Pocock Brewing Company

What Pocock Brewing Company does

Pocock Brewing Company is a single-location craft brewery and brewpub headquartered at 24907 Avenue Tibbitts, Suite B, in Valencia/Santa Clarita, California. The company operates as a unified on-premise concept combining on-site brewing, a brick oven pizzeria, and a tasting room with dine-in and takeout service. Its brewing operation produces a rotating portfolio of approximately 18 craft beers spanning lagers, IPAs, sours, stouts, and specialty barrel-aged releases (including a 2-year Jack Daniels barrel-aged Russian Imperial Stout), supplemented by partner-sourced hard ciders (Brown's Hard Cider), wines (Broken Iron Wines, Bivium), and house-made non-alcoholic craft sodas and hop waters. The food program is anchored by a proprietary 90-hour fermented pizza dough used across a build-your-own and specialty pizza menu, alongside sandwiches, salads, and appetizers.

The company serves local food and beverage enthusiasts in the Valencia/Santa Clarita and greater Los Angeles County area through direct-to-consumer channels. Revenue is generated entirely through transaction-based sales: on-premise food and beverage service, takeout beer (4-packs, 32oz Crowlers, bottles), wine by-the-glass and bottle, merchandise, and gift cards purchased via an online store (pocockbrewingstore.com). Pricing follows a unit model with tasters at $3, half pints at $5, pints at $9, specialty 12oz pours at $9.50, pizzas at $17-$23, and wine bottles at $40-$60. Marketing is local and community-oriented, relying on a website, events calendar, Square-based newsletter sign-ups, and in-person events.

The business is privately held with 11-50 employees and no disclosed venture capital, private equity, or parent company affiliations. Ownership details are not publicly stated beyond a contact named "Todd." There are no reported funding rounds, acquisitions, mergers, or leadership changes in the source material. The operating model is asset-light in distribution (single production site, no wholesale evidence) and growth-constrained to the local catchment area absent expansion into additional locations, distribution partnerships, or e-commerce scale.

Name

Pocock Brewing Company

Legal name

Pocock Brewing Company

Website

https://pocockbrewing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pocock Brewing Company operates a single-location craft brewery and brick oven pizzeria in Valencia/Santa Clarita, California, serving local consumers with rotating on-site brewed beers, partner-sourced ciders and wines, and a 90-hour fermented dough pizza menu via dine-in, takeout, and online gift card and merchandise sales.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Drinking Places (Alcoholic Beverages) (722410), Breweries (31212)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industry

Pubs & Gastropubs (CRANACAB)

Keywords

• Craft brewery
• Brewpub restaurant
• Craft beer production
• Wood-fired pizza
• Tasting room

Headquarters

HQ city

Santa Clarita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Beverage Sales: On-site sales of craft beer, ciders, hard seltzers, wine, and non-alcoholic beverages at the tasting room. Takeout options include 4-packs, Crowlers, and bottles.
2. Food Sales: Brick oven pizza, sandwiches, salads, and appetizers served dine-in or takeout at the brewpub location.
3. Merchandise and Gift Cards: Online store sales of merchandise and gift cards through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pocock Brewing Company operates a craft brewery and brewpub in Valencia/Santa Clarita, California, producing on-site craft beer across multiple styles (lagers, IPAs, stouts, sours, and barrel-aged specialties) and serving a full food menu centered on brick-oven pizzas made with 90-hour fermented dough, complemented by sandwiches, salads, and appetizers, plus wine, hard ciders, hard seltzers, and non-alcoholic beverages. The company sells beverages for dine-in and takeout (4-packs, Crowlers, bottles) and runs an online store for merchandise and gift cards.

