JALPAK Co.

What JALPAK Co. does

JALPAK Co., Ltd. is a Tokyo-based travel agency and wholly owned subsidiary of Japan Airlines, operating Japan's first overseas package tour brand (launched in 1964) and continuing under that brand for over 60 years. The company operates across four business lines: overseas package travel, domestic package travel, inbound tourism (DMC services for foreign visitors to Japan), and B2B tour operator services for travel agencies. Its product portfolio centers on dynamic packaging — the JAL Dynamic Package platform — which allows customers to combine JAL international or domestic flights with hotels and optional activities, bookable up to the day of departure domestically or 5-7 days before departure internationally.

Distribution is multi-channel: direct sales through the JAL website and JALPAK official storefront, plus co-branded dynamic packages on Rakuten Travel (JAL楽パック), Jalan.net (JALじゃんパック), and Yahoo! Travel (JALヤフーパック). For inbound tourism, JAL Vacations serves 13 source countries across Southeast Asia, East Asia, North America, Oceania, and Europe, supported by 7 overseas offices and subsidiaries in Honolulu, London, Rome, Frankfurt, Paris, and Jakarta. The company also offers fixed-price products under the ViV brand, accessibility-focused services (Fly Again Project, JAL うたバス), and themed tours (MLB, Clockenflap festival, Disney charters via ZIPAIR).

Revenue is generated primarily through transaction fees on package tours, dynamic packages, B2B tour operator arrangements, and inbound DMC services. The company employs 680 staff across 11 offices (4 domestic, 7 overseas) as of April 2026, with a registered capital of ¥80,000,000. No revenue figure is publicly disclosed. JALPAK holds industry-leading customer satisfaction rankings (JCSI #1 in travel for four consecutive years 2022-2025) and multiple workplace/health certifications (White 500 for seven consecutive years, PRIDE Index Gold, Sports Yell Company).

Name

JALPAK Co.

Legal name

株式会社ジャルパック

Website

https://jalpak.jp

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

JALPAK Co., Ltd. is a Tokyo-based Japan Airlines subsidiary operating Japan's first overseas package tour brand (since 1964), selling dynamic packages, traditional tours, and inbound DMC services across 11 offices and 13 source markets.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Tour Operators (56152)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Tours, Activities & Experiences Booking Marketplaces (THALAFAF), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• Package tour operator
• Dynamic packaging services
• Inbound tourism services
• Tour operator business
• Destination management

Headquarters

HQ city

Higashi-shinagawa

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Package Tour Sales: Sale of domestic and overseas package tour products including flights, hotels, and optional services. Core business of JALPAK representing the primary revenue stream.
2. Dynamic Package Sales: Revenue from JAL Dynamic Package products where customers combine flights and accommodations, generating transaction revenue through commission and markups.
3. Tour Operator Services: B2B arrangement services for travel agencies including procurement of airline seats, hotel accommodations, and tour materials with tariff-based pricing.
4. Inbound Tourism Services: DMC services for inbound tourists including customized ground arrangements, JAL Vacations packages, and Japan Explorer Pass combinations for foreign visitors.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels6 records

Core offering

JALPAK Co., Ltd. is a JAL Group travel company that markets, plans, procures, sells, and arranges package tour products for domestic and overseas travel, including dynamic packaging services that combine JAL flights with hotels and activities. The company also operates a B2B tour operator business serving travel agencies and provides inbound tourism services including dynamic packages, DMC operations, and customized arrangements for foreign visitors to Japan.

Product overview

JALPAK is a JAL Group travel company offering a comprehensive portfolio of travel products centered on dynamic packaging services and traditional package tours. The core offerings include JAL Dynamic Package (domestic and international) enabling customers to combine JAL flights with accommodations, sold through multiple channels including JAL's own platforms, Rakuten Travel (JAL楽パック), Jalan.net (JALじゃらんパック), and Yahoo! Travel (JALヤフーパック). For inbound tourists, JALPAK operates as a DMC providing bespoke tours, incentive/MICE travel, and JAL Vacations/Japan Explorer Pass dynamic packages. The company also offers tour operator services for travel agencies, JAL Easy Hotel accommodations, and specialty products like ViV fixed-price packages and 旅アカデミー experiential learning tours.

