What City advertising Nuremberg does

Stadtreklame Nürnberg GmbH is a privately held outdoor advertising company headquartered in Nuremberg, Germany, founded in 1948 as a poster advertising business and operating continuously for over 75 years. The company owns and operates more than 4,400 advertising surfaces across the Nuremberg metropolitan region and holds exclusive marketing partnerships with VAG Nürnberg, Infra Fürth, Stadtwerke Erlangen, and Stadtwerke Schwabach, granting it a regional monopoly on public transport advertising (buses, trams, U-Bahn) across four cities. Its product portfolio spans six core lines: digital outdoor advertising media (Digital City Light Posters, Digital Deluxe Net, Digital City Net), traditional poster advertising (City Light Posters, large-format billboards, illuminated columns), transport media advertising, vehicle wrapping, special advertising surfaces, and in-house digital printing services, supplemented by retail space rentals in four U-Bahn stations and a third-party advertising surface rental program.

The business generates revenue primarily through recurring rentals of advertising space (subscriptions on owned surfaces and transit inventory), one-time project fees for vehicle wrapping and custom printing, and recurring commercial rents from U-Bahn retail tenants serving approximately 130,000 daily commuters. Go-to-market is a sales-led direct model with specialized teams for regional sales, agency sales, poster media, and transport media, augmented by a public website offering media data, planning tools, and direct booking. Customers include a broad mix of regional enterprises (Sparkasse Nürnberg, Friedrich-Alexander-Universität, NürnbergMesse, Tucher Privatbrauerei, McDonald's, Albrecht Dürer Airport), SMBs, and growth-stage startups (Gorillas, Flink).

Ownership is split equally among three founding-era shareholders: Verlag Nürnberger Presse, Fränkische Verlagsanstalt, and the international outdoor advertising group JC Decaux. The company is led by a two-person Managing Director team — Katja Strohhacker and Volker Meyer (appointed December 2023) — supported by a workforce of roughly 50–60 employees organized across sales, production, technical/installation, finance, and HR functions. Recent strategic emphasis has been on digital transformation, exemplified by the 2023 'Welcome DOOH' rollout of eleven digital screens in the city center pedestrian zone.

Name

City advertising Nuremberg

Legal name

Stadtreklame Nürnberg GmbH

Website

https://stadtreklame.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Stadtreklame Nürnberg GmbH is a Nuremberg-based outdoor advertising company operating 4,400+ advertising surfaces and holding exclusive transit advertising rights in four regional cities, serving enterprise brands, SMBs, and startups across poster, digital, transport, and vehicle media.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)

Keywords

• Outdoor advertising
• Poster advertising
• Transit advertising
• Digital out-of-home
• Vehicle wrapping

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Outdoor Advertising Surface Rental: Rental of various outdoor advertising surfaces including poster advertising (city light posters, giant posters, full columns, half-positions), digital displays, and special advertising spaces. Revenue is recurring based on campaign duration.
2. Transport Media Advertising: Exclusive marketing partnership for public transport advertising in Nuremberg, Fürth, Erlangen, and Schwabach. Includes bus advertising, tram advertising, and U-Bahn advertising.
3. Vehicle Wrapping: Vehicle wrapping and vehicle foil application services for company vehicles and transport media.
4. Digital Printing Services: Digital printing services for advertising materials, window decals, signs, and billboards.
5. Commercial Space Rental: Rental of commercial retail spaces in U-Bahn stations including Königstorpassage (24 spaces), Plärrer (5 spaces), Rathenauplatz (3 spaces), and Aufseßplatz (6 spaces).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Stadtreklame Nürnberg is a full-service outdoor advertising company operating more than 4,400 owned advertising surfaces across the Nuremberg metropolitan region. Its portfolio covers digital outdoor advertising media (DOOH), classical poster advertising (city light posters, large-format billboards, columns), transport media advertising on buses, trams and U-Bahn under exclusive partnerships with regional transit operators, vehicle wrapping, special advertising surfaces, and in-house digital printing. The company also rents commercial retail spaces in U-Bahn stations and hosts third-party advertising surfaces on private property.

Product overview

Stadtreklame Nürnberg is a full-service outdoor advertising company serving the Nürnberg metropolitan region. Its portfolio is organized into a platform of interconnected services built around its core asset base of over 4,400 owned advertising surfaces plus exclusive rights to public transport advertising in Nürnberg, Fürth, Erlangen, and Schwabach. The offering comprises six integrated product lines: Digital Outdoor Advertising Media (digitale Außenwerbemedien), Poster Advertising (Plakatwerbung), Transport Media (Transportmedien), Vehicle Wrapping (Fahrzeugbeklebung), Special Advertising Surfaces (Sonderwerbeflächen), and Digital Printing (Digitaldruck) as a supporting production service. Two additional service lines — Retail Space Rental (Ladenflächenvermietung) and Advertising Surface Rental for third parties (Werbeflächenvermietung) — round out the portfolio by monetizing the company's real estate and infrastructure assets. A planning and booking module (Planen & Buchen) ties the product lines together as a campaign management layer.

