Global Sales Agent

What Global Sales Agent does

Global Sales Agent Inc. (株式会社グローバルセールスエージェント), founded in October 2002 and headquartered in Shibuya, Tokyo, is a Japanese private sales outsourcing and BPO services company with FY ending March 2025 standalone revenue of ¥9.5 billion and group consolidated revenue of ¥40.1 billion. The company operates three domestic call centers (Shibuya, Omiya, Osaka) plus a Shanghai branch office, employing 480 staff including call center communicators. Its service portfolio is organized into seven modules: B2B sales support (new channel development, route sales across 2,040 managed retail stores, retail store operation outsourcing, directly-managed store consignment sales); B2C sales support (new customer acquisition from an 80-million-record consumer database, existing customer cross-sell/upsell, dormant customer reactivation, concierge and follow-up call services, executing approximately 1.2 million outbound calls per month); global services (directly-operated storefronts on Tmall, JD, and SUNING in China, cross-border EC agency operations, foreign company Japan market entry support); web marketing (search ads, social ads, influencer marketing via the G-Cast platform, YouTube channel operations); customer support (inbound/outbound CS, EC CS, email/chat/SNS, order processing); logistics (fulfillment, specialized cosmetics, health food, apparel, and cross-border EC logistics, with combined annual shipping of approximately 6.2 million units); and AI/DX consulting and development.

The underlying technology stack centers on a call center operations platform with integrated CRM, an 80-million-record consumer database for BtoC segmentation, dedicated logistics management systems including temperature-controlled warehousing for health food, and operational infrastructure for directly managing China EC storefronts across three major Chinese marketplaces. Information security is governed under ISO 27001 and Privacy Mark certifications. The business model is a mix of managed services BPO engagements, transaction-fee logistics fulfillment, and marketplace commission revenue from GSA-operated China EC stores. GSA serves Japanese enterprise manufacturers and consumer goods companies in pharmaceuticals, cosmetics, health food, apparel, and catalog retail, with named clients including the FANCL group (Shin Nippon Seiyaku), Otsuka Pharmaceutical, Belluna, DINOS Corporation, Senshu Kai, and Cecile.

The company is founder-led, with Tomonaga Koichi serving as Representative Director since the 2002 founding, and operates with a small capital base (¥28 million) typical of a Japanese private SME. Funding history shows no disclosed venture capital or private equity investment, with growth funded organically and through the broader group holding structure. Recent strategic emphasis has shifted toward adding higher-value service layers — notably AI/DX consulting, influencer marketing infrastructure, and inbound market entry support for foreign companies — while maintaining the core labor-intensive BPO and call center operations.

Name

Global Sales Agent

Legal name

株式会社グローバルヘルスソリューション

Website

https://global-sales.co.jp

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Global Sales Agent is a Japanese private sales outsourcing BPO company operating call centers in Tokyo, Saitama, and Osaka plus a Shanghai office. It provides B2B and B2C sales support, telemarketing against an 80-million-record consumer database, China EC marketplace operations on Tmall/JD/SUNING, logistics, customer support, and AI/DX consulting for Japanese consumer products manufacturers.

Ownership category

akta.pro rank

Product category

Sales Outsourcing and BPO Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industries

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH), Order Management & Customer Fulfillment Support (BPAAAAAE), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• Sales outsourcing services
• BPO telemarketing services
• Call center operations
• E-commerce fulfillment logistics
• Cross-border trade services

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Sales Outsourcing / BPO Services: Revenue generated from providing outsourced sales, telemarketing, customer support, and logistics services to client companies. Services include BtoB store management, BtoC outbound CRM campaigns, and global sales support. Primarily billed as managed services with project-based engagements.
2. Logistics Fulfillment Services: Order fulfillment, warehousing, kitting, and cross-border logistics services for cosmetics, health food, apparel, and general goods. Revenue from shipping fees, storage fees, and management costs.
3. Global/EC Sales Services: Sales of client products through GSA's directly operated China EC stores (Tmall, JD, SUNING) and cross-border EC agency operation services. Revenue generated from product sales commissions and service fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Global Sales Agent provides integrated sales outsourcing and BPO services to consumer products manufacturers, covering B2C outbound telemarketing (new customer acquisition, dormant recovery, cross-sell/up-sell, concierge, follow-up), B2B retail store/route sales support, customer service operations, dedicated fulfillment and cross-border logistics, China EC marketplace sales via Tmall/JD/SUNING, and AI/DX consulting. Operations are anchored by a proprietary 80-million-record consumer database and three call centers (Shibuya, Omiya, Osaka).