Differentiator

Problem solved

Functional benefit

Brands

• JALパック (JALPAK): Package tour products including flights, hotels, and optional tour guides for overseas travel.
• JAL Vacations
• JAL訪日ダイナミックパッケージ
• ViV
• Japan Explorer Pass
• Japan Airlines Vacations (JAL Vacations)
• Tour Quality Japan

Products and services

• JAL Dynamic Package A dynamic packaging service that allows customers to freely combine JAL domestic and international flight tickets with accommodations and optional tours to create custom travel packages. The domestic version is bookable until the day of departure and the international version is bookable 5-7 days before departure.
• JAL Pack (Overseas Travel) Traditional overseas package tour product offering everything from simple flight-hotel-transport packages to guided tours with tour conductors, suited for honeymoons, anniversaries, and family travel.
• JAL Vacations (Inbound Dynamic Package) Inbound dynamic package service for international visitors to Japan, combining JAL international flights, domestic connections within Japan, and diverse hotel options for foreign travelers from Southeast Asia, East Asia, North America, Oceania, and Europe.
• Japan Explorer Pass Dynamic Package Inbound domestic travel package using JAL's special domestic fare for foreign residents, combined with hotels and optional tours for flexible Japan exploration by foreign visitors.
• JAL DMC Services (Inbound Arrangements) Full-service Destination Management Company operations including bespoke tours, incentive/MICE travel, diving tours, ski tours, anime tourism, luxury tours, scenic charters, and private jet arrangements for inbound travelers visiting Japan.
• Tour Operator Business B2B tour operator services proposing and arranging tour materials for travel agencies, handling bespoke product planning based on agency requests including airline seats, hotel accommodations, and ground arrangements.
• JAL Easy Hotel Hotel booking service offering a wide selection of accommodation plans at hotels and inns across Japan, available as a standalone booking or bundled with JAL Dynamic Package products.
• JAL Pack Overseas e-Hotel Overseas hotel booking service providing easy online access to quality, trusted hotels through JALPAK's network for travelers assembling overseas travel components.
• ViV (Fixed-Price Travel Products) Fixed-price travel product line offering pre-priced Hawaii and Guam vacation packages for simplified booking, including ViV Hawaii and ViV Guam with transparent upfront pricing.

Quantifiable outcome

• JCSI customer satisfaction ranking #1 in travel industry for 4 consecutive years (2022-2025)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

23 partnerships are on record, tiered major, minor and core.