Differentiator

Problem solved

Functional benefit

Products and services

• Digitale Außenwerbemedien (Digital Outdoor Advertising Media) Digital out-of-home advertising formats including Digital City Light Poster, Digital City Light Poster Underground, Digital Deluxe Net, and Digital City Net. Allows time- and day-of-week-based scheduling of ad messages, providing dynamic campaign management for advertisers targeting urban audiences in Nuremberg.
• Plakatwerbung (Poster Advertising) Traditional and illuminated poster advertising across more than 4,400 owned surfaces in the Nuremberg metropolitan region. Includes City Light Poster, City Light Board, City Light Column, large-format billboards, full columns (Ganzsäulen), half-positions (Halbstellen), entrance signs (Einfahrtstafeln), and general poster spaces (Allgemeinstellen).
• Transportmedien (Transport Media Advertising) Advertising on public transport vehicles and infrastructure, including bus advertising, tram/streetcar advertising, U-Bahn advertising, traffic boards and rear surfaces, and window/interior surfaces. Operates as the exclusive marketing partner of VAG Nürnberg, Infra Fürth, and Stadtwerke Erlangen and Schwabach.
• Fahrzeugbeklebung (Vehicle Wrapping) Vehicle wrapping and foiling services using color- and form-stable quality foils in digital print, applied to cars, commercial vehicles, signs, and billboard surfaces for business and transport media customers.
• Sonderwerbeflächen (Special Advertising Surfaces) Special outdoor advertising surfaces including commercial information media (Gewerbehinweismedien) for permanent signage, illuminated and non-illuminated display cases (Vitrinen), advertising signs (Werbeschilder), and clock columns (Uhrensäulen).
• Ladenflächenvermietung (Retail Space Rental) Rental of commercial retail spaces at four U-Bahn stations in Nuremberg: Königstorpassage (24 units), Plärrer (5 units), Rathenauplatz (3 units), and Aufseßplatz (6 units), serving approximately 130,000 daily commuters. Tenants include bakeries, fast food, retail, and services.
• Werbeflächenvermietung (Advertising Surface Rental for Property Owners) Third-party advertising surface rental service allowing private property owners to monetize building walls, parking lots, and other sites by hosting Stadtreklame advertising structures such as large-format billboards, City-Star, and City Light Boards. Generates annual rental income of €100–€2,000 per unit for property owners.

Quantifiable outcome

• 130,000 daily visitors pass through Königstorpassage where commercial tenants are located
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VAG Nürnberg (Verkehrsaktiengesellschaft Nürnberg)coreStrategic or Co-development PartnerOfficial exclusive marketing partner for public transport advertising in Nuremberg. The partnership covers bus advertising, tram/streetcar advertising, and U-Bahn advertising, allowing Stadtreklame to market advertising space on all VAG vehicles and stations.
• Infra FürthcoreStrategic or Co-development PartnerMarketing partnership for bus advertising in Fürth through the Infra Fürth transport operator.
• Stadtwerke ErlangencoreStrategic or Co-development PartnerExclusive marketing partnership for public transport advertising in Erlangen.
• Stadtwerke SchwabachcoreStrategic or Co-development PartnerExclusive marketing partnership for public transport advertising in Schwabach.
• FAW Fachverband Außenwerbung e.V.coreOthersMembership in the German outdoor advertising industry association. Association provides industry statistics, standards, and represents the outdoor advertising industry.
• Förderverein Wirtschaft für die Europäische Metropolregion Nürnberg e.V.minorOthersMembership in the economic development association supporting the Nuremberg metropolitan region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Gewista Werbegesellschaft mbH: Austrian OOH market leader operating analog and digital outdoor advertising, street furniture, and transit media primarily in Austria. Comparable as a DACH-region OOH operator with similar product portfolio and exclusive transit authority partnerships.
• Plakatunion Außenwerbung: Austrian/German-speaking OOH network aggregating outdoor advertising surfaces for cross-regional campaigns. Comparable as a smaller OOH aggregator that competes for national advertiser budgets in the DACH market.
• EPAMEDIA: Austrian OOH company (subsidiary of Styria Media Group) operating billboards, digital displays, and transport media across Austria. Comparable as a DACH OOH peer with similar city-level infrastructure and exclusive transit contracts.

Broad incumbents

• JC Decaux: Global #1 OOH advertising company and a founding shareholder of Stadtreklame since 1948. Operates street furniture, billboards, and transit advertising across 80+ countries; comparable as the broader portfolio incumbent whose German operations overlap directly with Stadtreklame's territory.
• Lamar Advertising Company: One of the largest US outdoor advertising companies operating billboards, interstate logos, and digital displays across the United States. Comparable as a broad incumbent OOH infrastructure operator at significantly greater scale.
• Outfront Media: Major US-based OOH operator providing billboard, transit, and digital advertising across North America. Comparable as a broad incumbent OOH player with a similar product mix including transit and large-format billboard inventory.

Direct peers

• Wall GmbH: German OOH operator specializing in street furniture, transit, and billboard advertising across multiple German cities. Comparable as a mid-sized German OOH competitor with similar product lines (CLP, transport, large-format) and transit partnership model.
• Ströer SE & Co. KGaA: Germany's largest out-of-home advertising company, operating static and digital billboards, transit, and street furniture formats across Germany. Directly comparable to Stadtreklame in product mix (OOH/DOOH) and target market (German advertisers), though at vastly greater scale and national footprint.

Emerging players

• Adspace GmbH: European DOOH network focused on premium digital out-of-home advertising in shopping centers and transit environments. Comparable as an emerging DOOH-focused player competing for the same advertiser wallet with a digital-first approach.

Others

• DS Smith OOH: OOH advertising operations of DS Smith, providing display and signage solutions in European markets. Comparable as an adjacent OOH infrastructure and display production provider serving similar advertiser customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City advertising Nuremberg