Blood Pressure UK

What Blood Pressure UK does

Blood Pressure UK is a UK-registered non-profit charity (Charity No: 1058944 in England and Wales; SC040230 in Scotland), established in October 2000 and operating as a company limited by guarantee under the legal name Blood Pressure Association. The organization is headquartered within the Wolfson Institute of Population Health at Queen Mary University of London in Charterhouse Square, with a small staff of 1-10 employees, and is led by Professor Graham MacGregor as Chairman with Sir David Attenborough serving as Patron. Its mission is to lower the UK's blood pressure in order to prevent stroke, heart, and kidney disease, addressing a population of approximately 16 million UK adults estimated to have high blood pressure, of whom a significant share are undiagnosed.

The charity's product surface centers on a content-rich website (bloodpressureuk.org) covering blood pressure understanding, diagnosis, medication, healthy eating, and lifestyle, supported by a publications library of downloadable booklets on medications and lifestyle topics, an award-winning members' magazine (Positive Pressure), and a Learning Centre for health professionals. Service delivery is executed through community-based programs: the annual Know Your Numbers! Week flagship screening campaign operating Pressure Stations across the UK, the Community Blood Pressure Champion Programme delivered in partnership with London South Bank University (training barbers, faith leaders, and volunteers to screen at-risk African, Caribbean, and South Asian communities), an Information Line staffed by a healthcare team, and a 'My Blood Pressure' digital tracking tool.

Revenue is generated entirely through charitable means: individual donations across multiple modalities (one-time, monthly, in-memory, legacy bequests, shares, JustGiving, Snapdonate, Gift Aid), membership subscriptions at £2 per month, e-commerce sales of publications, Christmas cards, and merchandise via an Epages online shop, and corporate partnerships (e.g., LoSalt). The go-to-market is community-led and direct-to-consumer, leveraging volunteer networks, healthcare professional channels (GP surgeries, pharmacies), and culturally targeted outreach rather than paid acquisition, with operating scope limited to the United Kingdom.

Name

Blood Pressure UK

Legal name

Blood Pressure Association

Website

https://bloodpressureuk.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Blood Pressure UK is a small UK-registered charity (founded 2000) that educates the public and health professionals on blood pressure management and runs community screening programs to prevent stroke, heart, and kidney disease.

Ownership category

akta.pro rank

Product category

Health Charity Services

NAICS

Voluntary Health Organizations (813212), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Hypertension & Ambulatory Blood Pressure Care (HLAKABAH)

akta.pro secondary industries

Hypertension & Kidney-Related Blood Pressure Clinics (HLAKAHAF), Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Blood pressure awareness
• Hypertension prevention
• Cardiovascular health charity
• Health information services
• Patient education resources

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: Charitable donations from individuals supporting the mission to lower the nation's blood pressure. Multiple donation options including one-time gifts, monthly donations, and legacy bequests.
2. Membership subscriptions: Monthly membership at £2 per month, providing access to Positive Pressure magazine, exclusive resources, and supporting the charity's work.
3. Shop sales: Sale of health professional resources, publications, Christmas cards, and membership packages through their online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Blood Pressure UK is a UK-based non-profit charity that raises awareness of high blood pressure (hypertension) and its prevention. The organization provides health information, educational resources, and community programs aimed at helping individuals understand, monitor, and manage their blood pressure to reduce the risk of strokes and heart attacks.

Product overview

Blood Pressure UK operates primarily as an educational charity rather than a software product company. Its offering consists of a unified website platform (bloodpressureuk.org) that serves as the central hub for all information, resources, and engagement, supplemented by several branded sub-initiatives and services. The flagship sub-brand is the award-winning Know Your Numbers! Week campaign, which runs annually each September as the UK's largest blood pressure testing and awareness event. The Positive Pressure Magazine serves as the members-only publication distributed with paid memberships. Additional services include a Blood Pressure UK Shop (powered by Epages e-commerce) for resources and memberships, a Learning Centre for health professionals, an Information Line helpline, a My Blood Pressure digital recording tool, a Community Champion Programme delivered in partnership with London South Bank University, a range of downloadable PDF publications covering medications and lifestyle topics, and a Pressure Panel for member feedback.

Differentiator

Problem solved

Functional benefit

Products and services

• Health information and educational resources on blood pressure

Quantifiable outcome

• Lowering systolic blood pressure by 10mmHg reduces risk of heart attack or stroke by 20%
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• London South Bank UniversitycoreStrategic or Co-development PartnerPartnership for Community Blood Pressure Champion training program. London South Bank University provides free training courses for community members (barbers, faith leaders, volunteers) to become Blood Pressure Champions. Start-up grants available for organizations conducting blood pressure readings.
• LoSaltminorOthersLoSalt is mentioned as a low-sodium salt alternative product recommended for those trying to reduce salt intake. Available for purchase as a healthier alternative to regular salt.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Hypertension League: Global nonprofit organisation dedicated to hypertension prevention and control, coordinating Know Your Numbers-style campaigns worldwide. Operates in the same awareness and policy niche as Blood Pressure UK, but at international rather than national scale.
• Diabetes UK: UK charity addressing diabetes, a major comorbidity and risk amplifier for hypertension. Comparable large-scale awareness campaigns, helpline, magazine, and community engagement model.
• Kidney Research UK: Funds research and provides patient information on kidney disease, where hypertension is both a cause and consequence. Shares BPUK's nephrology trustee expertise and overlapping educational content.
• Heart UK: The UK's cholesterol charity, addressing lipid disorders and cardiovascular risk. Operates a similar patient-information, awareness, and community-screening model in adjacent cardiovascular territory.
• Stroke Association: UK charity dedicated to stroke prevention, treatment, and recovery. Hypertension is the leading modifiable risk factor for stroke, so the two charities share a closely overlapping mission, donor base, and policy advocacy agenda.

Broad incumbents

• Public Health England (UK Health Security Agency): Government agency running public health behaviour-change and screening programmes that overlap with BPUK's remit. Not a charity but a key collaborator and potential substitute/delivery partner for awareness initiatives.
• British Heart Foundation: The UK's largest cardiovascular charity, funding research, providing patient information, and campaigning on heart disease — including hypertension. Direct competitor for UK donor funds and policy attention in the same cardiovascular space, but with a much broader and research-led remit.

Regional players

• American Heart Association: Largest US cardiovascular charity running national high blood pressure awareness campaigns (e.g., 'Check. Change. Control.'). Comparable mission, education model, and awareness week structure, but operating in the US rather than UK.
• Blood Pressure UK (Canada) / Hypertension Canada: Canadian hypertension authority providing patient education, clinical guidelines, and public blood pressure awareness. Direct functional equivalent in another single-country market, useful for benchmarking programme mix.

Others

• National Health Service (NHS) — Health Checks programme: State-provided free cardiovascular screening and lifestyle advice for adults in England. A strategic complement and partial substitute for BPUK's screening and education work, and a critical channel for distributing BPUK materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bloodpress_uk
• Facebooken-gb.facebook.com/bloodpressureuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blood Pressure UK