New History

What New History does

New History is a Minneapolis-headquartered professional consulting firm founded in 2011 by Meghan Elliott that specializes in the reuse of historic buildings across the Upper Midwest. The firm delivers four integrated service lines — Project Leadership for Reuse, Historical Consulting, Historic Architecture, and Historic Tax Credit Certification — covering feasibility assessment, owner's representation, funding identification, stakeholder planning, conditions assessments, Historic Structure Reports, Section 106 reviews, NRHP nominations, and state/federal Historic Tax Credit applications. Its client base spans municipal governments, private developers, non-profit housing and cultural organizations, educational institutions, and enterprise property owners in Minnesota, Wisconsin, and Iowa, with a regional office in Milwaukee, WI extending reach into Wisconsin.

The firm's core technology is a human-expert preservation methodology rather than a software platform: an integrated team of historians, licensed architects and engineers, and project managers navigates the regulatory (Section 106, NRHP), financial (state/federal Historic Tax Credits), and physical (conditions assessments, construction oversight) framework of preservation. The firm holds 100% Woman-Owned Business, S/WBE, and TG/ED/DBE certifications that unlock public-sector contracting eligibility. Supporting consultants and partner firms (Peter Hendee Brown, Jillpine, 106 Group, 1MainCircuit) extend capacity on specialized engagements, and a recurring architecture-firm partner network (Snow Kreilich, HCM, OWA, LHB, MSR, Roehrschmitt, DKGR) co-delivers projects such as Kimball Court, Lydia Apartments, Sandstone School, and the Honeywell Corporate Campus.

Revenue is generated through project-based professional consulting fees, with pricing not publicly disclosed and varying by scope, complexity, and deliverables. Distribution is sales-led via direct engagement, referrals, and public-sector contracting (Legacy Grants), supported by content marketing through project case studies, LinkedIn and Instagram presence, industry publication coverage (MPR News, Star Tribune, Hennepin History), and conference speaking at APT, ASLA, and Preserve MN. New History is privately held with no institutional investment, parent company, or public listing indicated in source materials.

Name

New History

Legal name

New History

Website

https://newhistory.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

New History is a Minneapolis-based historic building reuse consulting firm serving government, developers, non-profits, and property owners across Minnesota, Wisconsin, and Iowa with tax credit certification, Section 106 reviews, conditions assessments, and owner's-representation services.

Ownership category

akta.pro rank

Product category

Historic Preservation Consulting

NAICS

Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120)

SIC

Services-To Dwellings & Other Buildings (7340), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Historic Preservation & Conservation Planning (BPAHAKAH)

Keywords

• Historic preservation consulting
• Historic tax credits
• Building reuse services
• Architectural history surveys
• Preservation planning services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Professional Consulting Services: Fees for historic preservation consulting services including project management, historical research, architectural assessment, tax credit certification applications, and regulatory compliance navigation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

New History is a historic preservation consulting practice that guides clients through the reuse of underutilized and vacant historic buildings. The firm delivers four integrated services: project leadership for reuse (feasibility, owner's representation, funding identification, entitlements), historical consulting (Section 106 reviews, context studies, landmark designations, preservation planning), historic architecture (conditions assessments, design guidelines, Historic Structure Reports, construction oversight), and historic tax credit certification (state and federal applications, NRHP nominations).

Product overview

New History is a historic building reuse consulting practice offering four integrated core services: Project Leadership for Reuse, Historical Consulting, Historic Architecture, and Historic Tax Credit Certification. The firm works throughout Minnesota, Wisconsin, and Iowa with offices in Minneapolis, MN and Milwaukee, WI. Their integrated team includes historians, licensed design professionals, and project managers specializing in the regulatory, financial, and physical framework of historic preservation and building reuse.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Leadership for Reuse