Product overview

Global Sales Agent operates as a comprehensive sales outsourcing platform offering multiple integrated service modules. The core offering consists of B2C and B2B sales support services including new customer acquisition (using 80 million consumer database segmentation), dormant customer recovery, existing customer cross-sell/up-sell, and concierge/follow-up call services. The B2B division provides new sales channel development, existing route support, retail store operation outsourcing, and directly-managed store product sales. Supporting infrastructure includes logistics services (fulfillment, cosmetics/health food/apparel logistics, cross-border e-commerce logistics) and customer support services (inbound/outbound call handling, EC customer service, multi-channel communication, order processing). Marketing services encompass web advertising across major platforms, YouTube/channel operations, and influencer marketing. Global expansion services include Chinese e-commerce store sales (Tmall, JD, SUNING), cross-border store operation, and overseas marketing research. The company also offers AI/DX consulting and solution development services. All services are backed by information security management systems compliant with ISO 27001 and privacy mark standards.

Differentiator

Problem solved

Functional benefit

Brands

• Gキャスト: インスタグラマーへビジネスオファーができる費用対効果の高いツール
• インフルエンサーアセフェリエイト

Products and services

• New Customer Acquisition Service (新規顧客獲得サービス) Outbound telemarketing service that acquires new customers by segmenting approximately 80 million consumer records to match client-specified target profiles and CPO goals.
• Dormant Customer Recovery Service (休眠顧客引き上げサービス) Re-engagement service targeting customers who have not purchased since initial acquisition, focusing on resuscitating lapsed buyers through targeted outreach campaigns.
• Existing Customer Sales Service (既存顧客販売サービス) Sales service targeting existing customers for cross-sell and up-sell opportunities to maximize customer lifetime value, including product selection, customer segmentation, and PDCA-driven optimization.
• Concierge Service (コンシェルジュサービス) Premium relationship-building service assigning dedicated operators to cultivate royal customers through multi-stage communication, with the goal of achieving higher conversion and retention rates than standard outbound services.
• Follow-up Call Service (フォローコールサービス) Scheduled outbound call service designed to prevent new customer churn by contacting customers at optimal timing after product shipments, with focus on communicating benefits to improve continuation rates.
• New Sales Channel Development Service (新規販売ルート開拓サービス) B2B sales channel development service where the company acts as intermediary between manufacturers and retailers, including market research, sales route proposals, settlement services, and logistics support.
• Existing Sales Route Support Service (既存販売ルート支援サービス) In-store sales support service featuring regular visits by dedicated staff to managed retail locations for shelf maintenance, reorder negotiations, and new product pitches.
• Retail Store Operation Outsourcing Service (小売店舗運営委託サービス) Full or partial retail store operation service where company's specialized staff manages client stores, including sales floor optimization, POP/board creation, and promotional material production.
• Company-Operated Store Product Sales Commission Service (直営店舗商品販売委託サービス) Sales service utilizing company's directly operated retail stores to display and sell client products, including sales staff management, payment collection, and shelf maintenance.
• Fulfillment Service (フルフィルメントサービス) End-to-end fulfillment service covering order processing, warehousing, sorting, and shipping operations, enabling customers to outsource their entire logistics process with integrated customer support.
• Cosmetics Logistics Service (化粧品物流サービス) Specialized logistics service for cosmetics handling, including manufacturing operations (packaging, labeling, storage classification), warehousing, inventory management, and nationwide distribution from dedicated cosmetics warehouse.
• Health Food Logistics Service (健康食品物流サービス) Temperature-controlled logistics service for health foods with strict quality management including lot control, expiration date management, temperature zones, and set assembly/kitting capabilities.
• Apparel Logistics Service (アパレル物流サービス) Comprehensive apparel logistics covering inventory management, inbound/outbound operations, processing, and distribution with B2B/B2C integrated inventory management capabilities.
• Cross-Border E-Commerce Logistics Service (越境EC物流サービス) International logistics service handling currency, taxes, customs, and language barriers for cross-border e-commerce, including overseas bonded warehouses and B2B/B2C integrated inventory management.
• Customer Service (カスタマーサービス) Outsourced telephone customer support service that consolidates calls from stores and branches, handling inquiries, orders, exchanges, cancellations, returns, refunds, and complaints with industry-specialized operators.
• EC Customer Service (ECカスタマーサービス) Multi-channel customer service for e-commerce operations handling orders, exchanges, cancellations, returns, refunds, and complaints via phone, email, and chat, with upsell and cross-sell recommendations.
• Email, Chat, SNS Support Service (メール、チャット、SNSサポートサービス) Multi-channel communication support service handling customer inquiries, orders, exchanges, cancellations, and complaints across email, chat, and various social media platforms.
• Order Support Service (受注サポートサービス) Order processing service handling new orders, application acceptance, inquiries, sample requests, lottery processing, and winner data entry, supporting postcard, fax, call, and email order channels.
• Customer Sales Service (カスタマー販売サービス)

Quantifiable outcome

• BtoC follow-up call campaigns achieve 85%–95% order conversion rate for continued subscription customers
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered major, core and supporting.

