group. It serves American conservative readers with political news, commentary, investigative journalism, podcasts, and video through a freemium model with a VIP subscription tier.
- Company typePrivate
- Founded2004
- HeadquartersArlington, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What RedState does
RedState is a U.S.-based conservative news and opinion website founded in 2004 and currently operated by Townhall Media, a subsidiary of Salem Media Group. The publication serves American conservative readers seeking an alternative to perceived mainstream media bias, offering breaking political news, opinion and commentary, cultural analysis, and investigative journalism. Unlike traditional newsrooms, RedState's contributor base is distributed across 18 U.S. states, with writers described as having successful careers outside journalism and being civically active in their local communities — a positioning the company uses to differentiate from coastal media-corridor outlets.
The product surface consists of a freemium web publication at redstate.com supplemented by multiple adjacent content modules: a recurring VIP subscription tier with annual billing and promotional pricing, several podcasts (including Lie-Able Sources, The Essex Files, and Dipsology), video programming, an Investigations vertical focused on political corruption and election integrity, newsletter subscriptions, and branded merchandise sold through the Townhall Media store. Underlying technology is a standard online publishing platform with multimedia content delivery across articles, audio, and video; no proprietary AI/ML features are documented in the source material.
RedState's go-to-market is direct-to-consumer, monetized through three streams: (1) VIP subscription revenue, (2) display and sponsored advertising sold through the Townhall Media network (which also includes Townhall.com, HotAir.com, Twitchy.com, and BearingArms.com), and (3) branded merchandise. The company is privately held under the Salem Media Group conglomerate umbrella, with no venture capital funding, public listing, or disclosed revenue figures. Editorial leadership includes Managing Editor Jennifer Van Laar, with Senior Vice President Jonathan Garthwaite overseeing operations at the Townhall Media parent level.
RedState firmographics
Firmographics- Name
- RedState
- Legal name
- RedState (operated by Townhall Media, a Salem Media Group company)
- Website
- https://redstate.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RedState is a U.S. conservative news and opinion website founded in 2004, operated by Townhall Media under Salem Media Group. It serves American conservative readers with political news, commentary, investigative journalism, podcasts, and video through a freemium model with a VIP subscription tier.
- Ownership category
- akta.pro rank
RedState industry classification
Industry- Product category
- Online Conservative News & Political Commentary
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
- akta.pro secondary industry
- Content Aggregators & Syndication Networks (Multi-Program Bundlers) (MPABAMAJ)
Keywords
Where RedState is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Markets served
RedState business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- VIP Subscription: Premium subscription service offering exclusive content and features to paying members
- Advertising: Display advertising and sponsored content on the website and across the Townhall Media network
- Merchandise Store: Sale of branded merchandise through the Townhall Media store
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | VIP Membership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
RedState product offering
Product offeringCore offering
RedState publishes conservative news, opinion columns, cultural analysis, and investigative journalism through its owned website redstate.com, supplemented by multimedia extensions including podcasts (Lie-Able Sources and others) and video programming. The site operates on a freemium model, with most content freely accessible and a paid VIP membership unlocking premium articles and community features.
Product overview
RedState is a conservative news and opinion platform offering a unified content publication system. The core product is the RedState Website, which aggregates news, political commentary, and cultural analysis from multiple contributors across 18 states. The platform operates on a freemium model with the core website content freely accessible, supplemented by a VIP premium subscription tier. Additional modules include Podcasts (Lie-Able Sources, Dipsology, and others), Video content, and a dedicated Investigations section featuring original investigative journalism.
Differentiator
Problem solved
Functional benefit
Products and services
- RedState Website A conservative news and opinion website providing breaking news, political commentary, cultural analysis, and investigative journalism. Content is organized into categories including News & Politics, Columns, Culture, and Investigations, and is targeted at American readers interested in a conservative perspective on current events.
- RedState VIP Membership Premium annual subscription membership offering exclusive content and features for paying members of the RedState community.
- RedState Podcasts Audio podcast programming featuring conservative commentary and media criticism, including shows such as Lie-Able Sources and The Essex Files, available to the public via the RedState website.
- RedState Videos Video content including news commentary and political analysis produced by RedState contributors.
Companies that use RedState
Customer profileSegments1 record
Ideal customer profiles1 record
RedState technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RedState partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Townhall MediacoreRedState is operated by Townhall Media under Senior Vice President Jonathan Garthwaite. Townhall Media provides operational infrastructure, advertising sales, and platform support for the RedState publication.
- Salem Media GroupcoreTownhall Media is a Salem Media Group company. Salem Media Group is a major conservative media company providing corporate backing, resources, and distribution across multiple conservative media properties.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
RedState competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
RedState social profiles
Digital presenceRedState financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedState leadership team
Management profileNumber of profiles
Profiles6 records
RedState funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedState M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedState
What does RedState do?
RedState publishes conservative news, opinion columns, cultural analysis, and investigative journalism through its owned website redstate.com, supplemented by multimedia extensions including podcasts (Lie-Able Sources and others) and video programming. The site operates on a freemium model, with most content freely accessible and a paid VIP membership unlocking premium articles and community features.
Is RedState a public or private company?
RedState is a private company. It is classified as corporate owned and is currently operating.
When was RedState founded?
RedState was founded in 2004. It employs 1 to 10 people.
Where is RedState based?
RedState is headquartered in Arlington, United States, in the North America region.
How does RedState make money?
Three revenue lines are on record. VIP Subscription is the primary driver. The others are advertising and merchandise Store.
Does RedState have an API?
No public API is recorded for RedState.
What industry is RedState in?
RedState's product category is Online Conservative News & Political Commentary. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press, with a secondary code of MPABAMAJ, Content Aggregators & Syndication Networks (Multi-Program Bundlers). Its NAICS code is 516210.