Quantifiable outcome

• Historic tax credit Part 1 application accepted by SHPO and National Park Service on first submission for Honeywell Campus project
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Peter Hendee Brown, PhDminorImplementation/ SI/ Consulting PartnerConsultant partner providing specialized expertise in historic preservation and building reuse consulting.
• JillpinecoreStrategic or Co-development PartnerSister company and development consultant - a real estate development company for high-potential historic properties. Collaborates on projects like Sandstone School workforce housing conversion.
• 106 GroupminorImplementation/ SI/ Consulting PartnerCultural resource planning partner providing specialized planning services for preservation projects.
• 1MainCircuitminorImplementation/ SI/ Consulting PartnerCommunications consultant partner supporting project communication needs.
• Snow Kreilich ArchitectscoreImplementation/ SI/ Consulting PartnerArchitecture firm for Camp Parsons project - worked with New History on structural assessment and design guidelines for Minnesota's first black-owned summer camp reactivation.
• Phyllis Wheatley Community CentercoreStrategic or Co-development PartnerNon-profit owner of Camp Parsons - Minnesota's first black-owned summer camp. New History supported NRHP eligibility research and property evaluation.
• DKGR ArchitectscoreImplementation/ SI/ Consulting PartnerArchitect for Crump Theatre preservation project in Columbus, Indiana. New History provided design guidance to retain and restore historic character.
• The Crump Center for the Performing ArtscoreStrategic or Co-development PartnerNon-profit leading transformation of Indiana's oldest known theater. New History supported historic preservation planning and funding navigation.
• JLLcoreStrategic or Co-development PartnerCommercial real estate firm engaged by Wells Fargo to sell and redevelop the Honeywell Corporate Campus. Contacted New History to assess historic tax credit eligibility.
• LHBcoreImplementation/ SI/ Consulting PartnerArchitecture firm for Kimball Court housing expansion project in Saint Paul.
• MSRcoreImplementation/ SI/ Consulting PartnerArchitecture firm for Lydia Apartments expansion project in Minneapolis.
• Confluence Development, LLCcoreStrategic or Co-development PartnerDeveloper of Confluence Hotel project - transformation of H.D. Hudson Manufacturing Company Factory into boutique hotel, restaurant, and event venue.
• RoehrschmittcoreImplementation/ SI/ Consulting PartnerArchitecture firm for Brill Building renovation project in Minneapolis Warehouse Historic District.
• HCM ArchitectscoreImplementation/ SI/ Consulting PartnerArchitecture firm for Miller Barn conditions assessment and reuse planning in Valley Creek Park, Woodbury.
• OWA ArchitectscoreImplementation/ SI/ Consulting PartnerArchitecture firm for Central Square (Central Grade School) conversion to housing in Winona.
• City of Cottage GrovecoreStrategic or Co-development PartnerMunicipal client for historic preservation planning, research, evaluations, and design guidelines to integrate history into redevelopment projects.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Page & Turnbull: Historic preservation architecture and planning firm based in San Francisco offering historic tax credit certification, preservation architecture, and adaptive reuse consulting. Directly comparable service breadth and client mix to New History.
• Architectural Resources Group (ARG): California-based historic preservation and architecture firm offering historic structure reports, preservation planning, tax credit consulting, and adaptive reuse architecture. Closest national analog to New History's integrated model combining historians, architects, and project managers.
• Wiss, Janney, Elstner Associates (WJE): National engineering and architecture firm with one of the largest historic preservation practices in the U.S., covering building assessments, repair of historic materials, and preservation architecture. Comparable on the architecture/engineering and conditions assessment side of New History's Historic Architecture service.
• EHT Traceries: Historic preservation consulting firm in Washington, D.C. providing historic tax credit applications, National Register nominations, Section 106 compliance, and preservation planning. Directly comparable to New History's regulatory and certification services.
• MacRostie Historic Advisors LLC: Nationally-focused historic preservation consulting firm specializing in historic tax credit applications, Section 106 reviews, and National Register nominations. Directly comparable service mix to New History's Historical Consulting and Tax Credit Certification practices.
• Hess, Roise and Company: Minneapolis-based historic preservation consulting firm providing architectural history, National Register nominations, and historic tax credit services. The most regionally overlapping direct competitor to New History in the Upper Midwest.
• 106 Group: Minnesota-based cultural resource planning and historic preservation consulting firm already a partner of New History on preservation projects. Highly comparable service offering and direct regional overlap.

Regional players

• LHB: Upper Midwest architecture and engineering firm with preservation experience, named as a partner on the Kimball Court housing expansion project. Provides competing architectural services with some preservation capability in the same geography.

Broad incumbents

• Mead & Hunt: National architecture and engineering firm with a dedicated historic preservation group covering cultural resources, Section 106, and tax credit work. A broader AEC incumbent that competes for the same projects as New History but as part of a full-service platform.

Others

• Preservation Alliance of Minnesota: Nonprofit statewide historic preservation advocacy organization referenced through related ecosystem. Thematically adjacent to New History's preservation work, especially the RevitalizeMN advocacy mission, though not a commercial peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newhistoryreuse
• LinkedInlinkedin.com/company/new-history
• Instagraminstagram.com/newhistoryconsultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New History