• Hakuhodo (博報堂)majorStrategic or Co-development Partner · 6 July 2026Joint release for reality-show travel experience pilot program using Atami as location. Co-developing experiential package travel product featuring unscripted drama journeys.
• Saudi Arabia Tourism (サウジアラビア観光)minorGTM or Marketing Partner · 26 September 2025Special tour product commemorating 70th anniversary of Japan-Saudi Arabia diplomatic relations, visiting Islamic holy sites in Medina, ancient ruins, and modern cities.
• 沖永良部島minorGTM or Marketing Partner · 9 September 2025Travel Academy program focused on learning from carbon-neutral pioneer Oknierabu Island. Japan island class curriculum promoting sustainable travel education.
• ViV Partners (Hotels)coreChannel Partner/ Reseller/ Distributor · 7 August 2025Fixed-price ViV products featuring partnerships with premium hotels including Moana Surfrider in Hawaii. Dynamic package offerings with established hotel brands.
• GODIVA / Pierre MarcoliniminorGTM or Marketing Partner · 7 August 2025Co-branded chocolate-themed tour including visit to Salon du Chocolat in Paris and Brussels over 6 days.
• MONSTER baSH実行委員会minorGTM or Marketing Partner · 10 June 2025Sponsorship of Chugoku-Shikoku largest outdoor rock festival 'MONSTER baSH 2025' in Manno Town, Kagawa Prefecture. Aiming to promote regional activation through youth tourism.
• まんのう町 / MONSTER baSH実行委員会minorGTM or Marketing Partner · 9 June 2025Sponsorship of MONSTER baSH 2025 outdoor music festival in Manno Town, Kagawa Prefecture. Regional activation through youth tourism promotion.
• Rakuten (楽天)coreStrategic or Co-development Partner · 21 April 2025JAL楽パック product celebrating 15th anniversary. Joint offering combining JAL flights with Rakuten Travel accommodations and services.
• JR四国 (JR Shikoku)majorStrategic or Co-development Partner · 11 March 2025Joint special企画 for chartered train experiences on Shikoku sightseeing trains. Multiple collaborative products including ' FUTSUU MONOGATARI' and 'Ai Yoshinogawa Torocco' trains.
• J-AIR × 阪急電鉄minorGTM or Marketing Partner · 16 December 2024Collaboration tour where pilots, cabin crew, and Hankyu Railway staff co-plan a transportation-focused experience.
• M&Aベストパートナーズ 陸上部minorGTM or Marketing Partner · 4 December 2024Sponsorship contract with track team Marvelous, supporting athlete Horio in Honolulu Marathon participation.
• Hawaii Tourism Authority (HTA)minorGTM or Marketing Partner · 21 October 2024JALPAK Hawaii received official 'Qurator' certification from Hawaii Tourism Authority's official authentication system.
• ラブライブ！虹ヶ咲学園スクールアイドル同好会minorGTM or Marketing Partner · 10 September 2024Collaboration tour 'Nijigasaki members with Okinawa Sightseeing Air Trip' featuring anime IP partnership for tourism promotion.
• Rakuten (楽天)coreStrategic or Co-development Partner · 26 August 2024JAL楽パック cumulative users exceeded 5 million milestone.
• JTBmajorStrategic or Co-development Partner · 2 August 2024Joint marketing of travel products to Middle East, Africa, and Europe destinations. Combined JALPAK and JTB resources for expanded travel offerings.
• 大塚国際美術館minorGTM or Marketing Partner · 18 July 2024First special dinner event combining art and cuisine at Otsuka International Art Museum in Tokushima. Promoting regional appeal through art and food fusion.
• 品川区minorGTM or Marketing Partner · 1 April 2024First in Tokyo to implement 'TABIZEKO-FUKU' (travel destination tax donation) program. Electronic gift certificates 'Shinagawa e-Gift' supporting local economic activation.
• Montbell ( mont-bell)minorGTM or Marketing Partner · 1 April 2024Exclusive charter flight tour to Okinoshima Island with Montbell representative辰野 勇 speaking at event.
• 全国古民家再生協会minorStrategic or Co-development Partner · 17 November 2023Comprehensive collaboration for promoting sustainable travel through traditional Japanese folk houses nationwide. Promoting eco-friendly tourism experiences.
• 札幌国際大学minorStrategic or Co-development Partner · 18 July 2023Comprehensive cooperation agreement with Sapporo International University for industry-academia collaboration in travel and tourism education.
• AEON PET (イオンペット)minorStrategic or Co-development Partner · 9 August 2022Joint charter flight tour for customers traveling with dogs. 'JAL Wan-Wan Jet Hokkaido' 3-day package including pet-friendly accommodations.
• 全国古民家再生協会minorStrategic or Co-development Partner · 15 March 2022Comprehensive partnership agreement for traditional folk house accommodation experiences. Joint promotion of sustainable and culturally immersive travel.
• 北海道宝島旅行社minorStrategic or Co-development Partner · 1 January 2021Comprehensive agreement for sustainable tourism product development leveraging Hokkaido's food and landscape resources, anticipating post-COVID inbound market recovery.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Global OTA leader with strong accommodation inventory in Japan. Competes with JALPAK's JAL Easy Hotel and JAL Vacations in the inbound accommodation market and inbound traveler booking.
• Jalan (Recruit): Major Japanese OTA owned by Recruit, distributing JALPAK's JALじゃらんパック. Broader accommodation and travel marketplace with overlapping domestic package tour offerings.
• Rakuten Travel: Largest OTA in Japan and a key distribution partner for JALPAK's JAL楽パック. Operates a broader accommodation and package marketplace, competing indirectly on outbound and inbound travel products.

Emerging players

• Klook: Asia-Pacific focused tours, activities, and experiences marketplace. Increasingly competes with JALPAK's inbound DMC services for foreign visitors to Japan in tours and activities segment.
• Yokoso Japan / JALPAK Inbound Peers: Niche inbound tourism operators serving inbound tourists to Japan. While JALPAK's JAL Vacations is broader, these specialists compete for specific inbound segments and origin markets.

Regional players

• Trip.com Group: Leading Asian OTA with strong presence in inbound Chinese travelers to Japan. Competes with JALPAK's JAL Vacations in the Chinese inbound market and outbound travel from Asia.

Direct peers

• H.I.S. Co., Ltd. Major Japanese travel agency with strong outbound package tour business and inbound operations. Overlaps directly with JALPAK in domestic and international package tours as well as inbound tourism.
• JTB Corporation: Japan's largest travel agency offering domestic and international package tours, MICE services, and inbound tourism. Directly competes with JALPAK across all major product lines including dynamic packaging and group tours.
• Kintetsu International (KNT): Long-established Japanese travel agency offering package tours and corporate travel services. Has similar B2B tour operator services and overlapping customer segments with JALPAK.
• Tobu Top Tours: Japanese travel agency specializing in domestic and international package tours with strong corporate and group travel business. Competes directly with JALPAK in package tour and MICE segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jalpakcojp
• Instagraminstagram.com/jalpakcojp
• LinkedInlinkedin.com/company/jalpak

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JALPAK Co.