• Shin Nippon Seiyaku (新日本製薬株式会社)majorStrategic or Co-development PartnerMajor client partner for sales outsourcing, logistics fulfillment, and customer support services for health and beauty products. Listed as a primary client on the company website partner section.
• Otsuka Pharmaceutical (大塚製薬株式会社)majorStrategic or Co-development PartnerMajor client partner for sales outsourcing and customer support services. Listed as a primary client on the company website partner section.
• Belluna (株式会社ベルーナ)majorStrategic or Co-development PartnerMajor client partner for BtoB store management and sales support services. Listed as a primary client on the company website partner section.
• DINOS CORPORATION (株式会社DINOS CORPORATION)majorStrategic or Co-development PartnerMajor client partner for sales outsourcing, logistics, and customer support services. Listed as a primary client on the company website partner section.
• Senshu Kai (株式会社千趣会)majorStrategic or Co-development PartnerMajor client partner for sales support and fulfillment services. Listed as a primary client on the company website partner section.
• Tmall (天猫)coreChannel Partner/ Reseller/ DistributorGSA operates directly managed EC stores on Tmall as a marketplace seller, distributing Japanese products (cosmetics, health food, apparel) to Chinese consumers. Tmall is the primary China marketplace channel for GSA's global services.
• JD.com (京东)coreChannel Partner/ Reseller/ DistributorGSA operates directly managed EC stores on JD.com as a marketplace seller, distributing Japanese products to Chinese consumers. JD is one of the three major China marketplaces alongside Tmall and SUNING.
• SUNING (苏宁)coreChannel Partner/ Reseller/ DistributorGSA operates directly managed EC stores on SUNING marketplace, distributing Japanese products to Chinese consumers as part of the three major China marketplace channels.
• Cross-Border Logistics Partner NetworksupportingTechnology or IntegrationGSA uses partnered logistics providers for cross-border shipments from Japan to China, including overseas bonded warehouses and international shipping coordination for BtoC and BtoB cross-border EC fulfillment.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Teleperformance SE: World's largest outsourced customer-experience management company; competes for large enterprise CX/BPO contracts that GSA also targets, but operates globally with much broader scope and AI-driven delivery infrastructure.
• Concentrix Corporation: Global customer experience and BPO incumbent with extensive digital and AI-enabled delivery capabilities; a broader-incumbent competitor for the same large-enterprise outsourcing RFP pool.

Direct peers

• Beenos Inc. Japanese cross-border e-commerce enabler (operator of Buyee and Tmall Global stores) with overlapping Japan-China marketplace, logistics and marketing services — comparable market entry and cross-border EC functionality.
• BELLSYSTEM24 Holdings: Japan's leading call-center and BPO provider serving consumer-facing enterprise clients with inbound/outbound contact center services — directly comparable to GSA's three-center call-center BPO core.
• transcosmos inc. Japan's largest BPO/contact-center operator providing telemarketing, customer service, digital marketing, e-commerce support and logistics across Asia — a direct, much larger analogue of GSA's end-to-end sales-outsourcing model.
• WPIC Marketing + Technologies: Japan-founded specialist in Japan–China cross-border e-commerce strategy, store operations on Tmall/JD, and digital marketing — a closely comparable niche peer to GSA's 8-year-old China EC store operations.
• Macromill Inc. Japanese digital marketing and consumer-insights firm serving the same consumer-products enterprise client base with research, data-driven CRM and digital marketing services — comparable customer mix and data-centric GTM.

Regional players

• Baozun Inc. China-based e-commerce enabler operating brand stores on Tmall, JD and other Chinese platforms with logistics support — a regional peer serving the cross-border China commerce niche from the opposite direction.

Emerging players

• HeroAd Inc. Japan–China cross-border e-commerce and digital marketing agency operating on Tmall and JD — a smaller emerging competitor in the same Japan-to-China marketplace agency operations GSA dominates for its clients.
• WILL GROUP Inc. Japan-based sales/HR outsourcing and staffing group offering call-center and sales-support services — an adjacent emerging player competing for similar B2B enterprise sales-outsourcing mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Sales Agent