Product overview

Pocock Brewing Company is a craft brewery and brewpub located in Valencia/Santa Clarita, California. The company operates as a unified offering combining on-site brewing, a full-service restaurant with wood-fired pizzeria, and retail sales. Their product portfolio centers on craft beers (including lagers, IPAs, stouts, sours, and specialty beers), hard ciders, wines, and non-alcoholic beverages, complemented by a food menu featuring hand-tossed pizzas made with 90-hour fermented dough, salads, sandwiches, and appetizers. The company also operates an online store for merchandise and gift cards, and maintains a tasting room for in-person experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Proper | American Lager A 5.3% ABV American lager available for dine-in (taster, half pint, pint) and takeout (16oz 4-pack $13.00) at the brewpub.
• Wies'n | Marzen A 4.7% ABV traditional German-style Marzen amber lager served dine-in or as 32oz Crowler takeout ($14.00).
• El Gallo Macho | Mexican Lager with Lime Zest A 5.3% ABV Mexican-style lager infused with lime zest offering citrus-forward flavor; available in 16oz 4-pack takeout ($12.00).
• Emma's Clown Car | Banana Cream Pie Hefeweizen A 5.5% ABV hefeweizen brewed with banana and lactose, presenting a banana cream pie flavor profile.
• Public House Pale | English Pale Ale A 4.9% ABV English-style pale ale served at the brewpub and via Crowler takeout ($14.00).
• Despicable | Imperial Tart Smoothie A 9.6% ABV imperial sour with passionfruit, orange, guava, coconut, and almond (contains lactose); 32oz Crowler takeout at $17.00.
• Easy-Peasy Lemon Bar Squeezy A 7.2% ABV sour beer with lemon bar flavors; contains lactose.
• Pi | Pomegranate Berliner Weisse A 3.14% ABV Berliner Weisse brewed with pomegranate.
• Surfing Hippos | Hazy IPA

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Brown's Hard CiderminorOthersSupplier of hard apple ciders featured on the beverage menu. Products include Toddy (Hard Apple Cider with Lemon, Honey, and Whiskey Extract), Apple Pie, Playin' Jane Cider, Blueberry Lemon, Cherry, and Hops & Honey ciders.
• Broken Iron WinesminorOthersWine supplier providing wines by the glass and bottles for the wine program. Offerings include Broken Iron Rosé, Switch Track Zinfandel blend, Bivium Cabernet Sauvignon, Broken Iron White Blend, Bivium Chardonnay, and Tortuga Touriga National.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Lagunitas Brewing Company: Large craft brewer (Petaluma/Chicago/National) with taproom experience and broad IPAs/pales portfolio. Industry-level comparison for craft beer strategy, scale, and consumer positioning.
• Firestone Walker Brewing Company: Paso Robles craft brewery with taproom presence and strong specialty/barrel-aged program (e.g., Parabola series). Comparable brewing philosophy but materially larger distribution scale.
• Stone Brewing World Bistro & Gardens: Escondido-based craft brewery giant with brewpubs, large rotating beer lineup and full kitchens. Same craft-with-food concept but materially larger scale and wholesale distribution.
• Karl Strauss Brewing Company: Multi-location San Diego craft brewery and brewpub operator. Larger footprint incumbent in Southern California with full-service brewpubs, broader distribution, and established food/beverage programs.

Direct peers

• Angel City Brewery: Los Angeles craft brewery with a taproom and on-site experience and rotating beer lineup plus event programming. Direct geographic and model overlap with Pocock's brewpub concept.
• Golden Road Brewing: LA-anchored craft brewer with taprooms, broad style lineup, and food partnerships. Comparable to Pocock as a California craft taproom concept with mass-distribution aspirations.
• Russian River Brewing Company: Santa Rosa/Windsor-based craft brewery operating a brewpub with food and acclaimed specialty/barrel-aged beers. Highly comparable to Pocock as a brew-and-serve model with strong specialty/trophy SKU culture.
• The Bruery: Placentia, CA craft brewery known for specialty, barrel-aged, and experimental styles sold primarily through tasting room and online allocations. Comparable to Pocock's specialty/aged SKU strategy.
• Drake's Brewing Co. Bay Area craft brewery with taproom that pairs beer and casual food (pizza). Smaller-scale brewpub with food-and-beer focus that closely tracks Pocock's brewpub-plus-pizza concept.
• Smog City Brewing & Taproom: Torrance, CA craft brewery with taproom and rotating experimental IPAs/sours. Direct Southern California craft peer; similar approach to fresh, taproom-anchored beer with limited food service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pocockbrewing
• Facebookfacebook.com/pocockbrewing
• LinkedInlinkedin.com/company/pocock-brewing-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pocock Brewing Company