Estenove

What Estenove does

Estenove is a single-site hair restoration clinic headquartered in Istanbul's Şişli district, operating under the Turkish corporate entity Nove Grup Sağlık Turizm Organizasyon Sanayi Ticaret Anonim Şirketi. Founded in 2005, the clinic specializes in hair, eyebrow, and beard transplantation and serves an international medical tourism patient base drawn from 125+ countries. The company positions itself as a destination provider, packaging the surgical procedure with luxury hotel accommodation, VIP airport and clinic transfers, translation services, and post-operative aftercare into all-inclusive offerings.

The clinic's clinical portfolio is built on established follicular extraction and implantation techniques — FUE (Follicular Unit Extraction), DHI (Direct Hair Implantation via Choi implanter pen), and Sapphire FUE (sapphire-blade variant for finer incisions and reduced edema) — supported by adjunct regenerative and anesthesia modules including stem cell hair treatment, PRP therapy, and needle-free Comfort-In local anesthesia. Lead physician Dr. Zafer Çetinkaya brings 10+ years of experience and has performed 10,000+ procedures, and the clinic claims 15,000+ lifetime transformations, a 4.9/5 patient rating, and 90–95% graft survival rates.

Estenove operates a direct-to-consumer business model with no intermediaries. Revenue is generated primarily through one-time procedure-based packages priced between €2,400 and €3,850 for up to 4,000 grafts — typically 50–70% below Western European or North American equivalents. Patient acquisition is driven by free 24/7 online consultations, a multilingual website (English, French, Spanish, Italian), educational content marketing, social media presence (Instagram, TikTok, YouTube, Facebook, Telegram), and earned media coverage in outlets including CBS Inside Edition, Forbes, and The Telegraph. With 101–250 employees, the clinic runs a vertically integrated medical tourism operation at a single Istanbul location, with no disclosed institutional investors, M&A activity, or geographic expansion beyond its single site.

Name

Estenove

Legal name

Nove Grup Sağlık Turizm Organizasyon Sanayi Ticaret Anonim Şirketi

Website

https://estenove.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Estenove is a private Istanbul-based hair transplant clinic serving international medical tourists from 125+ countries with all-inclusive FUE, DHI, and Sapphire FUE packages priced at €2,400–€3,850, supported by 15,000+ documented transformations and a board-certified medical team led by Dr. Zafer Çetinkaya.

Ownership category

akta.pro rank

Product category

Hair Transplant Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

akta.pro primary industry

Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)

Keywords

• Hair transplant services
• Medical tourism
• Hair restoration procedures
• FUE hair transplant
• Beard eyebrow transplant

Headquarters

HQ city

Sisli

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hair Transplant Procedures: One-time procedure-based revenue from surgical hair restoration services. All-inclusive packages typically include the transplant procedure, pre-operative evaluations, post-procedure medications, accommodation at partner hotels, private airport transfers, clinic transportation, translation services, and aftercare support. The primary revenue stream is the surgical procedure itself with ancillary services bundled into package pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Estenove is a hair transplant clinic in Istanbul offering surgical hair restoration using FUE, DHI, Sapphire FUE, and Stem Cell techniques, plus beard and eyebrow transplants. Services are packaged as all-inclusive medical tourism bundles priced between €2,400 and €3,850 for up to 4,000 grafts, covering the procedure, hotel accommodation, VIP transfers, translation, and aftercare. The clinic targets international patients seeking affordable hair restoration versus Western European or North American pricing.

Product overview

Estenove is a single-brand hair transplant clinic in Istanbul, Turkey, operating under the parent company Nove Grup Sağlık Turizm Organizasyon Sanayi Ticaret Anonim Şirketi. The company's core offering is hair transplantation services using two primary techniques: FUE (Follicular Unit Extraction, including its Sapphire FUE variant) and DHI (Direct Hair Implantation). These techniques are offered across multiple procedure types covering different body areas — scalp hair (standard, Afro, Asian, and female-specific), beard, and eyebrows. The portfolio includes supportive add-on modules such as Stem Cell Hair Treatment, PRP Therapy, Painless Anesthesia (needle-free jet injection), After Care Products, a Graft Calculator tool, and All-Inclusive Medical Travel Packages that bundle accommodation, transfers, and translator services. The services are positioned for international medical tourism patients, with all-inclusive pricing and support infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• FUE Hair Transplant Follicular Unit Extraction hair transplant technique using individual follicular unit extraction from the donor area for natural-looking results with minimal scarring. Offered to international patients seeking surgical hair restoration.
• DHI Hair Transplant Direct Hair Implantation technique using a Choi implanter pen for simultaneous extraction and implantation without separate incisions, enabling faster healing and denser results.
• Sapphire FUE Hair Transplant Advanced FUE variation using sapphire blades instead of steel blades for more precise incisions, reduced tissue trauma, 10-15% less post-operative edema, and faster healing (7-10 days crusting resolution) compared to standard FUE.
• Beard Transplantation Facial hair restoration procedure using the patient's own hair follicles to restore natural-looking beard density and symmetry.
• Eyebrow Transplantation Specialized procedure for restoring or enhancing eyebrows using individually placed hair follicles for natural appearance.
• Female Hair Transplant Hair restoration procedures tailored for female patients experiencing diffuse hair loss and thinning patterns (Ludwig Scale 1-3).
• Stem Cell Hair Treatment Advanced regenerative treatment using stem cells extracted from the patient's adipose tissue to stimulate dormant hair follicles and support natural hair regrowth.
• PRP Hair Treatment Platelet-rich plasma therapy using the patient's own blood to stimulate healing and hair growth, commonly used as post-operative support for transplanted grafts.
• Painless Anesthesia Needle-free local anesthesia technology using Comfort-In jet injection systems to minimize pain during the hair transplant procedure.
• All-Inclusive Medical Travel Packages Comprehensive service package including luxury hotel accommodation, VIP private airport and clinic transfers, translator services, and aftercare support for international patients. Priced at €2,400-€3,850 for up to 4,000 grafts.

Quantifiable outcome

• 15,000+ documented hair transplant transformations with before-and-after evidence
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Selected Hotel PartnerscoreOthersEstenove works with carefully selected hotel partners located close to the clinic, providing premium accommodation packages for international patients. Hotels are chosen for their proximity to the clinic, comfort standards, and location in central Istanbul areas, allowing patients to travel comfortably between appointments while staying in quality accommodation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/estenoveturkey
• YouTubeyoutube.com/channel/UCbmroFb_PocR2c9XuJwfz1A
• Facebookfacebook.com/estenoveturkey
• Instagraminstagram.com/estenoveturkey
• TikToktiktok.com/@estenoveturkey
• LinkedInlinkedin.com/company/estenove

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estenove